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What are some the most underutilized social media strategies you can use today to promote your blog and maximize ROI? We will answer that question in a moment.
Blogging is cool. If you do it the right way, you can monetize your blogging adventure and create a living out of it.
The most popular bloggers across the globe get paid to travel, learn, read and write for their blogs. They live a lavish lifestyle and enjoy a job that we can only dream of.
Today, you can create your own blog within seconds. Not days, not hours, not even minutes. It literally takes only a handful of clicks for you to launch your own blog.
Research shows that the number of blogs on Tumblr has increased from 17.5 million in May 2011 to 425.7 million in July 2018! (Source)
This figure is evident that the competition in the blogging world is increasing exponentially every year.
So, how do you make sure that your blog catches the necessary amount of attention in the shortest period?
The answer lies in leveraging all the promotional channels, social media included.
In fact, social media is the best channel for you to promote your blog. In fact, all bloggers use social media to promote their blogs.
Thus, the question is …
How do you stand apart from the crowd?
Here are 9 underutilized social media strategies that you can use to promote your blog.
The first of underutilized social media strategies is the non-use of hashtags. Hashtags are extremely underrated tools for social media to promote your blog today.
Your blog post or article will most likely fail to attract attention on the internet if you do not couple it with relevant hashtags.
You need to put up relevant hashtags. A frenzy of irrelevant and unnecessary hashtags does not look good on a post. Never post a complete sentence by breaking it down into hashtags.
For instance, “never lose faith in yourself” is a complete sentence and must not be broken in bit size to create hashtags, such as these: #Never #Lose #Faith #In #Yourself.
Your audience (especially the millennial) judges the poor use of hashtags.
Instead, create a meaningful post and use hashtags like #Faith #Happiness #SelfMotivation in the post.
*Please note* Use these hashtags if your post is a motivational or inspirational content.
Your readers will definitely appreciate the neat use of hashtags.
*important* Make sure to use words that are relevant to your blog topic for you hashtags. For example, if your blog content is about social media marketing, then use the following hashtags:
2• Invest in Paid Campaigns
Are you generating awesome content and still not getting any views? The main reason for such a failure might be that you don’t have any skin in the game yet.
This simply mean that you’re not using social media advertising campaigns to promote your blog.
Social ads campaign is one of the most underutilized social media strategy that many blogger are running away from.
You need to invest your time as well as a little amount of money into the game to come out on top of the competition.
Gary Vaynerchuk, one of the most influential marketers in the world today says that Facebook and Twitter ads are extremely undervalued now.
He actively promotes the use of Facebook, Instagram, LinkedIn and Twitter ads in his speeches. Gary believes that posting an ad on these platforms today is dirt cheap.
This is the perfect time for every one of us to use this opportunity and get on the high train.
Gary strongly recommends Facebook ads for both the B2B and B2C segments of the market.
With the right type of content and boost from the ads, your blog has the potential to reach millions of viewers overnight.
A small investment in these ad platforms will undoubtedly reap an exponential amount of return in an extremely short period.
If you are planning on getting into the blogging game, you need to give it your 100%.
You need to become an active promoter of your blogs and make sure that more and more people have access to it.
To do this, you need to actively share your blogs on various promotional platforms. Share your post on both your personal and business profiles.
Share the same blog on Facebook, Twitter, Instagram, Snapchat, LinkedIn, and all the other social media platforms that you can think of.
*Important Note* Although you have to share your blog posts across social media sites, do not share the same posts at the same time across channels, as this will make you look spammy.
You need to hammer down the importance of reading the blog into the minds of your friends, family, and all the close ones.
If you are generating great content, you should grow a spine to back up your claim and promote it to the maximum extent possible.
One share might take you a long way and help you connect with the right people.
4• Ask for Support
The first thing that you need to do as a growing blogger is pack up your ego and put it in storage. Many bloggers cannot bring themselves to ask for help.
This is a serious underutilized social media strategy that must be applied to grow your blog faster.
You cannot let your ego cloud your judgement, at least not in the first stages of your blogging career.
