Have you ever wondered why SEO is Important to your digital marketing strategy? Online presence is a crucial aspect of businesses today. So continually improving and updating that presence is imperative for companies to stay afloat in today’s highly competitive market.

That is why SEO is one of the most widely-used digital marketing strategies. Research shows that consumers place more trust in brands they can easily find on the web. In fact, 72% of consumers who searched find local businesses online ended up visiting the stores.

So having a professional website or official accounts across major social media platforms can help you establish a brand reputation and even result in more foot traffic. Businesses launch countless products and services online every single day.

But with all of the digital noise and streams of information out there, how can you make sure your brand truly stands out? That is where SEO comes into play. Interestingly, 61% percent of marketers cited that applying SEO and enhancing their organic presence is their primary inbound marketing strategy.

Did you know? Over 60% percent of marketers cited that applying SEO and enhancing their organic presence is their primary inbound marketing strategy. Click To Tweet
why is SEO important

Graphic via HubSpot

But what exactly is SEO? How can you incorporate it into your digital marketing strategy, and how will it benefit your business?

Related Post: 7 Powerful SEO Best Practices That Will Boost Your Google Ranking

The Role of SEO in Digital Marketing

By definition, search engine optimization (SEO) is a type of digital marketing strategy with a focus on enhancing the searchability of a website. Marketers use this method to increase brand awareness and make their webpages rank higher on Google and other major search engine platforms.

By optimizing your website and content, you make it easier for potential customers to find your site and check out more information about your product or services. That is why businesses prioritize ranking on the first page of search engines with the help of SEO.

When online users enter your business name in search and don’t have to scroll through multiple pages to get the information they want, it increases your chances of converting them into leads and buying customers. Put simply, getting more eyes on your site gives your business a better chance of generating more leads and conversions.

SEO exists in the same vicinity as content marketing. Though SEO is more focused on the technical side of digital marketing, such as:

  • Keywords research
  • Site accessibility
  • URLs
  • Web design and structure, etc.

So marketers would do well to combine these digital advertising strategies to yield better results. First, to fully understand and make the most out of this tactic, brands should know more about the three methods of SEO and which type is best suited for their marketing strategy.

Constantly improving and updating your online presence is imperative for companies to stay afloat in today’s highly competitive market. Click To Tweet

1: On-page Optimization

This method of optimizing your site focuses on the content and website in general. It includes all of the details that the audience is looking for on your page. Meta tags and target keywords are among the elements that should be optimized to increase searchability and generate more traffic.

2: Off-page Optimization

The main objective of this method is enhancing your site’s domain authority through link building, guest blogging, and site promotions, among many others. This process helps establish the credibility of your business’s website and brand reputation.

3: Technical SEO

This category includes all of the elements that will improve your website structure, such as

  • Site speed
  • Mobile responsiveness
  • Website security
  • Crawl ability.

Related Reading: What Is Crawl Budget? How to Optimize It to Improve Google Rankings

The Importance of SEO

Applying SEO to your marketing strategy provides plenty of opportunities for your business to increase awareness through organic search. Hence, let’s delve into some perks of SEO in digital marketing.

Increase Brand Awareness and Reputation

Consumers are getting harder to please, and most of them don’t trust a brand that they can’t find on the internet. In addition, discerning customers will think that what you’re offering is not credible if they find your business at the bottom of the search results.

Therefore, incorporating SEO techniques into your digital marketing strategy is a way to prevent that. It will help you more effectively promote your products and services through organic reach.

Expanded Reach

When you implement effective SEO strategies, you enable your site to reach more people that are beyond your target audience. It, in turn, will broaden your network and open up more business opportunities.

By optimizing your website and content, you make it easier for potential customers to find your site and check out more information about your product or services. Click To Tweet

Increased Searchability

Search engine optimization helps your site rank higher on search engine results pages (SERPs). With over 50% of website traffic coming from organic searches, it becomes even more crucial for businesses to apply SEO techniques.

These strategies for SEO will help you keep up with the competitive market, and will also assist you to stand out. By adding relevant keywords to your site’s content, you will see an increase in website visitors.

More Leads and Returns

If online users can easily find your product or services, it can help you generate more leads. And as a result, increase your conversion rates.

Related Post: 6 Easy Conversion Optimization Strategies That’ll Improve Your Conversion Rates

Better User Experience

SEO helps enhance website speed and mobile responsiveness, which are two of the most important factors to consider when launching and maintaining a site. If you want potential customers to browse through your site long enough to influence their spending habits or buyer behavior, using updated SEO strategies is the way to go.

Why is SEO Important In Digital Marketing? #seo #searchengineoptimization #digitalmarketingtips #marketing #googlesearch #seotips #digitalmarketing

Applying SEO to your marketing strategy provides plenty of opportunities for your business to increase awareness through organic search. Click To Tweet

Factors to Take Into Account When Applying SEO

SEO is not just about investing and hoping that your strategy will move in the right direction. Incorporating SEO into your content strategy also requires careful planning and execution. Please, consider the following factors:

Knowing the Technicalities of SEO

As a marketer or business owner, you should place importance on the technical aspects of SEO. These undertakings will enable you to understand how to strategize your content marketing efforts. This process includes knowing how to choose and optimize:

  • Website names
  • Meta tags
  • URLs
  • Inbound and outbound links.

