The Best 15+ SEO Website Audit Tools Of 2018

The Best 15+ SEO Website Audit Tools Of 2018


The Best 15+ SEO Website Audit Tools Of 2018

Let me ask you this, you, yes you, webmaster or website auditor. How well can you conduct a website audit without the best SEO website audit tools?

It is not easy, but with the right tools, you can get it done in the shortest time possible.

Using SEO monitoring tools in your content marketing campaign is the easiest way to improve content optimization and website ranking on Google first page.

These tools play an essential role in your organic search traffic and website ranking strategies because the best website audit tools allow you to focus more on elements that are important to Google on your blog or website.

Although search engine algorithm updates help marketers come closer to relevant organic search results, the updates always leave marketers confused.

However, website SEO auditing tools will help you stay right on track by analyzing your entire website and provide tips and suggestions to enhance your search engine strategy and Google ranking.


Why should you audit your website?

There fascinating benefits of auditing your site.

For example, if you’re not getting enough traffic to your site, auditing your website will help you find the SEO issues that are hindering your website’s traffic.

Thus, you should audit your site because it will offer you a platform to build a comprehensive search engine optimization (SEO) strategy that’ll enable you to tackle any SEO and search ranking problems your site may have.

website SEO 
auditing tools will help 
you stay right on track 
by analyzing your entire
 website and provide 
tips and suggestions 
to enhance your search 
engine strategy and 
Google ranking. Click To Tweet

Therefore, by thoroughly examining your entire website, you can:

  • Gain a clear understanding of what is working on your site, and areas where your site is having issues.
  • Find minor or major SEO issues on your site and fix them to increase your ranking on the search result.
  • Enhance your website visibility and search engine rankings.
  • Boost your website’s user experience (UX) which will effectively result in more traffic,  conversion and sales.
  • Etc.

With that said,

What are the top SEO tools of 2018 for auditing your website?

In this article, we have rounded up 15+ of the best website audit tools. Enjoy the reading.

1• Screaming Frog SEO Spider

The Best 15 SEO Website Audit Tools of 2018

The Screaming frog SEO tool is a desktop program that crawls your site and offers you a complete analysis of your entire website. Many would not consider it an SEO audit tool but a crawler.

However, this tool will crawl your blog or website and offer you valuable data and insight into some SEO issues your site may have.

What more do you want from an audit tool?

The data gives you will enable you to correct your website’s SEO problems and improve your chances of ranking high on Google because it will report on about 30 specifications and variables on your site.

Use the information to enhance your site.

2• Google Webmaster Tools

The Google Webmaster tools is a great tool that helps you track your website performance such as indexing status, and allows you to optimize your site’s visibility.

The Best 15 SEO Website Audit Tools of 2018

These SEO tools are great for beginners and inexperienced users because it explains the basics of Google search in an easier to understand way.

The Google webcast tools come with some fantastic features, including Fetch as Google and PageSpeed Insight.

Let’s talk a little about these added features.

  • Fetch as Google: The Fetch as Google enables you to view a URL on your site as Google does – how it crawls the URL. It is great especially when your site SEO performance is poor. The Fetch as Google tool will help you find out whether the search engine bot can crawl your web pages, or if there is a blocked page to Googlebot. The data collected will enable you to make necessary adjustments to improve search results.
  • PageSpeed Insight: As the name indicates, it’s all about speed. The Google PageSpeed Insight will analyze your web pages (both desktop and mobile) for speed and offer you a score on how well your site performs.

The score is from 0~100, and if your score from 0~59, you’ve got more work to do because it simply means your site speed is slow.

A score of 60~79 is ok – medium, but needs improvement. But if your score is from 80~100, your site’s speed is excellent.


But why do you need to run your site on Google Page Speed Insight tool?

Backlinks and his team analyzed over one million Google search results to find out common factors that make a site rank high on Google.

The Best 15 SEO Website Audit Tools of 2018

Their research shows that among other things, Page speed is an important search ranking factor.

The Best 15 SEO Website Audit Tools of 2018

In this regard, Neil Patel said:

If you don’t have a fast website, people will bounce faster than you can say “conversions.”
– Neil Patel

Use these tools to figure out website issues and solve them to boost your search ranking.


