How can you optimize your blog post for SEO and Google Ranking? Are you wondering how you can quickly optimize your posts for search engine and boost content visibility? You may also be asking yourself, why is my blog content not ranking on Google?
You are not alone my friend. As you are reading this post, there are hundreds or thousands of others or millions of bloggers who are struggling to optimize their content correctly.
Many bloggers, especially newbie bloggers like you are continually trying to figure out the best ways to optimize your blog post for SEO and Increase engagement.
Here is the scenario; you spend time researching and writing amazing blogs, but after publishing your articles you realize that you are not getting traction on your blog or website. People are not reading your content, and no one is sharing your posts on social media.
So you are wondering:
- Why are people not reading my blog posts?
- Why is no one sharing my blogs on social media?
- What am I not doing right?
As you contemplate these questions, you get the sense of how disappointing and frustrating it can be to feel that people do not appreciate your work. It is more like a waste of time if after putting together efforts to create excellent articles but nobody reads and shares them on social platforms.
In this article, you will learn vital tips that’ll help you optimize your blog post for SEO and get people to read your posts and share them.
1: Use relevant keywords
When you want to maximize your blog posts for SEO, the first thing to do is to search for relevant keywords and use them in your blog post. However, do not overuse keywords. Let your keyword density be at about 1.5% with a blend of LSI keywords.
What is keyword density?
Keyword density is the percentage of times a keyword or keyword phrase appears on a web page as compared to the total number of words on the page. In the context of search engine optimization, Google can use keyword density to determine whether a web page applies to a particular keyword or keyword phrase.
In fact, experts suggest that the maximum keyword density is 1~3℅. Any more than that is considered spamming.
What is LSI keyword?
Yi Yun Lin, a designer for industry leading WordPress on-page optimization plugin, puts it this way;
“LSI keywords (Latent Semantic Indexing) are keywords or keyword phrases that are semantically related to your seed keyword. Contrary to popular belief, they are NOT just synonyms or keywords that are similar in meaning. LSI keywords are also keywords that are contextually related to your primary keyword.”
According to the brain behind Shout Me Loud;
“LSI keyword is an important aspect of on-page SEO. It is a key element for ranking that cannot be ignored.” — Harsh Agrawal.
However, we will talk about On-Page SEO in the later part of this article. Sometimes it can be a challenge to find appropriate keywords to use for your content marketing strategy. As a result, to help you get the best keywords that are relevant to your topic, perform the following task:
- Interview or survey your target audience to find keywords they are using to search Goole.
- Participate in blogging forums and communities to get ideas for the topics that most interest them.
- And of course, perform in-depth keyword research to pinpoint the ideal keywords and keyword-phrases your target audience is searching for online.
This strategy is important because your audience varies, and so are their search terms. They search for different keyword phrases. You can also use Google analytics to find keywords that are driving traffic to your site.
There are several other tools you can use to help you out, such as:
- SEMrush keyword research
- Moz Keyword Explorer
- Google Keyword Planner
- Word Stream Keyword tool
These fantastic tools will help you generate the best relevant keywords to use in your article. However, if your blog is relatively new, be careful how you choose your keywords. When selecting the best keywords for your search engine campaign, do not try to choose keywords that top marketers in your niche are using.
In this regard, I like to use Ubersuggest as it shows you keywords that can help you rank in their numbers. It also shows you top competitors who are ranking for that keyword as you can o the right side of the screenshot. However, notice that the keyword volume is not ideal with only 260 monthly searches.
Hence, to rank your page, tweak your keyword until you get the desired number of low DA sites for the same terms with a higher search volume. In that way, you are guaranteed 95 to 100% chances of ranking on page one.
How can I use these keyword research tools?
These tools are comparatively similar to use. Open your desired software and enter your Keyword in the keyword search bar and hit the search button. For my research, I used the SEMrush keyword research tool to search for content marketing. The screenshots below show the result I got.
If you want to use SEMrush keyword research tool, open the software and enter your keyword into the SEMrush search box and click the “try it” button. The result page above shows over 18,000 monthly searches for the search terms.
Next, it provides you an overview of your search result, trending data for your keyword, including phrase match keywords and related keywords, organic and paid search volumes. Eighteen thousand monthly searches for your target keyword is not where you want to be.
Therefore, you need to narrow down our search term by expanding it to phases that are not so popular. When you’re done analyzing your search results, you can head over to the phrase match keywords and related keywords data to figure out relevant keywords with low search volume.
Related post: How to get more readers to your website
2: Craft catchy headlines
Using catchy headlines is a must if you want your posts to be seen and read. A catchy headline is necessary because it makes your content more accessible by a search engine. It is also a great way to connect with your audience.
Hence, tweak your headline the best you can to come up with something irresistible. Use keywords on your headline, subheadings, and body of content.
But please, remember, do not overemphasize your keywords. It merely means that you should not overuse keywords in your article. Google does not take pleasure in that.
If you’re having problems coming up with catchy headlines, various tools can help you generate amazing headlines for your blog post.
- HubSpot Blog Topic Generator
- Inbound Now Blog Title Generator
- Coschedule Headline Analyzer
- Thrive Headline Optimizer
How to use blog topic generator tools?
For example, if you want to use HubSpot blog topic generator, all you have to do is open the software, type or fill in your keyword(s) in the search field and click the “Give me blog Topic” button.
