Do you want to learn how you can boost your marketing campaign with the best Twitter tips? Are you wondering which Twitter tips will improve your digital marketing strategy? I’m guessing you answered yes to those questions.
Hence, we will tackle them later down this article. However, Twitter is a mini-blogging site that has successfully developed into a powerful social media marketing platform. It is especially so since 88% of social media advertisers are using the platform; which has made Twitter even more popular.
As a result, businesses – big and small have and are leveraging the social media marketing site for business growth. For this reason, please, consider the following questions:
- Are you using Twitter to boost your marketing strategy?
- How successful is your Twitter marketing campaigns?
- Are you getting the return on investment (ROI) of your campaign efforts?
- Does the strategies you are using working for you?
These questions will help you to evaluate the Twitter tips you’re currently using to identify areas of improvement.
Thus, in this article, you will learn the top ten Twitter tips that’ll help you maximize the platform for optimal results.
Twitter Tips #1: Tweet at The Right Times
On all social media sites, including Twitter, sharing and tweeting your post at the right time is crucial to the success of your business. Why? Because you want to reach your target audience with your brand message. And the best way to meet them is to tweet your content when they’re online to engage with your materials.
For instance, users send out 6,000 tweets a second, 350,000 tweets per minute, which sums up to about 5.6 million tweets per day.
Source: Internet Live Stats
And according to statistics, the numbers have not changed much since 2013; however, growing to about 700 million tweets daily. Moreover, since 75% of B2B and 65% of B2C marketers are using the social site to grow their business, tweeting at the best time of day is paramount to maximize ROI.
Hence, these statistics reveal that if you’re not sending out tweets at the right time best times day, your content will get lost in the noise. Therefore ask yourself, when is the best time to share content on Twitter?Did you know? 88% of social media advertisers are using Twitter to market their brands and grow business. Click To Tweet
Use Twitter Tools to Find the Best Times to Post
The first thing to do is to find your buyer persona – when they’re most on Twitter. Finding the answers will help map out the right time to tweet for optimal engagement. Accordingly, to find your audience’s best time, I suggest you use Tweriod.
This tool is efficient in identifying the right time to leverage Twitter and send out tweets. As you can see from the image, it will show you the general statistics of your Twitter activities, including day-to-day processes to enable you to pinpoint the right times to send out your tweets.
Moreover, you can seamlessly integrate the tool with third-party apps like Bufferapp. Therefore, to Tweriod, open the software and register with your Twitter account.
This tool will calculate your operations on Twitter and give you useful data about the effectiveness of your tweets and the right time to tweet to increase engagement. However, there are other alternatives to Tweriod. These include:
Consequently, with the information from Tweriod or any of the tools above, you can schedule tweets with Buffer or any social media management tools that are working for you. These Twitter tools will post your tweets at the best times when your target audience is online to engage with your tweets.
*Important* Bear in mind that the best times for sending out tweets are not typical to all time zones. Depending on your location, your time zone may vary to those of your target audience. Therefore, find their geo-location and when they’re most likely online.
Why use hashtags? Using relevant hashtags will help your buyer persona and potential clients to find your content on the platform quickly. Hashtags can improve engagement on your Twitter profile if you use the right ones on your content.
It also assists you in connecting with your followers and other users who are using related hashtags. This tactic is fantastic because tweets with hashtags get 33% more retweets than those without hashtags, which means that adding relevant hashtags will aid you to reach a broader audience.
*Important* Be cautious of the number of hashtags you use on each tweet. There are conflicting results on the number of hashtags to use. While some experts say seven hashtags are ideal, others say three is perfect. And yet, others say tweets with one hashtag performs best with 70% more retweets.
My advice is, test your use of hashtags to identify what works best for your Twitter marketing strategy.Tweets with relevant hashtags get 33% more retweets than those without hashtags. Thus, adding the right hashtags to your tweets will aid you to reach a broader audience. Click To Tweet
Twitter Tips #3: Avoid Repetitive Content
Tweeting your content pieces is an excellent way to increase exposure. However, if you send out the same content time and again, it might make you look like a spammer, and possibly lose your target audience and potential clients.
The best way to avoid becoming a spammer and still post the same content is to change the title and perhaps, the image. And then send them out at intervals with a blend of curated content. Tweeting one post over and over is not one of the best Twitter marketing tips, and is killing your chances of improving your Twitter marketing success.
Hence, as stated earlier, if you must post the same tweet several times a day, craft five to six different headlines for each post with (optional) relevant images with a mix of curated materials and send them out as desired.
As long as your content pieces are valuable to your buyer persona, they will engage with your tweets and keep coming back.
Twitter Tips #4: Take Advantage Twitter Chats
If you’re new to Twitter, you might wonder; What is a Twitter Chat?
Twitter Chat is a discussion session among Twitter users on a chosen topic around a particular hashtag. The hashtag lets users who are interested in the conversation to follow and take part accordingly. And at the same time, connecting those who have an interest in the topic.
The Values of Twitter Chats
- Strengthen your brand presence on Twitter: Although the conversations progress around a unique hashtag, it goes public anyway. Meaning that millions of users who are following participants of the chat will see the hashtag and engage with it. Thus, it is an impactful way to reach a broader audience with your brand.
- Obtain immediate feedback: Twitter chat lets you listen to your followers’ and obtain quick feedback on whatever your pain problems. It also allows you to get topic ideas for your blog based on the questions and responses.
- Turn followers into brand advocates: The chat goes beyond the above. How? As your target audience tune in every week to engage with each other, they also follow and retweet each other’s content. Effectively, you have turned them into brand advocates because they are tweeting your materials from the chats. Besides, this step will aid you to build a tribe around your business.
