Write blog posts your readers can’t resist. How can non-writers write compelling blog content? Are you having problems creating high-quality materials for your blog? Is your content marketing campaign not getting the desired ROI? 

These and many other questions are some of the problems that non-writers encounter day-in, day-out. If you must know, content marketing is the primary marketing strategy that virtually all businesses are utilizing to generate leads and increase sales.

Research shows that content marketing is the fastest growing marketing strategy, among others, with 60℅ of B2B marketers planning to increase their content marketing budget. Further, brands that are creating consistent, high-quality contents are generating an average of 6× higher conversion rate. 

What Are The Goals of Content Marketers?

content marketing statistics

The goals of these marketers vary as the infographic shows.

  • 69℅ of content marketers say they want to create and enhance brand awareness
  • While 68℅ of marketer wish to acquire more customers or convert existing prospects into paying customers
  • Also, 67℅ say they’re using content marketing strategy to generate more leads
  • Furthermore, 62℅ of marketers want to retain as many customers as possible via content marketing.
Perfection is attained, not when there is nothing more to add, but when there is nothing more to take away. – Antoine de Saint Exupéry, French writer Click To Tweet

What Types of Content Marketing Tactics are Marketers Using?

content marketing tactics

There is a great variety of tactics, but for the sake of this article, 65℅ of B2B marketers are using blog content strategy to maximize ROI. Therefore, the statistics indicate why there is an increased demand for high-quality blog posts.

It is a more profound reason why bloggers and freelance writers in all fields need to write blog posts that are highly informative frequently. In order words, the success of your blogging, freelance writing, and content marketing campaigns depends on the nature of your blog content.

How to Write Blog Posts That Are Highly Informative

In this article, you’re going to discover simple steps that will help you to write blog posts highly useful to the reader. Here are six important steps to your content marketing success.

If you want to be a writer, there are two things you must do above all others; read a lot and write a lot. There is no way around these two things that I’m aware of, no shortcut. – Stephen King Click To Tweet

1: Create a Content Plan 

To write blog posts your readers can’t resist, you need to develop a content strategy. Your content plan will put you up for content marketing success. But first, you must study the marketplace to define what is trending in your nitch. Look out for what is already working in your industry and replicate it.

Analyze your competitors to identify what they’re doing, the types of content that keeps their audience engaged. Furthermore, evaluate your audience to figure out their demographics, age, and types of content that interest them.

When you have this data in place, you are good to go. However, your content plan should include, but not limited to, the following:

  • The purpose of your writing.
  • What blog topics will you be writing?
  • Types of blog posts your audience will love to read.
  • How frequently you will be writing blog posts for your blog

The best way to handle blog post writing is to establish a transparent strategy with an outline in place. As a result, avoid becoming a perfectionist. With your framework available, brainstorm ideas and keep writing.

It’s essential to have an outline as it guarantees your high-quality blog post. Also, it ensures that the article you’re writing will have your desired level of in-depth research, which will automatically make you a better writer.

Hence, forget about editing your article since what you’re doing at this point is called free-writing. Therefore, continue writing, and when you finish your work, take time after that to edit your blog accordingly. This type of content strategy will help you create remarkable blog posts.

You cannot give somebody something you don't have. Before you give someone something, you must own it. Click To Tweet

Related Post: 10 Proven Ways That Will Make You a Better and Successful Blogger

2: Read a Lot to Get Inspiration on How to Write Blog Posts That Converts

Why is reading essential for your writing success? Reading is critical because it inspires you with abundant writing ideas and guides you along the way.

“If you want to be a writer, there are two things you must do above all others; read a lot and write a lot. There is no way around these two things that I’m aware of, no shortcut.” – Stephen King

Stephen King has never been more correct, and there is a lot you can read to get the inspiration.

  • Read blog posts of successful bloggers in your niche.
  • Examine their way of writing, the topics they write most about, and their style of writing.
  • Are you on their newsletter mailing list? If not, get on board right away.
  • Get their RSS feeds. In this way, you won’t miss a thing. They will feed you continuously with high-quality expert content that will help you create terrific blog posts.

