What can you do to retain freelance writing clients? I was recently asked this question by a friend, and although I gave her some tips, I thought it wise to use it as a blog topic idea and create an article about it.
Attracting freelance writing clients is a problem many freelance writers are struggling with, including You!
According to Khalid Saled, CEO of Invesp, it cost more to keep existing clients than to acquire a new one.
Image Credit: Invesp
And when you finally land your first few high-paying freelance writing clients, you want to do everything possible to keep them. Your concept is ideal because your clients are helping you pay the bills.
Therefore, it is essential to keep your clients coming back for more of your services by making them happy.
Hence, how can you make your freelance writing clients happy? How can you keep your clients coming back for more?When you finally land your first few high-paying freelance writing clients, you want to do everything possible to keep them. Click To Tweet
In this article, you will learn simple, yet effective strategies to make your clients happy and keep coming back.
1• Deliver Beyond Clients Expectations
This step is one of the best ways to keep your clients happy and make them come back to you.
When you land a client, he presents his writing requirements and offers instructions on how he wants his job done. That requirements and instructions are his expectations of what he wants from you.
What to do in this regard…
Accept the offer, which is a sign of a good business person, but, make sure you give your clients more than what he asked for.
Here’s what I normally do…
If a clients ask me to write a 1,000 words article on the “best 5 tips to grow your Twitter followers,” I will do a research and come up with about 7 tips instead of the 5 he required.
I might also add a section detailing why you need to grow your Twitter followers – examples and benefits of growing your followers on Twitter, etc.If a clients ask me to write a 1,000 words article on the “best 5 tips to grow your Twitter followers,” I will do a research and come up with about 7 tips instead of the 5 he required. Click To Tweet
By the time I’m done with the post, I would have exceeded my client’s expectations, thereby giving him a reason to trust me as his #1 go-to for future freelance writing jobs.
This strategy will help you build lasting relationships with your clients, leading them to refer and recommend you to their business friends who might need help with freelance writing work.
Pro tip: Make sure you deliver well researched in-depth articles that will wow your clients.
Related Post: How to Find Freelance Writing Clients on LinkedIn
2• Ask Relevant Questions to Retain Freelance Writing Clients
Are you in the habit of not asking relevant questions because you’re afraid of losing your clients?
In fact, that will put you in a bad situation, because you might have doubts about certain requirements and instructions of your clients work, of which asking the right question(s) will help you understand better and provide the best services.
But failing to ask questions might only put you in a difficult position, which might make you lose your clients. Why?
Because some clients may assume that you already know all the details, and may not tell you all you need to know about the project.
Thus, because you failed to ask relevant questions, your client might not approve your work after submission because you might have added information and other content he doesn’t want to be included in the article.
Hence, it will take you more time researching and editing the content to comply with your clients’ instructions than when writing a new one.
Such a situation would have been avoided at the beginning, and save you time and energy if you had asked the right questions to clear any doubts.
3• Learn Freelance Writing Best Practices
There is more involved when you want to retain freelance writing clients than just writing good content. It involves learning about your clients’ freelance writing best practices.
What exactly am I saying?…
You can also read blog comments to learn from the feedbacks of blog commenters, what they’re saying about an earlier blog post and your articles as well.
The feedback and information you gathered from analyzing other articles and comments on the blog will help you write epic blog content that your clients will love.
If you have worked with a particular client over time, it will be a lot easier for you because you already know what he likes and dislikes.
Thus, apply your knowledge of what you already know to hook and keep your freelance writing clients.
For instance, if your client loves data-driven articles, keep writing about those. If he hates xyz topics, do not try to convince him about it.
This will enable you to keep up a consistent writing approach for your clients and keep them coming back for.
4• Write in Your Client’s Unique Voice
When writing for clients, it is important to always remember that you’re not writing for your blog or website.
Some clients may hire you to write articles without attaching your byline to the article, that’s called ghostwriting.
In a situation like that, your name/ byline would not appear in the author section as the writer of the post, but your client’s name will. This means your client will take the credit for the content.
In other words, you’re helping your client build his online reputation. And to do that effectively, you need to write and provide articles in the language they speak – their tone of voice.
That is why it is essential to write in your client’s unique voice so that your written content will resonate with their target audience
Let’s look at it this way …
As humans, we all have our personal tone of voice that is easily recognizable by our friends and family members even from a distance.
In a similar way, your brand voice is unique and different from that of your clients. Your clients’ target market listens to and understands their voice, so be the voice of your clients.
5• Take Responsibility to Retain Freelance Writing Clients
Another way to retain freelance writing clients is to take responsibility for mistakes, or when something goes wrong.
In every business, whether online or offline, mistakes are sure to occur, knowingly or unknowingly. How would you handle the situation?Your brand voice is unique and different from that of your clients. Your clients' target market listens to and understands their voice, so be the voice of your clients. Click To Tweet
I recommend you to take responsibility for the situation and look for ways to fix the problem to retain your clients.