Next, HubSpot will offer you two options for your results – a week’s worth of blog topic ideas and a year’s worth of headline ideas in a few seconds. Nevertheless, to get the one-year blog post ideas, you are required to fill in your details to gain access and download it.
But, for this article, I went with the one week option and searched for “blogging basics.” From the results, I choose the fourth topic idea. See screenshot.
The tools mentioned above are easy and similar fashion.
*Important* Buzzsumo will help you find the best performing content in your niche, while CoSchedule headline analyzer will assist you in creating the best headlines that will attract more clicks.
3: Ensure that your readability score is excellent
No matter how learned or educated your audience may be, people in general hate to read articles that are not easily understood. You want your audience to comfortably stick around your blog, read your posts and share with their followers.
Consequently, how can you make them stick to your blog and share your posts? Choose clear, simple words that are easy to understand. Use expressions that will appeal to your target audience and reach their hearts, as a result, add value to their lives.
Numerous readability tools can help you do just that. Below are only a few of them:
- Hemingway editor
- Readability test tool
These editing tools are simple and easy to use. For instance, the Hemingway app will highlight typical mistakes and put them together in a set of groups as you can see on the screenshot below.
All you have to do is, paste your content into Hemingway app; it will immediately analyze your material, highlight the errors, and present you with a Grade score. See top right corner of the screenshot. A Grade 6 or 7 score is excellent.
The app lets you know the words and phrases to edit alternative words or phrases to use as well as the ones to omit.
4: Use Yoast to optimize your blog post for SEO
Content and web optimization go hand in hand; they’re like peanut butter and bread. Yoast offers you multiple WordPress plugins that will enable you to optimize your blog content and website for SEO and Skyrocket social sharing.
For me, the top two plugins by Yoast are Google Analytics and Yoast SEO. These plugins will ultimately help you in terms of content, blog or website optimization. Yoast SEO will offer you the analysis of your post and show your areas you need to work on to improve your SEO.
It will highlight the following areas:
- Keyword density
- Meta description
- Inbound & outbound links, etc
To use the Yoast SEO tool, please read this post.
5: Utilize On-page SEO
On-page SEO is the essential process that will guarantee you search engine’s first-page ranking, and a successful social media marketing campaign if done correctly. On-page SEO aims to align with search engines in their tone of voice to help users understand the definition and background of web pages.
The activities you performed on your blog or website represents on-page SEO inside your blog or website. It involves editing your blog post and other web content including your site for SEO. To have success with on-page SEO, you have to conduct a comprehensive study on how to upgrade your blog content and blog data structure.
Factors to look at include the following:
- Meta tags
- H tags
If you edit the areas listed above correctly, it will help to optimize your blog post for SEO and significantly increase website engagement and social media shares.
6: Off-page SEO
Just as on-page SEO can increase your blog content’s visibility, off-page SEO will help to skyrocket your blog’s position in search engine results page (SERP). Off-page SEO involves projects you implement out-of-doors of your blogs perimeter – activities you performed outside your blog or website.
These involve, commenting on blogs, forums, and relevant groups.
Other off-page SEO activities are:
- External Link building
- Guest blogging
- Social bookmarking
- Social networking
Consequently, be active on social media. Please, ensure that you frequently participate in the following activities to help you boost visibility:
- Interact with your audience and other users in your niche market.
- Share your posts and those of others on various social media platforms.
- Take note of Influencers in your niche, share their articles, comment on their posts, and mention them.
- Guest blog regularly on other blogs, especially on authority blogs.
- Network with those in your industry, connect and build wholesome friendships with them.
There is plenty of social media bookmarking sites available to you. So, take advantage of them and be sure to bookmark your articles on the more popular sites. This step will bring you higher traffic in return. The concept of being active in these activities is to help promote your content and build external links to your blog.
7: Comment on blogs, groups & forums
Blog commenting is among the easiest and most effective way to increase your blog post traffic and improve search rankings. Commenting on Blogs is an excellent idea because it helps you build relationships with other writers and their audience.
When you make comments, your information and comments are saved right there on the blog you visited. In consequence, when others visit the blog, they are sure to read your comments and use your information, they are sure to find your blog post and read it.
If your content is interesting and valuable, they will share it with their audience on different social media channels. For example, I haven’t submitted a guest post to any of the sites on the list below:
Just to name a few. I have not published a post on any of the above websites, but I’m getting traffic from them. How? I receive traffic from them because I regularly visit those blogs and leave comments on the posts. That is the magic stick. Leverage it!
Furthermore, just as you are making comments on Blogs of other writers and getting traction in return, take advantage of applicable groups and forums. Join communities that are related to your niche and comment on interesting topics and contents that your target audience will love.
This strategy is essential because other participants or members will take note of your comments and reciprocate by locating your blog and read your articles. Thus, they will share your content if it is informative and helpful. Which is why you need to consistently create quality content.
Most important, you have a chance of meeting Influencers in your industry with large followers who may share your blog post with their followers. The result will be virality.
Wrapping It Up
People love to read and share interesting articles. Nonetheless, some amazing blog posts fail to generate success because they’re not well optimized for SEO. In view of this, make sure to apply the tips in this post. Implementing the strategies above will guarantee you success in this regard.
This article originally appeared on Digital Vault publication in medium
About the author
Moss Clement is a content manager at Writers Per Hour, a freelance writer/blogger and. Founder of Moss Media. He is working closely with B2B marketers – helping several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces , he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona.