7 Sure-Fire Ways to Optimize Your Blog Post for SEO and Google Ranking

How can you optimize your blog post for SEO and Google Ranking? Are you wondering how you can quickly optimize your posts for search engine and boost content visibility? You may also be asking yourself, why is my blog content not ranking on Google?

You are not alone my friend. As you are reading this post, there are hundreds or thousands of others or millions of bloggers who are struggling to optimize their content correctly.

Many bloggers, especially newbie bloggers like you are continually trying to figure out the best ways to optimize your blog post for SEO and Increase engagement.

Here is the scenario; you spend time researching and writing amazing blogs, but after publishing your articles you realize that you are not getting traction on your blog or website. People are not reading your content, and no one is sharing your posts on social media.

So you are wondering:

  • Why are people not reading my blog posts?
  • Why is no one sharing my blogs on social media?
  • What am I not doing right?

As you contemplate these questions, you get the sense of how disappointing and frustrating it can be to feel that people do not appreciate your work. It is more like a waste of time if after putting together efforts to create excellent articles but nobody reads and shares them on social platforms.

In this article, you will learn vital tips that’ll help you optimize your blog post for SEO and get people to read your posts and share them.

1: Use relevant keywords

When you want to maximize your blog posts for SEO, the first thing to do is to search for relevant keywords and use them in your blog post. However, do not overuse keywords. Let your keyword density be at about 1.5% with a blend of LSI keywords.

What is keyword density?

Keyword density is the percentage of times a keyword or keyword phrase appears on a web page as compared to the total number of words on the page. In the context of search engine optimization, Google can use keyword density to determine whether a web page applies to a particular keyword or keyword phrase.

In fact, experts suggest that the maximum keyword density is 1~3℅. Any more than that is considered spamming.

What is LSI keyword?

Yi Yun Lin, a designer for industry leading WordPress on-page optimization plugin, puts it this way;

LSI keywords (Latent Semantic Indexing) are keywords or keyword phrases that are semantically related to your seed keyword. Contrary to popular belief, they are NOT just synonyms or keywords that are similar in meaning. LSI keywords are also keywords that are contextually related to your primary keyword.”

According to the brain behind Shout Me Loud;

LSI keyword is an important aspect of on-page SEO. It is a key element for ranking that cannot be ignored.” — Harsh Agrawal.

However, we will talk about On-Page SEO in the later part of this article. Sometimes it can be a challenge to find appropriate keywords to use for your content marketing strategy. As a result, to help you get the best keywords that are relevant to your topic, perform the following task:

  • Interview or survey your target audience to find keywords they are using to search Goole.
  • Participate in blogging forums and communities to get ideas for the topics that most interest them.
  • And of course, perform in-depth keyword research to pinpoint the ideal keywords and keyword-phrases your target audience is searching for online.

This strategy is important because your audience varies, and so are their search terms. They search for different keyword phrases. You can also use Google analytics to find keywords that are driving traffic to your site.

Keyword Tools

There are several other tools you can use to help you out, such as:

  • SEMrush keyword research
  • Ubersuggest
  • Moz Keyword Explorer
  • Google Keyword Planner
  • Word Stream Keyword tool

These fantastic tools will help you generate the best relevant keywords to use in your article. However, if your blog is relatively new, be careful how you choose your keywords. When selecting the best keywords for your search engine campaign, do not try to choose keywords that top marketers in your niche are using.

How to optimize your blog post for SEO and Increase Social Media Shares

In this regard, I like to use Ubersuggest as it shows you keywords that can help you rank in their numbers. It also shows you top competitors who are ranking for that keyword as you can o the right side of the screenshot. However, notice that the keyword volume is not ideal with only 260 monthly searches.

Hence, to rank your page, tweak your keyword until you get the desired number of low DA sites for the same terms with a higher search volume. In that way, you are guaranteed 95 to 100% chances of ranking on page one.

How can I use these keyword research tools?

These tools are comparatively similar to use. Open your desired software and enter your Keyword in the keyword search bar and hit the search button. For my research, I used the SEMrush keyword research tool to search for content marketing. The screenshots below show the result I got.

If you want to use SEMrush keyword research tool, open the software and enter your keyword into the SEMrush search box and click the “try it” button. The result page above shows over 18,000 monthly searches for the search terms.

