Are you struggling to develop a power-packed pitch for your small business? How can you create a power-packed pitch for the right purpose that will strengthen your startup marketing efforts and help you maximize your return on investments (ROI)?
One of the few secret methods that can take your startup business to a whole new height is a good pitch deck. However, If you don’t know what a pitch deck is, let us address it before going down further.
What is a Pitch Deck?
A pitch deck is a primary way in which you can get clients to invest in your business. To draw and hold their attention to your pitch deck, you will need to add the right content to the presentation and PowerPoint templates.
To earn the financial favors of your investors, you will have to appeal to their ideas as well. Hence, let us consider the do’s and don’ts of an effective power-packed pitch deck.
Pitch Deck Do’s
- It is common knowledge that people like to listen to good stories. As a result, tell breathtaking stories about your startup business that will engage your listeners and move them to action. Your account must be persuasive since the goal is to attract t investors to your startup.
- The first impression matters a lot in any undertakings; it has a powerful force. Therefore, ensure to make a positive impact within the first couple of minutes.
- Endeavor to maintain consistency throughout your presentation – in terms of content format and colors of each slide.
- Use a story to craft a new status for your startup and position it as a perfect fit for investment.
- Use metrics and other useful data to beef up your presentation pitch. That means you need to have a comprehensive understanding of your marketing key performance indicators (KPIs).
Pitch Deck Don’ts
- Eye contact is a valuable asset, so, do not read your script word for word as it will make you lose eye contact and devalue your presentation.
- A power-packed pitch presentation is different from an article or blog post where you can use as many bullets and numbered points as you want. Don’t use several bullet points in your material. It will weaken the impact of your pitch.
- Do not extend your slides. An average entrepreneur pitch: 38 slides. Average venture capitalist (VC) attention span: 10 slides.
- Do not come to do your presentation unprepared. Anticipate the types of questions they might ask and prepare to answer them. Don’t use huge blocks of text. Your responsibility is to sell to them and not to educate your investors. As a consequence, use fascinating visuals to get to their emotions and inspire them to action.
Now that we’ve covered the do’s and don’ts let’s find out the best tips to create a power-packed pitch for your startup. Here are a few essential tips for making your pitch a foolproof marketing instrument.
1: Use Speaker Notes
Sometimes, addressing a large crowd can be a nerve-wracking experience. When that happens, it becomes difficult to present what you see in an organized manner. To do away with this problem, use a script or speaker note along with your PowerPoint slides. It will help reduce repetition, as well as minimize content overflow into other slides.
2: Focus on Your Message
After you have identified your chief investors and the ones you want to invest in your company, you must get your message across loud and clear. Ideally, the focus message of your presentation should be a one-sentence takeaway that your investors can keep in mind after the introduction.
The two main aspects that your focus message should emphasize are the problems that your customers are facing, and how your product can solve that problem.
3: Present Your Information Properly
You want your investors to perceive your startup company in a positive light, and to do that you will have to package your information in the right way. The investors want to know specific terms about the potential and capabilities of your company, including:
- Market size and opportunities.
- Business model.
- Proprietary tech and expertise.
- Competitive markets.
- What new measures you are bringing to the table.
- Team capabilities.
- Your preferred marketing strategy.
- The amount of money that your project will need.
- The amount that you would want your investors to contribute.
These and others are specifics that you must present.
4: Make Investors to Believe In You
The primary reason for your presentation is to make your audience and investors to believe in you and your business ideas. For this reason, you will have to establish credibility in three different ways during your presentation.
- The first is on the title slide, where you will be showing the logos of awards, and endorsements of analysts and investors.
- The second should be at the halfway point, where you will show customer logos.
- Lastly, towards the end of your presentation, you can show testimonials of what the media is saying about you and your brand.
5: Simplify Your Information
If your demonstration is too technical and complicated, it is likely that your audience will lose interest in a matter of seconds. If there are several analytical charts, the investors will get too busy crunching the numbers in their heads, and will not be able to pay any active attention to your speech or your audio.
Given this, it is best to use simple charts that display the numbers clearly for a better understanding.
6: Add an Emotional Touch to Your Presentation to Make it a Power-Packed Pitch
Numbers are significant to your presentation – that is for sure. But you should also build a story to go along with your startup pitch to establish an emotional connection with your audience. The pitch should be able to put the investor in the shoes of the customer.
To accomplish that, you can use storytelling methods, pictures, and soft music. Your prerogative should be to make your investor feel the trials and tribulations faced by the customers, as well as the relief that your customers will feel when you launch your product.
7: Get to The Point Quickly
Storytelling is vital, but if you drag it on for too long, then the entire point of your pitch may get lost. Consequently, make your point in a concise and straightforward way, and state your purpose in the first couple of your slides.
Also, remember that investors sometimes have to listen to 2-3 pitch meetings in a day, so you won’t be getting a lot of time to present your strategy. Use your limited time wisely and make sure that you make a powerful point.
8: Involve Your Team Members
If you have a couple of members in your team, it would be wise to bring some of them along for the meeting because teamwork has enormous force. Investors prefer groups, and this will also allow you to showcase your CEO or leadership skills at the pitch meeting itself.
When the investors find that you as a leader are responsible and powerful enough to lead your team members efficiently, this will interest them enough to invest in your project.
9: Add Case Study for More Emphasis, Trust, and Credibility
If you have customers who have used your product successfully, it will open up a new portal for you to tell another story. Reach out to them for testimonials you can use as a case study for your presentation of a power-packed pitch.
Their testimonies will also show that there is actual evidence that your product works. It connects your product to the people who use it and the reasons why it works for them.
The case study also works wonders for establishing trust and credibility, and thus, adds an extra edge to your presentation.
10: Emphasize on The Aesthetics
The design of a presentation plays a vital role in determining the triumph of any pitch. The exhibition is what the investors will be seeing when you are making your pitch deck.
The most intelligent design will strengthen the message of your pitch and will enable you to move closer to getting the investment you need.
Consistent branding is what helps the venture capitalists (VCs) stay comfortable with the logo and your brand identity. The images used should be relevant to the topic and must not be copyrighted.
A good design will also tell the story visually and even add an emotional touch to the whole presentation.
Wrapping It Up
Here we have outlined the 10 powerful steps to develop a power-packed pitch for your startup company. However, these tips are not all there is, but applying them in your presentation processes will set you up for a successful pitch and startup campaign.
What have we missed? How have you powered your pitch deck? Please, tell us in the comments below.
This article originally appeared at MarkGrowth
About the author
Moss Clement is a content manager at Writers Per Hour, a freelance writer/blogger and. Founder of Moss Media. He is working closely with B2B marketers – helping several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona.
Connect with him on Twitter & LinkedIn.