What if I told you that you could conveniently use reverse engineering software to evaluate your competitors’ marketing successes and use the data as a platform to grow your business several folds, is that something you would love to explore? It’s an extremely competitive world out there, especially on the internet. Thus, you need every marketing tips and tools to help you maximize your return on investments (ROIs).
Since most people focus on digital marketing nowadays, the relatively new and open field is where to begin. At present, instead of how many products you sell, how many readers buy your books or magazines, or how often people watch your videos online, it’s more about how many likes your page has, how many visitors your website generates daily, and the like.
Although these don’t necessarily translate to your overall success, these types of “earnings” usually fore-shadow impending success or even recognition that many, if not all big brands have in this day of age. The good news is that, in the digital landscape, you can learn more about your industry through your competitors.
Still On The Use of Reverse Engineering to Increase Your Business Profits
You can even target already established big companies as your competitors and see how they drive immense traffic that led to huge successes. But how does one do this? That is where reverse engineering comes to play. The easy way is to use various competitor research tools or competitor keyword research applications and online platforms to measure their digital marketing campaigns.
What Is Reverse Engineering?
Reverse engineering define: It is a legally approved procedure of monitoring and, or studying a strategy with an existing system that works to learn and uncover how it works. In other words, reverse engineering definition in terms of business is the process of observing a marketing tactic, working backward to find out the strategies the company or brand is using to maximize profits and replicate the method.
Once you identify the business’ marketing practices, you can use the data to your advantage by reproducing the techniques in your business module and take your brand to the next height.
Content marketing is a typical example of reverse engineering in action. About 85 to 90% of marketers are using reverse engineering software to monitor the competition and recreate content that is working to scale their business.
How Can You Perform Competitor Research or Competitor Keyword Research for Reverse Engineering in Your Marketing Campaign?
Here are some digital marketing tools that will help you in your reverse engineering procedures.
Phlanx is a social media auditing tool for Instagram that measures your account activities and lets you know how you are performing. Instagram, the favorite image-posting app has become a valuable marketing tool for different companies.
As a result, having an Instagram account is a vital part of any company, and one would be able to tell just how successful a business is through their page.
You can learn about your competitor’s performance and operations through Phlanx. As mentioned earlier, the tool is an engagement calculator that tells you how many likes and comments your competitors’ posts receive and the engagement ratio on their account.
The more active they should tell you that they’re quite popular indeed. Furthermore, this platform can also show you which influencer or celebrity draw the most attention from followers and potential followers alike.
In this day and age, a social media influencer’s presence and ambassador marketing can make or break a business. You have to choose the right one who is a good fit for your business.
If you want a premier analysis tool to check up on how your competitor is doing, you can use Ahrefs. Among other things, this software will check competitor URLs to find out which organic keywords users are responding to the most.
It is a good concept especially if you want to match or surpass their search engine optimization (SEO) efforts and improve your search engine rankings. In recent years, search engine optimization has become a crucial factor in creating a presence in the digital world, and the more you’re able to manipulate yours to get to a higher ranking, the more you’re ready to spread awareness about your platform online and beyond.
One of the best tools in the marketplace which I am still using is Spyfu. In digital marketing, it is vital to gain access to your competitor’s keywords, but with SpyFu, you can download your competitor keyword data and use it for your benefit. This competitor research tool gathers all the info from your competitor and his competitors and shows you which keywords have been the most profitable.
For this example, I used Problogger as my competitor and searched to find the keywords he is using to rank high on Google. My result shows me over 6,000 organic keywords and more than 1,000 Problogger’s top competitors keywords. See screenshot above.
After that is a list of Probloggers top ranking keywords, you can click the “view all organic keywords” tab to see all the top keywords and keyword phrases that enable him to rank high on search engine results page (SERP).
Here you also get to see all your organic competitors. You can see from the screenshot how Spyfu outlined Problogger’s natural competition. Clicking the “view all competitors” button will show you all those competing with Problogger for organic keyword terms.
