How to Establish a Social Media Marketing Strategy That Actually Works

Have you successfully established a social media marketing content strategy for your business? Why do I need a social media marketing content strategy?

Every successful digital marketer including you needs a sustainable social media marketing plan to compete and stay ahead of your competitors.

There are great benefits to having a plan or framework for your social media marketing campaigns.

For one thing, your strategy is a framework that will guarantee you success in your marketing effort.

Some of the benefits are:

  • An epic social media content plan will help you create amazing contents in less time.
  • It will help you stay on course with the latest trends.
  • Help you maintain consistency across channels.
  • It will also help you stay ahead of your competitors because you have a framework for your marketing campaigns.

It gives you direction on how to strategize, set priorities, execute your plan, and measure your marketing effort.

How can you create a social media marketing content strategy?

There are many ways to create a coherent social media marketing content strategy.

Please, continue reading to discover the best and most effective ways to set up your social media content plan.

Establish your social media marketing goals 

In all marketing channels, the first thing to do for a successful campaign is to set up your goals and goals.

All smart marketers have set measurable goals that have to help them maximize ROI.

Thus, there are many goals you can set, but it’s important to choose goals that are in harmony with your brand’s goals.

So, what are your social media marketing goals? Do you want to:

  • Increase brand awareness?
  • Generate more website traffic?
  • Build a community?
  • Enhance engagement?
  • Improve sales?

These are just a few goals you can set for your marketing campaign. If you have no set goals, you’ll not be able to measure your campaigns.

*Important* Ensure to set goals that are attainable.

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Identify the best social media platforms for your business

There are lots of social media sites that can remarkably grow your business if used correctly.

A recent article by Mohamed Sikandar reveals that between Q2 of 2017 and Q3 of 2017, users of social media grew by 121 million. It goes to show the power of social media.

But, there’s no point trying to have a presence in all the platforms. That would mean stretching yourself too thin.

All the major social media sites are incredibly amazing.

The truth is, choosing the best social media sites for your campaigns is easy, but to many marketers it is overwhelming.

There are many factors to consider which makes it difficult for some marketers to decide which social channels are best for their business.

Some factors to consider when choosing the best platforms are as follows:

  • Facebook: For example, Facebook has over 2 billion users, which means that  25℅ of the world’s population are using Facebook. More than 76% of adults are using Facebook and, engagement on the platform has grown to some 700%. This growth is as a result of Facebook live videos. There are now over 65 million businesses with a presence on Facebook.
  • Twitter: As mentioned earlier, the United States has over 65℅  companies that are using Twitter to grow their businesses. 80% of users of the platform are accessing Twitter on mobile devices–indicating that your prospects on Twitter can easily engage with your brand from anywhere.
  • LinkedIn: LinkedIn is the perfect social media platform for B2B marketers. With a presence in 200 countries, more than 3 million businesses are using LinkedIn for their marketing campaigns.

These are just an overview of some of the major social media sites. Use the statistics to figure out the best platforms for your marketing campaigns.

But when choosing the best platform, make sure to find the social sites where your target audience can spend their time.

Do your research, use social media analytic tools to figure out the demographics of your targeted audience, and the platforms where they’re most engaged.

For example, my audience engages more on Twitter, LinkedIn, Instagram, and Google+.

Where is your audience at? Figure it out and Invest your time on those platforms.How to use Google Analytics to find my target audience

How to Develop a Social Media Marketing Content Plan

As mentioned earlier, Google Analytics is an amazing tool that can help with fascinating features.

To use Google Analytics, simply log into your account. Next, head over to the Demographics tab.

In this area, you’ll find basic information about your target audience, such as gender, age, etc.

Next, you definitely want to find their Interests. So, click on the Interests tab and scroll down to Affinity Categories.

The Affinity category lets you know which topical categories your target audience love.

You can also use social media Insights, such as Facebook Insight to figure out where your target audience is spending time on social media.

Related Post: How to Manage Your Social Media Marketing Campaign With Statusbrew

Research keywords relevant to your niche on each social media site

Keywords are essential for the success of your social media marketing strategy. They play an important role in all marketing channels.

Why should I research keywords?

You need to research keywords because you have a huge competition in the market-place.

Your competitors are using special keywords that are helping them increase traction.

So, to keep up your place in the game, you must research what types of keywords they’re using in all channels to increase engagement and sales.

Keywords research will also help you find competition and keywords you might not know about.

How to research keywords on social media

The study shows that over 22℅ of the world’s population are using Facebook, so it’s likely you have a Facebook account.

To research keywords on Facebook, simply click on the “Page tab.” The result will present you with a mass of influencers and companies.

Or you can type in your keyword directly on Facebook’s search bar. This will also give you a list of profiles, groups, pages, and influencers who are using that keyword.

Then, filter your search results and focus on those relevant to your niche.

You can as well create a list of your focused keywords and then, set up Google Alerts for your focused keywords.

Google will send you an email notification when any keyword on your list is mentioned.

Create a social media content calendar

A coherent content calendar is crucial because it will help you map out and outline your projects, and maintain consistency.

Please, note, your social media content calendar should consist of content creation and content curation strategy.

This will enable you to consistently create and curate epic social media content for each social channel.

It will also make possible for you to map out the frequency of your posts. Thus, when creating your content calendar, concentrate on the following areas:

  • How often will you be posting to each social site?
  • At what times will you be sharing content for most engagement?
  • What types of content will resonate with my target audience?
  • What topics will my readers love to engage with? etc.

After you’ve successfully created or curated your content, use automation or social media management tools to schedule your posts across channels.

There are many tools in this regard. Some of the best are:

Use these tools to save time and reach a wider audience, increase engagement, and grow your business.

