How to Use Google Analytics to Generate Content for Your Blog

Are you using Google Analytics tool in your content marketing and content creation campaigns to boost ROI?

You have spent a lot of time, energy, and resources on your blog. There is a constant process of putting out content that the audience you worked so hard to gain wants to read.

You know the minute you stop publishing quality information, you are going to start losing visitors. Then, the next thing you know, you’re watching all of your efforts wash away.

Instead of giving up hope and throwing in the towel because you can’t come up with any new ideas, you should be utilizing what Google Analytics Tool can do for you about generating content.

It’s a free service; you just have to know what to do with it. Besides just giving you the data on what your followers are already interested in, it can also give you new ideas.

Find out more about how to use Google Analytics for your benefit in content creation.

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Discover Which Pages are Holding Your Audience’s Attention

One of the most visible indicators of what your audience is interested in already is found in the “Average Time On Page” section of Google Analytics.

While you want to see which pages are getting the most visitors, this gives you a better idea of which ones are keeping your audience around the longest.

If they are sticking around, that’s a sign that they like what they are looking at.

  • Click on the “Reporting” link at the top of the page on your analytics main screen.
  • When the menu expands, click on “Site Content” followed by “All Pages.”
  • Hit the “Avg Time on Page” column, and your pages will be sorted by how long people have spent on each particular page.

There are other ways to sort out your pages in this same area, but the average time gives you a black and white picture of which ones people are hanging around to explore and which ones they are skipping over without even taking a second look.

Study the type of content that is giving you the best results and consider how you could alter it slightly but keep it the same so that people will come back again.

You could do something related in an additional blog post or video for instance.

You can also think about what the next step would be after that piece of content they were so interested in.

Now that you have given them the piece of information they loved so much, what can you add to it? That’s where your new content generates from.

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Use Google Analytics to Check What’s Being Searched

How to Use Google Analytics to Generate Content for Your Blog

Source Image: Mondovo

If you’ve created a website or blog page and you didn’t put in a search bar, you may have made a big mistake.

When people are given the option of searching for something by typing it in versus trying to find it manually, they are going to take the shortcut.

The best part about Google Analytics is, you can find out what people are searching.

  • Go to the “Behavior” section, click on “Site Search,” and go to “Search Terms.”

You will find a list there of every query that has ever been made on your page. You might be surprised to find out that people are searching for something that you haven’t even thought of including.

There’s your content generation. You can potentially have a whole list of new things to include on your blog based on the words that people are typing into that box.

If you don’t have one yet, you may want to consider adding one for that reason alone.

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Use Google Analytics to Set Yourself Some Goals

Every business or blog is different, and what you want to get out of your page isn’t going to be the same as what the next guy wants.

That’s why Google Analytics “New Goal” tool is so important for content creation. To start with, there are four different goal types that you have to choose from:

  1. Events – video plays, social recommendations, ad clicks
  2. Pages/Screen per session – when a user clicks on an amount of screens or pages
  3. Duration – sessions that last a specific amount of time
  4. Destination – specific site loads

It’s up to you to find what you want from your blog. It can be a bit of an overwhelming process, especially if you are new to the idea of blogging and running a web page.

Google Analytics does a good job of guiding you through the process of getting your goals set up.

  • Go to the “Admin” section.
  • Under the “View” column, click “Goals.”
  • Click on “New Goal” or “Import from Gallery.”
  • Create a new goal or edit an existing one.

There is a limit of 20 goals set by Google Analytics, so if you don’t see the option to set up a new goal, you have already set up that many.

You can either delete existing ones or edit them to better match what you are trying to accomplish for your future content creation.

How to use google analytics

Personalize Your Business

You want to know who your audience is personally because your audience wants to get personable information from you.

Not only are you connecting with your audience this way, but you are also able to create content that they want to read.

It’s good for them because they are getting the information that they are seeking out. It’s also good for you because you are boosting your traffic, visiting time, and in turn, profits and revenue.

Affinity reports provided by Google Analytics allow you to create that personal relationship between yourself and your followers.