7 Sure-Fire Ways to optimize your blog post for SEO to Increase Social Media Shares

Next, it provides you an overview of your search result, trending data for your keyword, including phrase match keywords and related keywords, organic and paid search volumes. Eighteen thousand monthly searches for your target keyword is not where you want to be.

Therefore, you need to narrow down our search term by expanding it to phases that are not so popular. When you’re done analyzing your search results, you can head over to the phrase match keywords and related keywords data to figure out relevant keywords with low search volume.

Related post: How to get more readers to your website

2: Craft catchy headlines

Using catchy headlines is a must if you want your posts to be seen and read. A catchy headline is necessary because it makes your content more accessible by a search engine. It is also a great way to connect with your audience.

Hence, tweak your headline the best you can to come up with something irresistible. Use keywords on your headline, subheadings, and body of content.

But please, remember, do not overemphasize your keywords. It merely means that you should not overuse keywords in your article. Google does not take pleasure in that.

If you’re having problems coming up with catchy headlines, various tools can help you generate amazing headlines for your blog post.

These includes:

  • HubSpot Blog Topic Generator
  • Inbound Now Blog Title Generator
  • Buzzsumo
  • Coschedule Headline Analyzer
  • Thrive Headline Optimizer

How to use blog topic generator tools?

For example, if you want to use HubSpot blog topic generator, all you have to do is open the software, type or fill in your keyword(s) in the search field and click the “Give me blog Topic” button.

Next, HubSpot will offer you two options for your results – a week’s worth of blog topic ideas and a year’s worth of headline ideas in a few seconds. Nevertheless, to get the one-year blog post ideas, you are required to fill in your details to gain access and download it.

But, for this article, I went with the one week option and searched for “blogging basics.” From the results, I choose the fourth topic idea. See screenshot.

The tools mentioned above are easy and similar fashion.

*Important* Buzzsumo will help you find the best performing content in your niche, while CoSchedule headline analyzer will assist you in creating the best headlines that will attract more clicks.

3: Ensure that your readability score is excellent

No matter how learned or educated your audience may be, people in general hate to read articles that are not easily understood. You want your audience to comfortably stick around your blog, read your posts and share with their followers.

Consequently, how can you make them stick to your blog and share your posts? Choose clear, simple words that are easy to understand. Use expressions that will appeal to your target audience and reach their hearts, as a result, add value to their lives.

Numerous readability tools can help you do just that. Below are only a few of them:

  • Hemingway editor
  • Grammarly
  • Readability test tool

These editing tools are simple and easy to use. For instance, the Hemingway app will highlight typical mistakes and put them together in a set of groups as you can see on the screenshot below.

7 Sure-Fire Ways to optimize your blog post for SEO to Increase Social Media Shares

All you have to do is, paste your content into Hemingway app; it will immediately analyze your material, highlight the errors, and present you with a Grade score. See top right corner of the screenshot. A Grade 6 or 7 score is excellent.

The app lets you know the words and phrases to edit alternative words or phrases to use as well as the ones to omit.

4: Use Yoast to optimize your blog post for SEO

Content and web optimization go hand in hand; they’re like peanut butter and bread. Yoast offers you multiple WordPress plugins that will enable you to optimize your blog content and website for SEO and Skyrocket social sharing.

For me, the top two plugins by Yoast are Google Analytics and Yoast SEO. These plugins will ultimately help you in terms of content, blog or website optimization. Yoast SEO will offer you the analysis of your post and show your areas you need to work on to improve your SEO.

It will highlight the following areas:

  • Keyword density
  • Images
  • H2
  • Meta description
  • Inbound & outbound links, etc

To use the Yoast SEO tool, please read this post.

5: Utilize On-page SEO

On-page SEO is the essential process that will guarantee you search engine’s first-page ranking, and a successful social media marketing campaign if done correctly. On-page SEO aims to align with search engines in their tone of voice to help users understand the definition and background of web pages.

The activities you performed on your blog or website represents on-page SEO inside your blog or website. It involves editing your blog post and other web content including your site for SEO. To have success with on-page SEO, you have to conduct a comprehensive study on how to upgrade your blog content and blog data structure.

