Many bloggers, especially newbie bloggers like you are constantly trying to figure out the best ways to optimize your blog post for SEO and Increase engagement.
You spend time researching and writing amazing blog posts. After publishing your articles, you often find out that you are not getting traction on your blog or website.
People are not reading your content, no one is sharing your posts on social media. So you are wondering;
- Why are people not reading my blog posts?
- Why are my contents not being shared?
- What am I not doing right?
As a matter of fact, it can be disappointing and frustrating – more of a waste of your time if after putting together an awesome article but no one reads and shares them on social platforms.
As a result;
How can I optimize my blog posts for SEO and Increase engagement?
Here are a few simple tips that’ll help you get people to read your posts and share them.
#1• Use relevant keywords
When you want to optimize your blog posts for SEO, the first thing to do is to search for relevant keywords and use them in your blog post.
What is keyword density?
Keyword density according to wikipedia, is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization, keyword density can be used to determine whether a web page is relevant to a specified keyword or keyword phrase.
In fact, experts suggest that the maximum keyword density is 1~3℅. Any more than that is viewed as spamming.
What is LSI keyword?
Yi Yun Lin, designer for industry leading WordPress on-page optimization plugin puts it this way;
“LSI keywords (Latent Semantic Indexing) are basically keywords that are semantically related to your primary keyword. Contrary to popular belief, they are NOT just synonym or keywords that are similar in meaning. LSI keywords are also keywords that are contextually related with your primary keyword.”
According to Harsh Agrawal of Shout Me Loud, “LSI keyword is known to be an important aspect of on-page SEO. It is a key element for ranking that cannot be ignored.”
However, we will talk about On-Page SEO in later part of this article.
Sometimes it can be a challenge to find relevant keywords to use.
To help you get the best keywords that are relevant to your topic, perform the following task:
- Interview your audience
- Ask questions on question and answer sites, such as Quora
- Do in-depth research to pinpoint the ideal keywords and keyword-phrases your target audience are searching for online.
This is important because your audience vary and so are their search terms. They search for different keywords and keyword-phrases.
You can as well use a tool like Google Trends.
There are lots of other tools you can use to help you out, such as:
- SEMrush keyword research
- Moz Keyword Explorer
- Google Keyword Planner
- Word Stream Keyword tool
These amazing tools will help you generate the best relevant keywords to use in your article.
How can I use these keyword research tools?
These tools are comparatively similar to use. Simply open your desired software and type in your Keyword in the keyword search bar and hit the search button.
I used SEMrush keyword research tool to search for content optimization. The screenshots in this section shows the result I got.
If you want to use SEMrush keyword research tool, all you have to do is open the software and enter your keyword into the SEMrush search box and click the “try it” button.
Next it provides you an overview of your search result, trending data for your keyword, including phrase match keywords and related keywords, organic and paid search volumes as seen on screenshot below.
When you’re done analyzing your search results, you can head over to the phrase match keywords and related keywords data to figure out relevant keywords that have search volumes.
#2• Craft catchy headlines
Using catchy headlines is a must if you want your posts to be seen and read.
A catchy headline is necessary because it makes your content easier to be found by search engine. It is also a great way to connect with your audience.
Hence, tweak your headline the best you can to come up with something irresistible. Use keywords on your headline, subheadings and body of content.
Related post: How to get more readers to your website
But please, remember, do not over emphasize your keywords.
This simply means that you should not over use keywords in your article. Google does not take pleasure in that.
If you’re having problems coming up with catchy headlines, there are various tools that can help you generate amazing headlines for your blog post.
- HubSpot Blog Topic Generator
- Inbound Now Blog Title Generator
- Coschedule Headline Analyzer
- Thrive Headline Optimizer
How can I use this tools?
For example, if you want to use HubSpot blog topic generator, all you have to do is open the software, type or fill in your keyword(s) in the search field and click the “Give me blog Topic” button.
Next, it will present you with a week’s worth of headline blog topics in few seconds. If you don’t like the results, simply click the “try again” button for more blog topic ideas.
The screenshot above shows the result I got after entered the keyword “blogging.”
The above mentioned tools are easy and simple to use.
However, please note, Buzzsumo will help you with the best performing content in your niche, while CoSchedule headline analyzer will help you create the best headlines that will attract more clicks.
#3• Ensure that your readability score is great
No matter how learned or educated your audience may be, people in general hate to read articles that are not easily understood.
You want your audience to comfortably stick around your blog, read your posts and share with their followers.
Consequently, how can you make them stick to your blog and share your posts?
Choose clear, simple words that are easy to understand.
Use expressions that will appeal to your target audience and reach their hearts, as a result, add value to their lives.
There are numerous readability tools that can help you do just that. Below are just a few of them:
These editing tools are simple and easy to use.
