you provide your

Do you outsource link building to SEO agencies? Are you wondering whether to outsource link building or to do it yourself?

Link building is generally thought to be a challenging search marketing activity. I don’t want to say the contrary and sound like I’m coming from space. I have been online for over a decade, and I have seen people struggle with it day and night. It’s hard because a considerable part of it depends on others, not you.

I’m one who likes to make a difference between building and earning links. It’s more accurate to me if I think of link building as an effort of yours to get inbound links while winning connections go with others linking to your articles without your consent.

But we want to focus on Link building, you taking steps to engage an SEO company to help you in the seemingly tough task.

Link building is generally thought to be a challenging search marketing activity. However, it’s hard because a considerable part of it depends on others, not you. Click To Tweet

Who are SEO companies

These are the folks making you think SEO is complicated. They mystify search ranking in other to sell to their victims. An SEO firm is never going to tell you SEO is easy. If they do that, they would be placing their business on a string.

Yes, it isn’t just the click of the mouse button, writing or spinning and throwing some text around that takes your pages to the top of SERPs. You’ve got to get some real work done. That shouldn’t frighten you the least. See in this post why I think SEO is easy.

SEO agencies (too) are those companies that help busy marketers rank in search engine and boost their natural traffic. Most of these are capable of handling every phase of your SEO.

But it’s lame to completely throw your search marketing under the belt of SEO companies. That’s because most of these are a complete joke. Howbeit, some are authentic and can be relied upon if your wallet has the weight.

In any case, here are some reasons you may reconsider your decision to outsource your link building to an agency

Related Post: How To Find Linkable Assets + Types Of Linkable Assets

1: Link building is not rocket science

First, I want to debunk the false belief that link building is dogged. It’s merely a matter of misconception and method. Our minds are programmed to believe this is for the Matt Cutts, the Brian Deans, the Neil Patels, etc.

These guys have a working method, and that’s all there is. Link building is scientific. It’s not mystical. Follow the steps, and you’ll get there.

But how do I build them myself?

I hear you asked.

There are black hat, white hat, and grey hat methods. But I will emphasize on the white hat or ethical practices. Some experts, however, would argue that there is no white hat link building method.

According to them, every link you consciously create isn’t natural. The experts go forth to say that the only white hat, a natural backlinking method is linked earning. Let others do the link without you asking.

Either way, here are my recommendations:

  1. Create content that provokes links from readers: A simple way to create these link-worthy content is to focus on Semantic SEO. It allows you to build irresistible in-depth articles.
  2. Submit guest posts on relevant blogs: In today’s link building business, this is about the quickest way to built links
  3. Link Insertion: This is an outreach marketing practice that has worked for many solo bloggers. You make contacts and try to get them to link out to your content because you feel it’s more relevant and resourceful.
  4. Mention to hyperlinks:  Just like link insertion, each time someone mentions your brand on a blog post, you may want to contact the webmaster and request the mention be linked.
  5. Blog commenting: Though this is losing SEO weight, it’s still worth trying
  6. Networking and linking out: This, in my opinion, a reliable link earning method. While you connect with like-minded content producers, giving them backlinks from your content, they are likely going to link back.
  7. Etc.
Hire someone you pay based on performance. Think of working with a reputable consultant or freelancer so that you will be able to control and validate the links they built, and not risking your entire SEO campaign. Click To Tweet

What if you can’t do this yourself?

Hire someone you pay based on performance. Think of working with a reputable consultant or freelancer. As we are focusing on link building, you will be able to control and validate the links built following these tips:

  • Domain Authority of the linking domain.
  • Trust Score and Citation Score of the domain,
  • Age of the domain.
  • How active is content published on the site?
  • The overall toxic score of the domain.
  • Etc.

With this in mind, while you are achieving your link building goals, you are not risking your entire SEO campaign. But there is a cost involved in hiring an SEO expert. Well, that’s not even the point. However, Ahrefs has this SEO pricing post you may want to read.

Related Post: How to Make Google Index Your Backlinks Faster

2: Avoid toxic links

Toxic links are the backlinks from domains that are either penalized by Google or are involved in unethical, black hat SEO practices like buying and selling links, building massive links from unrelated sites, creating links to thin content, etc.

Some spam SEO companies have many black hat link building methods they will never disclose to their clients. The links they build from these dirty sources may have some momentary ranking boosting results. But the long term reaction from Google is bad news.

Many of my clients with terrible backlink audit results have confessed working with randomly picked link building agencies:

2 Reasons Not to Outsource Link Building to SEO Companies

Some SEO link building services are just after your money. That’s crazy because they are killing the growth of their own business.

Handpicked for You: Why Your SEO Content Strategy Is Failing (and How to Fix It)

Here is how most of them function:

1 – Random xyz domains

They’ve registered random domains, installed WordPress, and when you submit your project to them, with some text and keywords, they get the copy spun and posting to these arbitrary domains.

