How to use Pinterest for business is a nightmare for several marketers (especially newbie). And for this reason, they often misuse Platform. They fail to understand that they can use Pinterest to gain more traffic and subscribers.
Pinterest is a search engine site like Google. Your ideal customers are using it always to search for products to buy.
In other words, Pinterest is the most significant visual search engine channel. If you are ever trying to look for DIY tricks or recipes for special events, go straight to Pinterest. That’s the best place to start.
But if you are a blogger who wants to use Pinterest to attract tons of blog visitors, how would you do that? In view of this, you will learn five steps that are proven to rank up your web traffic and email subscribers with Pinterest. However, before you start using this social media marketing powerhouse, you should know what this platform is and how to use it.
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Understanding What Pinterest Is and Who Uses It
To use any marketing platform, you need to know how it works and who uses it. Pinterest is not like other social media sites. As stated earlier, Pinterest is a search engine website with algorithms and systems that process new data and serve it to their user base.
You don’t go to Pinterest to talk to your friends, and colleagues lie on other social media networking sites. Instead, people use Pinterest to find the most visually appealing images that most likely have valuable information for you.
In fact, Statista revealed that 60% and 55% of users are using the site for viewing images and shopping product to buy respectively.If you are ever trying to look for DIY tricks or recipes for special events, go straight to Pinterest. That’s the best place to start. Click To Tweet
Pinners (and marketers on Pinterest) use the platform to promote their content, products, blogs, and drive massive traffic. Some people say, “Pinterest is for moms.” And if you have a mom-targeted blog, you will probably be happy that such is the case.
Unfortunately, those are misconceptions. According to the Pinterest business report for 2017, one out of two U.S. millennials uses Pinterest every month. 86% of these pinners use the site to plan. Moreover, Pinterest reports a global monthly active user of 291 million and an awareness reach of over 70%. That is, according to Statista.
These are a few of the growing numbers that should encourage you to join Pinterest now! About 70% of the platform users are female, but around 40% of the new sign-ups are male. Pinterest has been targeting new male users to increase popularity even more among men.
It is safe to say that they are successfully doing so.
Interestingly, many bloggers rely on Pinterest to get their first thousand page views. They focus on the platform more than any other marketing channel for one reason — it is not too competitive yet. So, how do you boost your web traffic using Pinterest?
In this article, I will walk you through the simple and easy steps you need to take to drive as much traffic from Pinterest as possible.5 Proven Steps to Ranking Up Your Web Traffic and Email Subscribers With Pinterest. Click To Tweet
1: Join Relevant Group Boards
Social media groups are a gold mine when it comes to engagement and traffic. Pinterest groups boards are no different. Joining group boards is highlighted on each Pinterest guide on how to get traffic from the platform.
Pin group boards make it easier for your pins to reach a wider audience and drive traffic because it leverages the massive audience of various board members. So find high-performing boards in your niche to join. Join boards that will help to skyrocket your website traffic.
As a consequence, do not join the low-performing board; they will only hurt you. This article by Louise Myer explains “the good and bad of Pinterest boards.” But if you want to create your own group boards, you can easily do that and invite other pinners to contribute to your boards.
Open your profile and hover your mouse over any board you want to invite users to collaborate. You can also click the “Edit” button on the board to invite pinners to work together and add collaborators.
It’s that simple! But make sure to use relevant keywords for your board name and description. Please read this article for more on how to create a Pinterest board. However, finding group boards to join is not complicated, but to find the right categories in your niche is not always easy.
So to make it easier for you, many tools can help you. One of the best in the marketplace is PinGroupie. This tool allows you to search for Pinterest group boards in your niche and lets you filter them by categories, collaborators, etc.
Here’s Tiffany Griffin’s post on how to quickly find Pinterest group boards. When you have found the best performing boards to join, look for the email addresses of board owners and ask each one of them to let you join their group boards.
Here is where you need to put your blogger outreach skills to work. If you can’t get their emails, write them via their site’s contact page. Join as many as you can and be active. For example, Ahrefs’ has joined 33 relevant Pinterest group boards.According to the Pinterest business report for 2017, one out of two U.S. millennials uses Pinterest every month. Click To Tweet
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2: Optimize for Readers and Pinterest Search Algorithm
Like any search engine, Pinterest relies on its algorithms to show users what they are searching. As soon as you hear that, “keywords” pop in your mind. And you need to worry about them for sure, but you should not spam your pins.
