How well can you conduct a website audit and optimize your blog content without the use of the best SEO audit tools? It is not easy, but with the right website audit tools, you can get the job done with optimal results.
Using SEO website analyzer tools free or premium in your content marketing efforts is the best and most effective way to improve content optimization and website ranking on Google first page.
In other words, SEO software plays an essential role in your organic search traffic and website ranking strategies, since they allow you to focus more on elements that are important to Google to help drive tons of website traffic and boost your rankings.
Although search engine algorithm updates help marketers come closer to relevant organic search results, the upgrades always leave several marketers and webmasters confused.
However, free SEO audit tools or paid website checker software will help you stay right on track because, by analyzing your entire site, it will provide tips and suggestions to help enhance your search engine tactics and Google rankings. Nonetheless, let us consider why you need to audit your website for SEO.
Why Should You Audit Your Website?
There are several reasons and benefits of auditing your site. For example, if you’re not getting enough web traffic, examining your blog will help you find SEO issues that are hindering your website’s traffic. It will also provide useful suggestions on how to fix the problems.
Thus, you should review your site at least ones every quarter. Why? Because this measure offers you a platform to build a comprehensive SEO strategy that’ll enable you to tackle any optimization and search ranking problems on your site.
SEO tools for website auditing will help you stay right on track by analyzing your entire website and provide tips and suggestions to enhance your search engine strategy and Google rankings. Click To Tweet
As a result, by thoroughly monitoring your entire website, you will acquire useful data, including:
- Gain a clear understanding of what is working on your site and areas where you are having search engine optimization issues.
- Find minor or major SEO problems and fix them to increase your search rankings.
- Enhance your site visibility on searches.
- Boost your website’s user experience (UX), which will effectively result in more traffic, engagement, conversion, and sales.
With that said;
What Are The Best SEO Tools for Website Audit and Content Optimization for 2019?
In this article, we have rounded up 21 of the best SEO tools that will strengthen your content marketing strategy.
1: Screaming Frog SEO Spider – SEO Audit Tool for Crawling and Websites Analysis
Sat crawls your site and offers you a complete analysis of your entire website. Many would not consider it one of the best software for website audit but a crawler/spiker. Nevertheless, this SEO software will crawl your blog or website and provide valuable data, and insight into some SEO concerns your site may have. What more do you want from a website audit tool?
And, since the tool will report on vital technical SEO specifications and variables, the information will enable you to correct your website’s SEO challenges, and improve your chances of ranking higher on Google. Strangely enough, did you know you can crawl 500 URLs for free with the ScreamingFrog SEO Spider? Yes, you can. Thus, use the audit software and the information it provides to enhance your SEO site rankings.
2: Google Webmaster Tools (Google Search Console) – Free SEO Audit Tool
The Google Webmaster tools is an excellent SEO audit tool that helps you track your website performance, such as indexing status or how Google index web pages on your site. Furthermore, it will allow you to optimize for improved visibility.
This website analyzer is fantastic for beginners and inexperienced site users because it explains the basics of Google search in an easier to understand way. The Google webmaster tools come with some superb features, including Fetch as Google and PageSpeed Insight.
Let’s talk a little about these added features.
- Fetch as Google: This feature enables you to view URLs on your blog as Google does – how it crawls the URLs. It is outstanding, especially when your website’s SEO performance is not up to grade. The Fetch as Google SEO audit tool will aid you to find out whether search engine bots can crawl your web pages, or if there is a blocked page to Google spider. The data collected enables you to make vital tweaks to improve your search results.
- PageSpeed Insight: As the name indicates, it’s all about speed. The Google PageSpeed Insight will analyze your web pages (both desktop and mobile) for speed and offer you a score on how well your site performs.
The score is from 0~100, and if your score from 0~59, you’ve got more work to do because it means your site speed is slow. On the other hand, a score of 60~79 is ok – that’s medium, but needs improvement. Despite that, if your score is from 80~100, your website’s speed is excellent.
Why You Should Run Your Website on Google Page Speed Insight Tool
Brian Dean of Backlinko and his team analyzed one million Google search results to find factors that associate with Google’s first-page search engine rankings. During the study, they observed content, backlinks, as well as website speed.
Their research shows that among other things, page speed is a critical search ranking factor.
In this regard, Neil Patel said;
If you don’t have a fast website, people will bounce faster than you can say “conversions.”
– Neil Patel
Therefore, use this free SEO tool to make informed decisions.
3: SE Ranking Website Audit
The SE Ranking website audit tool is one of the best website analyzers in the market – a precious resource for marketers because it comes with robust components and several other features that will help improve your SEO strategies.
