9 Underutilized Social Media Strategies for Promoting Your Blog

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What are some the most underutilized social media strategies you can use today to promote your blog and maximize ROI? We will answer that question in a moment.

Blogging is cool. If you do it the right way, you can monetize your blogging adventure and create a living out of it.

The most popular bloggers across the globe get paid to travel, learn, read and write for their blogs. They live a lavish lifestyle and enjoy a job that we can only dream of.

Today, you can create your own blog within seconds. Not days, not hours, not even minutes. It literally takes only a handful of clicks for you to launch your own blog.

Research shows that the number of blogs on Tumblr has increased from 17.5 million in May 2011 to 425.7 million in July 2018! (Source)

9 Underutilized Social Media Strategies for Promoting Your Blog

This figure is evident that the competition in the blogging world is increasing exponentially every year.

So, how do you make sure that your blog catches the necessary amount of attention in the shortest period?

The answer lies in leveraging all the promotional channels, social media included.

In fact, social media is the best channel for you to promote your blog. In fact, all bloggers use social media to promote their blogs.

Thus, the question is …

How do you stand apart from the crowd?

Here are 9 underutilized social media strategies that you can use to promote your blog.

1• Use Hashtags 

9 Underutilized Social Media Strategies for Promoting Your Blog

The first of underutilized social media strategies is the non-use of hashtags. Hashtags are extremely underrated tools for social media to promote your blog today.

Your blog post or article will most likely fail to attract attention on the internet if you do not couple it with relevant hashtags.

You need to put up relevant hashtags. A frenzy of irrelevant and unnecessary hashtags does not look good on a post. Never post a complete sentence by breaking it down into hashtags.

For instance, “never lose faith in yourself” is a complete sentence and must not be broken in bit size to create hashtags, such as these: #Never #Lose #Faith #In #Yourself.

Your audience (especially the millennial) judges the poor use of hashtags.

Instead, create a meaningful post and use hashtags like #Faith #Happiness #SelfMotivation in the post.

*Please note* Use these hashtags if your post is a motivational or inspirational content.

Your readers will definitely appreciate the neat use of hashtags.

*important* Make sure to use words that are relevant to your blog topic for you hashtags. For example, if your blog content is about social media marketing, then use the following hashtags:

  • #socialmedia
  • #twitter
  • #twittermarketing
  • #SMM
  • #facebbook
  • #linkedin
  • #socialmediamarketing
  • Etc.

2• Invest in Paid Campaigns

9 Underutilized Social Media Strategies for Promoting Your Blog

Are you generating awesome content and still not getting any views? The main reason for such a failure might be that you don’t have any skin in the game yet.

This simply mean that you’re not using social media advertising campaigns to promote your blog.

Social ads campaign is one of the most underutilized social media strategy that many blogger are running away from.

You need to invest your time as well as a little amount of money into the game to come out on top of the competition.

Gary Vaynerchuk, one of the most influential marketers in the world today says that Facebook and Twitter ads are extremely undervalued now.

He actively promotes the use of Facebook, Instagram, LinkedIn and Twitter ads in his speeches. Gary believes that posting an ad on these platforms today is dirt cheap.

This is the perfect time for every one of us to use this opportunity and get on the high train.

Gary strongly recommends Facebook ads for both the B2B and B2C segments of the market.

With the right type of content and boost from the ads, your blog has the potential to reach millions of viewers overnight.

A small investment in these ad platforms will undoubtedly reap an exponential amount of return in an extremely short period.

3• Share Blogs Actively

If you are planning on getting into the blogging game, you need to give it your 100%.

You need to become an active promoter of your blogs and make sure that more and more people have access to it.

To do this, you need to actively share your blogs on various promotional platforms. Share your post on both your personal and business profiles.

Share the same blog on Facebook, Twitter, Instagram, Snapchat, LinkedIn, and all the other social media platforms that you can think of.

*Important Note* Although you have to share your blog posts across social media sites, do not share the same posts at the same time across channels, as this will make you look spammy.

Instead, use social media automation tools like Buffer, Statusbrew, HootSuit, etc to schedule your posts for posting at different times over the week.

You need to hammer down the importance of reading the blog into the minds of your friends, family, and all the close ones.

If you are generating great content, you should grow a spine to back up your claim and promote it to the maximum extent possible.

One share might take you a long way and help you connect with the right people.

4• Ask for Support

The first thing that you need to do as a growing blogger is pack up your ego and put it in storage. Many bloggers cannot bring themselves to ask for help.

This is a serious underutilized social media strategy that must be applied to grow your blog faster.

You cannot let your ego cloud your judgement, at least not in the first stages of your blogging career.

You need to actively look for inspiration and help from others to become successful quickly.

Read books and communicate with like-minded people to know more.

You will be surprised to find so many great people on the internet who are willing to share their secret sauce with you for free.

You just need to ask the right questions to the right people to become successful on the platform. Becoming shameless in asking for support is a big part of growth.

