How to stand out on social media

With millions of content shared every hour, how can you beat your competitors on social media and stand out? You understand that in today’s digital age, you have to out-perform your competitors if you want to stay in business, whatever your niche may be.

Social media marketing has been identified as the best tool for businesses, why?
Because the various social media platforms provide the best channels for business owners – big and small to promote and expand their businesses.
As a result, brands are taking advantage of the amazing opportunities that Social media offers.

Business owners are spending millions of dollars on social media to promote their brands and businesses, thus, creating an avenue to communicate directly with potential customers.

According to Statista, one of the leading statistics companies on the internet, social media spending in the US alone it is expected to increase to $17.34 billion in 2019.

How to beat your competitors and stand out on social media

Image Credit: Statista

According to Mark Sweney’s article on The Guardian, social media ad spending will grow 40% – about £1.3bn between 2018 and 2020 from £3.29bn to £4.59bn.

It also shows that by 2020, social media ad spending will overtake traditional TV ad by about £500m – £4.59bn compared to £4.04bn.
Obviously, big brands and big businesses are the primary spenders on social media, which enables them to stand out.
So, how can newer and small businesses keep up the fight and stand out, or stay ahead of the competition on social media?

They need to prepare and have a terrific plan. They must have an effective strategy that will help them outperform their competitors and stand out on social media.
Jack Welch said;

“if you don’t have a competitive advantage, don’t compete.” – Jack Welch

Is Jack right about that? Yes! If you have no plan or strategy to beat the competition, you need not be in the business.

I totally agree to that because if you have no plan to complete in the game, you certainly will be out of business before you even know it.

Here are some strategies you can implement that will help you stay ahead of the competition on social media.

Steal from your competitors

Do research on your competitors to figure out what they are doing differently.

  • What kinds of content are they creating?
  • How are they engaging with customers on social media?
  • How effective is their customer service?
  • Why are potential customers choosing to do business with your competitors instead of with you?

The list goes on and on.
However, if you are able to study your competitors and learn what they are doing behind the scene on social media, you will be at a greater advantage over them because the information you gathered will enable you to make the necessary adjustments and improve your social media strategy.
This will help stand out and put you ahead of them on social media.

Further, while analyzing what they’re doing behind the scene to stay ahead of the competition, you also need to learn about their shortcomings – things they did wrong, the mistakes they made.
Look for a loophole, and feel in the gap. This information will help you avoid their mistakes, enhance your strategies and stand out on social media.

Read Also: 6 Components of a Successful Content Marketing Campaign

Learn from Consumers

As you are gathering information about what your competitors are doing to stand out on social media and stay ahead of you, study the customers and audience as well to find out what they are buying from your competitors, and the type of content they love to engage with.

Bear in mind that consumer needs can vary according to geo-location or region.
So what you learn from studying your customers will give you important information you can apply to your business’ social media campaign.

This will improve your chance to stand out and stay ahead of the competition on social media.
Hence, expand your horizon, widen out, dive into different waters and explore them. It is a good way to stand out on social media.

Establish Your Brand Voice

The easiest and most effective way for your brand or business to stand out on social media is to establish your unique brand voice.

A unique brand voice is one of the most important attributes of a phenomenal online presence.

Without a voice, you have no brand and your online reputation is at risk because your target market won’t be able to identify and differentiate your brand from the others.

Accordingly, it is important to create a brand voice to help you reinforce and sell your brand’s personality.

Remember, your tone of voice must be consistent across channels.

Whether on a podcast, video, your blog or website, and of course social media, your audience and customers need to recognize your brand voice.

Asa result, a professional tone in business will make you stand out and stay ahead of the competition on social media.

Add Value to Your Audience and Customers

They say content is king, and we all agree to that because compelling content is the backbone of every successful content marketing strategy.
Therefore, ensure to ard value to your customers and audience by creating content that is convincing and forceful – irresistible content that has the power to persuade your readers and move them to action.
To create compelling content that adds value, you will have to understand your audience.
Yes! Understanding your audience is key to creating irresistible content your audience will love to read.

  • Interview your audience
  • Organize social media contest
  • find out what problems they want to solve
  • Ask them the type of content they want you to write next

This will give you content ideas that will make you beat your competitors and stand out on social media.