Another thing to remember is to keep track of the latest search engine algorithm updates, so your site stays on top of the search engine results pages.

Keyword Research

It is essential to gain insights into your target audience’s online activities and what they usually type in search engines. Keyword research will help you know how to place your keywords strategically to improve Google search visibility.

For example, an SEO-optimized blog post should have the right keyword density and relevant keywords.

Related Post: How to Find the Right Keywords That Will Improve Search Ranking

Web Design and Accessibility

Making your site easy to navigate saves visitors the inconvenience of browsing through endless pages to acquire information about your product or services. It is also smart to make your site mobile-responsive to help capture the interest of the majority of online users who use their smartphones regularly.

Local SEO

Think with Google revealed that four in five consumers use search engines to search for local information. Thus, to attract more customers, integrating a local SEO strategy like a Google My Business listing is an excellent way to start.

Incorporating SEO into your digital marketing campaign requires careful planning and execution. Click To Tweet

Measuring the Results of Your SEO Campaign

Having regular analytics reporting, depending on your industry, is imperative to track the effectiveness of your SEO campaign. For starters, you should monitor the:

  • Traffic quality
  • Backlinks
  • Keyword rankings, and
  • Conversion rates.

However, tracking your SEO strategy doesn’t have to be complicated. There are a significant number of SEO audit tools that you can use to keep track of the metrics. These tools will help you make informed adjustments if necessary to improve your SEO campaign.

Related Reading: How to Use Google Analytics to Generate Content for Your Blog

Wrapping Up

Implementing search engine optimization into your content marketing strategy will benefit your business in the long run. Whether you are focusing on organic reach, or local SEO, the key is to understand what your target market needs, and to make it easy for them to acquire it.

What is your purpose for applying SEO in your digital marketing effort? We want to know about it!


Harsha Reddy

Harsha Reddy

As someone who’s turned his passion for SEO into a career, Harsha knows a thing or two about succeeding in today’s digital-oriented market. He’s also aware that helpful resources for up-and-coming businesspeople can be both hard to find and unreliable. Harsha created SmallBizGenius so he could share his wealth of experience with fellow entrepreneurs who are just getting started in increasingly competitive industries. Now, as the site’s editor-in-chief, he leads a small but dedicated team of expert writers. Harsha’s passion for small business is matched only by his firm belief in the restorative powers of a good nap.

21 Comments

Avatar

Nirodha Abayalath · October 26, 2019 at 7:16 am

Hi Harsha & Moss,

Everybody is talking about SEO right? Honestly, I do not know much about SEO. So, I’m still learning the basics and importance of SEO for my blog and my freelancing business.

You have explained many important points in SEO and how it affects marketing. So, thank you very much and write some more on this topic.

    Avatar

    Moss Clement · October 26, 2019 at 7:39 pm

    I’m happy you like the article, Nirodha. Nevertheless, Harsha will respond to you later.
    Thank you for coming by and contribute as well.

Avatar

Sathish Arumugam · October 22, 2019 at 6:13 am

Harsha,

Of course, SEO is an inbound marketing strategy helps online marketers to get control over – where should be their audience from? what to offer? whom should the business target? etc.
Despite PPC and Facebook advertisements – SEO helps even small-size businesses to grow with minimal investment. With strategic SEO inputs understanding the user intent, any business can grow and succeed.
Harsha, you have narrated the things clear – how SEO is significant in digital marketing. Great!

    Avatar

    Moss Clement · October 22, 2019 at 12:39 pm

    Hi Sathish.
    Harsha will respond later to you. However, SEO is so vital that without a proper SEO strategy, your content marketing campaign might gradually crumble and fade away. That is because SEO helps to improve your content visibility. If you spend valuable time creating content and no-one reads it, it is a waste of time. You need the right audience to engage with your blog content. To do that and gain optimal results, you have to apply the best SEO practices.

Avatar

Jeangam Kahmei · October 17, 2019 at 8:08 am

Hey Harsha and Moss,

These days, All I see and read about is SEO. SEO is so important and it plays a vital role for search ranking, its importance can be compared as the importance of sunlight for living things on the earth.

Can a living thing survive without sunlight? No, it’s the same with SEO for Google search engine.

You’ve written well on this topic.

Cheers,
Jeangam kahmei

    Avatar

    Moss Clement · October 17, 2019 at 7:50 pm

    Thank you for your illustration and input, Jeangam. Every blogger and content marketer wants to see his content appear on Google results, and the best way to get it there is to implement the best SEO strategies. Without SEO in your marketing mix, you will disappear from search engine – nobody will find you.

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Hassaan Khan · October 16, 2019 at 3:58 pm

Hi Harsha,

I’m fascinated by the concept of “local SEO” even though I haven’t had a chance to read a thorough article on the topic yet. I’m sure that would be so many of them.

