Let me ask you this, you, yes you, webmaster or website auditor. How well can you conduct a website audit without the best SEO website audit tools?
Obviously, it is not easy, but with the right tools, you can get it done in the shortest time possible.
Using SEO monitoring tools in your content marketing campaign is the easiest way to improve content optimization and website ranking on Google first page.
These tools play an important role in your organic search traffic and website ranking strategies because the best website audit tools allow you to focus more on elements that are important to Google on your blog or website.
Although search engine algorithm updates help marketers come closer to relevant organic search results, the updates always leave marketers confused.
However, website SEO auditing tools will help you stay right on track by analyzing your entire website and provide tips and suggestions to enhance your search engine strategy and Google ranking.
Why should you audit your website?
There fascinating benefits of auditing your site.
For example, if you’re not getting enough traffic to your site, auditing your website will help you find the SEO issues that are hindering your website’s traffic.
Thus, you should audit your site because it will offer you a platform to build a comprehensive search engine optimization (SEO) strategy that’ll enable you to tackle any SEO and search ranking problems your site may have.
website SEO auditing tools will help you stay right on track by analyzing your entire website and provide tips and suggestions to enhance your search engine strategy and Google ranking. Click To Tweet
Therefore, by thoroughly examining your entire website, you can:
- Gain a clear understanding of what is working on your site, and areas where your site is having issues.
- Find minor or major SEO issues on your site and fix them to increase your ranking on the search result.
- Enhance your website visibility and search engine rankings.
- Boost your website’s user experience (UX) which will effectively result in more traffic, conversion and sales.
With that said…
What are the top SEO tools of 2018 for auditing your website?
In this article, we have rounded up 15+ of the best website audit tools.
Please read on…
1• Screaming Frog SEO Spider
The Screaming frog SEO tool is a desktop program that crawls your site and offers you a complete analysis of your entire website. Many would not consider it an SEO audit tool but a crawler.
However, this tool will crawl your blog or website and offer you valuable data and insight about some SEO issues your site may have.
What more do you want from an audit tool?
The data gives you will enable you to correct your website’s SEO problems and improve your chances of ranking high on Google because it will report on about 30 specifications and variables on your site.
Use the information to enhance your site…
2• Google Webmaster Tools
The Google Webmaster tools is a great tool that helps you track your website performance such as indexing status, and allows you to optimize your site’s visibility.
These SEO tools are great for beginners and inexperienced users because it explains the basics of Google search in an easier to understand way.
Let’s talk a little about these added features.
- Fetch as Google: The Fetch as Google enables you to view a URL on your site as Google does – how it crawls the URL. This is great especially when your site SEO performance is poor. The Fetch as Google tool will help you find out whether the search engine bot can crawl your web pages, or if there is a page that is blocked to Googlebot. The data collected will enable you to make necessary adjustments to improve search results.
- PageSpeed Insight: As the name indicates, it’s all about speed. The Google PageSpeed Insight will analyze your web pages (both desktop and mobile) for speed and offer you a score on how well your site performs.
The score is from 0~100, and if your score from 0~59, you’ve got more work to do because it simply means your site speed is slow.
A score of 60~79 is ok – medium, but needs improvement. But if your score is from 80~100, your site’s speed is great.
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But why do you need to run your site on Google Page Speed Insight tool?
Backlinks and his team analyzed over one million Google search results to find out common factors that make a site rank high on Google.
Their research shows that among other things, Page speed is an important search ranking factor.
In this regard, Neil Patel said:
If you don’t have a fast website, people will bounce faster than you can say “conversions.”
– Neil Patel
Use these tools to figure out website issues and solve them to boost your search ranking.
3• SE Ranking Website Audit
This SEO website auditing tool is exceptionally great because it comes with fascinating tools and many other features that will help improve your SEO strategies and website ranking.
SE Ranking will crawl your entire site looking for SEO issues. Then it will show you where there are issues on your website and prepare a list of assignments to correct the problem.
This tools will not just give you some exercises to help correct your site problems, it also has a tips section to make it easier for you.
4• Seoptimer Website SEO Checker
Like the SE Ranking SEO auditing tool mentioned earlier, the Seoptimer Website Checker your site in seconds and present you a report of where your blog or website is having critical SEO issues.