Read also: How to Get More Readers for Your Blog Posts

Test Your Strategy

Top 10 social media, and top 40 content marketing Influencer, Rebekah Radice once said;

“What you get from social media is what you put into it. You have to test, test, test.” – Rebekah Radice

Yes, you must keep testing your own strategies to find out what is working for you.
The marketplace is competitive, so the only way to beat the competition and stand out is to keep testing whatever strategy you come up with.
That way, you will be able to identify the ones that work for you and those that don’t.

If it requires putting money into testing, go ahead and invest in it.
Use the feedback to make positive adjustments to your advantage. This too will help you stay ahead of the competition and stand out on social media.

Leverage Visuals to Stand Out

Creating visual content is a great way to stand out on social media. Why?

Because visuals are easily digestible and remembered even after a while.

For example, infographics are the remarkable visual content type that generates much engagement.

That is why over 41% of marketers said that graphics like infographics are the most valuable.

People follow visual instructions 323% better than written instructions.

Here is what some experts are saying about visuals:

When individuals or businesses want to stand out on social media, they should think visually! Images catch our attention, keep our attention, and are digested faster than text. Add hi-res images to social media profiles and posts, and install free features like Twitter cards on your web properties so that anyone who posts your content also shares the visual love.

– Stacey Miller, Autocare

Neal Schaffer also said this:

The best way for individuals or businesses to stand out on social media is to take a visual approach. Visuals appear prominently in news feeds of social networks, so take a visual approach to not only posting information but to communicating as well. Combine this with your own unique branding and perspective, and you’re bound to stand out in this noisy social media world of ours.

– Neal Schaffer,

So, create high-quality visual content such as videos, infographics, etc.

How to stand out on social media

Follow and Connect With Influencers

Following and connecting with Influencers in your niche is important because they’ll help to create brand awareness for your business.

Furthermore, you will be in a position to weigh-in on their trustworthiness to control your brands status, which will effectively make you stand out on social me

We are aware that not all the Influencers you follow will respond positively.

However, the more you actively engage with them by sharing their content, and commenting on their work, you are setting yourself up for the long run, and in the end, they may reciprocate by sharing your content to their followers.

Align yourself with the right people, forge the right relationships and you will set yourself up for the long run.

– Daymond John

For example, what might happen if you are following John Rampton who have over a million followers on Twitter alone, and you consistently engage with and share his work, thus, he responds by sharing your content to followers?

The result is, you become visible to over a million of his followers who can potentially drive enormous traffic to your blog or website, and as a result, generate leads and drive more sales.
Related Post: 8 Powerful Ways to Get Your Content Shared on Social Media

Customer Service

Customer service is an important part of every business – big or small.
It is so important that many businesses are investing significant amounts of money in customer service, making it a primary part if their business.
Consequently, to help you stand out, consider doing the following:

  • Create a conducive environment for your customers
  • Communicate with them
  • Listen to what they have to say and respond accordingly
  • Give them a reason to trust you.

If they can sense that you welcome and appreciate them, and have a unique service system, they will always come back because have set yourself apart from your competitors and stand out.

Concluding this article

As noted earlier, the competition is intense. So to stay in the game, you need to take great measures that will help you stand out.
There are many other ways to beat your competitors, stand out and stay ahead of the competition on social media.

I believe this article will help you come up with some amazing ideas that will make your stand out on social media.

Let us know your thoughts in the comments section.

This article originally appeared on Digital Vault publication on medium.


Moss Clement

Moss Clement is a freelance writer & blogger. Founder of Moss Media and content manager at Writers Per Hour. He is working closely with B2B marketers - helping​ several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces​, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona. Connect with him on Twitter and LinkedIn.



Jamaley Hussain · April 18, 2018 at 4:53 pm

Hi Moss,
Again you did you best, great content and worthy to read.
If someone put his effort to write a fantastic content and don’t know how it gonna reach the perfect user, who shows their value towards the content and get some benefits then no use of it. Social media is the best platform to interact with peoples you have to show your work to the right peoples and the rest your work done by social media and your visitors do. Users or who visit your blog always search a content which will give some benefit to them if the content engages your user means you utilize the customer service. Walk with the trend and trend let you towards the lead.
Thanks For Sharing.


    Moss Clement · April 19, 2018 at 6:51 am

    Hi Jamaley,
    I’m so happy you like the post. I agree with you that great content is worth the readers attention, and to get to your target readers, you must share on various social media site. That way you will be able to engage and interact with your target audience.

    Thank you for commenting.