- Become accessible: Twitter chats will moreover, make you available and approachable to your fans and potential customers. This tactic will offer you the opportunity to provide excellent customer service to those who need instant answers to their inquiries or complaints.
In consequence, if you have not hosted a Twitter chat before, it is best you start by joining in on conversations around your niche. From there you get to know the dos and don’ts of a Twitter chat. Here is a step-by-step guide on how to host or join a Twitter chat.The best way to avoid being viewed as a spammer, and still post the same content on Twitter is to change the title and perhaps, the image. And then send out your tweets at intervals with a blend of curated content. Click To Tweet
Twitter Tips #5: Engage With Your Followers’ And Other Users Content
Twitter is a fantastic platform to engage your buyer persona and interact with eventual clients and other users. Therefore, to boost your Twitter marketing success, start interacting with your followers. Also, engage with other users’ tweets.
Hence, apply these simple, yet practical steps to start interacting with on the platform:
- Like relevant tweets
- Retweet other tweets in your niche
- Respond to questions or issues related to your industry
- Follow users in your niche market
- Thank those who retweet your tweets
- Mention them in comments
- Engage with influencers, follow, and mention them as well
These activities will boost your visibility to a broader audience and expose you to your target followers. It will further help you to attract new clients.
Twitter Tips #6: Start Using Twitter Cards?
Twitter is a mini-blogging social networking site that allows users 280 characters. When it was 140 characters, some marketers were struggling to fit all relevant information into that space. Thus, the 280 strings is a welcome feature.
Despite that, the updated 280 characters are still not enough for several marketers as they always exhaust the limit. That is, according to Twitter. As a result, Twitter Cards can help you to extend your horizons.
What Is A Twitter Card?
A Twitter card is a marketing tool designed to give you additional space to create content pieces that will engage your target followers. Moreover, Twitter cards are pictorial elements that enable you to break through the noise and stand out.
Hence, by using Twitter cards, you will:
- Boost your visibility on the social site
- Gain more targeted Twitter followers
- Improve website traffic with clickable tweets
And since tweets with images gained 18% more click-through rates (CTR), 89% extra likes, and 150% additional retweets, Twitter cards will have a more profound impact.
However, there are four types of cards available to you:
- Summary Card
- Summary Card with Large Image
- App Card
- Player Card
Twitter cards let you connect videos, vibrant photos, and other visual media adventures to your tweets. This technique will help you to increase website traffic significantly. All you have to do is add a few markups to your page. Then, when users tweet a link to your content, a card will be added to the tweet that their followers will see.If you must tweet the same content several times a day, craft 5 to 6 different headlines for each post with (optional) relevant images. Click To Tweet
Twitter Tips #7: Use Twitter Analytics to Assess Results
Twitter Analytics is essential to your marketing strategy because it offers you an overview of how the materials you tweet are performing on the platform. It shows you who is engaging with your tweets, when they are interacting, and where they are (location).
The Twitter tool also gives details about influencers in your network and metrics for individual tweets. It allows you to monitor or track your audience’s activities, their demographics, and interests.
Twitter Tips #8: Invest in Twitter Ads
Social media advertising is an excellent way to amplify your organic processes and increase return on investment (ROI). Paid ads will aid you to accomplish your Twitter marketing goals faster.
However, subject to the goal you want to achieve, you can advertise your tweets to reach more people and boost engagement. Or you can promote your account and other marketing tactics that will improve your business.
Social media advertising is an excellent way to amplify your organic processes and increase return on investment (ROI). Click To Tweet
TwitterTips #9: Reach Out to Influencers In Your Industry
And why is that necessary? It is essential because influencers will help to improve your visibility and present you as an expert. You can reach out to them with a powerful content idea. Once they approve it, create the post and tweet it with mentions of all the influencers you feature in the article using their Twitter handles.
Twitter will notify them of your tweet, and if each one of them should tweet or retweet the material, you are sure to reach hundreds of thousands or millions of other users who are interested in your topic.
However, first things first. Find influencers you have been interacting with – those who are in your niche market and start reaching out to them. It could be about a roundup post or any other content where you can feature more people.
You can as well send messages asking them to help you promote your brand in their tweets. Nonetheless, trying to find influential people, organically will be stressful. Several tools like Klout can help you.
However, since the acquisition of Klout by Lithium, Lithium has since May 2019 phase out Klout’s service. But don’t stress; here are some alternatives to Klout that will help you to find influencer for your campaign:
- Hootsuite Insights
- Social Mention
- Twitter Counter
Use these tools to find influencers and reach out to them.
Twitter Tips #10: Use Twitter Tools to Maintain Consistency
How consistent or active are you on Twitter? Do you regularly tweet and engage with your buyer persona? Being active on the networking site comes with fantastic benefits, as it is one of the best Twitter tips for rapid growth.
And a few of the advantages are; it helps you establish trust, gain more loyal followers, and build your brand. For example, the more you tweet useful and engaging content that connects with your target audience, the more likely they would single you out as a credible and trusted.
And as a result, they will keep coming to engage with your tweets. This activity will improve your engagement and make it easier to convert them into paying customers. Nevertheless, to help you be active and maintain consistency, use third-party automation tools.
Some of the best social media automation tools are:
With these tools, you will save yourself time and energy and focus on other essential matters, sent out tweets at the right time, and appear active as well. Therefore, choose the one that works best for you and schedule tweets for posting when your target market is online.
*Important* These tools will also help you to monitor your campaigns to identify what is working for you. They will assist you to know what your followers are saying about your brand and which content they engage with the most.
Wrapping It Up
Although there are several ways to improve your Twitter marketing success, the easy to apply, and yet effective twitter tips in this article are efficient and proven methods that can help you maximize your marketing campaigns.
Apply these tips, test your results, and find out how your activities measure your success. Then make adjustments as required for optimal results.