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Tag: Video Marketing

What is In A Video Thumbnail (And Why It Matters)

What is In A Video Thumbnail (And Why It Matters)

Do you know what is in a video thumbnail? There’s an old saying that tells us we should never judge a book by its cover. But at least regarding videos on the Internet, that’s what we do. Only instead of book covers to go off of, we have video thumbnails–those single images that are made to distill everything about your video. It goes down to an experience that is over in a fraction of a second. Even the best video…

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How to Go Viral with Micro-Influencer Video Marketing (Infographic)

How to Go Viral with Micro-Influencer Video Marketing (Infographic)

Discover the power of micro-influencer video marketing with this infographic. In recent years, attitudes among content marketers have undergone a significant change. With focus moving away from vanity metrics such as reach and impressions, the content marketers of 2018 are instead leveraging hyper-targeted content to develop deeper audience relationships and to drive genuine brand engagement. Key to this strategy are micro-influencers who present a more targeted and cost-effective alternative to traditional macro-influencer marketing.    Micro-influencers have much smaller audiences of…

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