I’m a subscriber to some of the best blogging newsletters, where I receive consistent posts in my inbox. It helps me keep up with the content and trends in my niche, so I don’t miss a thing.

3: Write Blog Posts More Often to Hone Your Skills

As Stephen King points out above, to become a better writer and create valuable blog posts, you must write a lot. Yes! Stephen’s quote is accurate due to when I first started, most times felt like I wasn’t in the game; I didn’t know what to write. And if when I write, I write less without enthusiasm since I was feeling frustrated.

But when I set my writing goals and followed through, I began writing regularly on topics I find interesting. Then I realized that I was making significant progress. The point is simple; practice makes perfect. Therefore, set a routine for your writing and endeavor to stick to it.

Write more often, even if nobody reads it, you might feel frustrated, though, but don’t let it weigh you down. Just keep writing and please, do not try to compare yourself with other bloggers. The best you can do is to study the way other bloggers are writing and implement what you’re learning to your text.

Write Blog Posts More Often to Hone Your Writing Skills Click To Tweet

4: Map Out Ideas for Your Blog Posts

What does it mean to map out your ideas? It merely says that as a non-writer, you should put together plans for your content in an organized manner to create a stress-free writing experience. First, select a keyword, then use the keyword to craft catchy headlines for your blog posts.

This strategy involves the use of an outline, which will make your writing a lot easier. Several tools can help you generate and organize your ideas.


Evernote has impressive features that will help you put together your concepts in an organized manner. Moreover, it allows you to collaborate with other writers in your field. In fact, this tool has been labeled, “the project management tool” because of its wealth of fascinating features.

The software offers you the privilege to create projects and assign tasks, making it easier for you to collaborate with others.

Tweak Your Biz Title Generator

Tweak your biz tool will help you generate hundreds of blog topic ideas for your posts.

Read a Lot to Get Inspiration on How to Write Blog Posts That Convert Readers Click To Tweet

CoSchedule Headline Analyzer

This headline analyzer is remarkable as it helps you create headlines your audience can’t ignore. The headline tool will analyze your preferred heading and present you a score. The score will determine the strength of your title, which will assist you in tweaking it further if the score is not good enough to get a higher score.

5: Write Blog Posts Your Readers Can’t Resist

“You cannot give somebody something you don’t have. Before you give someone something, you must own it, you have to acquire it before you can give it out to someone.” – Unknown

The above quote means that you have to learn and acquire the knowledge of how to write blog posts that connects with your readers before you can offer value. And as discussed earlier, creating high-quality blog material is the key to your content marketing success. The more quality content you produce, the more readers you attract and increase your visibility.

Start with a compelling headline. Yes! You must spend time crafting a headline that is catchy enough to attract readers to your blog. Please, read this post to learn how to write compelling headlines that people will love to click.

So, now that you have set your content creation plan and followed through reading a lot to get inspiration. Practice your writing and mapped out your ideas for an incredible blog post. It is time to create your content.

*Important* Please, remember to examine your competitors to pinpoint what they’re doing. You can use a tool like Ahrefs to evaluate your competition and study your niche market. This tool will help you figure out how to beat your contenders and stay ahead of them.

Related post: How to Write Stunning Blog Posts That Will Drive Massive Traffic to Your Website

What Is The Ideal Length of Quality Blog Content?

Is it an 800, 1000, or 2000-word article? I’ve been asked these questions more frequently. Here is what researchers found out. According to statistics put together by Buzzsumo of 100 million pieces, it shows that the share count of more extended contents is higher than a shorter blog post.

How to Help Non-Writers to Write Compelling Blog Posts

Image credit: OkDork

A study conducted by Ahrefs of rankings across 2 million keywords shows that the highest performing median content length for search engine results page (SERP) #1 ranking was below 800 words.  

What Is The Ideal Length of Quality Blog Content? Click To Tweet

How to Help Non-Writers to Write Compelling Blog Posts

Image credit: Ahrefs

According to SerpIQ studies, contents with a least 2000-word on average rank higher on SERP page #1.