3• SE Ranking Website Audit

The Best 15 SEO Website Audit Tools of 2018

This SEO website auditing tool is precious because it comes with fascinating tools and many other features that will help improve your SEO strategies and website ranking.

SE Ranking will crawl your entire site looking for SEO issues. Then it will show you where there are issues on your website and prepare a list of assignments to correct the problem.

This tools will not just give you some exercises to help correct your site problems; it also has a tips section to make it easier for you.

4• Seoptimer Website SEO Checker

Like the SE Ranking SEO auditing tool mentioned earlier, the Seoptimer Website Checker your site in seconds and present you a report of where your blog or website is having critical SEO issues.

That’s not all.

The tool will offer suggestions and make recommendations on how to fix the problems to boost your ranking on search engine results page (SERP). It also gives you the option to save your site analytics report in PDF.

Related Post: 21 Blogging Tools That Will Make You a Better Blogger and Freelance Writer

5• Website Analyzer

The Best 15 SEO Website Audit Tools of 2018

The Website Analyzer tool by Rank Watch offers you a complete SEO management platform with many powerful features.

This tool is a comprehensive website auditor that crawls your site to find out what is working and what’s not – the positives and negatives.

Next, it will give you a complete report of your site’s SEO and recommendations to fix negative issues.

Some variables the Website Analyzer will analyze on your site are:

  • Meta Description
  • Images Alt Tag
  • Outbound Links
  • Inbound Links
  • Keyword Stuffing
  • Etc.

When done auditing your site, it provides a summary showing you where to work on to improve your SEO and search campaign. That is why we have it among the best SEO tools of 2018.

6• Moz Pro Site Crawl

The Moz Pro Site Crawl will enable you to pinpoint SEO problems within your website, and offer tips to correct them. In a simpler term, this tool gives you insights that will allow you to take action to improve your SEO strategies.

The Best 15 SEO Website Audit Tools of 2018

The Moz tool scans your site to detect possible website and web content errors that are hurting your SEO efforts and high search ranking.

In fact, it also looks for duplicate content and more in-depth information to help you boost your SEO and Google search ranking.

Then it gives you a complete report via email, which is why you must register with your email address before using this tool.

One thing that fascinates me about this tool is, it allows you to schedule weekly site crawls. This feature makes it possible for you to get notified of any issues the Moz Crawler might have detected.

Related Post: 25+ Books Every Blogger and Freelance Writer Must Read

7• Woorank

The Best 15 SEO Website Audit Tools of 2018

Woorank is a robust SEO Checker tool that’s been around for many years. This tool comes with plenty of helpful SEO and website auditing data that will enable you to skyrocket your SEO campaign.

It allows webmasters to conveniently monitor relevant recommendations, or perform a website review across more than 70 different measurables to find out how your web pages are doing.

Simply put, Woorank analysis your top pages and offer result on their performance.

Guess what you can do with the result…

Use the reporting result of top pages to improve low performing pages on your website.

8• MySiteAuditor

The one thing I love about the MySiteAuditor SEO audit tool is that, instead of auditing your entire website to find SEO problems to fix, it will analyze particular web pages on your site for target keywords.

After auditing your web-pages, it provides you your web page’s SEO report sheet. The report will not contain only SEO errors but also suggestions on what to correct to upgrade your SEO and Google search ranking.

And the best part,

You can easily integrate this tool on your website for more auditing and leads.

Recommended Post: How to Repurpose Your Blog Post for Maximum Engagement and Social Media Share

9• Website Grader

The Best 15 SEO Website Audit Tools of 2018

The HubSpot’s Website Grader has been in SEO scene for longer than you can remember and has made the list of best SEO tools ever since.

This tool will help you pinpoint content and search engine optimization possibilities that will take your SEO and search engine ranking to the next height.

And with an improved version in place, this prolific tool does exactly what its name suggest – analyze your site and produce result or grade based on the performance of the following metrics.

  • SEO
  • Website performance
  • Mobile Readiness
  • SSL certificate

What more can you ask?

The Website Grader is ideal for all marketers - those new to search engine optimization and SEO experts. Click To Tweet

The Website Grader is ideal for all marketers – those new to search engine optimization and SEO experts.

10• SEO Site Audit by Ahrefs

The SEO Site Audit tool is a remarkable tool that will crawl all aspects of your website to find SEO issues and improve the health of your site’s SEO.