  • Go to the left-hand menu and find “Audience.”
  • Open that and go to the section that says “Affinity Categories.”
  • Here you can see and analyze buyer trends that are most common.

Explore what you find in your Affinity reports and see which areas have a lot of traffic and which ones have the least amount.

You may be resonating with a group that you had no idea was even interested in the details that you were sharing with them.

When it comes time to create ad campaigns and content in the future, this is useful information that you can take to the table with you.

Now that you have a better idea of WHO your audience is, you can create content that they want to see.

The Audience Data report is another way to get a better understanding of who your audience is.

You find this the same way, except instead of going to the “Affinity Categories” section, click on “Overview.”

This gives you a much broader look at who your audience is, but it still offers some pretty valuable information such as location, language, and device.

You might think that you have targeted the entire United States, but in reality, you may be getting the majority of your traffic from a more specific location, like the Midwest for instance.

If that’s the case, in the future, you can generate your content based on that region instead of trying to talk to all the people located throughout the country.

If you want to narrow down your Overview report, you can do that by searching for specific demographics like gender or age.

You can look under the “Interests” section and find exactly what your audience is interested in generally speaking.

Take all of this newfound information, and you’ve got some serious ammunition for creating new content.

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Use Google Analytics to Boosting Your Social Signals

How to Use Google Analytics to Generate Content for Your Blog

Facebook, Twitter, Instagram, and other social media sites are what is driving the future of SEO, and they may be even more important than link building in the coming months and years.

Through Google Analytics, you can see what type of content is driving traffic from which social media platforms.

Trying to create content that is desirable by audience across all platforms may prove to be an impossible task, so this is one way of making your job a bit easier.

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Find More Keyword Ideas


The keywords that used in the beginning may have been the best that you could have, for the time.

However, keep in mind that the internet is always evolving, and that means so are the keywords that people are using.

Go through Google Analytics and determine the right keywords or phrases which are most popular among your audience.

Then, take advantage of the Google Keyword Planner to input those words and phrases and come up with some new ones that are as closely related to those as you can get.

From those new keywords, you should have several new ideas for content creation.

Wrapping it Up

Realistically, there are dozens of ways to use Google Analytics to find new ideas for content generation. These are just a few to get you started.

After you work through all of these, begin to explore the tool a bit on your own. Now that you are familiar with it, you may be surprised at what you can find.

Soon, you will have your audience completely engaged in the content you are producing and continually coming back for more.

About the Author

How to Use Google Analytics to Generate Content for Your Blog

Sameer Panjwani is the Founder & CEO of Mondovo, an online marketing toolset that helps you track your rankings, monitor your site stats, and research your competitors. A man of many talents, Sameer is currently on a mission to help 1 million businesses grow organically through his products and services.


Moss Clement

Moss Clement is a freelance writer & blogger. Founder of Moss Media and content manager at Writers Per Hour. He is working closely with B2B marketers - helping​ several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces​, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona. Connect with him on Twitter and LinkedIn.



Sagar Shah · October 16, 2018 at 10:31 am

Nowadays when Digital Marketing is acting as a cornerstone of each and every business, it’s very important to know the importance of blogging. Blog is a great medium to express your views and literate your audience about your offering. However, using Google Analytics in combination with Blogging can be a lethal combo.

A very nice article by the author. I’m sure this blog will help all the blogger in a tremendous way. Looking forward to your future post. Cheers.!


10seos · October 11, 2018 at 9:52 am

Thanks for the info. Brilliantly explained !


arfa nazeer · October 3, 2018 at 1:22 pm

Hi Moss, and Sameer,

Google Analytics is definitely a powerful tool but I think many of us still don’t use it to the maximum. This post has mentioned some great points like adding goals, using it for social signals and to find more keywords.

I am thinking to add goals to it.



    Moss Clement · October 4, 2018 at 9:17 am

    Hi Arfa,
    Nice to see you around. Sameer brought out some amazing points and insight about how to use Google Analytics effectively. And you are correct that many marketed are not utilizing it properly. But with the insight here, I believe this is an eye opener.