Factors to look at include the following:

  • Meta tags
  • Videos
  • Images
  • H tags
  • Links
  • URLs
  • Redirects
  • Sitemaps

If you edit the areas listed above correctly, it will help to optimize your blog post for SEO and significantly increase website engagement and social media shares.

6: Off-page SEO

Just as on-page SEO can increase your blog content’s visibility, off-page SEO will help to skyrocket your blog’s position in search engine results page (SERP). Off-page SEO involves projects you implement out-of-doors of your blogs perimeter – activities you performed outside your blog or website.

These involve, commenting on blogs, forums, and relevant groups.
Other off-page SEO activities are:

  • External Link building
  • Guest blogging
  • Social bookmarking
  • Social networking
  • Etc.

Consequently, be active on social media. Please, ensure that you frequently participate in the following activities to help you boost visibility:

  • Interact with your audience and other users in your niche market.
  • Share your posts and those of others on various social media platforms.
  • Take note of Influencers in your niche, share their articles, comment on their posts, and mention them.
  • Guest blog regularly on other blogs, especially on authority blogs.
  • Network with those in your industry, connect and build wholesome friendships with them.

There is plenty of social media bookmarking sites available to you. So, take advantage of them and be sure to bookmark your articles on the more popular sites. This step will bring you higher traffic in return. The concept of being active in these activities is to help promote your content and build external links to your blog.

optimize your blog post for SEO

7: Comment on blogs, groups & forums

Blog commenting is among the easiest and most effective way to increase your blog post traffic and improve search rankings. Commenting on Blogs is an excellent idea because it helps you build relationships with other writers and their audience.

When you make comments, your information and comments are saved right there on the blog you visited. In consequence, when others visit the blog, they are sure to read your comments and use your information, they are sure to find your blog post and read it.

If your content is interesting and valuable, they will share it with their audience on different social media channels. For example, I haven’t submitted a guest post to any of the sites on the list below:

Just to name a few. I have not published a post on any of the above websites, but I’m getting traffic from them. How? I receive traffic from them because I regularly visit those blogs and leave comments on the posts. That is the magic stick. Leverage it!

Furthermore, just as you are making comments on Blogs of other writers and getting traction in return, take advantage of applicable groups and forums. Join communities that are related to your niche and comment on interesting topics and contents that your target audience will love.

This strategy is essential because other participants or members will take note of your comments and reciprocate by locating your blog and read your articles. Thus, they will share your content if it is informative and helpful. Which is why you need to consistently create quality content.

Most important, you have a chance of meeting Influencers in your industry with large followers who may share your blog post with their followers. The result will be virality.

Wrapping It Up

People love to read and share interesting articles. Nonetheless, some amazing blog posts fail to generate success because they’re not well optimized for SEO. In view of this, make sure to apply the tips in this post. Implementing the strategies above will guarantee you success in this regard. 

This article originally appeared on the Digital Vault publication.


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Moss Clement

Moss Clement is a freelance writer & blogger. Founder of Moss Media and content manager at Writers Per Hour. He is working closely with B2B marketers - helping​ several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces​, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona. Connect with him on Twitter and LinkedIn.

29 Comments

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Vidhisha · May 8, 2019 at 9:00 am

Moss Clement, firstly I appreciate the effort you have put in to write this blog with such a lovely cover photo. I would say it is not really easy to come up with catchy titles or headlines because there is a rush of content. It is not easy to write something that is noticeable.

    Avatar

    Moss Clement · May 8, 2019 at 12:59 pm

    You’re right, Vidhisha. Sometimes I spend over two hours trying to craft a compelling headline that would attract more clicks. However, after coming up with an idea headline, my headline analyzer would indicate that it is not good enough to generate clicks. And then with a little tweak here and there, BOOM! You have a perfect title for your blog content. Hence, I recommend using headline analyzer and title generator tools to get the best article headline for your bogs.
    Thank you so much for stopping by and commenting.

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shan · May 1, 2019 at 5:18 am

Hello, Thanks for writing an article about 7 SURE-FIRE WAYS TO OPTIMIZE YOUR BLOG POST FOR SEO, Its really amazing. Keep sharing more articles about SEO so that we can learn many things from you. Keep It Up.

