10 Simple Powerful Ways to Retain Freelance Writing Clients

10 Simple Powerful Ways to Retain Freelance Writing Clients

10 ways to keep freelance writing clients

What can you do to retain freelance writing clients? I was recently asked this question by a friend, and although I gave her some tips, I thought it wise to use it as a blog topic idea and create an article about it.

Attracting freelance writing clients is a problem many freelance writers are struggling with, including You!

According to Khalid Saled, CEO of Invesp, it cost more to keep existing clients than to acquire a new one.

10 ways to keep freelance writing clients

Image Credit: Invesp

And when you finally land your first few high-paying freelance writing clients, you want to do everything possible to keep them. Your concept is ideal because your clients are helping you pay the bills.

Therefore, it is essential to keep your clients coming back for more of your services by making them happy.

Hence, how can you make your freelance writing clients happy? How can you keep your clients coming back for more?

When you finally land your first few high-paying freelance writing clients, you want to do everything possible to keep them. Click To Tweet

In this article, you will learn simple, yet effective strategies to make your clients happy and keep coming back.

1• Deliver Beyond Clients Expectations

This step is one of the best ways to keep your clients happy and make them come back to you.

Heres how to it
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When you land a client, he presents his writing requirements and offers instructions on how he wants his job done. That requirements and instructions are his expectations of what he wants from you.

What to do in this regard…

Accept the offer, which is a sign of a good business person, but, make sure you give your clients more than what he asked for.

Here’s what I normally do…

If a clients ask me to write a 1,000 words article on the “best 5 tips to grow your Twitter followers,” I will do a research and come up with about 7 tips instead of the 5 he required.

I might also add a section detailing why you need to grow your Twitter followers –  examples and benefits of growing your followers on Twitter, etc.

If a clients ask me to write a 1,000 words article on the “best 5 tips to grow your Twitter followers,” I will do a research and come up with about 7 tips instead of the 5 he required. Click To Tweet

By the time I’m done with the post, I would have exceeded my client’s expectations, thereby giving him a reason to trust me as his #1 go-to for future freelance writing jobs.

This strategy will help you build lasting relationships with your clients, leading them to refer and recommend you to their business friends who might need help with freelance writing work.

Pro tip: Make sure you deliver well researched in-depth articles that will wow your clients.

Related Post: How to Find Freelance Writing Clients on LinkedIn

2• Ask Relevant Questions to Retain Freelance Writing Clients

Are you in the habit of not asking relevant questions because you’re afraid of losing your clients?

In fact, that will put you in a bad situation, because you might have doubts about certain requirements and instructions of your clients work, of which asking the right question(s) will help you understand better and provide the best services.

But failing to ask questions might only put you in a difficult position, which might make you lose your clients. Why?

Because some clients may assume that you already know all the details, and may not tell you all you need to know about the project.

Thus, because you failed to ask relevant questions, your client might not approve your work after submission because you might have added information and other content he doesn’t want to be included in the article.

Hence, it will take you more time researching and editing the content to comply with your clients’ instructions than when writing a new one.

Such a situation would have been avoided at the beginning, and save you time and energy if you had asked the right questions to clear any doubts.

10 Simple Powerful Ways to Retain Freelance Writing Clients

3• Learn Freelance Writing Best Practices

There is more involved when you want to retain freelance writing clients than just writing good content. It involves learning about your clients’ freelance writing best practices.

What exactly am I saying?…

When you receive freelance work, you want to find out how to structure your articles in ways that your clients really love. This you can do by reading previous blog posts on the blog.
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You can also read blog comments to learn from the feedbacks of blog commenters, what they’re saying about an earlier blog post and your articles as well.

The feedback and information you gathered from analyzing other articles and comments on the blog will help you write epic blog content that your clients will love.

failing to ask questions might only put you in a difficult position, which might make you lose your clients. Click To Tweet

If you have worked with a particular client over time, it will be a lot easier for you because you already know what he likes and dislikes.