    Thanks a lot for coming by, Arfa. I really appreciate it.


Sameer · October 1, 2018 at 6:13 pm

Hi there,

Glad you liked the article!


Technicalsay · October 1, 2018 at 12:33 pm

An article with quality content helps in easy understanding. I appreciate your work and your articles are really helpful for me. I got great knowledge from this article.


    Moss Clement · October 4, 2018 at 9:57 am

    Thanks a lot for stopping by. I appreciate your kind words. Hope to see you pretty soon again.


Sathish Arumugam · October 1, 2018 at 5:44 am

Everyone is looking to create content for the blog to attract the right audience, for that every piece of content which we are publishing needs to read out by the audience for the high expected output. Google Analytics I would say they are the great source to determine the type of content liked by the audience. This tool really increase the inspiration for many bloggers and increase the new blog posting ideas


    Moss Clement · October 4, 2018 at 10:01 am

    I so much agree with you. Google analytics tool is being underestimated by some bloggers, or shall I say, they do not know that value of this powerful analytics tool. As you noted, it gives you inspiration to keep blogging with blog topic ideas for your blog.

    Thank you for coming by, Sathish.


Brandi Gates · September 28, 2018 at 10:02 am

Hi Moss
Such an amazing post and it’s true google analytics is amazing tool to perform website analysis and content that most engages your users. But the main thing i like in analytics is bounce rate. anyway Thank you for sharing


    Moss Clement · September 28, 2018 at 10:20 am

    Hi Brandi,
    Yes, I agree with you. Google analytics has help me a lot, both in content creation ideas and SEO as well. This article was actually written by Sameer. He will respond to you later.

    Thank you for coming by and commenting.


henry smith · September 28, 2018 at 7:53 am

Informative and helpful article. Excellent explanation about how to use google analytics to efficiently generate content for blog. Thanks for sharing such an amazing article.


    Moss Clement · October 4, 2018 at 10:02 am

    Thank you, Henry. I’m so glad you like the post. Please keep coming back for more blogging and content marketing tips.


Mukesh · September 27, 2018 at 10:08 am

Hi Moss

I’ve always thought that a tutorial should start at the beginning and the truth, is that finding one on the internet about how to use Google Analytics from scratch is like looking for a needle in a haystack.

What if I have no idea about the subject and I want to learn? Well … you have to keep reading different blogs and go linking things and eventually you’ll see yourself with the strength to start with this piece of tool.


    Moss Clement · September 28, 2018 at 10:34 am

    Hi Mukesh,
    This post is a guest article written by Sameer. I’m responding because you mentioned my name, which I so much appreciate, anyways.
    I do not agree with you in this, that to find an article on “how to use Google Analytics” from scratch is like looking for a needle in a haystack. No! That’s not correct. This article is not an ultimate or complete guide post, but a simple how-to that will help you know how you can maneuver you way with Google analytics.

    For example, this article talks about how o use this tool to generate content for your blog. The best and most simple thing to do is to open your Google analytics and check to the best performing content on your site or blog and start build a new content around it because your audience already love to engage with it. So if you create a new article on the subject, it will also resonate with your audience.

    I’d you have any questions, please feel free to reach me through the “Contact Us” page.


Bhawna Kaushik · September 26, 2018 at 4:38 am

Hey Moss,

Google analytics is one of the best tools to measure all the aspects of your website’s performance. Now finding out that it could also be used to give you the content idea.
One of the most amazing posts on your site.
Keep up the good work 🙂


    Moss Clement · September 27, 2018 at 6:39 am

    Hi Bhawna,
    Yes, Google Analytics tool is an all roundup tool, not only can you use it to your site and content performance, it also helps you generate consistent blog topic ideas that will resonate with your target audience. It shows you the best performing content on your site, enabling you to bank on it and create similar content to drive massive traffic and engagement.

    Actually, this article was written by Sameer. He will respond to you later.

    Thanks for your contribution.