    Avatar

    Moss Clement · May 1, 2019 at 8:01 am

    Hi Shan,
    I’m so glad that you like the post and finds it helpful. However, yes, we will be publishing more of such articles. Thank you for stopping by and commenting.

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Lisa George · April 18, 2019 at 12:54 pm

Great write-up Moss.

Very informative post on Blog Post Optimization.

Awesome tips and step by step explanation. Really appreciate the way you have written and explained.

Thanks for sharing it with us. Worth reading it.

Good work..!!!

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    Moss Clement · April 18, 2019 at 8:58 pm

    Hi Lisa,

    I’m so happy that you like the article and finds it useful. Thanks a lot for stopping by and adding to the discussion. It is well appreciated!

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Ryan K Biddulph · April 10, 2019 at 8:08 am

Headlines. One of the big difference makers Moss. I see how changing a word here or something else there boosts clicks and drives traffic, all increasing your SEO Juice. Fab post bro.

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    Moss Clement · April 11, 2019 at 9:07 am

    Hi Ryan,
    You are absolutely correct. Compelling headlines can make all the difference in a post. And with little tweaks in your article, your post is up for virality. Thank you, Ryan, I so appreciate your comments.

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shan · April 10, 2019 at 5:40 am

Hello Moss, Thanks for your valuable article which you written about Blogging Basics: 7 Sure-Fire Ways to Optimize Your Blog Post for SEO. Your article is very helpful for SEO. I have already implement your tips in my article and get positive response. Thanks once again Sir. Keep sharing your knowledge among us.

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    Moss Clement · April 11, 2019 at 9:13 am

    Hi Shan,

    I’m happy that my article is helpful to you. Those considered as the gurus in digital marketing with emphasis on SEO, make it seems complicated to implement search engine optimization. But in actuality, itis all about tactics and small tweaks to your content. Thank you for coming by and contributing to the discussion.

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Hassaan Khan · April 9, 2019 at 1:04 pm

Hi Moss,

It’s a great post, indeed. I just finished off writing a blog post, and I also emphasized on using “simple words” as you said in the point no. 3.

Moreover, I have been looking into internal linking lately. I’d love if you write a detailed how-to guide on that too.

I always tell folks that I don’t know much about SEO, which is why I often ask fellow bloggers to write on SEO topics.

I’m looking forward to reading more from you.

Good luck.

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    Moss Clement · April 11, 2019 at 9:20 am

    Hi Hassaan,

    I so much appreciate your contribution to the article via your nice comments. And yes, using simple words is fascinating since it would help your readers to quickly understand your content. Put differently, it is great for SEO because it will significantly improve content readability which is a ranking factor. I’m also grateful for your suggestion for me to write concerning internal linking. That is a remarkable blog topic idea. I will give you your request soo enough. Thanks a lot for coming by and adding to the conversation.

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Lisa Sicard · April 9, 2019 at 9:07 am

Hi Moss, I like that tool – Hemingway App, never heard of it before. I do love Yoast and use the premium version.
You really have some great tips here to follow. I’ve been working with more forums like Reddit this year and I still love Quora. These do drive traffic back to the site.
Thank yoy too for explaining those LSI keywords -something I did not pay all that much attention to but will with updating old posts.
Have a great day Moss!

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    Moss Clement · April 9, 2019 at 9:24 am

    Hi Lisa,
    A combination of Hemingway, Yoast, and Grammarly, will make you a powerful force to contend with. Although I didn’t mention Grammarly in the post, it is a fascinating tool as well. However, I ‘m happy that you like the post. Thank you for coming by and commenting.

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Jeneva Lea · August 13, 2018 at 11:46 am

After reading your post, you have a great website with interesting content. But I think you can improve your current google ranks by using SEO website traffic net. My friend uses it and it works great. Just google it, it’s very nice tool to bring you a lot of new readers on a daily basis. Keep up the quality work!

    Avatar

    Moss Clement · August 14, 2018 at 12:03 am

    Hi Jeneva,

    It gives me pleasure to know that you like my post, I’m so humbled. And please thank you so much for your contribution. I will look up the tool you mentioned. Once again, thanks for coming by and commenting.

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ifttt · August 5, 2018 at 3:49 am

Greetings! Very helpful advice in this particular post!
It’s the little changes which will make the most important changes.
Many thanks for sharing!