SE Ranking will crawl your entire site looking for search engine optimization issues. Then it will show you a comprehensive data where there are problems on your blog and prepare a list of assignments to correct the problem.
This SEO software will not just give you some exercises to help correct your site problems; it also has a tips section to make it easier for you. However, did you know that SE Rankin website audit also comes with a built-in sitemap.xml generator? Yes, it does. And this feature lets you make a sitemap.xml in one click irrespective of the number of pages on your site.If you're not getting enough web traffic, examining your blog or website will help you find SEO issues that are hindering your website’s traffic and Google rankings, and suggestions to fix the problems. Click To Tweet
4: Seoptimer Website SEO Checker
Like the SE Ranking SEO auditing tool mentioned earlier, the Seoptimer Website Checker helps you carry out a comprehensive website analysis of your pages to find any SEO issues that could be responsible for your low rankings on Google.
In other words, this SEO audit tool examines your web pages in seconds and present you a complete data of where your blog or website is having critical SEO issues. Then, it allows you to filter your results and focus on the urgent problems by pages.
Furthermore, SEOptimer offers suggestions and make recommendations on how to fix your site problems to boost your ranking on search engine results page (SERP). It also gives you the option to save your site analytics report as a PDF file. The website audit software will figure out keywords and keyword phrases that will boost your organic search traffic. How does it do that?
Here’s a breakdown of the areas Seoptimer will be inspecting on your website:
- Title, Meta, and Headers Tags
- Content Volume
- Alt Attributes
- Broken Links
- Friendly URLs
- Robots & Sitemaps
- Social Profiles Connected
- Social Profile Activity
- SSL Security
- Mobile Viewports
As one of the best SEO audit tools in the market, SEOptimer will scrutinize your website rankings and blog content. Then, it will offer tips on low, competitive keywords with higher search volumes that will significantly improve your SEO campaign and your chances to rank on Google’s page one.
5: Website Checker and SEO Analyzer Tool
The Website Checker tool by Rank Watch offers you a complete SEO management platform with many powerful features. The free SEO analyzer tool is a website audit software that analyzes your site to find out what is working and what’s not.
All you have to do is enter your blog’s URL into the “submit” bar and hit the submit button. The Google SEO audit tool will evaluate your entire site in seconds and give you complete results of your website’s performance, including details on parameters like:
- Overall SEO measurables which include; Meta Description, Image Alt Tags, Ip Canonicalization, Sitemap, Robot.txt, Outbound Links, Inbound Links, etc.
- Site Speed
- Website Traffic
- Mobile Rendering
- Technologies used on your blog
- Social media presence
When done auditing your site, it provides a summary showing you areas to work and make better SEO decisions to improve optimization challenges. That is why we have it among the best SEO audit tools for 2019.
This detailed information will help you in learning all the places where your website is lacking in the field of SEO. Next, it will provide recommendations to help you fix the negative SEO issues.
6: Moz Pro Site Crawl
The Moz Pro Site Crawl will enable you to pinpoint SEO difficulties within your website, and offer tips to correct them. Put differently; this SEO reporting software will crawl your entire blog or website and give you insights that will allow you to take critical action to improve your SEO strategies.
The Moz website crawler scans your site to detect possible on-site and web content errors that are hurting your Google ranking efforts. In fact, it also looks for duplicate content and more in-depth information to help you boost your search engine optimization activities.
Then, it gives you a complete report via email, which is why you must register with your email address before using this web crawler. One thing that fascinates me about this tool is, it allows you to schedule weekly or monthly website crawls. This feature makes it possible for you to get notified of any issues the Moz web crawler might have detected.
7: Woorank – Website Checker
Woorank is a robust SEO Checker that’s been around for as long as I can remember. This website checker software comes with plenty of helpful website auditing data that will enable you to skyrocket your site rankings.
It allows webmasters and blog owners to conveniently monitor relevant recommendations, or perform a website review across more than 70 different measurables to find out how your web pages are doing.
In other words, Woorank website analyzer will examine your top pages and offer result on their performance in terms of search engine optimization. And guess what you can do with the result? You can use the reporting results to improve low performing pages on your site. The SEO checker tool offers the following projects:
- Incorporates your social media details and Google tracking data into your analytics report
- Track competitor search rankings
- Google preview and keyword bearing
- Understanding into content acceptance
- Email report
- And so forth
However, Woorank’s primary features are:
- Woorank projects
- Keyword tool
- Site crawl
- SEO monitoring
Remarkably enough, you can download your reporting data as a PDF file or slides, and then customize your material as desired.Using website SEO audit tools in your content marketing mix is the best and most effective way to improve content optimization and website rankings on Google first page. Click To Tweet
8: MySiteAuditor – SEO Audit Tool
The one thing I love about the MySiteAuditor SEO audit tool is that, instead of auditing your entire website to find SEO problems, it will analyze particular web pages for target keywords.