Cori Ramos · September 25, 2018 at 6:39 pm

Hi Moss and Sameer,

Thanks for sharing these tips with us. I totally forgot about using Google Analytics to get ideas for content. I’m going to check out my stats after I post this comment. 🙂

I’ve never set a goal in Google Analytics but I think I’m going to give it a try, now that you’ve shown me how easy it is to do.

It was so nice to e-meet you Sameer! Have a great day guys. 🙂



    Moss Clement · September 26, 2018 at 12:21 am

    Hi Cori,

    Sameer did a great job bringing out the main points and show readers how to use this incredible tool to grow their blogs with top content ideas. I have been utilizing Google Analytics but have also learnt some new ropes in the process of reading this article.

    Thank you, Cori for coming by and adding to the discussion. Sameer will respond to you later. Have a great day.


Tarique Amir · September 25, 2018 at 12:33 pm

Hi Sameer,

I have been using Google Analytics for a while however I didn’t knew this much about it. I am glad I landed on this post. There is so much we can do with Google Analytics. Really wonderful to know.

Thanks for sharing, keep up the good work.


    Moss Clement · October 4, 2018 at 10:06 am

    Hi Tarique,
    You’re right about that. There’s much you can do with Google analytics if you take the time to examine how this tool real works. It’s not hard, though, but very easy to use with amazing results. It will help you with blog topic ideas as well.


Ashish · September 25, 2018 at 11:41 am

Never thought of it this way. I have seen site behavior and also played around with search terms but using it to our advantage is certainly a great idea.

Have to say. You have written a great post which not only provides us with an awesome tip but also it is very accessible.


    Moss Clement · October 4, 2018 at 10:09 am

    Hi Ashish,
    Good to see you, how have you been doing? Sameer did a great job in this post, detailing the best practices of Google analytics and the benefits that comes with it-blog topics ideas by showing what your audience is engaging with on your blog. This will help you create more of such blog content to improve your blog engagement.


nilesh · September 25, 2018 at 10:20 am

nice article, keep it up.


    Moss Clement · October 4, 2018 at 10:10 am

    Thank you, Nilesh. I’m glad you like this post by Sameer.


Praveen Verma · September 25, 2018 at 5:35 am

Glad to read this post. You have provided some effective tips on how to use “Google Analytics” to generate content ideas for the blog. Google Analytics is must have tool for bloggers and I think almost every blogger is taking advantage of this tool to achieve their business goals. It matters a lot that how to use online tools in the right way that can boost our business.

Yes, it is very necessary to know your audience and their needs, doing this will help in creating in-depth and quality content. I like the way you have explained the whole post.

Thanks for sharing this post wiht us.

Best wishes,
Praveen Verma


    Moss Clement · October 4, 2018 at 10:15 am

    Hi Praveen,
    I’m sorry that Sameer has not responded since, so I decided to respond in his place. I certainly agree with you, that Google analytics is a tool every blogger and content marketer must have. In fact, I believe it should be amongst the first in your collection of tools. The benefits are enormous. It shows you what your audience want more of from you and gives you content ideas that will last you forever.

    Thanks a lot for coming by and adding to the discussion.


Ryan Biddulph · September 24, 2018 at 6:00 pm

Seeing pages where folks are hanging definitely makes sense Moss. GA can rock to help you zero in on these pages and posts. Simply keep doing more of what works to see more success. Checking stats gives you a glimpse into the popular pages and posts.


    Moss Clement · October 4, 2018 at 10:19 am

    Hi Ryan,
    That’s right, you said it all in plain simple terms. This tools shows you where you target market at, what pages and posts they’re engaging with, and offers blog post ideas to help you retain and attract more visitors to your site.
    Thanks for coming by, Ryan.


Sajid Akhter · September 24, 2018 at 1:55 pm

Hi Sameer,

Great post. I was literally following your instruction and checking on Google analytics myself. Your post is very informative with quality content.

Thank you for sharing it. have a good day. 🙂


    Sameer · October 1, 2018 at 12:01 pm

    Hi Sajid,

    Glad you were able to get insights from the article.


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