After evaluating your site, this amazing tool will produce different craw reports based on performance, that will help you examine your website’s SEO health, fix the problem and boost your search ranking.

The SEO Site Audit allows you to see first-hand how your site is performing, and how to improve your website’s SEO for higher search ranking.

11• SEO Site Checkup

The Best 15 SEO Website Audit Tools of 2018

This website SEO checker is incredible because it will help to improve your site’s SEO rating by examining your website based on 45 variable checks in six various brackets.

This tool crawls your site and presents you a general SEO score report sheet which includes failed checks for easy evaluation.

The report allows you to see where your SEO needs improvement and offer recommendations on how to fix it.

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12• SEMrush Site Audit

As with most other tools above, when you submit your URL to SEMrush Site Audit, the software will crawl your site and creates a report to show you where your site is having some potential SEO issues.

One exceptional feature of this tool is the historical and comparative feature.

This section allows you to evaluate the performance of your SEO strategy to see whether your approach or the changes you made based on content and website optimization is working positively or hurts your overall SEO campaign.

The report will help you set up a strategy to correct the problem if the changes you made had affected your website SEO negatively.

Interestingly, more features are added regularly to give you a better user experience (UX).

For example, recently SEMrush added the webpage resources checks into this tool to tell you about inadequate levels of your site resources, such as:

  • JavaScript
  • CSS
  • Images

The new feature will also provide suggestions on how to take care of the problems.

13• Google Analytics / Google Marketing Platform

The best SEO website audit tools

Google Analytics is a phenomenal tool that helps you follow your web pages to find those that are more popular with the most clicks and impressions, as well as the less popular pages.

It is one of the best SEO tools of all time, for auditing your site.

The Google Analytics tool, a part of the recently launched Google Marketing Platform, will track your site behavior and report the conduct of your website traffic.

With this tool, you’ll have real-time facts to understand the best performing content and where you need to update to increase your site’s visibility.

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14• SEO Report Card

The SEO Report Card tool by UpCity is excellent in that it will crawl your entire website to figure out your site’s position when compared to your competitors.

The Best 15 SEO Website Audit Tools of 2018

It scans your site in seconds and offers a fantastic visual report of your site’s position.

This SEO tool will analyze your site in the following areas:

  • Rank Analysis: This section shows your website position on Google, Yahoo!, and Bing.
  • Link Building: The link building section lets you know the number of backlinks to your website from other sites.
  • On-Site Analysis: In this section, you can see the success you had in integrating your primary keyword in your headline and every part of your website.
  • Website Accessibility: This section is about website speed-load time and how well users can get access to your site including bots.
  • Trust Metrics: Trust metrics shows you the strength of your domain-your website’s authority and level of trust.
  • Current Indexing: Here lets you know the number of web pages Google have indexed already.  

The report summary displays and highlights the essential elements of your site, including those that are doing well and the ones to correct.

15• NightWatch SEO Tracker Tool

Nightwatch SEO Tracker tool is an advanced SEO audit tool with extensive functionalities and features, such as:

  • Advanced segmentation
  • Filtering abilities
  • Backlink monitoring
  • Trends overview
  • Site and traffic changes
  • And more.

The Nightwatch SEO tool is exceptionally good at segmentation and visualization of website data.

The Best 15+ SEO Website Audit Tools Of 2018

Like no other search engine optimization tool, Nightwatch enables internet professionals and webmasters to get a better understanding of how search rankings, site changes, and traffic correlate and affect search visibility.

It’s perfect as an all-in-one SEO performance solution.

16• Netpeak Spider

The Best 15+ SEO Website Audit Tools Of 2018

Netpeak Spider SEO tool is a desktop tool that helps you conduct fast, reliable, and comprehensive technical SEO audit of your entire website.

The Netpeak Spider software allows you to:

  • Check over 50 key on-page search engine optimization parameters of crawled URLs.
  • Spot more than 60 website SEO issues
  • Analyze all incoming and outgoing internal links for SEO issues.
  • Find broken links on your website and redirects that needs fixing.
  • Avoid plagiarized / duplicate content: Pages, Titles, Meta Descriptions, H1, etc.
  • Consider all indexation instructions (Robots.txt, Meta Robots, X-Robots-Tag, Canonical).
  • Calculate internal Page-rank to improve website linking structure etc.