This practice is a dangerous SEO game because these domains end up having:

  1. Thin content
  2. Unrelated content
  3. Massive outbound links
  4. Zero engagements
  5. Etc

Google is smart enough to know this is an SEO manipulating domain registered to create random links. Once this is figured out, you are a step closer to a penalty too.

Toxic links are the backlinks from domains that are either penalized by Google or are involved in unethical, black hat SEO practices like buying and selling links, building massive links from unrelated sites, etc. Click To Tweet

2 – They outsource to third-party

Here is one other thing most link building agencies are never going to release to their markets. And to completely kill it, they turn to micro job websites where SEO services and are a complete trap.

Still, don’t know what I’m talking about? Check out Fiverr, SEOclerks, etc. One of the most active categories on these platforms is SEO link building related:

2 Reasons Not to Outsource Link Building to SEO Companies

You must have been living solely on wine for the past two weeks to buy this crap.

And to make things worse, we have this claim:

2 Reasons Not to Outsource Link Building to SEO Companies

The question is; how could someone give you 60 high authority backlinks for $10 in one day? Come on, people! But here is the bad news: Some SEO link building companies collect money from you and turn to these low-quality services for low-quality dangerous backlinks.

Related Post: 12 Reasons Why Your Website Has High Bounce Rate

But if you must outsource link building to an SEO Company

Consider the following criterions before outsourcing to SEO agencies.

There are some search engine optimization (SEO) firms out there run by reputable folks. They provide transparent link building services through guest posting:

  1. They ask for complete text (1000 words) from you or charge you for it. In any case, you will have a copy of the article, read through and approve.
  2. They don’t spin the copy you provide into many different articles.
  3. They send you a list of domain names and their SEO matrices: DA, Trust Flow, Citation Flow, the frequency of publication, etc.
  4. Each domain sent has a price based on their matrices
  5. You make a choice, and once the article is published and indexed by Google (for the most part), you release the payment.

Now, this is a working method that could be checked by you to make sure you get value from your campaigns. Anything else that’s not transparent (like the Fiverr-type service), you’re better away from it.

2 Reasons Not to Outsource Link Building to SEO Companies

Google is smart enough to know this is an SEO manipulating domain registered to create random links. Once this is figured out, you are a step closer to a penalty too. Click To Tweet

Wrapping Up

Link building companies that do guest posting is something you may want to try. But like my friend Sunil Gupta of Trafficora said, this should come with a lot of precautions. Don’t surrender your business in the hands of destroyers in the name of link builders. Therefore, make sure to outsource link building only to reputable and trusted SEO companies.

Let me know what you think about this in the comment box.

Recommended Reading: 21 Powerful Blogging Tools That Will Make You a Better Blogger.

Enstine Muki

Enstine Muki

Enstine Muki is a Certified Cryptocurrency Expert, Problogger, and Serial Entrepreneur.



Nikola Roza · August 25, 2019 at 4:35 pm

Personally, I think most link building companies are crap. They outsource the work to Fiverr sellers and the links you get are of such quality that you’re better off not getting them at all.

Still, those companies thrive because most people have heard that links are important, yet don’t know the difference between a helpful, and a toxic link.

Moreover, some agencies are link building gold. They are those that build links with genuine outreach and that show you in a report exactly how they built your links.


    Moss Clement · August 25, 2019 at 7:41 pm

    Hi Nikola,
    You’re not far from the truth. Most of the SEO companies are no good. I had a bad experience working with one of them. In fact, they messed things up for me and my client. I ended up losing the job. Here is what happen. A client hired me fo guest posting and SEO contract. Due to the volume of work I had at the time, I decided to outsource some work (specifically) SEO part of the job to SEO agency. They messed up the whole thing and my client throw in the towel.
    Thank you for coming by, Nikola.


Alan Ngunyen · July 16, 2019 at 12:27 pm

Hello 🙂

I’ve read the post carefully, and there are points where you’re right, but I’ve worked with numerous SEO companies and have knowledge of the media and Google updates that will anticipate any possible penalty by the internet giant.

And we should not generalize in these aspects, because there are thousands of companies on the Internet that offer these services. And there are even freelancers who will charge lower prices and offer quality services such as the example of Larisa Wong, a girl I worked with 1 year ago and helped me a lot with my brand.


    Moss Clement · July 17, 2019 at 9:20 pm

    Thank you so much for your contribution to the conversation. Yes, you re right not to generalize SEO companies. In fact, that is why Enstine said, “you need to evaluate the freelancer or SEO agency before choosing the right SEO company. You need to see evidence and proof of work. Like in the case of Larisa Wong, you have worked with her and given evidence of her credibility.
    Thank you so much for stopping by and commenting.


Erfan · April 21, 2019 at 9:20 am

Thanks for sharing about these today I learned some new knowledge from this post. Keep sharing such as like this informative article.


    Moss Clement · April 23, 2019 at 8:36 am

    It gives me joy to know that my article impacted you positively- helping you learn something new. I so much appreciate your coming by and commenting. Thank you!