Thus, apply your knowledge of what you already know to hook and keep your freelance writing clients.

For instance, if your client loves data-driven articles, keep writing about those. If he hates xyz topics, do not try to convince him about it.

This will enable you to keep up a consistent writing approach for your clients and keep them coming back for.

Recommended Post: How to Write Stunning Blog Posts That Will Drive Tons of Traffic to Your Website

4• Write in Your Client’s Unique Voice

When writing for clients, it is important to always remember that you’re not writing for your blog or website.

Some clients may hire you to write articles without attaching your byline to the article, that’s called ghostwriting.

In a situation like that, your name/ byline would not appear in the author section as the writer of the post, but your client’s name will. This means your client will take the credit for the content.

In other words, you’re helping your client build his online reputation. And to do that effectively, you need to write and provide articles in the language they speak – their tone of voice.

The feedback and information you gathered from analyzing other articles and comments on the blog will help you write epic blog content that your clients will love. Click To Tweet

That is why it is essential to write in your client’s unique voice so that your written content will resonate with their target audience

Let’s look at it this way …

As humans, we all have our personal tone of voice that is easily recognizable by our friends and family members even from a distance.

In a similar way, your brand voice is unique and different from that of your clients. Your clients’ target market listens to and understands their voice, so be the voice of your clients.

5• Take Responsibility to Retain Freelance Writing Clients

Another way to retain freelance writing clients is to take responsibility for mistakes, or when something goes wrong.

In every business, whether online or offline, mistakes are sure to occur, knowingly or unknowingly. How would you handle the situation?

Your brand voice is unique and different from that of your clients. Your clients' target market listens to and understands their voice, so be the voice of your clients. Click To Tweet

I recommend you to take responsibility for the situation and look for ways to fix the problem to retain your clients.

Understandably, either party might get hurt when things don’t go as planned, and your clients might put the blame on you.

Hence, don’t try to act smart, or let bad feelings make you lose your clients. Here’s what having a bad experience with clients can result, according to studies.

A recent study shows that 82% of clients will no longer work with a company after a bad experience. 79% of such clients will tell other prospects about their experience, and 85% of unhappy clients would want to warn other prospective clients from working with you.

10 ways to keep freelance writing clients

Source Image: Zendesk

Furthermore, according to an article on the Invesp blog, 89% of companies see a positive customer experience as the primary factor in retaining customers.

10 ways to keep freelance writing clients

Source Image: Invesp

As you can see, a negative customer experience can ruin your reputation and business, making you lose high paying clients.

To prevent that from happening, take responsibility and fix the problem before it escalates.

You can even offer compensation to make sure you keep freelance writing clients and keep them coming back.

However, if the clients are very difficult to deal with, let him go.

6• Offer Special Treatment or Free Stuff to Your Most Valued Clients

The is a big difference between a valued client and a prospect or a new client. A valued client is a customer who refers other clients to you or recommends you to others.

He regularly brings you freelance work, and you have worked with him for a longer period.

Such a client deserves special treatment, doesn’t he? But how can you offer your clients special treatment, or free stuff when you do not have a physical store?

Here’s how to do it…

You can offer special treatments and free stuff in the form of:

  • A discount
  • Free project
  • Free advice
  • Create a clause that keeps valued clients at a lower rate
  • Etc

These kinds of treatments will impress on their minds for a long time, showing your clients that you’re an expert in your niche and that you care about the success of their business.

As a result, you already know what will happen, they will make you their #1 go-to for freelance writing work.

The is a big difference between a valued client and a prospect or a new client. A valued client is a customer who gives you work, refers other clients to you, and recommend you to others. Click To Tweet

7•  Deliver on or Before Deadlines

Maintaining consistency is a remarkable way to retain freelance writing clients and keep them coming back for more of your services.

However, consistency in this regard does not mean writing more content. In this case, it means delivering your clients work on time or before deadlines.

Here’s the deal…

If you regularly create breathtaking content for your clients and deliver your articles on time, or meet the deadline, your clients will put their trust in you.

