Pinterest is an image-based social media platform where users share or post image-related content.
In the last couple years, visual content has become the go-to, or predominant content type for social media and content marketers around the world.
This type of content, also known as visual marketing is the transmitting of images, infographics, GIFs, and videos to sell a product.
Thus, visual marketing is a modern marketing method which marketers in virtually all industry need to apply.
This marketing strategy has brought much prominence to many social media sites including Pinterest.
As a result, Pinterest has grown from a family of a few thousand users, to one of the most marketable social media sites.
Today, brands and businesses are taking advantage of the marketing power of Pinterest.
Pinterest only have about 200 million active users, compared to Instagram, Facebook and Twitter that have magnificent follower base respectively.
For example, Twitter has an estimated total number of 1.3 billion registered users with approximately 157 million daily active users.
Facebook has a spectacular monthly active users of over 2.13 billion, and 1.40 billion daily active users.
Instagram have 800 million monthly users, and 500 million daily active users
So, why are marketers and industry leaders flocking to Pinterest as their preferred social media marketing platform?
Simple put, Pins have a much longer lifespan on Pinterest than posts on Facebook and tweets on Twitter, making it easier to grow your business on Pinterest.
Studies shows that, pins spreads more than a tweet or a post on Facebook. It points out that a pin gets 100 times more repins than a tweet with only 1.4% retweets on average.
And on Facebook, the half-life of a pin is 1.6000× longer than a Facebook post.
Furthermore, Fortune 500 companies who have set-up business accounts on Pinterest has grown significantly to about 27% in the last few years.
These statistics illustrate the power of Pinterest marketing and why businesses-big and small should leverage the platform.
It shows Pinterest incredible potential to grow your business rapidly when compared with other social sites.
How can I leverage the power of Pinterest marketing to grow your business?
Here are a few simple steps to help you grow your business on Pinterest.
#• Set-up a business account
If you do not have an account on Pinterest, sign up for a business account. This will require you to sign up using your business name.
And if you already have a personal account, upgrade it to a business account, or setup a new business account altogether.
A Pinterest business account has more features that will help you maximize the benefits of Pinterest marketing.
With a business page you can discover analytics and metrics to measure, such as:
- Number of visits to your blog Posts that gets the highest repins Number of notable users, impressions, and repins.
Please, note that there are little differences on the terms of service of a personal account and a business account.
For details about terms of service on Pinterest business account, please, read Pinterest blog.
A business account has many features, one of which is:
Marketing material is a library of educational marketing materials that will help you learn how to advertise your business with excellent results.
Under this feature you will also get a platform called, “Pinstitute.”
Pinstitute is an interactive workshop that allows you to connect with other pinners.
There’s also webinars and marketing resources for small businesses.
For more of the features of a business account, read this post.
Related post: 12 Easy Hacks to Get More Instagram Followers
#• Use keywords to create boards
Image credit: Pinterest
Pinterest search proficiency is remarkable. By using keywords on your board names, Pinterest search will help pinners locate you and your business.
Pinterest SEO expert, Anna Majkowska said:
“To surface your boards on Pinterest’s board search, use meaningful names that Pinners are likely to search for. Have a mix of both boards with specific names (e.g. “Salvador Dali Prints”) and more broad ones (e.g. “Fine Art Prints”). Don’t forget to write compelling and targeted descriptions of your boards too, and add to them frequently to keep your followers engaged and to make your boards easier to discover.” -Anna Majkowska.
Try to select a category for each board and write irresistible descriptions of your boards. This will help others find them and also help Pinterest to recommend your boards as well.
Image credit: Pinterest
At the bottom of the box is an option entitled “Collaborators,” screenshot below.
Image credit: Pinterest
This option allows you to invite other pinners by adding their username or email.
This in turn will create a group board, which will show up on both your profile and the profile of all those you added.
Thus, all those on the board can now contribute pins to the board.
#• Set a pinning strategy
This requires you to have a plan for how to pin in order to get the results you want.
Pin wisely by taking into consideration your purpose and intentions.
What are you goals?
- Do you want to drive traffic to your website?
- Increased brand awareness?
- Improve sales?
- Multiply customer engagement?
Being able to pinpoint your goal as seen on screenshot will help you collect top images to pin for best results.
#• Pin placement
Study shows that pins that placed in front or at the center of a board gets more views and engagement.
Hence, take notice of your pin placement and be sure to place your most essential pins near the middle of the top, or the second row of your board.
#• Pin friendly
Place a pin button on your blog or website and make sure all pages and blog posts have a featured image that can be pinned automatically.
Further, place a “follow me on Pinterest” button on your home page to encourage your target audience to easily follow you.
#• Cross promote your pins
Connect your account with your other social media accounts by creating a Pinterest tab on Facebook, tweet your pins, share them on Google+, and embed pins on your blog posts where appropriate.
Embedding pin button on your blog or website is easy and it is a great way to get more repin. You can create an embedded code on the Pinterest site.
#• Promote Other Pinners in Your Niche
This requires that you engage consistently with your community by commenting on their pins, repin, like their pins, and tag them as well.
