How to use Pinterest for business is a nightmare for several marketers (especially newbie). And for this reason, they often misuse Platform. They fail to understand that they can use Pinterest to gain more traffic and subscribers.

Pinterest is a search engine site like Google. Your ideal customers are using it always to search for products to buy.

In other words, Pinterest is the most significant visual search engine channel. If you are ever trying to look for DIY tricks or recipes for special events, go straight to Pinterest. That’s the best place to start.

But if you are a blogger who wants to use Pinterest to attract tons of blog visitors, how would you do that? In view of this, you will learn five steps that are proven to rank up your web traffic and email subscribers with Pinterest. However, before you start using this social media marketing powerhouse, you should know what this platform is and how to use it. 

Related Post: How to Use Pinterest for Business In 14 Actionable Steps

Understanding What Pinterest Is and Who Uses It

To use any marketing platform, you need to know how it works and who uses it. Pinterest is not like other social media sites. As stated earlier, Pinterest is a search engine website with algorithms and systems that process new data and serve it to their user base.

You don’t go to Pinterest to talk to your friends, and colleagues lie on other social media networking sites. Instead, people use Pinterest to find the most visually appealing images that most likely have valuable information for you.

In fact, Statista revealed that 60% and 55% of users are using the site for viewing images and shopping product to buy respectively.

If you are ever trying to look for DIY tricks or recipes for special events, go straight to Pinterest. That’s the best place to start. Click To Tweet
social stats

Source: Statista

Pinners (and marketers on Pinterest) use the platform to promote their content, products, blogs, and drive massive traffic. Some people say, “Pinterest is for moms.” And if you have a mom-targeted blog, you will probably be happy that such is the case.

Unfortunately, those are misconceptions. According to the Pinterest business report for 2017, one out of two U.S. millennials uses Pinterest every month. 86% of these pinners use the site to plan. Moreover, Pinterest reports a global monthly active user of 291 million and an awareness reach of over 70%. That is, according to Statista.

These are a few of the growing numbers that should encourage you to join Pinterest now! About 70% of the platform users are female, but around 40% of the new sign-ups are male. Pinterest has been targeting new male users to increase popularity even more among men.

It is safe to say that they are successfully doing so.

Interestingly, many bloggers rely on Pinterest to get their first thousand page views. They focus on the platform more than any other marketing channel for one reason — it is not too competitive yet. So, how do you boost your web traffic using Pinterest? 

In this article, I will walk you through the simple and easy steps you need to take to drive as much traffic from Pinterest as possible.

5 Proven Steps to Ranking Up Your Web Traffic and Email Subscribers With Pinterest. Click To Tweet

1: Join Relevant Group Boards

How to use Pinterest to gain more traffic and subscribers

Social media groups are a gold mine when it comes to engagement and traffic. Pinterest groups boards are no different. Joining group boards is highlighted on each Pinterest guide on how to get traffic from the platform.

Pin group boards make it easier for your pins to reach a wider audience and drive traffic because it leverages the massive audience of various board members. So find high-performing boards in your niche to join. Join boards that will help to skyrocket your website traffic.

As a consequence, do not join the low-performing board; they will only hurt you. This article by Louise Myer explains “the good and bad of Pinterest boards.” But if you want to create your own group boards, you can easily do that and invite other pinners to contribute to your boards.

Open your profile and hover your mouse over any board you want to invite users to collaborate. You can also click the “Edit” button on the board to invite pinners to work together and add collaborators. 

Pinterest board

It’s that simple! But make sure to use relevant keywords for your board name and description. Please read this article for more on how to create a Pinterest board. However, finding group boards to join is not complicated, but to find the right categories in your niche is not always easy.

So to make it easier for you, many tools can help you. One of the best in the marketplace is PinGroupie. This tool allows you to search for Pinterest group boards in your niche and lets you filter them by categories, collaborators, etc.

Here’s Tiffany Griffin’s post on how to quickly find Pinterest group boards. When you have found the best performing boards to join, look for the email addresses of board owners and ask each one of them to let you join their group boards.

Here is where you need to put your blogger outreach skills to work. If you can’t get their emails, write them via their site’s contact page. Join as many as you can and be active. For example, Ahrefs’ has joined 33 relevant Pinterest group boards.

According to the Pinterest business report for 2017, one out of two U.S. millennials uses Pinterest every month. Click To Tweet

Recommended Article: How to Find the Perfect Marketing Strategy for Your Business

2: Optimize for Readers and Pinterest Search Algorithm

Like any search engine, Pinterest relies on its algorithms to show users what they are searching. As soon as you hear that, “keywords” pop in your mind. And you need to worry about them for sure, but you should not spam your pins.

Just as you would optimize your articles and blog posts for SEO, you need to optimize your pins carefully, both for real users and bots. Your title should have already been optimized for the readers since you used it in the image. But Pinterest allows you to write a short description as well.

