How can you save time writing blog posts?
Every content marketer – bloggers and freelance writers know the importance of creating and delivering content on time.
That is why the above question comes to the fore. Having a busy schedule, trying to keep up with clients work and creating content for your own blog can be a daunting task.
For example, before you complete a blog post, you will have to conduct a research on your audience to find what topics they want from you.
That’s not all…
For me, I love using credible data in my posts and then link to authority sites to back up my claim.
Thus, you have to research credible sources to find trusted statistical data for your blog content.
Then, you want to plan how to detail and structure your blog post, as well as find the right images to make your post visually appealing.
Your planning doesn’t stop there, why? Because you have to pinpoint the best content distribution and promotion channels for your blog posts.
All these take time and energy, which is why I have put together 8 actionable tips to help you save time writing blog posts.
In this article, you’re going to learn the exact steps I use which you can apply today to help you save time writing blog posts.
So, let move in…
1• Improve your research efficiency
To save time creating blog content is not just about sitting down and start typing into your word processor.
You first have to do some research to find the content your target audience wants to read next as well as your target keyword and keyword phrases.
(Please read this article to learn how to find the right keywords that will improve your SEO and Google search rankings).
This research process takes lots of time because you want to find the best content your audience cave for.
Don’t feel bad if you’re lost on topic ideas that will engage your audience.
You’re not alone in this, because even seasoned bloggers who have a remarkable understanding of their buyer persona sometimes feel lost in identifying the best topics for their next blog post.
That is why it is important that you improve the efficiency of your search to save you more time creating content.
Here’s what to do…
Take a peek at your social media analytics to find what blog topics your target market are engaging with. Then, make a list of the TOP performing blog posts.
Inasmuch as you’re taking advantage of social media analytics such as Twitter and Facebook, use Google analytics to pinpoint blog content that is working well for you – content your audience crave for.
Here’s how to use Google Analytics to find the best blog post ideas your audience will love to read.
The research process doesn’t stop there. Why?
Because your competitors are having a blast creating content after content that engages their audience consistently.
So, use tools like BuzzSumo to spy on them as well to find their best performing blog posts. Then, use your researched data to build your topic ideas.
Handpicked for You: How to Write Headlines That People Will Love to Click
2. Build on the best blog post to make it better
Why is this important?
Here is why…
If you search for a keyword or keyword-phrase on Google, the result page will present you with tons of results based on your search query.
The tons of results indicate that many are writing or have written on the topic, which further points out that the competition is intense.
So, then, with this kind of intense competition in your niche market, how can you make your content stand out from the noise while saving precious time?
The answer to that lies with ‘building on the best blog post and make it better.’
This step will not only help you save time writing blog posts, but it will also improve your SEO and Google search ranking efforts.
For example, take a look at how Brian Dean uses the skyscraper technique…
Instead of creating a new blog content from scratch, he builds on the best performing blog post and makes it better by adding more value to it.
It doesn’t have to be your own blog content, you can take advantage of your competitors’ best performing blog post and build on it.
Like I said earlier in section one, BuzzSumo will help you identify blog content that is doing well for your competitors.
The concept is not for you to steal their articles, but to leverage their ideas and expand on it.
Accordingly, make a list of the best-performing articles – the most shared blog content and start building on each one of them.
3. Create multiple topic ideas in advance
Similar to making a list of the most shared blog content and building on them, you also want to create a list of topic ideas to work on in advance.
Do you have a content calendar? If you answered no to that question, then, create one right now!
A content calendar will help you write with ease and save you a lot of time because you already have a list of ideas to work with as a guide to look at in your calendar.A content calendar will help you write with ease and save you a lot of time because you already have a list of ideas to work with as a guide to look at in your calendar. Click To Tweet
Use a tool like Google Drive to create your content calendar. There are many tools in the marketplace, but I use Google Drive. It works pretty well for me.
Therefore, put together a list of multiple blog content ideas your target audience will love, a month or two months in advance.
In that way, when you’re ready to write your blog post, simply go to your content calendar, pick a topic and develop on it.
4• Cut out distractions
Now that you have collected all the information you need for your blog post, the next thing you want to do is to start writing.
However, there’s something you need to do to stay focused and get the job done. You guessed right – cut out distractions!
Distraction is a plague that takes away your concentration of bloggers and freelance writers on what matters most – writing blog post, leaving you toggling between other less important activities that erode your precious time.
A study by the Content Marketing Institute shows that over 50% of bloggers are having difficulties in creating blog content regularly. Why?
Because they’re distracted… simple!
Some simple things that cause distractions you might not have noticed are:
- Email notifications.