17• Yoast SEO for WordPress

The Best 15 SEO Website Audit Tools of 2018

Yoast SEO is undeniably one of the best SEO audit tools you can find in the market.

Even before you hit publish, this tool will check your webpage for SEO errors and offer suggestions on how to properly optimize your page.

Even before you hit 
publish, this tool will 
evaluate your webpage for 
SEO errors and offer 
suggestions on how to 
properly optimize your 
page. Click To Tweet

It helps you audit your website and pages with a real-time result in colors, with each color indicating your content performance in a score sheet, and suggest how to fix any issues on your site.

The Best 15 SEO Website Audit Tools of 2018

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There are many more SEO website audit tools to take your search engine optimization strategy and search engine ranking to the next height.

Unfortunately, I cannot possibly write about every one of them.

However, these 17 SEO tools are so remarkable that they will boost your content and website optimization processes, as well as improve your search ranking position.

Therefore, what website checker or analytic tools are you using to enhance your Google ranking on SERP?

Let us know in the comments section.


50 thoughts on “The Best 15+ SEO Website Audit Tools Of 2018

  1. Moss, Wow – I love the choices you have given us here! I use Google mostly but have Yoast premium and have used others along the way. But there were about 5 I never heard of and I can’t wait to try them out.
    We can never have enough of SEO tools today!
    Thank you and have a great day.

    1. You’re welcome, Lisa. You’re absolutely right – we can never have enough of tools for content and website audit. Many new tools keep evolving, competing with trusted brands, which gives you more than enough to choose from. I’m happy you like the post, Lisa. And I appreciate your comment.

      Thanks a lot!

    1. The pleasure is mine, Sajid. How are you anyway? Yes, it is a good rule of thumb to occasionally audit your site to find areas where you need to makes changes to improve you SEO and search ranking.

      Thanks a lot for your honest comment.

    1. You’re welcome, Priya. Auditing your website makes time, but with the best tools in the market, you can conveniently analyze your entire site in less time. I’m happy this post is helpful to you.

      Thank you for contributing to the discussion.

      NB: How have you been?

  2. Hi Moss,

    Thanks so much for putting this together for us. Wow, I didn’t know there were so many SEO audit tools available. I use Google Analytics and Yoast currently but I wouldn’t mind checking out the others you shared here.

    The hard part now is deciding which one to try. 🙂

    Great post Moss! Hope you’re having a great day.


    1. That’s right, Cori. Toast SEO and Google Analytics are the first two that we all will always want to turn to. But there is a multitude of SEO tools with amazing features in the market. The problem many are facing in this regard is how to make the right choice of tool to use for his campaign.I’m so glad you like the post, Cori.

      Thanks for coming by and for your honest comment.

  3. You’ve got an interesting list, Moss.

    I use Yoast SEO and I highly recommend it.

    Nothing can be more interesting about blogging like knowing exactly what you can put in place to get your blog ranking on search engine.

    So far, I have gotten used to it so much so that sometimes I don’t even open it before composing my blog post and when I do, I discover that I did amazingly well in my optimization.

    Especially for a newbie, not having an SEO tool is suicidal.

    Thank you so much for sharing.


    1. You’re most welcome, Emenike. I’m so glad that you like the post. And yes, Yoast SEO for WP is fascinating. With the right tools, you can easily identify areas of your content and website that needs some SEO adjustments to improve and increase your chances of Google page one.

      I appreciate your coming by and commenting. Thank you so much??!

  4. Hi Moss,
    Thanks for the mention huge list of SEO tools. These tools allow you to closely assess your website and stand out against your competitors.
    My top 5 SEO audit tools are
    Ahrefs & Semrush, Google Webmaster Tools, Woorank, SEOSitecheckup and SEOQuake

    1. Hi Saurabh,

      That’s great, these tools are incredibly amazing. The five you mentioned are fascinating in that they will make your SEO life easier. I’m so happy you like the post.

      Thanks a lot for coming by and contributing to the discussion.

  5. Moss, Wow – I love the choices you have given us here! I use Google mostly but have Yoast premium and have used others along the way. But there were about 5 I never heard of and I can’t wait to try them out. (Y)
    We can never have enough of SEO tools today!
    Thank you and have a great day. ?