You need to actively look for inspiration and help from others to become successful quickly.
Read books and communicate with like-minded people to know more.
You will be surprised to find so many great people on the internet who are willing to share their secret sauce with you for free.
You just need to ask the right questions to the right people to become successful on the platform. Becoming shameless in asking for support is a big part of growth.
You can also ask people to share your blogs and in return share their blogs. This mutually beneficial transaction will help you build relationships in the blogging community quickly.
This exchange of support is like the basic barter system. The only difference is that you are helping each other affect millions of lives across the globe.
5• Join a Community
Want to talk to like-minded people? Join a community that is relevant to your niche.
Today, the internet and social media have opened so many avenues that can help you connect with like-minded people from across the globe.
You can join Facebook or LinkedIn groups filled with people who share the same zeal and talent as you.
Blogging is all about showcasing your skills and becoming a total extrovert on the internet.
Several bloggers are complete introverts in their real lives but are masters of the extrovert skills in the digital world.
You can learn extensively from these people by joining the groups.
6• Optimize Your Blog for Sharing
Remember, there is no such thing as the perfect blog. Your blog can always be optimized on both the back and the front end.
To make sure that your blog receives the maximum interaction in form of social signals, you need to make the content sharable.
Try and look for obvious content that people can relate to. Finding an inspiration for this type of content is really easy.
You just need to kick your observational skills up a notch. Once you do this, you are on the right path to becoming everyone’s favourite blogger.
Do not forget to add the social media share buttons on your blog so that people who genuinely like your blog can easily share it with their friends.
7• Add Media-Based Content
You are a great content developer. Got it! You can churn out several thousand words of quality content every day. Awesome! You have won half the battle.
Today, great content is all about getting the right mix of graphical and textual content. You cannot rely solely on the textual content to increase the number of views on your blog.
Instead, you need to rely on the perfect mix of content. Some media-based or visual content types you can create are:
These types of content can easily skyrocket your blog’s visibilty and make you an authority.
8• Use Auto-Posting Plugins/Tools
We have already seen the importance of sharing the blog post on your personal and business profiles, right? Well, this is pretty common knowledge in the community of bloggers.
However, most bloggers still fail to carry out this strategy in their day-to-day activities. Why? Because it’s tedious.
Sharing the same content over and over on multiple platforms is boring and hectic. So what do you do? You leverage technology!
Today, you can find several online tools to ease your workload, such as:
These tools can help you automate the process of sharing your blog posts on the social media Platforms.
Some tools like Statusbtew and Schedulio also offer you more functionalities through which you can easily schedule your posts to go live at a specific time of the day, week, or
months ahead. This tool is ideal for people who are catering to the needs of an international audience.
9• Make it Interesting
Most bloggers fail to do the most important thing while sharing their posts on social media. They fail to write an interesting caption for the post.
Call-to-action is a remarkable way to grow your blog, as it tell users what you want them to do. Is it an underutilized social media strategy? Yes, it is!
Many bloggers do not use calls to action to let users know that they have to share their posts with their audience to help spread the word.
Let’s say that you have written a blog post on the “top 5 luxury cars in the world.” You can write two different types of captions for this blog post, such as:
- The Top 5 Luxury Cars in the World
- Want to Know What the Billionaires of the World Drive? Check this out!
It is obvious that the second caption is more interesting since it piques the attention of the reader.
It also has a CTA (Call-To-Action) phrase that targets the psyche of the reader to click on the blog content link.
Your blog content will be successful only if they offer truly informational and valuable content to the readers. If you do not provide true value to the readers, they will start hating your blog.
Make sure that you control your sales and marketing side of psychology and let genuine writing skills take over. People will most likely relate to an unfiltered and genuine blog post.
Use the underutilized strategies in this post for social media to promote your blog.
About the author
My name is Amara Luis. I am a freelance bloggers & digital marketing consultants. I started blogging on digital marketing & SEO latest trends and tips. I love to write about guides, how to tutorials and informative content which pass value to users. My writing focuses on balancing informative with online marketing needs.
Connect with her on Twitter, LinkedIn.