- Social media alert.
- Mobile devices
- Family and friends checking in on you if you work from home.
The irony of it is that it can be tempting to want to check your emails or social media activities when you get a notification.
For example, just as I started writing this post, I got an email alert from a new freelance writing client who wants me to send some samples of my work.
It was at this point I realized that my email notification was on – something I rarely do to cut distractions. So I switched it off and check other apps and turn them off as well.
Like I said before, it can be tempting to want to respond immediately to emails, especially email from a new client who wants to see your work samples.
Responding or replying immediately to such emails shows that you’re desperate for work. Give it some time before replying to your clients’ email to let him know that you’re not desperate.
Here are the best tools for bloggers and freelance writers that you can use to cut distractions and focus on your writing.
- Cut off all distractions by TURNING OFF email and social media notifications.
- If you work from home, let family members and friends know that you ’re busy with work.
- Get your own working space to prevent kids, other family members, and friends from distracting you.
- Work in a conducive, distraction-free environment to help you focus on your work.
Please read this article to learn how to be more productive as a work from home blogger and freelance writer.Distraction is a plague that takes away your concentration of bloggers and freelance writers on what matters most – writing blog post, leaving you toggling between other less important activities that erode your precious time. Click To Tweet
These will help you save time writing blog posts, as well as complete your freelance work on time.
5. Write shorter blog posts to save time
Honestly, I’m a fan of long-form content. When I started blogger, no one told me about the importance of longer blog content, and I didn’t know of its search engine optimization (SEO) benefit either.
I Just started writing. And when I finally said its ok, or when I was done writing, I found out I have already written well over 2,500 words.
Ever since, it has been my trademark – writing from 1,800 ~ 2,500 because such articles are packed with valuable information that my readers will love.
But I’m not saying you should write in this way.
As the title for this section indicates, write shorter blog posts of about 1,000 words. This will save you time to create more content for your blog and freelance clients.
Furthermore, recent research reveals that business websites with blogs that publish blog posts regularly generate over 67% more leads than those that publish less.
Thus, writing longer blog posts will take up your time than when you’re writing short-form blog content.
If you can create and publish content every day, that’s great. But if not, strive to publish at least 2 or 3 times a week. With shorter blog posts you can conveniently accomplish that.
*Important Note* You can as well create infographics or other content types that resonate with your audience to fill the space.
6. Set your writing target
Before you start writing your articles, it’s important to establish or set your writing targets – what you want to accomplish in your writing.
Your goals or targets could be anything from hitting a particular word count each time you’re writing, to writing 1 or 2 blog posts every day.
I like to set a target of hitting a particular word count when I’m writing. With a set target, you will accomplish more in your writing.
7. Choose the best time to write
What is your best time to write?
One of the best things you can do to save time writing blog posts is to write at the best time of the day.
You will never accomplish much if you cannot set a convenient time to write. For example, if you have a set time, you will not let other activities to take that away from you.You will never accomplish much if you cannot set a convenient time to write. Click To Tweet
For some, they write at any given time, but for me, early in the mornings and late nights. So find yours and work on it.
8. Hire a freelance writer and editor to save time writing
The truth is that, there is more to content creation than just writing, this includes:
After your completed draft, you certainly will not go ahead and publish it. Why?
Because you have to proofread the article to make sure there are no typos, such as spelling and grammatical errors.
Ideally, you will spend more time proof-reading and editing your article than when you’re writing a new blog post.
That is why you need to hire an editor to make life easy for you.
However, there are many writing and editing tools in the marketplace that you can use. This tools will help you find spelling and grammatical errors to eliminate.
But they’re not humans and wouldn’t work like humans.
Please find here 21 of the best tools for every blogger and freelance writer must use.
Another thing is that you might not have time to write. As a result, to save time to create content, I suggest you hire a freelance writer who will fill in the gaps for you.
Wrapping it up
There are many other ways to save time writing blog posts which I could not possibly cover in this article.
But the 8 tips in this post will certainly boost your content creation time and make you a more proficient blogger.
However, no matter what strategies you use, make sure you produce quality blog posts as it will enable you to better connect with your blog audience and grow your online empire.
Hence, how have you saved time creating content? Would you mind telling us in the comments section below?
If you want to take the necessary steps to improve your blogging and freelance writing career, I encourage you to subscribe to the Moss Media blog.
Moss Clement is a blogger and B2B freelance writer who blogs at www.mossmedia.biz. He is working with B2B marketers and individuals like you by providing high-quality blog content writing, ghostwriting, and other writing services that are tailored to the needs of your target audience.