Lisa P Sicard · April 19, 2018 at 1:18 am

Hi Moss, great topic! It is getting harder and harder to stand out with so much competition today.
I think being a help to others and sharing really great content that can help others is really key.
Being accessible too is really important today as people do not want to wait for answers. They want them NOW.
Be there ready to answer. Either by having notifications turned on or have someone else helping you to manage your social media.
Thanks for sharing your tips Moss!


    Moss Clement · April 19, 2018 at 6:55 am

    Hi Lisa,
    I love the points you brought out. It has become so hard to get by and stand out from the crowd, quality is a mak of expertise so to stand out, provide quality, run on notification as well as getting outsource your work.

    I so much appreciate your coming by and contributing to the conversation. Thank you Lisa?!


Stefan Alexander · April 19, 2018 at 9:32 pm

Hi Moss,

Such a great read! The two most important tips for me here were Analyzing your competition and listening to your customers/audience. These two are the best way to get ahead on social media.

You can actually analyze how your competitor does the same thing and understand what the strengths and weaknesses of their approaches are. Then, you devise a strategy and make some tests.

I’d like to point out that different social platform will need different approaches based on the audience that uses them as well as the intended use of each platform. Each is unique and should be used appropriately.

Thanks for sharing this piece!


    Moss Clement · April 20, 2018 at 9:46 am

    Hi Stefan,
    I agree with you that analyzing your competitors and listening to your target audience is a great way to stand out on social media. Your competitors are doing everything possible to maintain their status and stand out from the crowd, so styling them will put you in a better position because you will be able to see areas where they are lacking behind and take advantage of it.

    Your audience on the other hand will provide you with information that’ll help you create content that resonates with them.

    Thank you for contributing to the conversation.


Ryan Biddulph · April 20, 2018 at 2:31 am

Having your brand voice in place Moss helps you stand out from the crowd. I do my best not to be like the sheep I see here all over the place in New Zealand LOL. May be fun to see chilling in the fields but on social media, if you follow the herd you are doomed. Be genuine. Be helpful. Be present. Be you. Allow that genuine nature to bleed through all you do.



    Moss Clement · April 20, 2018 at 9:54 am

    Hi Ryan,

    Yes, establishing your brand voice will definitely help you stand out on social media. As I mentioned in my comments on your site, you are a typical example of a brand voice. You have successfully developed your voice so much so that it is easily recognized across channels.

    Fir example, while reading a post on Enstine’s blog yesterday, just after reading 3 lines, I said to myself, “this article was written by Ryan Biddulph. So I scrolled down to check on the author and I was right.
    That’s the essence of a brand voice.

    Thank you for coming by and commenting.


Susan Velez · April 20, 2018 at 9:32 am

Hi Moss,

Great tips especially since there are already so many people trying to stand out on social media. It’s getting harder and harder to get seen.

Just like Lisa, I think the best way to stand out is to just keep sharing other people’s content.

Over time they will start helping you spread the word about your business. That’s what I seem to do and works best for me.

Great tips and I have no doubt that they will help people make the most of their social media efforts.

Have a great day 🙂



    Moss Clement · April 20, 2018 at 9:58 am

    Hi Susan,
    Your are very correct. In fact, Ryan Biddulph often always talk about the need to share other bloggers content. It helps you get noticed quickly, and in return for your gesture, you get shared as well.

    Thank you, Susan, for coming by and contributing to the conversation.


Donna Merrill · April 20, 2018 at 8:48 pm

Hi Moss,
What a great article you have written! Each and every point is necessary to stand out. These days it is more and more difficult to do so.
I think it is so important to give the best content you can give, engage with your readers, but most of all engage with your clients and/or email list.
These are the folks that have opted in for one thing or another. We have to give them preference.
When it comes to social media, it is a great way to reach those who are influencers. As long as we are honestly interested in them, it shows.
Last but not least, customer service is so important. We want to build the reputation of our brand that we support others.


    Moss Clement · April 21, 2018 at 12:40 am

    Hi Donna,

    Thank you so much, I’m glad you like the article. Truthfully, it is difficult to nowadays to stand out from the crowd, but with consistent quality content you can establish your brand and stand out on social. Those who followed you and subscribed to your list want something from you – valuable information. And if you can give them that frequently, they’ll trust you and keep coming for more.
    Customer service helps you in many ways – build your brand reputation as you mentioned is one of the benefits of customer service.

    Thank you, Donna, for coming by and commenting.


Gaurav Kumar Joshi · April 21, 2018 at 8:51 pm

Hi Moss,

There was a time when competition was less and it was easy to stand out on social media but things have changed. Now to become a social media band you need to do a lot of research and understand your target customer.