You can download result and incorporate them into your posts so you can achieve the same desired effect. Additionally, this tool also tells your competitor’s most effective ads and organic search. Use all the info you get from this tool to improve your SEO ranking and more.
An excellent and definite sign of the success of a business is how often they’re mentioned by people online. Be it on social media posts, blog articles, news reports, and so on. Naturally, you’d like to get the same attention as well, but part of it is knowing how popular your competitors are through these sorts of mentions.
To know more about this, use Google Alerts. This nifty tool lets you see people who are mentioning your competitors online. Here, you can gauge how popular they are, which areas in the world are the most talked about, and more.
As mentioned earlier, SEO has become a vital factor in determining a business’s online success and popularity. But one key element about search engine optimization is the use of keywords. Certain keywords about specific fields help to improve search ranking.
However, your competitors will most likely be using the same keywords as you to up their marketing game. So, how can you use those keywords differently from them? You can find out through Keyword Hero. This tool will tell you how your competitors approach common keywords so you can change your style accordingly.
Backlinks are essential in spreading your name across the densely crowded digital marketing space. You most likely use the internet to gain more traffic, but so do your competitors. With this in mind, you’ll need a tool that can help you one-up these companies and gain more traffic and better popularity than them.
Fortunately, one such tool is Ontolo. This digital software won’t only help you monitor the backlink usage of your competitors, but you can also find out which topics and visuals would be great to incorporate into your website to gain more popularity.
Staying connected is a vital part of establishing a strong online presence. Most businesses do this by emailing their customers and responding to them. And the more emails you get, the bigger your online presence is. The same goes for your competitors; if you want to find out how often and how much they exchange emails with their customers, you can use Owletter.
This program helps you analyze the frequency of your competitors’ emailing activities, allowing you to gauge through and find the best email marketing strategies they are using and the best times to post to their email list.
Owletter will capture, store, and calculate all emails sent by competitors to their email subscribers. This tool will help you to learn vital information about your competitors’ email performance, which will enable you to pinpoint areas of improvement in your email marketing processes.
If you want to know your website’s SEO ranking as well as your competitors’, try Rank Tracker. This tool shows you just how popular your website is and how often your posts are read, visited, shared online, and more. In the same vein, you’ll also see your competitors ranking and their web pages prominence.
By comparing and contrasting, you can examine what posts work best for you and what doesn’t. At the same time, you can also learn what kind of articles work best for your competitor and how you can incorporate them into your content marketing strategy to increase your Google rankings.
Arguably, SEMRush is the most complete and best tool to analyze your competitors’ SEO ranking and other activities. SEMrush will show you the following metrics:
- The ratio of organic search
- The success of the backlinks used
- Keywords your competitors are using to gain more traffic
Every facet of a website’s SEO ranking is put on full display, ready for you to analyze, break down, and learn from in improving your website’s SEO tactics and search rankings. With this tool, you will gain access to how your competitors achieve search engine success and incorporate them into your site to double your traffic.
Social media is a good indicator of the success of a company’s online presence. The more followers, likes, mentions, and shares your business generates on social media, the more they’re likely to become successful. If you want to examine the strength of your competitors’ social media pages, use Social Blade. All the elements are presented to you clearly and succinctly through this useful tool.
This tool will track and analyze the social media statistics of your competition on different platforms including:
Social Blade works as a third-party tool to each of those respective social media sites, and offer you a better understanding of their performance. Therefore, by studying the factors laid out by Social Blade, you can pick which ones you can use to your favor to help you build a substantial online presence.
Gain access to your competitor and learn how to beat them in their own game! Use these tools and more to reverse engineer their success to your advantage. There several search engine optimization (SEO) tools that can help you in these processes, but the tools and tips presented in this article will aid you to beyond imagination.
About the Author
Sarah Grace Del Rosario is a freelance writer and marketer. When not working online, she works as an event stylist and planner. She loves to paint and do crafts.