With millions of content shared every hour, how can you beat your competitors on social media and stand out?
It is easily understood that in today’s digital age, you have to beat or out-perform your competitors if you want to stay in business, whatever your niche may be.
Social media marketing has been identified as the best tool for businesses, why?
Because the various social media platforms provides the best channels for business owners – big and small to promote and expand their businesses.
As a result, brands are taking advantage of the amazing opportunities that Social media offers.
Business owners are spending millions of dollars on social media to promote their brands and businesses, thus, creating an avenue to communicate directly with potential customers.
According to Statista, one of the leading statistics companies on the internet, social media spending in the US alone it is expected to increase to $17.34 billion in 2019.
Image Credit: Statista
According to Mark Sweney’s article on The Guardian, social media ad spending will grow 40% – about £1.3bn between 2018 and 2020 from £3.29bn to £4.59bn.
It also shows that by 2020, social media ad spending will overtake traditional TV ad by about £500m – £4.59bn compared to £4.04bn.
Obviously, big brands and big businesses are the primary spenders on social media, which enables them to stand out.
So, how can newer and small businesses keep up the fight and stand out, or stay ahead of the competition on social media?
They need to prepare and have a terrific plan. They must have an effective strategy that will help them outperform their competitors and stand out on social media.
Jack Welch said;
“if you don’t have a competitive advantage, don’t compete.” – Jack Welch
Is Jack right about that? Yes! If you have no plan or strategy to beat the competition, you need not be in the business.
I totally agree to that because if you have no plan to complete in the game, you certainly will be out of business before you even know it.
Here are some strategies you can implement that will help you stay ahead of the competition on social media.
Steal from your competitors
Do a research on your competitors to figure out what they are doing differently.
- What kinds of content are they creating?
- How are they engaging with customers on social media?
- How effective is their customer service?
- Why are potential customers choosing to do business with your competitors instead of with you?
The list goes on and on.
However, if you are able to study your competitors and learn what they are doing behind the scene on social media, you will be at a greater advantage over them because the information you gathered will enable you to make the necessary adjustments and improve your social media strategy.
This will help stand out and put you ahead of them on social media.
Further, while analyzing what they’re doing behind the scene to stay ahead of the competition, you also need to learn about their shortcomings – things they did wrong, the mistakes they made.
Look for a loophole, and feel in the gap. This information will help you avoid their mistakes, enhance your strategies and stand out on social media.
Learn from Consumers
As you are gathering information about what your competitors are doing to stand out on social media and stay ahead of you, study the customers and audience as well to find out what they are buying from your competitors, and the type of content they love to engage with.
Bear in mind that consumer needs can vary according to geo-location or region.
So what you learn from studying your customers will give you important information you can apply to your business’ social media campaign.
This will improve your chance to stand out and stay ahead of the competition on social media.
Hence, expand your horizon, widen out, dive into different waters and explore them. It is a good way to stand out on social media.
Establish Your Brand Voice
The easiest and most effective way for your brand or business to stand out on social media is to establish your unique brand voice.
A unique brand voice is one of the most important attributes of a phenomenal online presence.
Without a voice, you have no brand and your online reputation is at risk because your target market won’t be able to identify and differentiate your brand from the others.
Accordingly, it is important to create a brand voice to help you reinforce and sell your brand’s personality.
Remember, your tone of voice must be consistent across channels.
Whether on a podcast, video, your blog or website, and of course social media, your audience and customers needs to recognize your brand voice.
It will definitely make you stand out and stay ahead of the competition on social media.
Here is how to develop a unique brand voice.
Add Value to Your Audience and Customers
They say content is king, and we all agree to that because compelling content is the backbone of every successful content marketing strategy.
Therefore, ensure to ard value to your customers and audience by creating content that is convincing and forceful – irresistible content that has the power to persuade your readers and move them to action.
To create compelling content that adds value, you will have to understand your audience.
Yes! Understanding your audience is key to creating irresistible content your audience will love to read.
- Interview your audience
- Organize social media contest
- find out what problems they want to solve
- Ask them the type of content they want you to write next
This will give you content ideas that will make you beat your competitors and stand out on social media.