That’s not all…
The tool will offer suggestions and make recommendations on how to fix the problems to boost your ranking on search engine results page (SERP). It also offers you the option to save your site analytics report in PDF.
5• Website Analyzer
The Website Analyzer tool by Rank Watch offers you a complete SEO management platform with many powerful features.
This tool is a comprehensive website auditor that crawls your site to find out what is working and what’s not – the positives and negatives.
Next, it will give you a complete report of your site’s SEO and recommendations to fix negative issues.
Some variables the Website Analyzer will analyze on your site are:
- Meta Description
- Images Alt Tag
- Outbound Links
- Inbound Links
- Keyword Stuffing
When it’s done auditing your site, it provides a summary showing you where to work on to improve your SEO and search campaign. That is why it is included among the best SEO tools of 2018.
6• Moz Pro Site Crawl
The Moz Pro Site Crawl will enable you to pinpoint SEO problems within your website, and offer tips to correct them. In a simpler term, this tool gives you insights that will enable you to take action to improve your SEO strategies.
The Moz tool scans your site to detect possible website and web content errors that are hurting your SEO efforts and high search ranking.
In fact, it also looks for duplicate content and more in-depth information to help you boost your SEO and Google search ranking.
Then it gives you a complete report via email, which is why you must register with your email address before using this tool.
One thing that fascinates me about this tool is, it allows you to schedule weekly site crawls. This feature makes possible for you to get notified of any issues the Moz Crawler might have detected.
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Woorank is a robust SEO Checker tool that’s been around for many years. This tool comes with plenty of helpful SEO and website auditing data that will enable you to skyrocket your SEO campaign.
It allows webmasters to conveniently monitor relevant recommendations, or perform a website review across more than 70 different measurables to find out how your web pages are performing.
Simply put, Woorank analysis your top pages and offer result on their performance.
Guess what you can do with the result…
Use the reporting result of top pages to improve low performing pages on your website.
The one thing I love about the MySiteAuditor SEO audit tool is that, instead of auditing your entire website to find SEO problems to fix, it will analyze particular web pages on your site for target keywords.
After auditing your web-pages, it provides you your web page’s SEO report sheet. The report will not contain only SEO errors but also suggestions on what to correct to upgrade your SEO and Google search ranking.
And the best part…
You can easily integrate this tool on your website for more auditing and leads.
9• Website Grader
The HubSpot’s Website Grader has been in SEO scene for longer than you can remember, and has made the list of best SEO tools ever since.
This tool will help you pinpoint content and search engine optimization possibilities that will take your SEO and search engine ranking to the next height.
And with an improved version in place, this prolific tool does exactly what its name suggest – analyze your site and produce result or grade based on the performance of the following metrics.
- Website performance
- Mobile Readiness
- SSL certificate
What more can you ask for?The Website Grader is ideal for all marketers - those new to search engine optimization and SEO experts. Click To Tweet
The Website Grader is ideal for all marketers – those new to search engine optimization and SEO experts.
10• SEO Site Audit by Ahrefs
The SEO Site Audit tool is a remarkable tool that will crawl all aspects of your website to find SEO issues and improve the health of your site’s SEO.
After evaluating your site, this amazing tool will produce different craw reports based on performance, that will help you examine your website’s SEO health, fix the problem and boost your search ranking.
The SEO Site Audit allows you to see first-hand how your site is performing, and how to improve your website’s SEO for higher search ranking.
11• SEO Site Checkup
This website SEO checker is incredible because it will help to improve your site’s SEO rating by examining your website based on 45 variable checks in six various brackets.
This tool crawls your site and presents you a general SEO score report sheet which includes failed checks for easy evaluation.
The report allows you to see where your SEO needs improvement and offer recommendations on how to fix it.
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12• SEMrush Site Audit
As with most other tools above, when you submit your URL to SEMrush Site Audit, the tool will crawl your site and creates a report to show you where your site is having some potential SEO issues.
One exceptional feature of this tool is the historical and comparative feature.
This section allows you to evaluate the performance of your SEO strategy to see whether your strategy or the changes you made based on content and website optimization is working positively or has a negative impact on your overall SEO campaign.
