8 Powerful Ways to Get Others to Share Your Blog Content On Social Media

8 Powerful Ways to Get Others to Share Your Blog Content On Social Media

8 Powerful Ways To Get Your Blog Content Shared On Social Media

Do you feel a measure of satisfaction when others share your blog content on social media sites? Certainly you do!

It gives you great joy to know that people are reading and sharing your blog content.

Honesty, I can’t really express how much joy I felt when I saw my first ever blog post on medium, liked and shared on Twitter more than 30 times on its 2nd day on Twitter.

You feel a sense of accomplishment, and this urges you on to do even more of what you’re doing – create more blog content.

However, some articles do not scale through in terms of social media sharing. They fail to get the share counts they deserve.

A survey conducted by CoSchedule indicates that, “77℅ respondents share their content disappointingly three times or less.”

How disappointing is that?

You want your blog posts shared on various social networks to get you noticed and establish yourself as an authority in your industry.

How can you get your blog posts shared on various social media platforms?

Here are 8 simple steps to help you get others to share your blog posts across social media sites.

#1• Create Compelling Blog Content  

Great content is the key to content marketing success. In fact, that is why they say “content is king.”

If you create compelling blog content with the right keywords, and the right promotion, this will dramatically skyrocket your social media sharing.

Here is what Brian Sutter said about the need to create compelling content:

“If you do enough promotion, people will take a look at your content. Once they engage with it and find it to be less than great, you’ll have made a bad impression on them. And they’ll remember the experience. If you continue to promote weak content, you’ll be training your audience to ignore you.”  — Brian Sutter

This is so true because, creating blog content that are less valuable will give your audience a wrong impression about you, which can result in less readership and social shares .

Thus, you need to come up with blog content that will add value to your target audience.

However, be mindful of the fact that a compelling content comes handy with an irresistible headline. Ensure your content headline is captivating.

This way, Your audience are more likely to share your blog content on social media channels.

#2• Create Long-form Content

It is important that you create long-form content because they are more in-depth, well researched with amazing value.

Study shows that on average, long-form content perform remarkably well than short-form content in terms of social media shares.

The chart below, by OkDork and CoSchedule shows the performance of both long-form content and short-form content on share counts on social media.

8 Powerful Ways To Get Your Blog Content Shared On Social Media

The content length that gets the most shares is 3,000 ~ 10,000 words c1ontent.

However, there are other longer content of around 2,000 ~ 3,000 words that also performed well on average.

The chart also shows tons of short-form content of about 500 words being published regularly.

This simply means that you have a better chance of establishing yourself and stand out from the crowd as an expert and authority in your niche.

The research shows 3,000 ~ 10,000 words articles as the most shared content on average. I’m not saying you should create 3,000 words content and above.

Rather, make sure to at least create 1,000 ~ 2,000 words blog content.

In fact, two weeks ago I declined a guest post from a contributor who wanted me to publish a 500 word blog content about Instagram marketing.

There was no value in the post because it ended even before it started. The post you’re reading right now is over 2,000  words.

Related Post: How to Grow Your Blog Faster Than You Imagine


#3• Mention Influencers in Your Blog Content

This is an aspect of what we call Influencer marketing.

By mentioning Influencers, you are building relationships with, and also using leaders and experts in your niche market to promote your blog content.

“Influencers work hard to cultivate relationships and maintain their position as a leader within their niche. Partnering with influencers in your industry helps get your message in front of the right audience and accelerates conversions.” – Andrea M. Lehr

As Andrea pointed out in his quote above, you are effectively partnering with influencers in your niche by mentioning them in your content.

This will help you get your blog content in front of millions of the right audience, accelerate conversion, and increase social media shares.

Hence, mention their names in your blog content where appropriate. Quote their posts if relevant to what you’re writing, and get them notified when your content is published.

You can notify them about your blog content via emails, social media messages, DM, contact page, etc.

But how can you find influencers in your niche to mention in your blog content? 

There are many ways to find influencers in your niche, and there are numerous tools that can help you point out influencers in your Industry.

