Many content marketers often misuse Pinterest, they fail to understand that they can use Pinterest – a powerful social media marketing platform to gain more traffic and subscribers.
They still see this amazing marketing tool as a very specific type of social media platform, which indicates that they simply do not understand the power of Pinterest.
But it is not just that. It was and never have been just that.
Pinterest may as well be the biggest visual search engine channel. Most people who use it (around 200 million active users per month) know what they are there for; high-quality images that provide valuable information.
If you are ever trying to look for DIY tricks or recipes for special events, go straight to Pinterest. That’s the best place to start.
But if you are a blogger who wants to use Pinterest to attract as many blog visitors as possible, how would you do that? Thus, many bloggers, content marketers, and website owners are now wondering how to do the following:
- How do I get traffic from Pinterest?
- Why is my Pinterest traffic down
- How can I boost web traffic from Pinterest?
- How to use Pinterest to drive traffic to my blog
- How to post on Pinterest to gain increased traffic
- How can I use Pinterest to increase my website traffic?
- How to grow Pinterest traffic
When you look closely at the pain points above, you see that they’re all about getting traffic from Pinterest.
However, before you start using this social media marketing powerhouse, it is best that you know what this platform is about and those who use it.
This brings us to:
1• Understanding what Pinterest is and who uses it
First things first. To use any platform, you need to learn and understand how it works and who uses it.
Pinterest is not like other social media platforms such as Twitter and Facebook. Rather it is a large search engine with algorithms and systems that process new data and serve it to their user base.
You don’t really go to Pinterest to talk to your friends and colleagues, but to find the most visually appealing images, that most likely have valuable information for you.
Pinners (and marketers on Pinterest) use the platform to promote their content, products, blogs, and drive massive traffic.
“Pinterest is for moms” is what many would say when they hear about promoting your content on this platform. And if you have a mom-targeted blog, you will probably be happy that such is the case.
Unfortunately, those are misconceptions.
According to the Pinterest business report for 2017, one out of two U.S. millennials uses Pinterest every month. They have also celebrated 200 million active monthly users. These are a few of the growing numbers that should encourage you to join Pinterest now!
About 70 percent of the platform users are female, but around 40 percent of the new sign-ups are male. Pinterest has been targeting new male users to increase popularity even more among men.
It is safe to say that they are successfully doing so.
Many bloggers rely on Pinterest to get their first thousand views. They focus on the platform more than any other marketing channel for one reason – it is not too competitive yet.
So, how do you boost your traffic using Pinterest? Let’s learn today.
In this article, I will walk you through the simple and easy steps you need to take to drive as much traffic from Pinterest as possible.
2• Join relevant group boards
Social media groups are a gold mine when it come to engagement and traffic. Pinterest groups boards are not left out. In fact, joining group boards is highlighted on each Pinterest guide on how to get traffic from the platform.
Pin group boards makes it easier for your pins to reach a wider audience and drive traffic because it leverages the massive audience of various board members.
So find high-performing boards in your niche to join, these are boards that will help to skyrocket your traffic. Do not join low-performing board, they will only hurt you.
This article by Louise Myer explains “the good and bad of Pinterest boards.”
But if you want to create your own group boards, you can easily do that and invite other pinners to contribute to your boards.
Simply click the “Edit” button on any of your boards you want to invite pinners to collaborate and add collaborators. It’s that simple! But make sure to use relevant keywords for your board name and description.
Please read this article for more on how to create a Pinterest board.
However, finding group boards to join is not complicated, but finding the right categories in your niche is not always easy. But to make it easier for you, there are many tools that can help you.
One of the best in the marketplace is PinGroupie. This tool allows you search for Pinterest group boards in your niche and let’s you filter them by categories, collaborators, etc.
Here’s Tiffany Griffin’s post on how to easily find Pinterest group boards.
When you have found the best performing boards to join, look for the email addresses of board owners and ask each one of them to let you join their group boards .
Here is where you need to put your blogger outreach skills to work. If you can’t get their emails, write them vis their site’s contact page. Join as many as you can and be active.
For example, Ahrefs’ has joined 33 relevant Pinterest group boards.
Recommended Article: How to Find the Perfect Marketing Strategy for Your Business
3• Optimize for the readers and Pinterest search algorithm
Like any search engine, Pinterest relies on its algorithms to show users what they are searching for.
As soon as you hear that, “keywords” pop in your mind. And you need to worry about them for sure, but you should not spam your pins.
Just as you would optimize your articles and blog posts for SEO, you need to optimize your pins carefully both for real users and bots.