You would rarely find pins with utterly unreadable descriptions. The algorithms have been successful in detecting and deleting spam from the platform. Many bloggers have also lost their accounts because of their spammy behavior. Pinterest understands that user experience is the most important.

They reward pinners that respect that and remove those who don’t. Therefore, to use Pinterest effectively, you need to:

  • Write a good description with every pin you publish
  • Optimize it with the right keyword you are targeting
  • Share it on relevant Pinterest boards

3: Be Creative, Relevant, and Consistent

It is essential to stand out from the crowd when you are using Pinterest. You can’t be too generic. Your titles and descriptions should let users know what your pins and articles represent.

But it does not mean you should create white background images with text on them. Depending on your niche, you want your images to have a specific meaning and resonate with your target market.

For this reason, make sure that your images, colors, and other components are consistent with your brand message. Having a set color scheme for most of your work will allow you to be identified quickly in a group (or board in this case).

Consistency, however, is not just about the colors and other elements you use. It is also about the frequency at which you pin. How regular are you pinning on Pinterest?

Having a set schedule for pins makes it easier for your followers and prospects to know when to expect something new. If you are consistent in your timing, more and more people will notice you. Ultimately, the more people see you, the more prominent you become, and the more traffic your blog will gain.

To maintain consistency, you may feel the need to share everything you come across. Well, such a practice would defeat the purpose of your Pinterest marketing effort because you are not consistent with the topics you share and write.

So, find relevant content that your target audience will love and pin them frequently. Quality matters, quality adds value, and the more quality content you pin, the more traffic you’ll drive to your blog. To gain more followers on Pinterest and drive more traffic to your website, you should keep your pins as relevant as possible and consistent.

Unless something is extraordinarily good, you don’t need to share it with your audience. And even then, it has to have a particular link or relevance to your niche.

Like any search engine, Pinterest relies on its algorithms to show users what they are searching. Click To Tweet

4: Create Compelling Description Copy With Hashtags

Each pin has a description section below where you tell the reader what your pin portray. Typically, for bloggers, your blog title and a short description of your post are enough. But, to maximize your pin’s potential, you have to do more than that. Use the Pinterest description section to drive traffic by creating a compelling copy.

According to Pinterest’s data of over 10,000 pins, they discovered what makes an attractive pin. For high engagement your pin will be:

  • Helpful: Make it easy for pinners to find your pin with a spot-on description. According to Pinterest, suitable pins receive 30% more engagement.
  • Detailed: In a sentence or two, explain what your pin depicts. Give enough information to entice a pinner to click-through to your blog.
  • Interesting: Draw on the emotions of the pinner by using sensory-related words and positive sentiments.
  • Actionable: Include a call-to-action in your description. Using phrases like “check out” or “click to find out more” can generate an 80% increase in engagement.
    (Note: Pinterest’s article on what makes a fantastic pin is no longer available.)

For an added pop to make your pin more descriptive, add text to your image. Finally, to promote and market your content, remember to incorporate SEO-friendly keywords in your description and be as concise as possible.

Pins with descriptions of 200 characters get more repins. It also doesn’t hurt to add relevant hashtags to your pin’s descriptions.

Recommended for You: 7 Proven Ways to Optimize Your Blog Posts for SEO to I Boost Google ranking

How to Use Pinterest to Gain More Traffic and Subscribers

Use the Pinterest description section to drive traffic by creating a compelling copy. Click To Tweet

5: Add a Call-to-Action (CTA)

Finally, and as apparent as it may sound, adding a call to action (CTA) to your pins is as important as everything in this list. It may even be the most important. While the tips above can help you get more traffic, they won’t do much if you are not telling your audience what to do.

Most of the time, you will find amazing images on Pinterest, well-optimized, but lacking a CTA. The reader is not always sure whether to click on the image and go to your blog or not. A CTA tells users precisely what action you want them to take.

So insert a call to action that direct users to your blog posts and email newsletters. Use them when updating social media posts to move users to action. It could be to share your post, click a link, or read another article. Whatever it is, your reader should know what you expect them to do. They usually end up doing it.

Wrapping Up How to Use Pinterest to Gain More Traffic and Subscribers

Pinterest offers a fantastic opportunity for many bloggers and content marketers to reach a wider audience, especially when they first launch their blog. It allows them to have access to a significant amount of first traffic.

It does not mean you shouldn’t rely on Pinterest once your blog grows. You will gain more traffic from Pinterest as you build your presence on the platform. Use Pinterest to increase email sign-ups and double your website traffic.

Let me know what you think in the comments down below. Don’t forget to share this post if you liked it.