Check out this post by Andrea Lehr for  information on how to identify Influencers in your niche.

One excellent tool I’m so in love with is BuzzSumo.

This app is packed with amazing features that will help you in your social media and content marketing campaigns.

Buzzsumo will help you figure out trending topics, content that interest your readers, track your competitors, and identify influencers in your niche.

Followerwonk by Moz is another amazing tool that will help you discover influencers in your niche.

It helps you locate influencers in your niche market, view your competitors followers, etc.

Related Post: How to Optimize Your Blog Posts for SEO to Increase Engagement and Social Media Shares

#4• Use High-Quality Images  

Images are the backbone of social media, so to speak.

Thus, contents with images get more shares than those without images. And if you use high-quality images, it will skyrocket your blog posts share count on social media.

Recent study revealed that “Facebook posts with images get 2.3× more engagement than posts without images.”

Furthermore, according to Neil Patel in his article on the CoSchedule’s  websiteposts with images gets 18% more clicks, 89% more likes, 150% more Retweets on Twitter than posts without images.

Here is a graphic from Neil Patel’s post on the CoSchedule blog indicating the performance of tweets with images VS tweets without images.

8 Powerful Ways To Get Your Blog Content Shared On Social Media

The same can be said about posts shared on Facebook and other social media outlets with images and posts without images.

Generally, content with images gets more engagement, readership, and more shares.

The question right now is:

How can you come up with the best image sizes for each social media platform?

For in-depth knowledge of current social media image sizes, check out this brilliant post with Infographic by Lindsay Kolowich on HubSpot’s blog.


With that in mind, make sure to insert high-quality images on your blog posts where appropriate.

This will help boost engagement and social sharing.

#5• Invest in Your Blog Content 

All social media platforms have advertising channels to help extend the reach of your blog content – content marketing campaigns.

Facebook, Twitter, LinkedIn, Google+, Instagram, to name a few.

These social media platforms have amazing promotional marketing packages to help maximize your content marketing campaign.

Take advantage of the various advertising platforms available to boost your blog content for more social media shares and readership.

Using a number of these ad channels is crucial to your blog posts success as it will target your targeted audience.

And in return you get:

  • More social media shares
  • More followers
  • More leads and conversion, etc.

Related Post: How to Write Stunning Blog Posts That’ll Drive Tons of Traffic to Your Website

#6• Create Video Content

Throughout the years video contents has sized the world of marketing by storm.

Marketers now consider videos as the greatest valuable type of content on the web.

Video content is a robust tool that has the potential to boost your blog’s marketability to over 100%.

Analysis revealed that not everyone loves to read written blog posts. Some might read a little bit, and just scroll down and move on.

In a situation like this, they will not share your post because they feel it’s not interesting.

However, many people loves to watch video contents. So leverage the trend and try the best you can to blend you blog content with videos.

It is estimated that a regular user spends 88% more time watching video on a website than reading blog posts.

The same report states that videos skyrocketed email click-through rates by 200-300%.

64% of those interviewed say they are certain to buy a product only after watching the product’s video.


Furthermore, HubSpot  indicates that 43% of consumers want to see more video content. 

And 74℅ of social media marketers say visual content is their primary social media marketing strategy.

Consequently, create fascinating video content that will engage your audience.

It might be a tutorial video, instructional video, etc. Any type of video content that  will add value to your audience and move them to share your blog content.

Please read this post at the Vidioh’s blog to learn about the power and benefits of video content marketing.


#7• Use social media share buttons on your blog or website

Social media sites are great sources of link building, traffic, lead generation, and so forth.

But to enjoy these benefits, you will have to embed a variety of social media share buttons on your blog or website.

Embedding different social media share buttons on your blog or website will make it  easier for readers to share your blog content.

In fact, it enhances your content social media shares.

Once people begin to share more of your blog content, you become visible to a massive audience and establish yourself as an authority in your niche.

There are amazing tools to help you install social share buttons on your blog. a few of them includes:

  • ShareThis 

  • SumoMe

  • AddToAny

  • Shareaholic

This apps will help you optimize your  content social media sharing with more visible icons.

Related Post: 10 Easy Ways to Get More Readers for Your Blog Posts


#8• Optimize a Mobile-Friendly Blog or Website

Why is a mobile-friendly optimized blog or website important?

The average American spend more than 7 hours a day on a mobile device, and mobile ads now spend over $100 billion a year.

In the world today, more than 1.2 billion people gain access to the internet via mobile devices, which means 80% of Internet activities are carried out using mobile devices.

Recently, study shows that global mobile internet users have surpassed desktop internet users by 51℅ up against 49℅.

The stats show the importance of optimizing your blog or website for  mobile-friendly and mobile-responsive.

Therefore, you have to make sure your blog or website is mobile-friendly. It offers users the opportunity to access and engage with you blog content on the go.

It is a fact that almost everyone is on a smartphone. And half of Internet traffic comes from mobile.

Here’s a graphic showing average time spent browsing the internet via a mobile device.

8 Powerful Ways To Get Your Blog Content Shared On Social Media

Conclusion

Although there are many other ways to have your blog content shared across social media channels, these 7 simple steps are undeniably the most easy and effective strategies that will increase your blog content share count across social media sites.

Ensure to carry out this steps and test your own strategies as well to identify the best Stratford your content marketing campaigns.

This article was originally published on Marketing and Growth Hacking Publication


About the author

About the Author

Moss Clement is a blogger and digital marketing freelance writer, social media & content marketer who blogs at mossmedia. He writes for RankWatch, ProvenSEO, Inspire to Thrive, to name a few. He has also been featured in many other websites and publications including Statusbrew, Blogging From Paradise, Mostly Blogging, Arts & Marketing, etc. He is helping businesses and individuals generate leads, increase engagement, and grow their business by delivering consistent high-quality content tailored to the needs of their audience.

Connect with him on Twitter, LinkedIn, Instagram.

46 thoughts on “8 Powerful Ways to Get Others to Share Your Blog Content On Social Media

    1. Hi Darleen,
      I appreciate your comments and request on how to optimize a mobile-friendly website. You just gave me a topic for my next blog post.

      That will be discussing that topic on my next article.

      That’s so much for coming by, and hope to see you soon again 👍:-|

  1. Hi there Moss,

    Most of these tips it seems that I am including.

    I should just gett better at #3• Mention Influencers in Your Blog Content, and adding video content to my blog.

    Cheers,

    Darleen.

    1. Hi Darleen,

      You’re right on target. Make sure to inform the influencers you mention in your article about the post and them to help you share it with their audience as well.

      It will help you get noticed and establish yourself and your brand.

      Video is taking over the Internet. Creating videos is a game changer.

      Thanks so much Darleen. You’re an angel!

    2. I tried to visit your website just right now but it would not open. I can’t get access to your site.

      It shows a 403 access denied. Fix it please, or contact your hosting provider.

  2. 8 POWERFUL WAYS TO GET YOUR BLOG CONTENT SHARED ON SOCIAL MEDIA – great article and as we all know social media is an asset to promote our blog. so thanks for sharing these tips

    1. Hi Naina,
      Yes, social media is a remarkable asset for promoting and driving free traffic. So it is essentially great to ensure to share and promote your blog content on various social media sites more a wider reach and engagement.

      Thanks so much for coming by👍:-)

  3. Hey bro,
    Just a pinch of salt to this great post:
    Using stats in your content and/or numbers in post titles makes it go viral on social media. People are just addicted to figures in this way 😉 That’s just human nature.

    I hope you are having a great week

    1. Hi Enstine,
      You’re right about that. As humans we love to pinpoint the numbers. We always want to know a number of ways to get things done, as well as statistics to prove our claim. So, using numbers and statistics in our content is a great way to create sharable content.

      Thanks a lot for contributing to the conversation.

  4. Great article Moss.
    Mentioning influencer and other bloggers from the same niche is best way to get more shares from their audience too (I am trying this)…

    Social shares are a great way to get more traffic and reach a broader audience too.

    Cheers
    Shadab Alam

    1. Hi Shadab,
      Social media help to generate free traffic and meet with new audience. When an influencer you mentioned in your article share your blog content to his audience, your content goes viral.

      Thanks for coming by and commenting.

  5. Hey Moss.
    Really nice article. I have noticed it myself. When the article is long, well-explained and has rich images. People usually share it.
    Sometimes controversial posts also do very well.
    Thanks for sharing all the useful information.
    Keep up the good work 🙂

    1. Hi Bhawna,
      That’s great, you’re right on track. Not everyone loves to read text content, many spend hours watching videos. Ill check out your video.

      Thank you for contributing to the conversation.

  6. Hi Moss,
    In almost every other blog post I write, I do mention high quality influencers in my nice. Not only does it increase readership of the blog, but more importantly, it does help my readers to get more information from others mentioned.

    -Donna

    1. Hi Donna,
      I agree with you, and I have noticed that you mention influencers a lot in your articles which helps to give it more exposure and readership.

      I actually learned that techniques after reading some of your post, Sue Anne’s and Ryan Biddulph.

      Thanks so much for contributing to the conversation. I truly appreciate it.

  7. Hi Moss,

    You led off with the ultimate winner; creating compelling content simply goads folks to share it, without even asking them. This is the simple, direct way to do it. Seems like some bloggers forget; awesome content is gonna get shared, pronto!

    Loving these tips buddy.

    Ryan

    1. Hi Ryan,
      Thank you bro. I’m happy you like it. Quality is the way to go in virtually all areas of marketing. Quality helps you build trust, increase your readership, … And get you more social shares.

      And as you mentioned. Some bloggers just want to publish blog posts so they more like ignore the importance of quality.

      Thank you Ryan for contributing to the conversation👍:-)

  8. Thanks for sharing such beautiful insights with us.

    Expect Points 3 & 6, I am doing most of it apart from, I will utilize these guidelines to Write next post on my blog.

  9. Of the large blogs I visited, they write very long and detailed. No wonder many big blogs often get tremendous traffic through social media. I agree with the second point of your writing (# 2 • Create Long-form Content). Thanks Moss ….

    1. Hi Jamiel,
      Yes, longform content are remarkably great and google loves these types of content because they’re well researched and in-depth.

      Thank you for coming by and commenting .

    1. Hi Zeeshan,
      I’m so glad that you find the article useful and informative, and that you’re learning a lot here.

      That’s what we are here for, to provide help and solutions the best we can.

      Thanks a lot of coming and commenting.

  10. Hi Moss,

    Wow, you really shared some great stuff here. It was kind of a wake up call for me. I’ve been so busy lately that I’m rushing through my social media posts. I’m not taking the time to write long-form content like I should.

    I need to check on BuzzSumo and Followerwonk. I like anything that will provide me with trending topics and content that matches my interest. 🙂

    I’ve used social media ads to promote my web services and eBook but never thought to promote blog content – that is definitely something I should take action on.

    I’m slow to the video content game – I have a fear of getting in front of the camera but I’m working on it. 🙂

    Thank you for putting such an informative post together! I really enjoyed reading it.

    By the way, I’m trying Statusbrew! As soon as I saw that I can color code my scheduled posts, I was hooked! 🙂

    Have a great weekend!

    Cori

    1. Hi Cori,
      You can imagine my joy knowing that this post is valuable to you. It should be on your radar to create long-form content because Google loves them. They’re more in-dept and informative.

      I agree Cori, not everyone loves to be in front of the camera, but which time and practice you’ll get used to it.

      And certainly, the features of Statusbrew are incredible.

      Thanks a lot Cori for coming by and commenting.

  11. HI Moss, thanks for the reminder on doing video. I keep saying it but I need to do it!
    I’ve upped my word count on most of my newer posts and I need to update older ones.
    I think if you make it easier for others to share – with click to tweets ,etc it really helps to spread your posts via social media. And have your handle in the field too! So many miss that one. It takes time to go back and find out their Twitter handle before you share.
    Thanks for sharing and have a great day Moss!

