How can you get more people to share your blog posts? Do you feel a measure of satisfaction when others share your blog content on social media sites? Certainly, you do! It gives you much joy and a sense of accomplishment to know that people are reading and sharing your blogs.
Honesty, I can’t express how much joy I felt when I saw my first ever blog post on medium, liked and shared on Twitter more than 30 times on its 2nd day. The excitement urges you on to do even more of what you’re doing – create more quality blog content.
However, some articles do not scale through in terms of social sharing. They fail to get the share counts they deserve. Why? The reason, according to a survey by CoSchedule they’re not promoting their posts well enough. The study indicates that 77℅ of respondents share their blog content only three times or less.
That is disappointing.
You want to get more people to share your blog posts on various social media networks to reach a broader audience, get you noticed, and establish yourself as an authority in your industry. But how can you get your blog posts shared on various social media platforms?
Related Post: 10 Easy Ways to Get More Readers for Your Blog Posts
In this article, you’ll learn practical steps that will help you get more people to share your blog posts across social media sites.
1: Create Compelling Blog Content
Great content is the key to your content marketing success. If you develop compelling blog posts with the right keywords and the proper promotion, it will dramatically skyrocket your social media shares. Here is what Brian Sutter said about the need to write compelling content:
“If you do enough promotion, people will take a look at your content. Once they engage with it and find it to be less than great, you’ll have made a bad impression on them. And they’ll remember the experience. If you continue to promote weak content, you’ll be training your audience to ignore you.” — Brian Sutter
Brian is right, because, creating less valuable blog content will give your audience a wrong impression about your brand. And it can result in less readership and social shares. So you need to come up with blog content that will add value to your target audience.
However, be mindful of the fact that a compelling content comes handy with an irresistible headline. Ensure your content headline is captivating. In this way, you’re more likely to get more people to share your blog posts.Great content is the key to your content marketing success. If you develop compelling blog posts with the right keywords and the proper promotion, it will increase your social media shares. #contentmarketing #bloggingtips #blogpost Click To Tweet
2: Write Long-form Content
It is essential that you create long-form content because they are more in-depth, well researched with fantastic value. Study shows that on average, long-form content performs remarkably well than short-form content in terms of social media shares.
The chart below, by OkDork and CoSchedule, reveals the performance of both long-form and short-form content on share counts on social media sites.
From the graph above, you can see that the content length that gets the most shares is 3,000 to 10,000-word. Nevertheless, articles of around 1,500 to 3,000-word also performed well on average.
This trend means that producing long-form blogs will help you get more people to share your blog posts, establish yourself, and stand out from the crowd. Although the research shows 3,000 to 10,000-word articles as the most shared content on average, I’m not saying you should create 3,000-word and above.
Instead, make sure to at least create 1,000 to 2,000-word blog content. Some time ago, I declined a guest post from a contributor who wanted me to publish a 500-word blog. There was no value in the article because it ended even before it started.
Related Post: How to Grow Your Blog Faster Than You Imagine
3: Mention Influencers in Your Blog Post
By mentioning Influencers, you are building relationships and also using leaders and experts in your niche market to promote your blog content.
“Influencers work hard to cultivate relationships and maintain their position as leaders within their niche. Partnering with influencers in your industry helps get your message in front of the right audience and accelerates conversions.” – Andrea M. Lehr
As Andrea noted, you are partnering with influencers in your niche by mentioning them in your content. This approach will help you get your blog content in front of millions of the right audience, accelerate conversion, and increase social media shares.
Hence, mention their names in your article where appropriate. Quote their posts if relevant to what you’re writing, and get them notified when your content is published. You can inform them about your blog via emails, social media direct messages (DMs), their blog’s contact page, etc.Creating less valuable blog content will give your audience a wrong impression about your brand. And it can result in less readership and social shares. #contentmarketing #bloggingtip #blogpost #blog Click To Tweet
But how can you find influencers in your niche to mention in your blog content?
There are many ways to find influencers, and there are numerous tools that can help you point out influencers in your Industry. Check out this post by Andrea Lehr for information on how to identify influencers. One excellent tool I’m so in love with is BuzzSumo.
This app has exciting features that let you find both content ideas and influencers in your industry. Buzzsumo identifies trending topics, content that interest your readers, track your competitors, and identify influencers in your niche.
Followerwonk by Moz is another fantastic tool you can use to discover influencers in your niche. It enables you to locate influencers and also view your competitors’ followers.
There is nothing strange or uncomfortable to ask for help sharing your blogs. And you don’t have to be an expert before you can ask people to share your posts. Placing a call-to-action at the end of your social media post is a fantastic way to encourage more people to share your content on social media.
For instance, a call to action on Pinterest pins gets 80% more shares. Tweets with a please retweet get more than 50% additional retweets than tweets without a call-to-action. Thus, by asking people to share your posts, you can increase social media engagement and shares by over 40%.Influencers work hard to cultivate relationships and maintain their position as leaders within their niche. Partnering with influencers helps to get your message in front of the right audience and accelerates conversions Click To Tweet
5: Use High-Quality Images on Your Posts
Visuals are the backbone of social media content; meaning that articles with images get more shares than those without images. And if you use high-quality photos, it will enhance your blog posts’ share count.
A recent study revealed that Facebook posts with images get 2.3× more engagement than posts without images.
Furthermore, according to Neil Patel, posts with images get 18% more clicks, 89% more likes, 150% extra retweets on Twitter than posts without visuals. Here is a graphic from Neil Patel’s content on the CoSchedule blog indicating the performance of tweets with images VS tweets without visuals.
You can say the same about blogs shared on Facebook and other social media channels with images and those without photos. Generally, blog content with images gets more engagement, increase your readership, and more shares.