After examining your web-pages, it presents your SEO report sheets for each page. The reports will not contain only SEO errors, but also suggestions on what to correct to help upgrade your Google search ranking. And the best part, you can easily integrate this tool on your website for more auditing and leads.
Recommended Post: 7 Sure-Fire Ways to Optimize Your Blog Posts for SEO
9: Website Grader – SEO Audit Tool
The HubSpot’s Website Grader has been in the SEO scene for longer than I can imagine and has made the list of best SEO audit tools ever since. This website checker tool will help you pinpoint content and SEO possibilities that will boost your rankings.
And with an improved version in place, this prolific website analyzer does what its name suggests – analyze your site and produce results or grade based on the performance of the following metrics.
- SEO performance
- Website performance
- Mobile readiness
- SSL certificate
What more can you ask from an SEO audit tool? The Website Grader is ideal for all marketers – those new to search engine optimization and SEO experts.
10: SEO Site Audit – by Ahrefs
The SEO Site Audit tool is a remarkable website analyzer that crawls all pages of your site to find SEO issues and improve the health of your site’s SEO.
After evaluating your site, the website crawler will produce different crawl reports based on performance that will enable you to examine your website’s health, and fix the problems to boost search visibility.
The SEO site audit allows you to see first-hand how your site is performing and how to improve your SEO for higher Google rankings. It lets you know the health of your on-page SEO performance to identify what is preventing you from ranking higher on Google.
The web crawler creeps all the pages on your site and gives you an overall SEO health score, and provides recommendations to fix any SEO issues. It doesn’t matter how big your website, The Ahrefs’ SEO audit tool will crawl it in seconds.
Better still, you can program the software via settings variables to skip and not crawl irrelevant pages. Thus, you must add to your blogging toolbox.
11: SEO Site Checkup
This website SEO checker is incredible because it will help to improve your site’s SEO rating by examining your entire website based on 45 variable checks in six various brackets.
The website checker crawls your site and presents you a general SEO score report sheet which includes failed checks for easy evaluation. The report allows you to see where your SEO needs improvements and offer recommendations to help you fix them.
Moreover, the website checker also gives you the option to forward your report via email straight into your inbox or download it in PDF format.
12: SEMrush Site Audit Tool
As with most other tools above, when you submit your URL to SEMrush Site Audit, the software will crawl your site and creates useful data to show you where your site has some potential SEO challenges. However, an exceptional feature of this SEO website crawler is the historical and comparative feature.
This section allows you to evaluate the performance of your SEO strategy to see whether your approach or the changes you made based on content and website optimization is working positively or is hurting your overall SEO campaign.
The report will help you set up a strategy to correct the problems if the changes you made have affected your website SEO negatively. Interestingly, more features are added regularly to give you a better website user experience (UX).
For example, recently, SEMrush added the webpage resources checks into the website audit software to tell you about low levels of your site resources and also offer valuable tips to correct them.
The webpages resource checks the following assets:
It is vital to review these resources because they can negatively impact your Google rankings, causing issues such as; Google indexing failure, low site speed, etc.
13: Google Analytics / Google Marketing Platform
Google Analytics is a unique SEO audit tool that helps you follow your web pages to find those that are more popular with the most clicks and impressions, as well as the less accessible pages.
The Google Analytics free website auditing software is part of the recently launched Google Marketing Platform, which will track your site behavior and report the conduct of your web traffic. With this website analyzer, you’ll have real-time facts to understand the best performing content and where you need to update to increase your site’s visibility.Website analyzer software plays a crucial role in organic search traffic and web ranking strategies because they allow you to focus more on elements that are important to Google to help drive massive traffic and boost your rankings. Click To Tweet
14: SEO Report Card – Website Crawler
The SEO Report Card website audit tool by UpCity is excellent in that it will crawl your entire website to figure out your site’s position when compared to your competitors.
As such, the website crawler scans your site in seconds and offers a fantastic visual report of your blog’s position. Thus, the free SEO website analyzer will study your blog in the following areas:
- Rank Analysis – This section shows your website status on Google, Yahoo!, and Bing.
- Link Building – The link building area lets you know the number of backlinks to your website from other sites.
- On-Site Analysis – In this division, you can see the success you had in integrating your primary keyword in your headline and every part of your website.
- Website Accessibility – This part is about website speed-load time and how well users can get access to your site, including bots.
- Trust Metrics – Trust metrics show you the strength of your domain-your website’s authority and level of trust.