See, I didn’t know about “Google My Business,” and I’ll look into it now thanks to you.

Thumbs up!

And, thanks, to Moss, for bringing Harsha on board.

    Avatar

    Moss Clement · October 17, 2019 at 8:00 pm

    Thank you, Hassaan. Local SEO helps you to attract visitors who are in your area. That is why Google My Business works incredibly well. Depending on how well you optimize your website, it helps to drive more traffic. Google’s objective is to assist searchers to find businesses that are close to their locations. It means that the closer the searcher is to your business, the more likely your business will appear on search results.

    Avatar

    Navin Rao up · October 21, 2019 at 10:05 am

    Hi Harsha and Moss,

    SEO is certainly the back bone in Digital Marketing. It’s quite crucial, to optimize the website for the maximum reach.

    Although, there are several ways to drive traffic like AdWords, FB and some other channels as well. But, no traffic converts that well as search engine traffic, because of the users search Intent.

      Avatar

      Moss Clement · October 22, 2019 at 1:23 pm

      Hi Navin,
      Harsha will respond to you later. Nonetheless, I agree with you that web traffic converts better than SEO. Why? Because it is organic. Organic traffic are people who found you via a search engine, they are ready and willy to convert to lead or buy what you’re offering.
      Thank you for the added insight.

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Ryan K Biddulph · October 15, 2019 at 6:52 pm

Smart post Harsha. Doing solid SEO is a huge difference maker because search traffic is both passive, and targeted. What a key combination to grow our blogging businesses, right?

Ryan

    Avatar

    Moss Clement · October 16, 2019 at 10:16 am

    Harsha did well in the article, Ryan. The value f SEO is beyond measure, and for marketers to enjoy the benefits, they should first know why it is vital and take decisive actions in implementing it to their strategy.
    Thank you for stopping by.

Avatar

Amar Kumar · October 15, 2019 at 10:43 am

Hello Harsha & Moss,

Success in SEO is dependent on understanding the most important SEO ranking factors which give you the best position and then working hard to perform better than competitors.

Online businesses have pushed to optimize their search engine strategies to better target the right kinds of traffic to great success. Google wants to see high-value keywords, but also semantic keywords.

It is important to make your users stay on your website and interact with the content for a longer time. This helps to boost your rankings as well. And to do so you need to put efforts on improving the user experience.

Eventually, thanks for putting these worthy points for us and I’ve learned so many things by your post.

With best wishes,

Amar Kumar

    Avatar

    Moss Clement · October 15, 2019 at 11:31 am

    Hi Amar,

    Your input on the subject is fantastic, and I appreciate it. With well-crafted informative content, and the right keywords with you placed naturally, Google will smile at your blog posts because your article is SEO friendly. Not only does such blog content make improve time on page, but it will also impact your search rankings significantly.
    Thank you, once again for your contribution.

Avatar

Nikola Roza · October 14, 2019 at 6:11 pm

Hi Harsha,
SEO is important now and will grow in importance in the future. Why? Because as more content gets published online, only the articles with great SEO will stand out.
It’s like having a torch in pitch dark night.
Essential!

    Avatar

    Moss Clement · October 15, 2019 at 11:24 am

    Hi Nikola,

    There s no doubt that SEO will always be crucial in digital marketing with an emphasis on content marketing. Over four million articles get published every day, and to make yours stand out and appear on search engine results, SEO is what you need. Apply it correctly and thrive online.
    Thank you, Nikola. I appreciate your time and support.

Avatar

Gaurav Kumar · October 14, 2019 at 1:14 pm

Hi Moss,

If you are not targeting customers or readers then SEO is not for you. But if you are in a business then growth is the only way for you to survive.

Digital Marketing is there to help you but without SEO, you will be missing the opportunity to target massive word population.

Thanks for sharing these tips.

    Avatar

    Moss Clement · October 14, 2019 at 3:40 pm

    Hi Gaurav,
    You’re right. Digital marketing without the use of SEO to amplify your campaign is like navigating the ocean and not having the tools that make your journey a smooth sailing one. There is a tendency you’ll get lost in the sea. So the quickest way to find your footing is to apply SEO into your marketing mix. However, you also need to define your goals for a remarkable SEO campaign. In that way, you will be able to measure your successes and improve on it as well.
    Thanks for coming by and commenting.

      Avatar

      Lisa Sicard · October 16, 2019 at 3:41 pm

      Hi Harsha, most of my traffic does come from organic – SEO. Of course social helps more traffic but SEO is a must today if you want to stay alive digitally. We just have to keep on top of the algorithm changes by Google which happen often. Thanks for your tips here!

        Avatar

        Moss Clement · October 17, 2019 at 10:45 pm

        You’re right, Lisa. Google algorithm keeps changing, and it has let many marketers confused as to how SEO works. With some affirming that SEO is no longer relevant. But no matter how the algorithm changes, SEO is responsible for organic traffic. If you optimize well, you appear on search engine results and drive traffic back to your site.

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