They will build relationships with, and rely on you for regular freelance writing jobs.

8• Get Feedback from Your Clients

One of the best and easiest way to keep clients coming back for more is to create well researched high-quality content. But how would you know whether your article is great or not?

That’s where asking your clients for feedback comes to play.

At your client’s back office, he will always have his opinions about your work and the overall quality of services you offer. But you will never know his opinions until you ask for feedback.

So, when you have finished and submitted your work, ask your client how he feels and what he thinks about your work.

At your client’s back office, he will always have his opinions about your work and the overall quality of the services you offer. But you will never know his opinions until you ask for feedback. Click To Tweet

The fact is, some clients might not want to talk about your work, and just pay you, asking them will create an avenue for discussion, and help you know first-hand whether they’re satisfied with your work or not.

You can ask for feedback via:

  • Phone call
  • Video chat
  • Email
  • Social media
  • Etc

Why I like feedback is that it enables you to see what you need to do to make your writing better.

Therefore, whatever feedback you get, positive or negative, use it as an inspiration to improve your writing services.

9• Use Trustworthy Research Sources and Pay Attention to SEO

This is an ideal way to retain and keep your clients coming back for more because the use of statistics and other relevant facts to build your content indicates that you’re a professional and a credible writer.

To do this effectively, use research tools to find reliable statistics and trustworthy sources to back-up your claims. It will be a great idea to research your client’s competitors and fill up the loop.

While performing research on statistics and facts, keep in mind that search engine optimization – SEO is essential to the success of your client’s marketing strategy.

Google bots will crawl and index the content you wrote for your clients.

And when users search the web for your target keywords, you want the blog posts you have written for your client’s to appear on search engine results page one.

Therefore, optimize your client’s blog content correctly with the right keywords and keyword-phrases your clients’ target market are constantly searching for.

10• Promote Your Clients on Social Media sites

This one is a lesser-known strategy that will help you land more writing gigs from your existing clients. How?

The more you promote your clients on social media sites, the more you’re helping them grow their target market and bring in more customers.

While performing research on statistics and facts, keep in mind that search engine optimization - SEO is essential to the success of your client’s marketing strategy. Click To Tweet

And the more customers they acquire, the more writing jobs they will give you. So it is a win-win strategy that will benefit all parties.

10 Simple Powerful Ways to Retain Freelance Writing Clients

Conclusion

Loyal clients are the key elements to the success of any business, online or offline, including freelance writing.

So, it is necessary to develop strategies that will help you retain freelance writing clients and keep them coming back for more of your services.

Use the tips we’ve discussed in this article when working with clients to leave a positive lasting impression on their minds. This will lead to success and the freelance lifestyle you deserve.

Let us know in the comments section, the tips you are using to retain and keep freelance clients coming back for more.

23 thoughts on “10 Simple Powerful Ways to Retain Freelance Writing Clients

  1. You’re right, Ryan. If you do an amazing job for your clients, they will keep coming back for more, which is why being able to write in your client’s voice is important, as it will engage his target audience.

    Thanks a lot for coming by and commenting!

  2. Hi Moss,

    Great post! There is so much to learn each passing day. I am glad I read your post regularly. Customer service and retention is very important in every field. Once you have happy customers, business will flow in automatically.

    Thanks for sharing, have a good day. 🙂

    1. Hi Sajid,

      You can’t be more correct. A satisfied client means more work and more income, as simple as that. More is that when you customer is satisfied, he will recommend you to others as well.

      Thanks you so much for stopping by!

  3. Hi Moss,

    Amazing post! You have shared good information here in this post. we should appreciate our customers who are providing us with business. Customer’s satisfaction should be the top priority of every business. We should be polite and courteous to them and make sure they gain get quality service from us.

    Thank you for sharing this post. Keep up the good work. 🙂

  4. Hii Moss,

    I have gotten a few gigs for a content writer. It is easy to get a job but it is hard to retain that client.
    Thank you for the useful tips. Looking forward to learning more from you.