    1. Hi Lisa,
      You’re right on track Lisa, embedding a click to tweet on your posts is a great way to increase social share on twitter. I installed a click to tweet app but it didn’t come out well so I deactivated and uninstalled it.

      So tell me, which click to tweet are you currently using?

      Thanks so much for coming by and commenting Lisa. Much appreciated👍!

  12. Hi Moss,

    Great article. I really like the long-form content but it has to be on the mark. It’s really easy to add too much noise to the content for just completing 2000 words but it won’t keep the audience attention.

    Another kind of posts where I have good success is a problem-solving tutorial. They are a very good way to generate quality backlinks and social share.

    – Sanjeev

    1. Hi Sanjeev,
      It’s so great to have you here in my space. I certainly agree with you. Some just add random words or write less informative articles just to up their word count. But they fail to understand that the essence of your content is to add value and retain your readership.

      Moreover, as you mentioned tutorials are remarkably great in attracting more clicks and social shares because everyone is looking for a way or solution to solve their problems. If you can provide your readers with a solution, they’re more likely to share your post.

      Thank you Sanjeev do coming by and contributing to the conversation.

  13. Hi Moss,
    Useful tips, that’s right the lazy people like me always hesitate to share the content on multiple platforms. Which is big No for meeting with the success online.
    I do agree, mentioning the influencers works well and is working for many.

    As a high-quality content is always appreciated. Thanks for the amazing tips, these points are really useful for content to get shared and get viral on Social Media.

    Have a great day ahead!

    Navin

    1. Hi Navin,
      You’re right on track my friend. Everybody including Google loves quality content. So if you can consistently produce high-quality content that adds value to your readers, they will read and share it with their friends and followers. That’s vitality.

      Thanks a lot, Navin for coming by and commenting. Hope to see you so again.

  14. Hi Moss,
    No doubt this is really a great article. every time I get new, unique and fresh content. Yes, when anyone read and shares your content it will give more happiness to any other things.
    Audience engagement on content is very important with a long content post.
    Thanks for sharing with us.

    1. Hi Jamaley,
      Thank you for your honest comments. I appreciate the fact that you agree that audience engagement is very important. But you also are aware that you cannot get or attract engagement on your blog posts if you aree not producing quality content.

      Google loves the quality, long-form content because they’re more in-depth and well researched.

      Thank you to contributing to the conversation.

  15. Great post Moss,
    I love how simple and actionable you made the entire step of getting people to share your blog posts.
    One of the happiest moment of every blogger and writer is seeing his blog post being massively shared on some of the popular social media on the internet. This is especially if it’s a new blogger who does not yet have any influence online.
    But in order to gain those massive social shares, the content you want to be shared must really worth it. You must start by first of all creating the type of content that people will find interesting, amazing, informative, entertaining, and most of all…..share worthy.
    If your content lacks any of these important elements, it will never get shared by anyone, except by only your family members of cause.
    Also, like you rightly said, you have to make it easy for them to share it, and that is by having social share buttons installed on some strategic places on your blog. If you don’t have those buttons, even if someone eventually decide to share the post, he will not be able to.
    Apart from that, I also agree with every other point you made here.
    Thanks for sharing.

    1. Hi Anil,
      I’m so glad that you like the post. I totally agree with you that for your content to get shared by others, you must ensure that you create high-quality content.
      Content that adds value, entertaining, etc. These types of articles get the most shares.

      I so much appreciate your coming by and contribute to the conversation

    1. You’re most welcome, John. I’m so glad you like the article. Yes, video content plays a crucial role in your marketing campaigns. A recent research shows that by 2019 video content will account for over 80% of all traffic – which shows the need to leverage it.

  16. Wonderful post, Moss!

    You have made this an exceptional post on getting more shares on blog content. I would say that writing an excellent piece of content and mentioning influencers do make a lot of difference. Even, both of these points further increase the total pageviews because when the content is perfectly written, and has enough content people are more likely to click the links, and read other relevant posts.

    Arfa

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