Read also: How to Get More Readers for Your Blog Posts
Test Your Strategy
Top 10 social media, and top 40 content marketing Influencer, Rebekah Radice once said;
“What you get from social media is what you put into it. You have to test, test, test.” – Rebekah Radice
Yes, you must keep testing your own strategies to find out what is working for you.
The marketplace is competitive, so the only way to beat the competition and stand out is to keep testing whatever strategy you come up with.
That way, you will be able to identify the ones that work for you and those that don’t.
If it requires putting money into testing, go ahead and invest in it.
Use the feedback to make positive adjustments to your advantage. This too will help you stay ahead of the competition and stand out on social media.
Leverage Visuals to Stand Out
Creating visual content is a great way to stand out on social media. Why?
Because visuals are easily digestible and remembered even after a while.
For example, infographics are the remarkable visual content type that generates much engagement.
That is why over 41% of marketers said that graphics like infographics are the most valuable.
People follow visual instructions 323% better than written instructions.
Here is what some experts are saying about visuals:
When individuals or businesses want to stand out on social media, they should think visually! Images catch our attention, keep our attention, and are digested faster than text. Add hi-res images to social media profiles and posts, and install free features like Twitter cards on your web properties so that anyone who posts your content also shares the visual love.
– Stacey Miller, Autocare
Neal Schaffer also said this:
The best way for individuals or businesses to stand out on social media is to take a visual approach. Visuals appear prominently in news feeds of social networks, so take a visual approach to not only posting information but to communicating as well. Combine this with your own unique branding and perspective, and you’re bound to stand out in this noisy social media world of ours.
– Neal Schaffer, Maximize Social Business
So, create high-quality visual content such as videos, infographics, etc.
Follow and Connect With Influencers
Following and connecting with Influencers in your niche is important because they’ll help to create brand awareness for your business.
Furthermore, you will be in a position to weigh-in on their trustworthiness to control your brands status, which will effectively make you stand out on social me
We are aware that not all the Influencers you follow will respond positively.
However, the more you actively engage with them by sharing their content, and commenting on their work, you are setting yourself up for the long run, and in the end, they may reciprocate by sharing your content to their followers.
Align yourself with the right people, forge the right relationships and you will set yourself up for the long run.
– Daymond John
For example, what might happen if you are following John Rampton who have over a million followers on Twitter alone, and you consistently engage with and share his work, thus, he responds by sharing your content to followers?
The result is, you become visible to over a million of his followers who can potentially drive enormous traffic to your blog or website, and as a result, generate leads and drive more sales.
Related Post: 8 Powerful Ways to Get Your Content Shared on Social Media
Customer service is an important part of every business – big or small.
It is so important that many businesses are investing significant amounts of money in customer service, making it a primary part if their business.
Consequently, to help you stand out, consider doing the following:
- Create a conducive environment for your customers
- Communicate with them
- Listen to what they have to say and respond accordingly
- Give them a reason to trust you.
If they can sense that you welcome and appreciate them, and have a unique service system, they will always come back because have set yourself apart from your competitors and stand out.
Concluding this article
As noted earlier, the competition is intense. So to stay in the game, you need to take great measures that will help you stand out.
There are many other ways to beat your competitors, stand out and stay ahead of the competition on social media.
I believe this article will help you come up with some amazing ideas that will make your stand out on social media.
Let us know your thoughts in the comments section.
This article originally appeared on Digital Vault publication on medium
About the author
Moss Clement is a blogger and digital marketing freelance writer, social media & content marketer who blogs at mossmedia.biz. He writes for RankWatch, ProvenSEO, Inspire to Thrive, to name a few. He has also been featured in many other websites and publications including Statusbrew, Blogging From Paradise, Mostly Blogging, Arts & Marketing, etc. He is helping businesses and individuals generate leads, increase engagement, and grow their business by delivering consistent high-quality content that are tailored to the needs of your audience.
Connect with him on Twitter, LinkedIn, Instagram, and Facebook.