You can also ask people to share your blogs and in return share their blogs. This mutually beneficial transaction will help you build relationships in the blogging community quickly.

This exchange of support is like the basic barter system. The only difference is that you are helping each other affect millions of lives across the globe.

5• Join a Community

9 Underutilized Social Media Strategies for Promoting Your Blog

Want to talk to like-minded people? Join a community that is relevant to your niche.

Today, the internet and social media have opened so many avenues that can help you connect with like-minded people from across the globe.

You can join Facebook or LinkedIn groups filled with people who share the same zeal and talent as you.

Blogging is all about showcasing your skills and becoming a total extrovert on the internet.

Several bloggers are complete introverts in their real lives but are masters of the extrovert skills in the digital world.

You can learn extensively from these people by joining the groups.

6• Optimize Your Blog for Sharing

Remember, there is no such thing as the perfect blog. Your blog can always be optimized on both the back and the front end.

To make sure that your blog receives the maximum interaction in form of social signals, you need to make the content sharable.

Try and look for obvious content that people can relate to. Finding an inspiration for this type of content is really easy.

You just need to kick your observational skills up a notch. Once you do this, you are on the right path to becoming everyone’s favourite blogger.

Do not forget to add the social media share buttons on your blog so that people who genuinely like your blog can easily share it with their friends.

7• Add Media-Based Content

You are a great content developer. Got it! You can churn out several thousand words of quality content every day. Awesome! You have won half the battle.

Today, great content is all about getting the right mix of graphical and textual content. You cannot rely solely on the textual content to increase the number of views on your blog.

Instead, you need to rely on the perfect mix of content. Some media-based or visual content types you can create are:

  • Videos
  • Infographics
  • Graphics

These types of content can easily skyrocket your blog’s visibilty and make you an authority.

8• Use Auto-Posting Plugins/Tools

We have already seen the importance of sharing the blog post on your personal and business profiles, right? Well, this is pretty common knowledge in the community of bloggers.

However, most bloggers still fail to carry out this strategy in their day-to-day activities. Why? Because it’s tedious.

Sharing the same content over and over on multiple platforms is boring and hectic. So what do you do? You leverage technology!

Today, you can find several online tools to ease your workload, such as:

These tools can help you automate the process of sharing your blog posts on the social media Platforms.

Some tools like Statusbtew and Schedulio also offer you more functionalities through which you can easily schedule your posts to go live at a specific time of the day, week, or

months ahead. This tool is ideal for people who are catering to the needs of an international audience.

Related Post: How to Manage Your Social Media Marketing Campaign With Statusbrew

9• Make it Interesting

Most bloggers fail to do the most important thing while sharing their posts on social media. They fail to write an interesting caption for the post.

Call-to-action is a remarkable way to grow your blog, as it tell users what you want them to do. Is it an underutilized social media strategy? Yes, it is!

Many bloggers do not use calls to action to let users know that they have to share their posts with their audience to help spread the word.

Let’s say that you have written a blog post on the “top 5 luxury cars in the world.” You can write two different types of captions for this blog post, such as:

  1. The Top 5 Luxury Cars in the World
  2. Want to Know What the Billionaires of the World Drive? Check this out!

It is obvious that the second caption is more interesting since it piques the attention of the reader.

It also has a CTA (Call-To-Action) phrase that targets the psyche of the reader to click on the blog content link.

Wrap Up

Your blog content will be successful only if they offer truly informational and valuable content to the readers. If you do not provide true value to the readers, they will start hating your blog.

Make sure that you control your sales and marketing side of psychology and let genuine writing skills take over. People will most likely relate to an unfiltered and genuine blog post.

Use the underutilized strategies in this post for social media to promote your blog.

About the author

9 Underutilized Social Media Strategies for Promoting Your Blog

My name is Amara Luis. I am a freelance bloggers & digital marketing consultants. I started blogging on digital marketing & SEO latest trends and tips. I love to write about guides, how to tutorials and informative content which pass value to users. My writing focuses on balancing informative with online marketing needs.

Connect with her on Twitter, LinkedIn.


Moss Clement

Moss Clement is a freelance writer & blogger. Founder of Moss Media and content manager at Writers Per Hour. He is working closely with B2B marketers - helping​ several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces​, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona. Connect with him on Twitter and LinkedIn.


Nikola Roza

Nikola Roza · August 31, 2019 at 9:59 pm

Hi Amara,
great tips on effective social media promotion.
Especially the eighth tip, automating promotion is important to me; because I know I have to automate my social sharing a bit, yet I keep putting it off as I deem it too difficult.
I’m sure it’s not and I’m just being lazy:)


    Moss Clement · September 1, 2019 at 6:34 am

    Hi Nikola,
    Marketing automation is one of the primary marketing strategies that enable marketers to gain optimal results. There’s much to do, and without it, you will struggle. In fact, it allows you ample time to focus on other aspects of your business.
    Thank you for contributing.