6: Invest in Your Blog Content
All social media platforms have social media advertising channels to help extend the reach of your blog posts and content marketing campaigns. Facebook, Twitter, LinkedIn, Instagram, Pinterest, to name a few. These social media platforms have amazing promotional marketing packages to help maximize your content marketing strategy.
Therefore, take advantage of the various advertising platforms available to boost your blog content for more social media shares and readership. Using a number of these ad channels is crucial to your blog posts success because they will interact with your targeted audience.
And in return you get:
- More social media shares
- Gain more followers
- Generate more leads, and
- Increase conversion rates
Visuals are the backbone of social media content; meaning that articles with images get more shares than those without images. #socialmedia #marketing #bloggingtips #blogpost #blog Click To Tweet
7: Create a Round-Up or Resource Post
When you want to create a round-up post, make sure that you reach out to the experts you want to include in your post. Build a connection and also, after publishing your material, reach out and inform them either by email or via social media that your content is live.
In this way, they will be glad to share it with their audience. Their followers will extend its reach by promoting it further to their friends and followers. Additionally, when you share it on social media, mention each of them in your social post.
See the example in the tweet below for inspiration. Tag the people you added to your post. They will get a notification and retweet the content with their followers.
Should I quit blogging? [Real stories from 31 Inspiring Bloggers who pulled through] https://t.co/TBKJxPIH3G via @lilyugbaja FT. @adamjayc @Lisapatb @ArfaNazeer3 @MrsPaznanski @istiaak @davidhartshorne @doyouevenblog @MeeraKothand @SenseofCents @guidetoblogging @DollarSprout
— Moss Clement (@mosclement) June 5, 2019
Notwithstanding, you can also create a resource post. And similarly, you need to contact the owners of the resources you want to include in your post before you start developing your article and after you publish your content. It will allow them to know when the material is live and get involved in sharing it.
Using emails is one of the best ways to reach your targets with optimal results. This strategy will increase visibility and also enable you to build lasting business relationships and attract new business opportunities.
Thus, when you post the article on social media, tag the resources you added in the post, and contact the owners.
21 Best SEO Audit Tools for Website Analysis And Content Optimization In 2019 (Updated) – Moss Media – https://t.co/XkK5lrcCcy via @mossclementk @RankWatchSEO @woorank @semrush @ahrefs @nightwatch_io @netpeaksoftware @spyfu @DeepCrawl @Seositecheckup #seo #seotips #seotools
— Moss Clement (@mosclement) May 20, 2019
One powerful way to get more eyeballs on your posts and increase social media shares is to provide incentives. Share your material across social media and offer new inducements to move your audience to share your posts.
You can offer:
- Gift cards
- Special offers
It makes sense to provide such stimulus because it is human nature that people love free items and discounted goods. This step will motivate your targets to share your blog content further across social media.Offer Incentives as a Stimulus to Get More People to Share Your Blog Posts #bloggingtips #blogs #socialmedia #marketing Click To Tweet
Throughout the years, video contents have sized the world of marketing by storm. Marketers now consider videos as the most valuable type of content on the web because video materials have the potential to boost your blog’s marketability to over 100%.
You can see the truthfulness as search interest for video content has skyrocketed since 2007.
The analysis revealed that not everyone loves to read written blog posts. Some users may read your article a little, scroll down, and move on. In this situation, they will not share your essay because they feel it’s not engaging. However, a mix of video materials will boost engagement and dwell time.
So leverage the trend and try the best to blend your blog posts with videos. A survey indicates that a regular user spends 88% more time watching a video than reading text materials. The same report states that videos increase email click-through rates by 200-300%.
Moreover, 64% of those interviewed noted that video materials have a significant influence on their purchasing behavior. They are more likely to buy a product only after watching the product’s video. HubSpot also indicates that 43% of consumers want to see more video content.
In addition, 74℅ of social media marketers say visual content is their primary social media marketing strategy. Consequently, create fascinating video content that will engage your audience. It might be a tutorial video, product launch, behind the scene, etc.
Produce any video content that will add value to your audience and invite them to share your blogs.Marketers now consider videos as the most valuable type of content on the web because video materials have the potential to boost your blog’s marketability to over 100%. #videocontent #bloggingtips #videomarketing #blog Click To Tweet
Social media sites are excellent sources of link building, traffic, lead generation, and so forth. But to enjoy these benefits, you have to embed a variety of social media share buttons on your blog or website, including “tweet this” button.
Embedding different social share buttons, including “click to tweet” on your blog will make it easier for readers to share your post. It enhances your content and social media shares. And once people begin to share more of your blog materials, you become visible to a massive audience and establish your authority.
Some of the best social share buttons you can embed today are:
These apps will help you optimize your content, social sharing with more visible icons.
11: Optimize a Mobile-Friendly Blog
Why is a mobile-friendly optimised blog or website important? The average American spends more than 7 hours a day on a mobile device, and mobile ads now spend over $100 billion a year.
In the digital space, over 1.2 billion people gain access to the internet via mobile devices, meaning that 80% of Internet activities are carried out on mobile. Further study shows that global mobile internet users have surpassed desktop internet users by 51℅ up against 49℅.
The stats show the importance of creating and optimizing a mobile-friendly and mobile-responsive blog. Therefore, you have to make sure your blog or website works perfectly on mobile devices. It offers users the opportunity to access and engage with your blog on the go.
That is why half of the Internet traffic comes from mobile.
Wrapping It Up
Although there are many other ways to have your blog content shared across social media channels, these seven simple steps are undeniably the easiest and practical strategies that will increase your blog content share count across social media sites.
Ensure to carry out these steps and test your strategies as well to identify the best Stratford your content marketing campaigns.
This article originally appeared at https://markgrowth.com/. However, we updated and republished it here at Moss Media.