Just as you would optimize your articles and blog posts for SEO, you need to optimize your pins carefully, both for real users and bots. Your title should have already been optimized for the readers since you used it in the image. But Pinterest allows you to write a short description as well.
You would rarely find pins with utterly unreadable descriptions. The algorithms have been successful in detecting and deleting spam from the platform. Many bloggers have also lost their accounts because of their spammy behavior. Pinterest understands that user experience is the most important.
They reward pinners that respect that and remove those who don’t. Therefore, to use Pinterest effectively, you need to:
- Write a good description with every pin you publish
- Optimize it with the right keyword you are targeting
- Share it on relevant Pinterest boards
3: Be Creative, Relevant, and Consistent
It is essential to stand out from the crowd when you are using Pinterest. You can’t be too generic. Your titles and descriptions should let users know what your pins and articles represent.
But it does not mean you should create white background images with text on them. Depending on your niche, you want your images to have a specific meaning and resonate with your target market.
For this reason, make sure that your images, colors, and other components are consistent with your brand message. Having a set color scheme for most of your work will allow you to be identified quickly in a group (or board in this case).
Consistency, however, is not just about the colors and other elements you use. It is also about the frequency at which you pin. How regular are you pinning on Pinterest?
Having a set schedule for pins makes it easier for your followers and prospects to know when to expect something new. If you are consistent in your timing, more and more people will notice you. Ultimately, the more people see you, the more prominent you become, and the more traffic your blog will gain.
To maintain consistency, you may feel the need to share everything you come across. Well, such a practice would defeat the purpose of your Pinterest marketing effort because you are not consistent with the topics you share and write.
So, find relevant content that your target audience will love and pin them frequently. Quality matters, quality adds value, and the more quality content you pin, the more traffic you’ll drive to your blog. To gain more followers on Pinterest and drive more traffic to your website, you should keep your pins as relevant as possible and consistent.
Unless something is extraordinarily good, you don’t need to share it with your audience. And even then, it has to have a particular link or relevance to your niche.Like any search engine, Pinterest relies on its algorithms to show users what they are searching. Click To Tweet
4: Create Compelling Description Copy With Hashtags
Each pin has a description section below where you tell the reader what your pin portray. Typically, for bloggers, your blog title and a short description of your post are enough. But, to maximize your pin’s potential, you have to do more than that. Use the Pinterest description section to drive traffic by creating a compelling copy.
According to Pinterest’s data of over 10,000 pins, they discovered what makes an attractive pin. For high engagement your pin will be:
- Helpful: Make it easy for pinners to find your pin with a spot-on description. According to Pinterest, suitable pins receive 30% more engagement.
- Detailed: In a sentence or two, explain what your pin depicts. Give enough information to entice a pinner to click-through to your blog.
- Interesting: Draw on the emotions of the pinner by using sensory-related words and positive sentiments.
- Actionable: Include a call-to-action in your description. Using phrases like “check out” or “click to find out more” can generate an 80% increase in engagement.
(Note: Pinterest’s article on what makes a fantastic pin is no longer available.)
For an added pop to make your pin more descriptive, add text to your image. Finally, to promote and market your content, remember to incorporate SEO-friendly keywords in your description and be as concise as possible.
Pins with descriptions of 200 characters get more repins. It also doesn’t hurt to add relevant hashtags to your pin’s descriptions.
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Use the Pinterest description section to drive traffic by creating a compelling copy. Click To Tweet
5: Add a Call-to-Action (CTA)
Finally, and as apparent as it may sound, adding a call to action (CTA) to your pins is as important as everything in this list. It may even be the most important. While the tips above can help you get more traffic, they won’t do much if you are not telling your audience what to do.
Most of the time, you will find amazing images on Pinterest, well-optimized, but lacking a CTA. The reader is not always sure whether to click on the image and go to your blog or not. A CTA tells users precisely what action you want them to take.
So insert a call to action that direct users to your blog posts and email newsletters. Use them when updating social media posts to move users to action. It could be to share your post, click a link, or read another article. Whatever it is, your reader should know what you expect them to do. They usually end up doing it.
Wrapping Up How to Use Pinterest to Gain More Traffic and Subscribers
Pinterest offers a fantastic opportunity for many bloggers and content marketers to reach a wider audience, especially when they first launch their blog. It allows them to have access to a significant amount of first traffic.
It does not mean you shouldn’t rely on Pinterest once your blog grows. You will gain more traffic from Pinterest as you build your presence on the platform. Use Pinterest to increase email sign-ups and double your website traffic.
Let me know what you think in the comments down below. Don’t forget to share this post if you liked it.