Youness Bermime

Youness Bermime

Youness Bermime is a professional content writer. He specializes in digital marketing and SEO. You can check read more of his content on Action Taking Blogger or follow him on Twitter.

29 Comments

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Amar Kumar · October 4, 2019 at 11:10 am

Hello Youness,

Pinterest has evolved during the past few years from a trending social network to a powerful visual search engine to drive maximum traffic to your business. It is highly recommended by successful pro blogger and digital marketers for driving traffic to your business.

One of the common mistakes people make on Pinterest which I observed that they don’t tailor their profile and content to their target audience.

Thanks for sharing your worthy information with us and from my opinion it will very helpful for beginner in order to learn something bonus pertaining to Pinterest.

With best wishes,

Amar Kumar

    Avatar

    Moss Clement · October 4, 2019 at 11:18 am

    You’re most welcome, Amar. It is clear that Pinterest has grown into a formidable social media contender, even further as a search engine platform with the potential for driving tons of web traffic. However, many fail to utilize the power of the social and search engine site to maximize their business growth.
    Thank you so much for your contribution.

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Joseph Chikeleze · September 30, 2019 at 10:03 am

Hello Bermime and Moses,
Seeing the graphs here makes me think am loosing it a big time with Pinterest. In my mind now, am thinking – “so someone can drive such huge traffic from Pinterest free?”.

OMG, I have no more time to waste than to implement all the tips here.

Thanks a lot.

    Avatar

    Moss Clement · October 1, 2019 at 4:23 pm

    Hi Joseph,
    Youness did an excellent job in this post, highlighting valuable points and providing tips on how to maximize Pinterest for traffic and subscribers. The stats are proof of how incredible Pinterest works.
    Thank you for stopping by and adding to the discussion.

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Trisha Sharma · September 23, 2019 at 1:32 pm

Hey Moss,

In today’s time, people who don’t give much attention to Pinterest may miss something extraordinary. Pinterest is one of the great sources to drive traffic on the website. According to HubSpot’s Instagram post on U.S. customer satisfaction with social media, Pinterest got the first place which is surprising I think as most of the people still more focus on other social media platforms instead of Pinterest.
I think people should know what platform would be beneficial. Eventually, people look for good content, If you are skipping the use of Pinterest then it could be a big mistake.

This is another great article on your website. Keep sharing 🙂

    Avatar

    Moss Clement · September 23, 2019 at 7:13 pm

    Hi Trisha,

    I agree with you 100%. Some marketers are under-rating Pinterest because they do not know the potential of the platform. I know of bloggers whose primary traffic source is Pinterest. And since I began paying more attention to the site, I have seen positive results. Hence, it is no surprise that Pinterest came first in the HubSpot survey.
    Thank you for coming by and adding to the discussion. Bytheway, I visited your site, but i could not leave a comment since your comments section is disabled.

      Avatar

      Trisha Sharma · September 24, 2019 at 5:08 am

      Hi Moss,

      Thank you for choosing such a topic to write. It’s always great to read and gain information. And we are working to add the comment section to our blog. Hope to see your views. Thank you for visiting.

        Avatar

        Moss Clement · September 25, 2019 at 7:54 am

        Hi Trisha,
        We choose to write on topics that our readers are more concern. I’m glad that you like the article and finds it useful.

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Jeangam Kahmei · September 21, 2019 at 10:10 am

Hi Youness,

Pinterest is a search engine, not just a social media site. I just came to know about pinterest for bloggers last week and it seems fun.

Indeed, Pinterest gives a fantastic opportunity for many bloggers and content marketers to reach more audiences.

Pinterest is free as well as simple. It’s time to give it a try.

Thanks,
Jeangam Kahmei

    Avatar

    Moss Clement · September 21, 2019 at 11:33 pm

    Hi Jeangam,

    You’re right about that. Pinterest offer users incredible opportunities. If you’re a new blogger, getting traffic from Google is not going to be easy. But with Pinterest, you can start driving traffic back to your site faster. That i why a vast number of marketers depend on Pinterest traffic.
    Thank you for coming by and adding to the discussion.

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Corina Ramos · September 19, 2019 at 3:48 pm

Hi Moss,

Thank you for sharing these tips! The majority of my traffic for 2 of my sites comes from Pinterest. So, I’ve been optimizing my boards and joining groups like you mentioned and it’s helped.

I also use Tailwind for Pinterest and it has really boosted my traffic, followers and I’ve gotten new projects as a result. 🙂

Thanks for putting these tips together for us! Hope all is well my friend!

Cori

    Avatar

    Moss Clement · September 19, 2019 at 4:22 pm

    Hi Cori,

    I’m happy you like the post. Many marketers, or shall I say bloggers do not understand the potential of Pinterest marketing. The platform is not a regular social media site, but a search engine platform. It means that user need to optimize accordingly to drie drive. The ood thing is that you can start seeing traffic from Pinterest than Google.
    Thank you for your contribution.