The report will help you set up a strategy to correct the problem if the changes you made had affected your website SEO negatively.
Interestingly, more features are added regularly to give you a better user experience (UX).
For example, recently SEMrush added the webpage resources checks into this tool to tell you about poor levels of your site resources, such as:
This will also provide suggestions on how to take care of the problems.
13• Google Analytics / Google Marketing Platform
Google Analytics is a phenomenal tool that helps you follow your web pages to find those that are more popular with the most clicks and impressions, as well as the less popular pages.
It is one of the best SEO tools of all time, for auditing your site.
The Google Analytics tool, a part of the recently launched Google Marketing Platform, will track your site behavior and report the conduct of your website traffic.
With this tool, you’ll have real-time facts to understand the best performing content and where you need to update to increase your site’s visibility.
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14• SEO Report Card
The SEO Report Card tool by UpCity is great in that it will crawl your entire website to figure out your site’s position when compared to your competitors.
It scans your site in seconds and offers an amazing visual report of your site’s position.
This SEO tool will analyze your site in the following areas:
- Rank Analysis: This section shows your website position on Google, Yahoo!, and Bing.
- Link Building: The link building section let’s you know the number of backlinks to your website from other sites.
- On-Site Analysis: In this section you can clearly see the success you had in integrating your primary keyword in your headline and in every part of your website.
- Website Accessibility: This section is about website speed-load time and how well users can get access to your site including bots.
- Trust Metrics: Trust metrics shows you the strength of your domain-your website’s authority and level of trust.
- Current Indexing: Here let’s you know the number of web pages Google have indexed already.
The report summary displays and highlights the most essential elements of your site, including those that are doing well and the ones to correct.
15• NightWatch SEO Tracker Tool
Nightwatch SEO Tracker tool is an advanced SEO audit tool with extensive functionalities and features, such as:
- Advanced segmentation
- Filtering abilities
- Backlink monitoring
- Trends overview
- Site and traffic changes
- And more…
The Nightwatch SEO tool is exceptionally good at segmentation and visualization of website data.
Like no other search engine optimization tool, Nightwatch enables internet professionals and webmasters to get a better understanding of how search rankings, site changes, and traffic correlate and affect search visibility.
It’s perfect as an all-in-one SEO performance solution, especially for the websites ai med at scaling.
16• Netpeak Spider
Netpeak Spider SEO tool is a desktop tool that helps you conduct fast, reliable, and comprehensive technical SEO audit of your entire website.
The Netpeak Spider software allows you to:
- Check over 50 key on-page search engine optimization parameters of crawled URLs.
- Spot more than 60 website SEO issues
- Analyze all incoming and outgoing internal links for SEO issues.
- Find broken links on your website and redirects that needs fixing.
- Avoid plagiarized / duplicate content: Pages, Titles, Meta Descriptions, H1, etc.
- Consider all indexation instructions (Robots.txt, Meta Robots, X-Robots-Tag, Canonical).
- Calculate internal Page-rank to improve website linking structure etc.
17• Yoast SEO for WordPress
Yoast SEO is undeniably one of the best SEO audit tools you can find in the market.
Even before you hit publish, this tool will check your webpage for SEO errors and offer suggestions on how to properly optimize your page.
Even before you hit publish, this tool will evaluate your webpage for SEO errors and offer suggestions on how to properly optimize your page. Click To Tweet
It helps you audit your website and pages with real-time result in colors, with each color indicating your content performance in a score sheet, and suggest how to fix any issues on your site.
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There are many more SEO website audit tools to take your search engine optimization strategy and search engine ranking to the next height.
Unfortunately, I cannot possibly write about every one of them.
However, these 16 best SEO tools are so great they will boost your content and website optimization techniques and improve your position in search engine ranking.
Therefore, what website checker or analytic tools are you using to enhance your Google ranking on SERP?
Let us know in the comments section.
Moss Clement is a blogger and B2B freelance writer who blogs at Moss Media and content manager at Writers Per Hour. He is working closely with B2B marketers and individuals like you by providing highly informative blog content writing, ghostwriting, and other writing services targeted to the needs of your target audience.