For example, you can tag @another Pinner you’re following in one of your pin descriptions.
This will help other pinners to easily find, engage, and connect with you.
#• Show your skills – Be creative
Create or come up with keyword-rich pins, boards titles, and descriptions to increase your Google search ranking and be found for your expertise.
Focus your attention on keywords and keyword-phrases your targeted audience are constantly searching for online.
There are numerous tools that can help you find out what keywords and keyword-phrases your audience are searching for.
#• Observe your percentage
Produce enticing boards by making sure that 40% of your pins are inspirational and motivating.
Also let another 40% of your pins be instructional and educating. Then 20% should be about your brand or business.
It is obvious that about 80% of all content pinned on Pinterest are Repins. Leverage that and repin amazing content your readers will love.
When Pinning, obey the 80% and 20% guideline. That mean you share 80% of other pinners content and 20% of yours.
#• Create stunning images
Images are the heart of all social media platforms. But you agree that the best performing images for each platform vary in size and shape.
For Pinterest, vertical images perform well. Make sure to create one or two tall images for every blog post you publish.
In fact, I recommend at least 2 images per post because preferences differ. The image you think will get the most engagement may turn out the worst performed image.
Create an image size of about 735 x 1102 because image size like this performs amazingly well on Pinterest.
You may also love to read: Instagram Marketing – How to Grow Your Business on Instagram (Facts You Need to Know)
#• Use promoted pins
Promoted pins are pins you promote to a massive audience by paying for advertising and exposure.
There are 3 types of Pinterest ad campaigns available. They are:
Choose from among these, or use all 3 campaign options for maximum results.
For example, 8fit is a workout and meal plan app that guides users to a healthy lifestyle by providing customized workouts and meal plan and also trackers to enable clients chart their progress.
Image Credit: Pinterest
8fit used Promoted App Pins to increased sign-up rates up to 5% higher than other social platforms, and up to 50% subscription rates higher than other social media channels.
Here’s what 8fit’s growth manager said about promoted pins:
“After a few months running Promoted App Pins, we’re thrilled by the performance as well as the support and advice we received to help us scale.” — Thomas Petit, Growth Manager, 8fit.
Consequently, brands are paying huge amounts to have their products or pins seen by a massive audience.
Promoted pins will gain you access to the following:
- Top placements on Pinterest
- Massive reach to targeted audience
- Greater creative ad units
These advantages will help you drive massive traffic to your blog or website,
create brand awareness, and
improved engagement, which will effectively result in increased ROI.
Study found people who saw Promoted Pins had 40% greater awareness of new products and 50% higher purchase plan than those who never saw it.
For more details on Promoted Pins, checkout this post about Pinterest ads: The Complete Guide for Business.
#• Utilize rich pins
There are 5 types of Rich Pins:
- App pins
- Product pins
- Article pins
- Recipe pins
- Movie pins.
Rich Pins have more profitable data to help you grow your business, compared to a regular pin.
With Rich Pins, brands see increased traffic, improved brand awareness, better engagement, and more sales, with more than 82% jump in repin/pin ratio.
#• Use promoted video
As you are taking advantage of Pinterest marketing, be sure to add promoted videos as part of your marketing strategy.
Why should I use promoted videos?
According to an in-house study conducted by Pinterest, 67% of pinners say they’re motivated by videos to take action on the platform.
This is in contrast to 32% users of other social media networks.
Statistics also shows that 75% pinners say they’re likely to watch videos on subjects that appeals to them, in contrast to 55% of users on other social media platforms.
Lowe is a retailer with stylish home products that took advantage of Pinterest marketing by investing on Promoted video.
Image Credit: Pinterest
Lowe’s social media manager said about video ads.
“Video Pins enable our customers to discover new DIY ideas in an entertaining format. Beyond the video, Pinners are also given step-by-step guidance and insight into products used in home improvement projects.” …
“Pinterest video provides us an opportunity to further engage with pinners seeking home improvement projects, inspiration, and confidence. We’re thrilled with the results. Videos were viewed in their entirety and our customers saved the pins for future reference as they plan to improve their homes.” — Savannah Samuelson, Social Media Manager, Lowe’s.
These goes to show the potential of Promoted Videos on Pinterest.
When creating videos, please, make certain to focus your video creation on “Storytelling and How-To’s.”
These types of videos performs exceedingly well on Pinterest.
These Pinterest marketing tips are essential for your business growth. Implementing them will significantly grow your business in the shortest amount of time.
However, there are others ways to grow your business on Pinterest. Your honest comments will be highly appreciated.
This article originally appeared on blog.markgrowth.com.
About the author
Moss Clement is a blogger and digital marketing freelance writer, social media & content marketer. He is a regular contributor at RankWatch, ProvenSEO, RocksDigital, Inspire to Thrive, to name a few. He is also featured on many other websites and publications including Blogging From Paradise, Mostly Blogging, Arts & Marketing, Marketing and Growth Hacking, The Writing Cooperative, etc. He is helping businesses and individuals generate leads, increase engagement, and grow their business by delivering consistent high-quality content that are tailored to the needs of their audience.