You cannot blindly promote your content to whole world and expect for returns.

Thanks for sharing the tips.


    Moss Clement · April 24, 2018 at 7:41 pm

    Hi Gaurav,
    I so much agree with you that the competition is very intense right now. Being able to identify your target market and offer them the right content is key to standing out on social media.

    Thanks for coming by and contributing to the conversation.


jass · April 22, 2018 at 7:38 am

Hello ,

Such A nice post i have seen your older post too such a great work do have done keep up the good work.


    Moss Clement · April 24, 2018 at 7:43 pm

    Hi Jass,
    Thank you so much. I’m happy that you like the posts. Hope to see you soon again.


Jason · April 22, 2018 at 3:31 pm

Hi Moss,

I really enjoy reading this post. The points are clear and easy to implement. Adding value to your audience by creating quality and informative content is a unique way to stand out.

Keep doing what you’re doing – creating valuable content.


    Moss Clement · April 24, 2018 at 7:45 pm

    Hi Jason,
    Nice to see you here on Moss Media. I agree with your tips, and I’m glad you like the post.

    Thank you for coming and commenting.


Kelvin · April 22, 2018 at 3:33 pm

I’m feeling the vibes of your article, Moss. I’ve learnt a few tricks. Thank you for sharing this information.


    Moss Clement · April 24, 2018 at 7:47 pm

    You’re most welcome, Kelvin. I excited to know that you like the post.
    Thank you for stopping by.


Praveen Verma · April 23, 2018 at 10:48 am

Happy to read your post. To stand out from the crowd, we have to do something different to get success. I agree that in today’s digital world we have to beat or out-perform our competitors to stay in business. The points you have listed here are helpful to make our online presence stronger.

The step by step guide from your side is very informative. You have well explained the whole article. I have learned something new from here.

Thanks for sharing with.

Best wishes,
Praveen verma


    Moss Clement · April 24, 2018 at 7:50 pm

    Hi Praveen,
    It’s a pleasure to have you her on Moss Media. I’m very happy that you like the article, and most important of all, that you have learned something amazing from the post.

    Thank you Praveen, for coming by and contributing to the conversation.


Kunal · April 23, 2018 at 2:40 pm

I really love your post. thanks for sharing this and looking forward to seeing more from you.


    Moss Clement · April 24, 2018 at 7:51 pm

    You’re most welcome, Kunal. Well appreciated.


Muhammad Shakeel · April 23, 2018 at 2:53 pm

Hi very good article.
Thanks for sharing keep up the good work.


    Moss Clement · April 24, 2018 at 7:52 pm

    Hi Muhammad,
    The pleasure is all mine. Thank you for stopping by.


Chidiebere · April 25, 2018 at 2:11 am

Haha… I just wrote a post on how an insurance agent can steal customers from their competitors, and now I’m seeing this.

I love it.

Social media like I have always told people is an equalizer. Who would believe we will be where we are today without social media?

I would have doubted myself too.. But here we are transforming lives and making money doing it.

Thanks for sharing, Moss.


    Moss Clement · April 29, 2018 at 7:40 pm

    Hi Chidiebere,
    You’re right about that bro. Social media is a remarkable platform for businesses and individuals to leverage and grow their businesses. You monitor you competitors and steal their best strategies for your business.

    Thank you for stopping by and commenting.


Arfa | Epife blog · April 29, 2018 at 2:46 pm

There’s no argument when we say that it’s getting harder to stand out. But, I believe having your own brand voice, and a unique style of content creation do help in getting noticed.

Being there on social media and finding out ways to beat the competitors should be consistent as it helps.

Thanks for your tips, Moss.


    Moss Clement · April 29, 2018 at 7:36 pm

    Hi Arfa,
    I’m happy you like the article, and yes, developing your unique brand voice will help you stand out, as your audience will easily resonate with your articles on any platform.

    Thank you for stopping by.


Amit Shee · May 6, 2018 at 6:00 pm

I really enjoy reading this post. The points are clear and easy to implement. Adding value to your audience by creating quality and informative content is a unique way to stand out.


    Moss Clement · May 6, 2018 at 11:55 pm

    Thank you, Amit. I’m so happy that you like the article. The competition is getting more intense, so to stand out, you must have to implement amazing marketing strategies, such as you mentioned, create quality content.

    Thank you once again for coming by and commenting.


Afzzal · May 12, 2018 at 2:06 pm

Hello Moss Clement! this is very nice article and very help full. You are doing great work keep the good work.

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