Understandably, either party might get hurt when things don’t go as planned, and your clients might put the blame on you.
Hence, don’t try to act smart, or let bad feelings make you lose your clients. Here’s what having a bad experience with clients can result, according to studies.
A recent study shows that 82% of clients will no longer work with a company after a bad experience. 79% of such clients will tell other prospects about their experience, and 85% of unhappy clients would want to warn other prospective clients from working with you.
Source Image: Zendesk
Furthermore, according to an article on the Invesp blog, 89% of companies see a positive customer experience as the primary factor in retaining customers.
Source Image: Invesp
As you can see, a negative customer experience can ruin your reputation and business, making you lose high paying clients.
To prevent that from happening, take responsibility and fix the problem before it escalates.
You can even offer compensation to make sure you keep freelance writing clients and keep them coming back.
However, if the clients are very difficult to deal with, let him go.
6• Offer Special Treatment or Free Stuff to Your Most Valued Clients
The is a big difference between a valued client and a prospect or a new client. A valued client is a customer who refers other clients to you or recommends you to others.
He regularly brings you freelance work, and you have worked with him for a longer period.
Such a client deserves special treatment, doesn’t he? But how can you offer your clients special treatment, or free stuff when you do not have a physical store?
Here’s how to do it…
You can offer special treatments and free stuff in the form of:
- A discount
- Free project
- Free advice
- Create a clause that keeps valued clients at a lower rate
These kinds of treatments will impress on their minds for a long time, showing your clients that you’re an expert in your niche and that you care about the success of their business.
As a result, you already know what will happen, they will make you their #1 go-to for freelance writing work.The is a big difference between a valued client and a prospect or a new client. A valued client is a customer who gives you work, refers other clients to you, and recommend you to others. Click To Tweet
7• Deliver on or Before Deadlines
Maintaining consistency is a remarkable way to retain freelance writing clients and keep them coming back for more of your services.
However, consistency in this regard does not mean writing more content. In this case, it means delivering your clients work on time or before deadlines.
Here’s the deal…
If you regularly create breathtaking content for your clients and deliver your articles on time, or meet the deadline, your clients will put their trust in you.
They will build relationships with, and rely on you for regular freelance writing jobs.
8• Get Feedback from Your Clients
One of the best and easiest way to keep clients coming back for more is to create well researched high-quality content. But how would you know whether your article is great or not?
That’s where asking your clients for feedback comes to play.
At your client’s back office, he will always have his opinions about your work and the overall quality of services you offer. But you will never know his opinions until you ask for feedback.
So, when you have finished and submitted your work, ask your client how he feels and what he thinks about your work.At your client’s back office, he will always have his opinions about your work and the overall quality of the services you offer. But you will never know his opinions until you ask for feedback. Click To Tweet
The fact is, some clients might not want to talk about your work, and just pay you, asking them will create an avenue for discussion, and help you know first-hand whether they’re satisfied with your work or not.
You can ask for feedback via:
- Phone call
- Video chat
- Social media
Why I like feedback is that it enables you to see what you need to do to make your writing better.
Therefore, whatever feedback you get, positive or negative, use it as an inspiration to improve your writing services.
9• Use Trustworthy Research Sources and Pay Attention to SEO
This is an ideal way to retain and keep your clients coming back for more because the use of statistics and other relevant facts to build your content indicates that you’re a professional and a credible writer.
To do this effectively, use research tools to find reliable statistics and trustworthy sources to back-up your claims. It will be a great idea to research your client’s competitors and fill up the loop.
While performing research on statistics and facts, keep in mind that search engine optimization – SEO is essential to the success of your client’s marketing strategy.
Google bots will crawl and index the content you wrote for your clients.
And when users search the web for your target keywords, you want the blog posts you have written for your client’s to appear on search engine results page one.
Therefore, optimize your client’s blog content correctly with the right keywords and keyword-phrases your clients’ target market are constantly searching for.
10• Promote Your Clients on Social Media sites
This one is a lesser-known strategy that will help you land more writing gigs from your existing clients. How?
The more you promote your clients on social media sites, the more you’re helping them grow their target market and bring in more customers.While performing research on statistics and facts, keep in mind that search engine optimization - SEO is essential to the success of your client’s marketing strategy. Click To Tweet
And the more customers they acquire, the more writing jobs they will give you. So it is a win-win strategy that will benefit all parties.
Loyal clients are the key elements to the success of any business, online or offline, including freelance writing.
So, it is necessary to develop strategies that will help you retain freelance writing clients and keep them coming back for more of your services.
Use the tips we’ve discussed in this article when working with clients to leave a positive lasting impression on their minds. This will lead to success and the freelance lifestyle you deserve.
Let us know in the comments section, the tips you are using to retain and keep freelance clients coming back for more.
Moss Clement is a blogger and B2B freelance writer who blogs at www.mossmedia.biz. He is working with B2B marketers and individuals like you by providing high-quality blog content writing, ghostwriting, and other writing services that are tailored to the needs of your target audience.