Discover the power of micro-influencer video marketing with this infographic.
In recent years, attitudes among content marketers have undergone a significant change.
With focus moving away from vanity metrics such as reach and impressions, the content marketers of 2018 are instead leveraging hyper-targeted content to develop deeper audience relationships and to drive genuine brand engagement.
Key to this strategy are micro-influencers who present a more targeted and cost-effective alternative to traditional macro-influencer marketing.
Micro-influencers have much smaller audiences of between 10,000 – 100,000 followers.
This is because their video content typically centres on more niche themes.
While their reach may be lower, the upside is that many of them have a highly trusting follower base.
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So, why does micro-influencers have a highly trusting follower base?
One theory is that audiences are aware that micro-influencers don’t solely depend on sponsored content for income and as a result they are perceived as more authentic and credible than macro-influencers.
In addition to being highly trusting, fans of micro-influencers also tend to be very engaged.
To back this up, AdWeek recently published an article that points out that mico-influences generate 60% more engagement that their macro-influencer counterpart.
This is because micro-influencers are far more likely to interact with their followers on a personal level.
In fact, the figures back this up with one study revealing that once a social media celebrity reaches a certain number of followers, their engagement rate plummets.
For example, influencers with 100,000+ followers typically have an engagement rate of a mere 2.4%, where those with less than 1,000 usually enjoy high rates of up to 15%.
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If you are interested in using micro-influencers as part of your next video marketing campaign, we recommend that you take a look from the below infographic from the team at One Productions.
This guide covers all the bases of micro-influencer video marketing with practical pointers on how to create a successful partnership as well as useful information about the many business benefits such a partnership can bring.
Here’s more why your small business should use influencer marketing in your marketing strategy.