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    Moss Clement · August 5, 2018 at 7:49 am

    You’re so welcome. Yes, little tweaks to your post or website have the power to transform your content to a powerful search ranking content. Which is why it is necessary to apply the tips mentioned to improve your chances of Google ranking and more social shares.

    Thank you for coming by and commenting.

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Son Mettert · April 6, 2018 at 8:34 am

Have you ever considered writing an ebook or guest authoring on other blogs? I have a blog based on the same information you discuss and would really like to have you share some stories/information. I know my visitors would value your work. If you’re even remotely interested, feel free to shoot me an e mail.

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Naveen Sharma · March 19, 2018 at 7:16 am

Hi Moss,

Very well written article about optimizing a post for SEO. You have given specific steps to be taken to get traffic which is very helpful because good content doesn’t get traffic on its own.

Using relevant keywords require some keyword reaearch to be done. The term keyword research would appear daunting to many but you have described how commonly available tools can be used to get what we need easily. Also, it is a very valuable guideline to know what keyword density is safe and at what level it will be seen as spamming.

Thanks for sharing these great tips with us. Have a great day!

-Naveen

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Aliena · March 3, 2018 at 9:38 am

so many great ideas here…

Wow, where do you begin?

Well, it never fails… begin by writing down the biggest challenges in your niche

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Anish Beknalkar · February 18, 2018 at 3:11 pm

Really best post. Before I don’t know about this. Thanks for this post Moss and please, I want to ask one question, “how to do SEO of blogger [blogspot] blog?” .. thanks

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    Moss Clement · February 19, 2018 at 9:44 pm

    Hi Anish,
    I’m happy you like this post. However, as for your question on how to do SEO for a blogger website, I will create an article on that topic that will address or answer your question.

    I will provide you with a detailed answer to your question. Please, look up for the article very soon.

    To get a notification of the post, please click on the “notify me of new posts by email” button so you would not miss it, or sign up for our new update.

    Thanks so much for coming Anish.

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Donna Merrill · February 18, 2018 at 4:14 am

Hi Moss,

So many great ideas here…

Wow, where do you begin?

Well, it never fails… begin by writing down the biggest challenges in your niche #1

and then… how your blog helps solve those challenges #2

Then do it consistently and pay close attention to all the wonderful ideas you’ve given here, to optimize your blog’s seo.

Thanks so much, my friend – and thanks too, for the mention 🙂

I’m glad to hear I’m driving some good traffic your way.

You’ve done some great work on your blog, so that you certainly deserve it.

-Donna

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    Moss Clement · February 19, 2018 at 9:35 pm

    Hi Donna,
    Absolutely, I’m getting traffic from your website and the others mentioned in this article.
    However, I agree with as well that one should begin by writing down the biggest challenges in your niche and then create articles that help solve the problems.

    Thanks so much for your stopping by and commenting!

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ansari institute · February 17, 2018 at 6:40 pm

if your content is unique and following the word limit for your post then surely you will get more traffic from search engine and your blog/website will be rank on google or other search engine. one of the best method for creating topic content is http://buzzsumo.com/ . thanks for your awesome post.

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    Moss Clement · February 18, 2018 at 9:52 pm

    Hi Ansari,
    Yes! Creating high-quality of posts is key to ranking high on search engines. However, many bloggers especially newbie bloggers find it difficult to make the best of this strategy.

    Using Buzzsumo as you mentioned, will help you identify the best performing blog post in your niche.

    However, I believe the is no limit to how many blog post to create every month.

    I advise is for you to continue creating the best content possible. It could be 500 words, 800, 1000, or even 2000 words.

    Thanks for stopping by.

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Arfa Nazeer | Epife Blog · February 16, 2018 at 6:30 pm

Moss,

Excellent tips here. It’s perfect for beginners who are looking to find out the blog post optimization. I also like the number of tools you mentioned in this post. It quite takes extra time for a little research but that research is going to help for long term. Again, when it’s about writing terrific blog post – extra efforts are required!

Arfa

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    Moss Clement · February 17, 2018 at 6:59 am

    Hi Arfa,
    I agree with you that one must put in effort in order to come up with amazing blog post that will resonate with his audience and, that includes doing in-depth research as well incorporating the services of content tools.

    I’m happy you like the article.
    Thanks so much for coming by.

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