- Current Indexing – Here, lets you know the number of web pages Google have indexed already.
The report summary displays and highlights the essential elements of your blog or website, including those that are doing well and the ones to correct.
15: NightWatch SEO Tracker – SEO Software for Control Freaks
Nightwatch SEO Tracker is an advanced SEO website audit tool with extensive functionalities and features, such as:
- Advanced segmentation
- Filtering abilities
- Search visibility metrics
- Backlink monitoring
- Keyword discovery and competitors
- Trends overview
- Site and traffic changes
- And more.
The SEO website checker is exceptionally good at segmentation and visualization of website data. Moreover, like no other search engine optimization software, the Nightwatch SEO tracker enables internet professionals and webmasters to get a better understanding of how search rankings, site changes, and web traffic connect and affect search visibility. It is ideal as an all-in-one SEO performance solution.
Recommended: 12 Reasons Why Your Website Has a High Bounce Rate
16: Netpeak Spider – SEO Website Crawler
Netpeak Spider SEO tool is a desktop web crawler that helps you conduct fast, reliable, and comprehensive technical SEO audit of your entire website. The Netpeak Spider SEO software allows you to:
- Check over 50 key On-page search engine optimization parameters of crawled URLs.
- Spot over 60 website SEO issues
- Analyze all incoming and outgoing internal links for SEO problems
- Find broken links and redirects that need fixing on your web pages
- Avoid plagiarized or duplicate content
- Consider all indexation instructions (Robots.txt, Meta Robots, X-Robots-Tag, Canonical).
- Calculate internal page-rank to improve website linking structure
17: Yoast SEO for WordPress
Yoast SEO is undeniably one of the best SEO audit tools for auditing your web content. What is remarkable about this website analyzer is that, even before you hit publish, the SEO optimizer tool will check your webpage for SEO errors and offer suggestions to optimize your content correctly.
It helps you audit your pages with a real-time result in colors, with each color indicating your content performance in a score sheet, including data about your content readability and suggest how to fix any issues.
18: Google PageSpeed Insight – SEO Audit Tool
The Google PageSpeed Insights examines your site content and offers a report on your website speed for desktop and mobile devices, respectively. More so, the free web analyzer or website audit tool will give you a score for both instruments devices and produce recommendations to boost the page speed.
19: Google’s Mobile-Friendly Test
Since the rollout of Mobile-First Indexing, Google mobile-friendly test has become a crucial element of your digital marketing processes because it enables you to prepare your blog or website site for Google’s Mobile-first Indexing.
This step means that if your site is not in terms with or optimized for mobile internet version, your chances to rank on Google will be slim.
In fact, you can see more of Google’s love for mobile internet with its Accelerated Mobile Pages (AMP), which they designed for speed.
However, the good news is that you can get your site ready for mobile devices by running a test on Google’s Mobile-Friendly Test tool. Then, the result will let you know how your website is performing concerning mobile devices.
Moreover, did you know that “Page loading issues” is one of the best characteristics of this software? This component shows you the resources that could not load on your website, and how to correct them respectively for easy Google crawling and indexing.
For instance, in the case of my blog – Moss Media has five resources that couldn’t load.
20: SpyFu – SEO Audit Tool
SpyFu is arguably the best SEO website audit software that lets you understand your competitors – what keywords they are ranking for and so forth.
This website audit tool also allows you to see your competitors’ web analytics details. Nonetheless, the domain overview will aid you to find the best keywords or profitable keywords and keyword phrases your competitors are using to rank higher on Google search.
And with its monthly domain overview feature, you can set yourself up for Google’s page one.Although search engine algorithm updates help marketers to come closer to relevant organic search results, the upgrades always leave many marketers confused. Click To Tweet
21: Deep Crawl – SEO Website Crawler
DeepCrawl SEO audit tool is one of the complete website crawlers that can help you to solve a multitude of technical SEO challenges and other web issues that may negatively impact your search engine efforts. The web crawler will effortlessly examine your site’s structure for any professional SEO difficulties.
Then, it will provide vital reporting about your site’s architecture. Not only that, but the website audit tool can also analyze your competitors’ website and offer you valuable information that will assist you in improving your SEO strategies.
What is more, you can customize your website crawls by setting crawling parameters.
Wrapping It Up
Here we have it; 21 powerful SEO website audit tools for website analysis and content optimization that can take your search engine optimization strategy and Google rankings to the next height.
These on-site SEO audit tools are so remarkable that they will boost your content and website optimization processes, as well as improve your search ranking position.
Therefore, use these website checker tools to increase your SEO campaigns and boost Google rankings. What are we missing? Let us know in the comments.