Gaurav Kumar · April 15, 2019 at 4:36 pm

Hi Moss,

I am not against outsourcing, but outsourcing link building to freelancers can do more harm than any good. As you never know the actual skills and qualification of freelancer.

Still if you want to outsource then you should go for established marketing brands.

Glad you have shared important points!


    Moss Clement · April 16, 2019 at 9:32 am

    Hi Gaurav,

    You are so right about that. The point is for you to identify qualified SEO agencies if you must outsource link building. Find reputable ones with a track record. Thank you so much for your input on the subject.


    Enstine Muki · April 16, 2019 at 6:41 pm

    Very correct buddy
    Outsource to reputable brands or hire a trusted expert as mentioned by Donna 😉


Donna Merrill · April 15, 2019 at 2:56 pm

Hi Enstine,
Nice to see you here on Moss’ place!
The one thing I wouldn’t do is to hire a company to do my SEO. However, if I needed to hire someone, it would have to be a person I know like and trust.
Whenever I hire someone it has to be through a good referral. Maybe I’m a control freak, but I put a great deal in the trust issue.



    Moss Clement · April 16, 2019 at 9:43 am

    Hi Donna,

    You are right about that. It does not mean that you’re being a control freak. You need to work with someone you already know and trust. However, if you do not know any expert in the field of SEO link building, let the referral be a reputable person in the industry. In that way, you have nothing to worry about. Thank you, Donna, for your contribution to the discussion.


    Enstine Muki · April 16, 2019 at 6:40 pm

    Hey Donna,
    That’s just the way forward if you want long term results. Trust is the keyword and you should stick to it 😉

    Thanks for being part of this conversation


Arfa · April 15, 2019 at 2:38 pm

Hi Enstine, and Moss,

This post is so informative! Though, I don’t rely on outsourcing links to SEO companies but your point are so well-explained to any business who’s looking to hire SEO agencies for link-building. Instead, the best way is to hire someone to write a guest post and attract a back link.


    Moss Clement · April 16, 2019 at 9:48 am

    Hi Arfa,

    Your point is well founded as many bloggers and content marketers would refrain from outsourcing link building. Nonetheless, if you must outsource, it is best to hire a company or agency that has a trust and credibility factor. Thank you much for your contribution to the conversion.


    Enstine Muki · April 16, 2019 at 6:38 pm

    Hey Arfa,
    That’s the right approach.
    Guest posting is the fastest way to build clean backlinks. That’s principally what I do.

    Thanks for adding your wonderful comment


Ryan K Biddulph · April 15, 2019 at 2:08 pm

oh yes my friend excellent advice. More bloggers need to read this. I have a domain authority of 42 and I did it the old-fashioned way. I created content and made friends and kept seeing success and my da jumped over time. Sensational post bro.


    Moss Clement · April 16, 2019 at 9:56 am

    Hi Ryan
    You have done an excellent job on your site, taking it from the ground up to DA-42. If you had outsourced link building to a freelancer, who knows what might have happened? They might have ruined your chances of ranking your domain. I love your approach to using the ‘old fashion way’ and have been applying your techniques lately. Thank you so much for the information.


    Enstine Muki · April 16, 2019 at 6:36 pm

    Hey Ryan,
    You’ve put up a genuine fight to build the power behind your blog. Congratulations buddy 😉


Sajid Akhter · April 15, 2019 at 1:20 pm

Hi Moss,

Lovely post. I have always wondered how people are able to provide such cheap rates in Fiverr. I guess now I know it.

Thanks for sharing, have a good day.


    Moss Clement · April 16, 2019 at 10:01 am

    Hi Sajid,

    It is unreasonable for a blogger or content marketer to want to hire someone so cheap as $10 for quality links. And am glad that you connect with the article and finds it helpful. Bytheway, The article was written by Enstine Muki. He will respond to you later. Thank you so much for coming by and commenting.


    Enstine Muki · April 16, 2019 at 6:35 pm

    Run away from such services buddy. It’s pure crab


Moss Clement · April 15, 2019 at 10:33 am

Hi Enstine,

Thanks a ot for this masterpiece of content. Your points are profound and I can atest o it. I once hired an SEO agency forlink building and stuff. Twy months later I found some descripancies, and investigated only to realize that they were using unhealthy SEO methods for the project. So, as you pointed out, it is vital to be sure who you are hiring as it may put your marketing campaign at risk.


    Enstine Muki · April 15, 2019 at 11:16 am

    Hey man,
    Thanks for giving me the opportunity to share with your audience. I hope this really helps.

    We do have to be very careful in the industry. Not everyone cares about out growth 😉


      Moss Clement · April 16, 2019 at 10:05 am

      Hi Enstine,

      I agree with you that not everyone cares about your growth. The only thing that matters to them is money. Your post is helpful and an eye opener for all. Thank you ones again for the contribution.

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