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Paula Martinelli · February 7, 2019 at 8:09 pm

Thank you so much for sharing all the information on Pinterest….as I am still learning Pinterest, and slowly promoting my new blog on this platform.

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    Moss Clement · February 8, 2019 at 4:58 pm

    It is a gradual process, Paula. Take your time and soon you will start to see positive results. Just make sure to be consistent.

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Moss Clement · September 3, 2018 at 6:50 pm

I’m so glad that you find this this post useful. Thank you for stopping by!

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Josh McLaglen · August 6, 2018 at 7:50 am

I have a job that needs to roam around in different cities and countries. I used to face problems as I was not able to post frequently on Pinterest resulting in poor traffic on my accounts. PinPinterest came as the only savior of my sinking accounts. Now, I can operate PinPinterest [com] from literally anywhere from my phone as it its mobile optimized so I can access my account on the go and as PinPinterest use cloud service I do not need to download any software so what I basically do is I just schedule my pins and logout, that’s it. Easy and worthy thanks to PinPinterest.

    Avatar

    Moss Clement · August 6, 2018 at 7:37 am

    PinPinterest is an amazing tool, read a lot about it but haven’t a actually given it a try. I will check it out, Josh. Thanks a lot for your contribution.

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bhawna Kaushik · August 2, 2018 at 12:20 pm

Hey moss.

I think pinterest is a really effective social media. I was reading a story on reddit .
She earned $10k through blogging and her major source of traffic after google was Pinterest.
I have recently started using pinterest and gaining followers.
Thanks for the amazing blog post

    Avatar

    Moss Clement · August 3, 2018 at 8:14 am

    Yes, Bhawna, Pinterest works like magic, but many bloggers and content marketers are not using the platform. One thing you should bear in mind is that, in all marketing channels, success doesn’t come overnight, its a gradual process. So take your time and you will begin to see amazing results.

    Thanks lot for contributing to the discussion!

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iMedia Solutions · July 21, 2018 at 9:11 am

Thanks for this Huge post. I really Appreciate reading and I have been affected because absolutely your content is very Lavish

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Ryan Biddulph · July 20, 2018 at 3:21 am

Being relevant and consistent both worked nicely for me Moss as I gain traction on Pinterest. Excellent post buddy.

Too many times I barely showed up in the past with like 1 Pin every few days and expected to see success driving traffic through the platform. No way. I learned my lesson, Pinned a bunch and Pinned stuff to boards related to the post topic to slowly see things grow.

Ryan

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Sajid Akhter · July 19, 2018 at 8:56 am

Hi Youness,

What an amazing post. I never knew much about Pinterest until I landed up in your post. I am amazed to see how effecting it is to drive traffic on to your site. I will definitely try to check it and see how it goes.

Thank you for sharing this wonderful post. have a great day. 🙂

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Jamie Cordon · July 19, 2018 at 3:40 am

Oh wow didn’t know Pinterest can be this good. I use Pinterest before just to share images or pins but I never thought that it could potentially bring more people to our website. I also didn’t know you could optimize pins! I’m interested to experiment on this and see how it would affect our traffic. Great writing!

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Akash Yadav · July 18, 2018 at 5:06 pm

Hi Youness & Moss,

Excellent article as always. You have given very good in-depth information which I am sure will be very helpful.
Thanks for sharing this amazing post.
Keep up the good work 🙂

Cheers!

    Avatar

    Moss Clement · July 18, 2018 at 9:12 pm

    You’re most welcome, Akash. I’m glad you like the post. Akash did a great job here – hitting the main points to help drive traffic and get more subscribers. Please, Akash will respond to you later.

    Thank you for coming by and commenting.

    Youness Bermime

    Youness Bermime · July 18, 2018 at 11:27 pm

    Hi Akash,

    Thank you for your kind words. I hope you can use the information in this post to grow your blog as well.

    Thank you for the comments!

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Priya Singh · July 18, 2018 at 4:48 pm

Hi Youness,
This is really an amazing post.
I never really thought about using Pinterest to drive traffic
But I think it’s time for me to start considering
Anyway, awesome post, Love it

    Youness Bermime

    Youness Bermime · July 18, 2018 at 10:28 pm

    Hi Priya,

    You should definitely consider Pinterest as a way to drive traffic to your blog. It can actually be your best traffic source if you optimize for it well enough.

    Thank you for commenting!

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Moss Clement · July 18, 2018 at 4:30 pm

Hi Youness,
Thank you so much for this amazing post on how to drive more traffic and gain more subscribers with Pinterest. Many underestimate the power of Pinterest. But this social media search engine can dramatically skyrocket your traffic and grow your business if used correctly.

Thanks a lot and looking forward to host your article on this blog soon again.

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