Re you wondering how to segment web traffic on your blog? Why does it matter anyway?
Even if you feel as though you’re doing a great job generating leads and converting your visitors, you can always do a better job. There are billions of people in the world, and each one of them can be the right customer at the right time.
Segmenting your web traffic is one of the best decisions you can make. If you aren’t already familiar with segmenting blogging traffic and the way that it works, now is the best possible time to learn.
Why Start Segmenting Your Web Traffic?
Think about all the things you offer. If you have a wide range of products that suit different target market, would you want to greet everyone with the same information?
For example, a clothing store may greet its visitors with trendy dresses. What if the person who landed on the page is an older and more conservative woman? Or what if he is a young athletic male? They’re going to assume that you can’t solve their needs and will likely click away.
But if you know who is visiting, you have the opportunity to show them things that will immediately pique their interest. By looking at your visitor data, you can create several different landing pages that cater to your largest demographics of visitors. And amazing things will happen.
Your website visitors will immediately become engrossed with what they’re viewing. It will make those who might have otherwise immediately clicked away to stay longer. Nonetheless, if you’re wise about what you showcase and how tailored your recommendations are, you might even see an increase in the dollar amount of each sale.
Customers who come to buy one product might buy three or four if the selection is curated wisely. That’s exactly what makes segmenting web traffic similar to shopping in person. It is like where a salesperson can help a shopper and up-sell.
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So then, how can you start segmenting your web traffic? The following tips will help to segment your traffic correctly and improve your conversions.
Create a Plan and Set Goals for Segmenting Your Blogging Traffic
When segmenting your traffic, you need a plan and a goal. The goal should be to increase conversions. But how ambitious your goals are is where your focus should be. The more you segment your web traffic, the higher your chances for conversions will be.
Therefore, start with a modest goal and attempt to increase by one percent. Then continue to tailor your segmenting methods to follow what works.Why You Should Start Segmenting Your Web Traffic Click To Tweet
Use Google Analytics to Segment your traffic
Google Analytics will tell you everything you need to know to make the best-educated segmenting decisions. It allows you to segment users through their interface based on specific criteria. Google knows where all your traffic is coming from and how many people come in from each avenue.
This data allows you to set specific limits easily. Google gives you a whole host of segments to choose from, including:
- Action-based segments
- The content your users are viewing
- Their location
- Where they came from
- The way they engage with your website
- What kind of device they’re using
- And so much more
Google makes it easy to view and select this information – you don’t need to be an expert to handle your portion. Google understands all the common threads, so you don’t need to compile everything on your own. All you need to do is use the groups that are ready via Google Analytics if you aren’t comfortable doing everything from the ground up.
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Design Multiple Landing Pages
You want to take your visitors to specific sections of your website. Preferably one that will encourage users to buy something, or at least buy more than they usually would. In light of this, you’ll need to create several curated landing pages that will apply to different groups of visitors.
Interestingly, if you already have the framework for your landing pages, you can hire someone to modify that framework. It will enable you to create a tailored, welcome page that will encourage more sales.Create a Plan and Set Goals for Segmenting Your Blogging Traffic Click To Tweet
Segment Web Traffic Without Google Tools
The visitors themselves can easily segment traffic that comes into a landing page designed to handle leads. They know who they are when they arrive at the landing page. All you need to do is ask them. Greet them with a simple form. “I am” and “I need” statements are the easiest.
Give them some drop-down lists with variables. For example, “I am an entrepreneur, and I need accounting software” gives you a great idea of how to speak to the visitor. The system will then redirect them to the landing page that suits their needs based on the variables they selected.
This process is perhaps the most effective way to categorize your customers directly. Visitors know what they came for (or at least what they were curious about), and they’re able to tell you right away. They’ll immediately jump into your pitch, which might be any of the following:
- Product demos
- Explainer videos
- Free downloads
Understandably, etc. is a plus. Hence, website users are more likely to complete the above actions because it feels as though you designed the activities for them.Segment Your Web Traffic With Multiple Landing Pages Click To Tweet
Incorporate Personalized Content
Many websites that offer specialty products or services do so by greeting their visitors with visually-appealing surveys. So by having users to checkboxes or click on images about things they like or statements that apply to them, you can generate recommendations that fulfill, complement or supplement their needs.
For example, video streaming services like Hulu use these surveys to offer suggestions for movies and TV shows. If you opt to go the survey route, you can change the language you use when speaking to customers.
But when you’re offering a service that appeals to professionals and the average consumers, you can use the survey to establish who you’re speaking to. Average consumers need things explained to them in a more straightforward language without complicated jargon.
They might need extra help or services to achieve what they want. However, many professionals don’t like being condescended to. For this reason, they may not appreciate up-sells for extra help.Use Google Analytics to Segment your traffic. Click To Tweet
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Re-Target Your Website Visitors
Behavior-based segmentation is slightly different, but the philosophy behind it is sound. You can segment traffic to retarget people who have abandoned carts or are contemplating a purchase without following through.
Also, you can direct them to a landing page that offers a small, limited-time discount code (10% or 15% off for the next 48 hours) to convert indecisive visitors into urgent buyers.
Re-targeting visitors by segmenting your web traffic is more effective than re-targeting users via email marketing strategy. People don’t always read their emails – they sit in their promotions folder or are immediately deleted by recipients with crowded inboxes.
Hitting them with deals or conversion ploys the moment they land on your website means that they saw it and couldn’t ignore it.
Segment Your Web Traffic for Different Marketing Campaigns
Some people amass different types of audiences through various digital marketing channels. Nevertheless, if you cater to both professionals and casual consumers, you might run two separate marketing campaigns simultaneously to draw in people from both groups.
Using the referral source to segment your traffic can lead people directly to the offer that’s most relevant for them. This action will allow you to work double duty cleanly and concisely.
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Wrapping Up How to Start Segmenting Your Web Traffic
Segmenting your web traffic isn’t very hard to do. But it takes a lot of work with observations and variables. By using the tools you already have access to, you can create a personalized experience for each of your visitors that will encourage them to buy more.