Your title should have already been optimized for the readers since you used it in the image. But Pinterest allows you to write a short description as well.
You would rarely find pins with simply unreadable descriptions. The algorithms have been successful in detecting and deleting spam from the platform.
Many bloggers have also lost their accounts because of their spammy behavior. Pinterest understands that user experience is the most important.
They reward pinners that respect that and remove those who don’t. Therefore, to use Pinterest effectively, you need to:
- Write a good description with every pin you publish
- Optimize it with the right keyword you are targeting
- Share it on relevant Pinterest boards
4• Be creative, relevant, and consistent
It is important to stand out from the crowd when you are using Pinterest. You can’t be too generic. Your titles and descriptions should let the users know what your pins and articles are about.
But it does not mean you should create white background images with text on them. Depending on your niche, you want your images to have a certain meaning and resonate with your target market.
For this reason, make sure that your images, colors, and other components of your pins are consistent with your brand message.
Having a set color scheme for most of your work will allow you to be identified quite easily in a group (or board in this case).
Consistency, however, is not just about the colors and other elements you use. It is also about the frequency at which you pin. How regular are you pinning on Pinterest?
Having a set schedule for pins makes it easier for your followers and prospects to know when to expect something new. If you are consistent in your timing, more and more people will notice you.
Ultimately, the more people notice you, the more prominent you become, and the more traffic your blog will gain.
Yet, to maintain consistency, you may feel the need to share everything you come across.
Well, such a practice would defeat the purpose of your Pinterest marketing effort because you are not consistent with the topics you share and write about.
So, find relevant content that your target audience will love and pin them frequently. Quality matters, quality adds value, and the more quality content you pin, the more traffic you’ll drive to your blog.
To gain more followers on Pinterest and drive more traffic to your website, you should keep your pins as relevant as possible and consistent.
Unless something is extraordinarily good, you don’t need to share it with your audience. And even then, it has to have a certain link or relevance to your niche.
Related Post: How to Start Segmenting Your Website Traffic
5• Your description copy
Each pin has a description below it telling the reader what your pin is about. Typically, for bloggers, your blog title and a little description of your post is enough.
But, to really maximize your pin’s potential, you have to do more than that. Use the Pinterest description section to drive traffic by create an incredible copy.
According to Pinterest’s data of over 10,000 pins, they discovered what makes a great pin.
For high engagement your pin will be:
- Helpful: Make it easy for pinners to find your pin with a spot-on description. According to Pinterest, helpful pins receive 30% more engagement
- Detailed: In a sentence or two explain what your pin is about. Give enough information to entice a pinner to click-through to your blog.
- Interesting: Draw on the emotions of the pinner by using sensory-related words and positive sentiments.
- Actionable: Include a call-to-action in your description. Using phrases like, “check out…” or “click to find out more” can generate an 80% increase in engagement.
(Note: Pinterest’s article on what makes a great pin is no-longer available.)
For an added pop to make your pin more descriptive, add text to your image.
Finally, to really promote and market your content, remember to incorporate SEO-friendly keywords in your description and be as concise as possible.
It’s been shown that pins with descriptions of 200 characters are the most repinnable. It also doesn’t hurt to add relevant hashtags to your pin’s descriptions.
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6• Add a call-to-action (CTA)
Finally, and as obvious as it may sound, adding a CTA to your pins is as important as everything in this list. In fact, it may even be the most important.
While the tips above can help you get more traffic, they won’t do much if you are not telling your audience on Pinterest what to do.
Most of the time, you will find amazing images on Pinterest, well-optimized, but lacking a CTA. The reader is not always sure whether to click on the image and go to your blog or not.
A CTA tells uses exactly what you want them to do with your pins.
Whether at the end of your blog posts, an update on social media, or in your email newsletters, always let your readers know what to do next.
It could be to share your post, click a link or read another article. Whatever it is, your reader should know what you expect them to do. They usually end up doing it.
Pinterest offers an amazing opportunity for many bloggers and content marketers to reach a wider audience, especially when they first launch their blog. It allows them to have access to a great amount of first traffic.
It does not mean you shouldn’t rely on Pinterest once your blog grows. In fact, you may gain more traffic from Pinterest as you grow your presence on the platform.
Use Pinterest to increase and double your website traffic.
Let me know what you think in the comments down below. Don’t forget to share this post if you liked it.
About the author
Moss Clement is a blogger and B2B freelance writer who blogs at www.mossmedia.biz. He is working with B2B marketers and individuals like you by providing high-quality blog content writing, ghostwriting, and other writing services that are tailored to the needs of your target audience.