Sophie Thomas · September 24, 2018 at 10:54 am

Hello Amara,
Great post indeed..!
Moss, It’s a first time I came across to your blog, and wanna say, I learn many things from you, I constantly follow your content.

I love this one as well. Social media plays a crucial role in order to sharing content and blog, Besides that Social media gives an opportunity to engage with other peoples who has the same interest.

As I new to social media and blogging field. I’m looking forward to learn more from you.



Nirodha Abayalath · September 23, 2018 at 1:14 pm

Hey Amara,
I’m glad I have found this article at the right time. I have started blogging a few months ago but, I couldn’t promote my blog correctly on social media.

After reading this helpful article, I decided to focus on social media promotion, because you have pointed out the best and the most effective methods to promote any blog on social media.

So, thank you very much.


Tarique Amir · September 17, 2018 at 6:23 am

Hi Amara,

Great post. using spcial mediaplatform has become so much of importance. So after creating an awesome post, it is vital to improve its visibilty. We can do that by sharing across social media platform. You have suggested good ways to use hashtags to improve visibility.

Thank you for sharing, have a good day. 🙂


Praveen Verma · September 15, 2018 at 5:24 am

Glad to read this post. You have provided great tips and it will surely help in promoting content in a right way. Creating quality and useful content is crucial, but we need to make an effort on its promotion too. Without promotion, we can’t get our blog noticed online.

Yes, social media advertising campaigns are one of the best ways to market content, just we need to invest the less amount of money in it. It helps in promoting our content in a right way across multiple social media channels.

If we provide value to our readers with our content then they will surely share our content. Just, we need to add social media share sharing buttons on our blog.

Here I like the tips “Join a community” and “Ask for support” and yes, these things also matters a lot in the blogosphere.

Thanks for sharing this post with us.

Have a good day.
Praveen Verma


Gaurav Kumar · September 14, 2018 at 11:23 am

Hi Amara,

I always talk about creating strong social media presence. Why? Because, social media helps you turn your blog into a brand and from zero traffic to rocking traffic.

People follow most of the advice but most of the people run away when you tell them to invest or spend money on social media campaigns.

They tell you that they are not aware and that is why they do not want to invest.

but in reality, they suffer from lack of confidence in their own product or service or blog post. This is the main reason why most of the bloggers do not invest money because they are not confident.

Thanks for sharing these tips.


    Amara · September 27, 2018 at 6:46 am

    Thanks Gaurav for stopping by


Bhawna · September 14, 2018 at 9:21 am


You are right. There is no point of writing content if you are not able to share it with the world and to do that it is a must to spread it among all the communities.
Great article


    Amara · September 27, 2018 at 6:46 am

    Thanks Bhawna


Bikram Kalsi · September 14, 2018 at 9:13 am

Hey Amara,

Really awesome article. I think scheduling and automating the content sharing on social media can help you with saving a lot of time and also make sure that your content is being shared on various channels.
I have installed the blog2social plugin after reading this post.

Keep up the good work


Dharmik Babariya · September 14, 2018 at 8:49 am

Hey Amara,

Amazing article! If you want to get more people engaged with your business and to get more traffic then the social media platform is very useful. If you use social media in a right way then you get potential customers. Participating in different communities can get more audience in your niche and you get a new connection.

Thank you for your time and effort to share this article with us.

Have a great day!


    Amara · September 27, 2018 at 6:45 am



Ashwani · September 14, 2018 at 5:28 am

Hi Amara,

You written very Good Blog. I am agree with your give details like:

Invest in Paid Campaigns
Share Blogs Actively
Join a Community
Optimize Your Blog for Sharing
Add Media-Based Content
Use Auto-Posting Plugins/Tools
Make it Interesting

Would request you to write tutorial about Youtube SEO. These days i found lot of client need Youtube SEO and little information available on Youtube SEO.


    Amara · September 27, 2018 at 6:44 am

    Thanks for reading. Appreciate your time on my blog


Ryan Biddulph · September 13, 2018 at 6:42 pm

Joining communities and being active in sharing other blogger’s content helps me heaps Amara. Triberr and Viral Content Bee are 2 such tribes, fabulous for sharing content through social media sites. Be generous. Share other blogger’s content. Other bloggers do the same for you. Super tips!



    Amara · September 27, 2018 at 4:30 am



Moss Clement · September 13, 2018 at 6:00 pm

Hi Amara,
Your post is great and i love it. We see many bloggers and content marketers underestimating the power of these social media marketing tips you outlined in this article. They fail to utilized this tips to promote their blogs and maximize ROI. Thus, they are behind their competitors in terms of visibility, traffic, and leads.

Thanks a lot for sharing the wonderful post here on the Moss Media blog. Hope to host you here again pretty soon ??!


    Amara · September 27, 2018 at 4:30 am

    Thanks Moss for giving your valuable time to my write-up.

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