How to stay motivated and keep blogging is a plague many bloggers and content marketers are trying to solve. It is challenging for bloggers, including seasoned content writers, but especially new bloggers in the industry.
I remember when I started blogging. On several occasions, I will sit on my desk, staring at a blank page that is waiting for me to input some texts. But because the motivation is lacking, there wasn’t much I could do.
As a result, my blog and freelance writing business suffered the consequences. The result of the lack of motivation is unproductivity. Yes, you will become unproductive — not accomplish more. However, how to motivate yourself to get more done as a blogger is not a mystery that can’t be solved. You need willpower.
Will-power & Motivation
Research indicates that willpower alone is not adequate. Instead, you need unconscious motivation to impact your willpower. That is according to the Technical University of Munich. The study reveals the impact of unconscious motivation to willpower and also shows that motivation has three primary elements.
- We have conscious targets and desires to be productive and accomplish more
- Humans are driven by implicit motives ingrain in our emotions. This characteristic urges people to stand up to the challenge.
- You can develop your skills and capabilities to reach your desired goal
Combining these components will enable you to stay motivated and create terrific blog posts that get results. However, if you fail to merge these components, then you’ll need the willpower to help keep your balance.
How to Stay Motivated When Blogging
One of the most difficult challenges in blogging is writing the first few sentences. These opening lines can keep readers longer on the page, or make them leave your page immediately as they arrived. Put differently; they are the deciding factor on whether visitors stay on your blog or move on to another site.
Those first few lines must be able to hook your readers and keep them on the page. It doesn’t matter how incredible your motivation or how irresistible the topic of your blog post. But how to stay motivated when blogging is not an easy task.
So let us consider six steps that will help you stay motivated.
1: Write Daily to Stay Motivated
Why do pro bloggers encourage their readers, new and aspiring writers to write often? For example, Ryan Biddulph of Blogging from Paradise always tell readers to write 500 to a 1000-words blog post every day. Why?
Because it is a proven trick that triggers the brain and makes you write regularly. It combines your creative side and daily routine to help you stay motivated. Therefore, to help you accomplish this task, set goals you can attain — targets that would help write at list 1,000-words blog post daily.
Choose the best time to write and stick to it. If writing in the early hours of the morning works best for you, make sure to write at that time every morning. It will boost your motivation to keep blogging.
And the best part, you will also improve your writing skills dramatically. In this way, you’re using one stone to kill two birds.
2: Take a Break From Blogging to Regain Your Impulse
Blogging is an endeavor that involves a community of people. That is why bloggers network to build relationships and support each other. Moreover, as we network, we also learn new ideas and trends from other bloggers.
So whether you are blogging solo, hobby blogger, or blogging for business, establishing relationships will assist your blog’s growth. Therefore, take a break from blogging to network with others.
Not only will you build a network of like-minded individuals, but you’ll be able to rejuvenate yourself and come back with renewed energy. However, you don’t need a long break that will keep you away from blogging for too long. A short break is ideal.
3: Use Analytics Tools to Inspire Yourself to Write
Among the best tips to keep website visitors engaged is to provide a search bar. A search bar offers users the privilege to examine your blog for content that provides the solution they need. It also gives you helpful information about user behavior.
The graphic below shows how you can use the Analytics tool in your content strategy.
With Google Analytics, you can draw out information base on your audience’s search history to better serve them with compelling blog posts. But to get the data, you need to track some key metrics. The following are the top key performance indicators (KPIs) to monitor:
- Traffic sources
- Top viewed posts
- Average views per post
- Inbound links per post
- Average pages per session
- Time on page
- Returning Visitors
- Conversion rate
These system indicators will offer useful information you can use to make valuable content marketing decisions. But since your focus is on how to stay motivated and write more blog posts, you’ll have to concentrate on the “Top Viewed Posts” metric.
Evaluating this measurable will provide you a list of the best performing content on your site — blog content that connects with your audience. It will encourage you to create more engaging materials your readers and Google will love.
4: Get Blogging Friends to Help You Stay Motivated
Are you blogging alone? If you answered yes, you’re making one of the blogging mistakes that are hurting your small business blog. As I stated above, blogging is a community effort — you learn from me, and I learn from you, and we grow together.
Your blogging friends will help you stay motivated and keep writing to jump-start your blogging career. In fact, In her article, “Networking — The Essential Antidote to Blogging Alone,” Lisa Sicard of Inspire to Thrive pointed out that she cannot imagine herself blogging alone. Why?
Because she would lose all the support she could get when collaborating with other bloggers. Your peers will help to motivate you to keep blogging. That’s one of the many benefits of networking. But if you’re new to blogging, you may be wondering:
- How do I network?
- Where can I find fellow bloggers to network and create bonds?
Your questions are well-founded, and it leads us to the next step.
5: Join Groups for Bloggers for Inspiration to Keep Writing
The reasons for joining groups vary from person to person. Nonetheless, the most common reasons are the need for:
- Affiliation with influencers
- Build your brand reputation
- Establish your identity, etc.
Your primary reason should be to create a community around your blog. These are a group of people who will always engage with your blog content and keep you motivated. They read your blogs and leave honest remarks.
Their feedback will motivate you to do more. Moreover, you also get to find interesting blog topic ideas that fascinate you in such groups. Go to Facebook and search for relevant groups to join. LinkedIn also has helpful groups for bloggers.
6: Establish a Blogging Routine to Help You Stay Motivated
The best way to develop a blog writing routine is to create a sustainable editorial calendar. Your editorial calendar serves as a framework you’ll use to strategize and plan your content creation processes.
For instance, a social media calendar assists you in planning content materials you want to post on social media sites. But an editorial content calendar is where you plan out specific marketing strategies for blogging and content marketing campaigns.
It will help improve your productivity and get more work done on time. Your calendar should include:
- Content strategy
- Topics with assigned writers
- Collaborators (if any)
- List of issues to tackle first
- Content distribution strategy, etc.
Recommended Reading: 21 Blogging Tools That Will Make You a Better Blogger
Although there are several ways to stay motivated as a blogger, these six tips will, without a doubt, stimulate you to continue writing and significantly improve your productivity. How have you kept yourself motivated to blog when you’re not in the mood?
We would highly appreciate your remarks in the comments below!
This article originally appeared at Elephant Journal.