    1. Hi Bhawna,

      It all comes down to how you can retain or keep your clients coming back to you for more of your services. As you hinted, its not easy to retain your clients, but the are ways to go about it that will help you keep your clients. The tips here are not all there is, but they are remarkably great to help you retain your freelance clients. I’m so happy you like the post.

      Thank you for being here!

  5. Hey Moss,
    This is really cool, and I think these tips are equally important for non-writer freelancers like me.
    I have seen that many newcomers don’t believe in some extra work. That is one of the primary reasons for not returning clients to them.
    When I started working as a freelancer, I even worked for free sometimes (bur, I do not recommend that). A little extra is always better, and it worked for me.
    I still practice that.
    Thank you very much for sharing this.

    1. Hi Nirodha,

      You’re right, my friend. Going the extra mile is a great way to retain your freelance clients and keep them coming back to you. Many would not want to do that, especially newbie freelancers. Although this article’s title is about freelance writers, it applies to other businesses as well. When you offer to help your clients in ways they never expected, you become their go-to for their services.

      Thank you for coming by, Nirodha.

    1. That’s right, Brain. Finding a client to work with is one thing, keeping your client for more income revenue is another thing all together.

      The tips here will help anyone, mot only freelance writers.

      Thank you for coming and commenting.

    1. Hi Brandi,
      Good to see you. Hope you’re doing good. Getting clients to work for is not always easy, but losing them is much easier, so you need to strategize different ways that will help you retain them so that you’ll get recurring income.

      Thanks for stopping by and adding to the discussion.

  6. Hi Moss, great tips! I do try to deliver more than asked as well. Either by writing more for them or by sharing more than expected.
    My question is how do you raise your rates after time? I have one that I really need to increase their rate beginning in January and not sure yet how to ask for that.
    Thanks for this informative post that I haven’t read much about before Moss. Have a great day and weekend ahead!

    1. Hi Lisa,
      I’m so happy you like the post, that’s what really matters. My answer to your question about how to increase your rates. It’s a scary undertaken and many freelancers are too afraid to increase their prices for fear of loosing their clients.
      Here’s what to do…
      About a month before you ask for a raise, send your client an email asking him how your doing – service wise, if he is ok with your services or is there anything he wants you to improve on. If he tells you your doing great, thank him and arrange to meet in person of to have a phone chat. Meeting in person is great because it helps you analyze your clients reaction to your request. But if he’s not available for a face-to-face chat, get him on phone.
      But this time, you’re not asking him how you’re doing, but what he wants you to improve on. He certainly will want you to improve on something, or will want you to do more of some stuff in your services, such as be more available, or more in-depth content.
      It is then you’ll tell him about your price increase. Say something like…

      “I’ve spoken to our clients about this and got their feedback as well. So, based on the feedback from you and the feed back from other clients, I’m more selective of the people I work with, as it will allow me the opportunity to be more available with to you and other clients, as well as being able to do more of xyz.”

      Do not.make him feel like you’re selling him the same services. Give him the impression that your new price is going to get him more from you. So for the pricing, say something like this…

      I appreciate working with you and value our relationship. So for you, my new rate will be 30% higher starting after 60 days. Meaning that you current rate still applies until after 60 days. But for new clients, my new rate is 60% higher starting now!

      There is some emotion there, Lisa. Make him feel that you care more about him. I hope this help.

  7. Hi Moss,

    We should always aim to over-deliver it, but unfortunately in the past I got a response kind of like, “Did I ask you this?” when I did more than I was asked. But I know not everyone is like this.

    As always, you’ve done a great job and it’s a quality post. Thanks!

    1. Hi Taka,
      I understand your point, and the fact is that not everyone will acknowledge and appreciate your generosity. Some clients tend to be hostile, but that wouldn’t stop you for doing what you know will help you retain your valuable clients and improve your income.

      Thank you for contributing to the discussion👌👍!

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