Create your social media marketing strategies

How would your social media strategy be like? ll, it is a one-man show, a partnership, or a collaborative campaign?

I will suggest you collaborate with others in your industry for optimal results. Chose one or two others to collaborate with.

In this section, you have to conduct a question and answer session in form of a discussion among team members to pinpoint the best strategies to carry out.

Accordingly, make sure that your strategy includes the metrics you have to measure and the results you intend to generate.

Recommended: How to Instantly Grow Your Business on Pinterest (Secrets Revealed)

Set a consistent schedule

Once you have the above steps in place, you want to start publishing and distributing your content.

However, you must bear in mind that a sustainable social media marketing plan must be consistent across your chosen marketing channels to be successful.

Consistency helps you engage your prospects with consistent useful content – effectively you gain their trust and, convert them to loyal customers.

How to Establish a Social Media Marketing Strategy That Actually Works

Pro tips: Guarantee to maintain consistency across social media channels. You certainly cannot do it alone. So, use the services of social media management tools.

The best social media management tools are listed in section 4 of this article.

Wrapping Up

There are many ways to develop a social media marketing content strategy to grow your business.

However, with more than 3 million social media users, you have lots of challenges and competitors in the market-place.

But with a sustainable social media marketing plan – a framework for your business, you can easily scale through, stand out from the noise and grow your business.

Which steps have you used to develop your social media marketing content plan?

Please, tell us in the comments below.


Moss Clement

Moss Clement is a freelance writer & blogger. Founder of Moss Media and content manager at Writers Per Hour. He is working closely with B2B marketers - helping​ several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces​, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona. Connect with him on Twitter and LinkedIn.



Ryan K Biddulph · January 27, 2019 at 11:58 am

Being consistent just makes people respond Moss. Fab tips. People get the Woody Allen quote: 80% of success is showing up. Be consistent and persistent, to shine on social.


    Moss Clement · January 28, 2019 at 8:48 am

    That’s Ryan. Consistency will make your followers to build bonds and trust you because you are supplying them what they want at the right time. Without persistence, you lose your trust from those whore looking up to you and gradually fade away.

    Thanks a lot, Ryan for adding to the converation.


Gaurav Kumar · January 12, 2019 at 5:12 pm

Hi Moss,

I always believe in strong social media presence. No matter which network you use, you need go gain the authority when sharing content to boost engagement.

Thanks for sharing.


    Moss Clement · January 15, 2019 at 8:04 am

    Hi Gaurav,

    I appreciate your honest comment. And in fact, there is no better way to gain authority without sharing useful content, and be consistent as well.

    Thanks a lot for coming by and adding to the discussion.


Lisa Sicard · January 11, 2019 at 8:49 am

Hi Moss, great point about spreading yourself too thin! I try to focus on 3 or 4 networks and dabble on others. I find Instagram has really grown over the past several years and is a now must for many businesses to reach a younger audience.
I use Agorapulse to help with my scheduling and I love their reporting which tells me best times and days to post.
Thanks for your tips in this one Moss. Have a great day and weekend ahead.


    Moss Clement · January 15, 2019 at 8:12 am

    Hi Lisa,
    Yes, you’re correct. Instagram is now a must use social tool for smart marketers. It enables you to reach the younger audience you wouldn’t have reached from other social media sites. The Agorapulse is great, (even though I haven’t used it before) but with a recent review, I read an out the tools, its great to give it a try.

    Thank you for coming by, Lisa. Have a great week.


Sajid Akhter · January 10, 2019 at 3:37 pm

Hi Moss,

Excellent article as usual. There is so much to learn every single day. I am glad to have landed on your post. You have shared such an in-depth article. Your post is very helpful and I am going to try your suggestions.

Thanks for sharing this wonderful post. Have a good day.


    Moss Clement · January 12, 2019 at 8:01 pm

    Hi Sajid,

    It is nice to have you on the Moss Media blog, and I’m so glad that you like the article and find it helpful.

    Thank you for coming by and commenting!


Mohamed Sikandar G · December 21, 2017 at 5:13 am

Hello Clement,

This article is very actionable and clear. I loved the way you’ve put things together. Thank you for featuring me. I appreciate it, Moss.

Pump out more content…


    Moss · December 21, 2017 at 11:13 pm

    Hi Mohamed,

    It’s a pleasure to have you here. I’m happy you like the post and the way it was put together.
    Featuring is a pleasure of mine. After I read your article about social media statistics, I said to myself, “this will be good incorporate some stats to my article.” And it worked pretty well.

    Thanks for your great social media statistics post, and thank you for coming to my new site. Hope to see you more often.


Joe · December 20, 2017 at 7:06 pm

Hi Moss,

Have been reading your articles on other blogs and websites and I must say, you always deliver.

This article is exactly what I’ve been looking for.

Thank you and keep up the good work.


    Moss · December 20, 2017 at 11:14 pm

    Hi Joe,
    I’m happy that my articles have proven to be of great value to you. And the fact that this post addresses the issue(s) you’re having with developing a social media marketing content plan is indeed incredible.

    Thanks for being here.


Henry · December 20, 2017 at 7:01 pm

Hi Moss,

Another great article with awesome tips. The strategies for a sustainable social media content strategy amazing.

I read your article about how to become a better blogger where you also talk about maintaining consistency.

This tip has worked well for me across social media sites. It helps you build trust with your audience.

Thank you for this great post.


    Moss · December 20, 2017 at 11:10 pm

    Hi Henry,

    It’s great to have you here again on my site. I appreciate your honest comments, and I’m most happy that this article this article is helpful to you.

    Thanks so much.

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