    1. That’s right, Akash. We can never have enough tools as there are many more that didn’t make the list. However, Google and Yoast are fascinating SEO tools that can help you fix the easiest SEO problems on your site.

      Thanks for coming by and commenting.

  6. Hey Moss,

    Really amazing list. I am starting to use some of the programs and starting to learn about the basic of SEO.
    This is certainly an amazing article.
    I think you should also make a list of tools for keyword research.
    Have a good one. ?

    1. Oh! I see, Bhawna. SEO seems very difficult from for beginners but it is easy to understand. I’m glad you’re starting to learn about the basic of SEO. It will greatly improve your content marketing campaign. About keyword research tools, I will definitely write about it as well.

      Thanks for the heads up and for coming by and commenting.

  7. Hey Moss,

    You shared such great tool list for SEO. My favorite tool is SEMrush, Ahrefs, and Google Search Console. Your article gives me a new tool I am gonna use it definitely.

    Have a great day!

    1. Thank you so much, Dharmik. I’m happy you like the list of tools in the post. Yes, SEMrush is amazing as it helps you with auditing your site as well as help you find keywords volume, etc. The same goes with Ahrefs. I use Google Search Console to brainstorm keys I already rank for and my competitors as well.

      Thanks a lot for coming by and commenting.

  8. I have been using screaming frog and google webmaster tools for auditing my clients’ websites and i’m eager to try out new tools and see which are better. Its nice that you took your time to try out all of these! Great list!

    1. That’s right, Alaine. Screaming Frog is great, as well as the other tools on list. To be able to identify those that works well, you have to give them a try to see exactly how each tool identify with your subject matter. Many bloggers and content marketers do not give much attention to SEO. Or, they fail to utilize the best tools in the marketplace,which results in poor SEO strategy and poor search engine ranking. However,it is a lot easier with the right tools in place.

      Thanks a lot for stopping by and contributing to the conversation.

  9. Impressive! Thanks for the this amazing article. I never comment on blogs but your article is so convincing that I never stop myself to say something about it. You’re doing a great job Man, Keep it up.

    1. Hi Sam,
      The best thing about blogging is to create remarkable content your audience will love to read and share. And the fact that you love this post so much as to leave a comment is an honor to me, which I so much appreciate.

      Thanks for coming by and commenting??!

  10. Greetings! I’ve been reading your blog for a long
    time now and finally got the courage to go ahead and give
    you a shout out from Kingwood Tx! Just wanted to mention keep up the good job!

  11. SEO audit is a very important task before a process of SEO is started because that helps to cover all the points and doing SEO more efficiently, I think google webmaster tools are really effective when it comes to SEO audit to analyze website and help to build more effective strategies. Thank you mossmedia for sharing this article with the best recommendations.

    1. Hi Ujawal,

      Without SEO you will be loosing out big time, traffic-wise and ROI. Using SEO tools can dramatically improve your working experience. That’s why you need Google Webmaster tools, as well as the other tools mention in the post. These tools will help you figure out areas that needs improvement.

      Thank you for stopping by and commenting!

  12. Thanks for sharing this list of SEO tools. It is very useful article. I have used only analytics and webmaster tools. It improved my knowledge of SEO. Keep sharing such informative articles.

    1. Thank you for stopping by. Yes, these tools are fascinating, and using them in your content creation and SEO strategies will definitely improve your content visibility and search rankings.

  13. SEO auditing is super important, especially as your site needs to be indexable before you can think about ranking well in the search engines.
    I recently came across CocoScan as an SEO audit tool, and it looks pretty good.

    1. Hi Ailsa,
      You’re right about that. SEO website auditing is crucial to your search engine rankings, as it will help you find what’s working for you on your site as well as what’s not working. It enables you to better optimize your web content to rank high on Google.

      Thanks a lit for coming by and commenting.

    1. You’re very correct. Proper website auditing will help your site and content rank high on search engine results page. And the best and easiest way to conduct an SEO site audit is to use the best tools in the market. The last here contains the best tools for this purpose.

      Thank you for stopping by!

    1. Hi Pranav,
      I’m glad you like the list of tools on my 2018 best SEO tools for site auditing. Thank you so much for coming by and adding to the discussion.
      However, if you have a tool you want me to consider, contact me view our contact page.

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