For instance, Hemingway app will highlight typical mistakes and put them together in set of groups as you can see on the screenshot below.
All you have to do is, paste your content into Hemingway app, it will immediately analyze your material, highlight the errors, and present you with a Grade score.
See top right corner of the screenshot.
A Grade 6 or 7 score is good. The app lets you know the words and phrases to edit, or alternative words or phrases to use.
#4• Use Yoast to optimize your blog post for SEO
Content and web optimization go hand in hand, they’re like peanut butter and bread.
Yoast offers you multiple WordPress plugins that will enable you optimize your blog content and website for SEO and Skyrocket social sharing.
For me, the top two plugins by yoast are Google Analytics and Yoast SEO.
These plugins will ultimately help you in terms of content, blog or website optimization.
Yoast SEO will provide you with an analysis of your post and show your areas you need to work on to improve your SEO.
It will highlight the following areas:
- Keyword density
- Meta description
- Inbound & outbound links, etc
To use Yoast SEO tool, please read this post.
#5• Utilize on-page SEO
On-page SEO is the most essential process that will guarantee you search engine’s first page ranking, and a successful social media marketing campaign if done correctly.
The aim of on-page SEO is to align with search engines in their tone of voice to help users understand the definition and background of web pages.
The activities of on-page SEO are performed inside your blog or website. It involves editing your blog post and other web content including your website for SEO.
To have success with on-page SEO, you have to conduct a comprehensive study on how to upgrade your blog content and blog data structure.
Factors to look at includes but not limited to the following;
- Meta tags
- H tags
Editing those areas correctly will help to optimize your blog post for SEO and significantly increase website engagement and social media shareS.
#6• Off-page SEO
Just as on-page SEO can increase your blog content ‘s visibility, off-page SEO will help to skyrocket your blog’s position in search engine results page – SERP.
Off-page SEO involves projects you implement out-of-doors of your blogs perimeter – activities you performed outside your website.
These includes, commenting on blogs, forums, and groups as specified on step #7 of this article.
Other off-page SEO activities are:
- External Link building
- Guest blogging
- Social bookmarking
- Social networking
- Social media marketing
Consequently, be active on social media platforms. Please, ensure that you frequently participate in the following activities:
- Interact with your audience and other users in your niche market.
- Share your posts and those of others on various social media platforms.
- Take note of Influencers in your niche, share their articles, comment on their posts, and mention them.
- Guest blog regularly on other blogs, especially on authority blogs.
- Network with those in your industry, connect and build wholesome friendships with them.
There are plenty social bookmarking sites available. Take advantage of them.
Be sure to bookmark your articles on the more popular sites. This will bring you high traffic in return.
The concept of being active in these activities is to help promote your content and build external links to your blog.
#7• Comment on blogs, groups & forums
This is among the easiest and most effective way to increase your blog post visibility, as well as get it read and shared on various social platforms.
Commenting on Blogs is a great idea because it helps you build relationships with other writers and their audience’ as well.
When you make comments, your information and comments are saved right there on the blog you visited.
So when others visit the blog, they are certain to read your comments, and using your information, they are sure to find your blog post and read it.
If your content is interesting and valuable, they’re certain to share it with their audience on different social media channels.
For example, I haven’t submitted a guest post to be published on the following websites:
- Basic Blog Tips, by Ms Ileane
- Successful Blogging, by Sue Anne Dunlevie
- Donna Merrill Tribe, by Donna Merrill
Just to name a few. My posts have not been published on any of the above mentioned websites, but I’m getting traffic from them. How?
Blog commenting is the magic stick. Leverage it!
Furthermore, just as you are making comments on Blogs of other writers and getting traction in return, leverage groups and forums.
Join groups and forums that are relevant to your niche and comment on interesting topics and contents that your target audience will love.
This strategy is essential because other participants or members, will take note of your comments and reciprocate by locating and reading your articles, thus, share them as well.
Most important, you have a chance of meeting Influencers in your industry with large followers who may share your blog post with their followers.
People love to read and share interesting articles. Nonetheless, some amazing blog posts fail to generate success because they’re not well optimized for SEO.
Make sure to implement the tips mention this article. Implementing the Strategies above will guarantee you success in this regard.
This article originally appeared on Digital Vault publication in medium
About the author
Moss Clement is a blogger, digital marketing freelance writer, social media & content marketer who is helping individuals and businesses generate leads, increase engagement, and grow their business by delivering consistent high-quality content. He is also helping newbie bloggers improve their writing skills by offering the best blogging & content writing tips, and resources here at mossmedia.biz
Connect with me on Twitter, LinkedIn, Instagram, and Facebook.
Moss Clement is a blogger and B2B freelance writer who blogs at www.mossmedia.biz. He is working with B2B marketers and individuals like you by providing high-quality blog content writing, ghostwriting, and other writing services that are tailored to the needs of your target audience.