How to Help Non-Writers to Write Compelling Blog Posts

Image credit: SerpIQ

With the variations in statistics, my best advice is, try to create the best quality content possible.

“Perfection is attained, not when there is nothing more to add, but when there is nothing more to take away.” – Antoine de Saint Exupéry, French writer

You can develop 800, 1000, or 2000-word and above. The idea is for you to create high-quality, well-researched articles that will connect with your target audience and potential customers. Search engines love these types of blog posts.

How to write blog posts that convert is a challenge for many writers, especially new bloggers. Click To Tweet

6: Repurpose Your Old Blog Posts

Why should I Repurpose old blog posts?

There are many compelling reasons why you should repurpose old blog posts. Instead of writing new blogs always, consider why you should repurpose your old content:

  • Related Contents and Topics – Your target audience and potential clients are continually searching for related contents on topics in your niche. So, leverage this concept and repurpose your old blog posts by keeping them up-to-date with relevant and associated subjects.
  • New Target Audience – Your original article may have reached or targeted a particular group of audience, which is a good concept. But when you rework your old posts, you likely must have added more insight and value to your contents. The new information will make it a lot more insightful and interestingly remarkable. In this way, you present it fresh in a new light that targets a whole new audience and clientele.
  • We all make mistakes from time to time. There is undoubtedly some of your old blog posts that contain errors and mistakes that you might not have noticed when you first published the post. I’m telling you from experience. For instance, I revisited one of my old posts, and while reading it, I was wondering if I wrote that article because it had several errors. So, check out your past blog posts, you’ll identify some mistakes that need fixing.
  • Changes in Trends and Industry – There is a frequent change in Trends and industry–meaning that what worked back in 3, 4, or 5 years ago might not work today. Thus, you must take time to review your old posts, tweak them the best way possible. Look for ways to add more value to your past blog posts and republish them.

How to Help Non-Writers to Write Compelling Blog Posts

How to Repurpose Your Old Blog Content?

You can repurpose your old posts in several ways. For example, you could repurpose old posts by updating and expanding its contents. You can also remodel your content to a new format. Please, read this article to learn how to repurpose your old blog content.

Wrapping Up

How to write blog posts that convert is a challenge for many writers, especially new bloggers. Several bloggers have always found it much challenging to write fresh blog content that is highly informative consistently.

However, the steps in this article will help you to write blog posts that will attract more readers to your blog and present you as an authority in your niche. Implement these tips and enjoy an incredible blogging career.

Tell us how you have been able to write blog posts that are irresistible in the comments section.


Moss Clement

Moss Clement is a freelance writer & blogger. Founder of Moss Media and content manager at Writers Per Hour. He is working closely with B2B marketers - helping​ several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces​, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona. Connect with him on Twitter and LinkedIn.



Streaming Jav Online Free - JavPlay · May 12, 2018 at 8:40 pm

Whoah this blog is magnificent i like reading your articles.
Stay up the great work! You recognize, many persons are
searching round for this info, you can aid them greatly.


travel · April 7, 2018 at 12:18 pm

Hey! I know this is kind of off-topic but I needed
to ask. Does operating a well-established blog like yours require
a lot of work? I am brand new to writing a blog however I do write in my diary on a daily basis.
I’d like to start a blog so I can easily share my personal
experience and thoughts online. Please let me know if you have any
ideas or tips for brand new aspiring bloggers. Thankyou!


Arvind KR · February 22, 2018 at 6:36 am

These are some unique topic, I got to learn a lot, thanks for writing.


    Moss Clement · February 22, 2018 at 11:46 pm

    Hi Arvind,
    You’re most welcome. I’m glad to know you like the post and that you’ve learned something useful from it.
    In fact, that’s the essence of reading other blogs to get value and improve your knowledge.

    Thanks so much for coming by, and hope to see more of you!


Jane · February 9, 2018 at 4:50 pm

Hey Moss,

Those are some awesome, detailed tips for those who want to create content but are not good at writing.

In my opinion, anyone can write. Just that they have to be willing to put in the necessary effort.

For instance, writing everyday has made me a BIG difference. Not only my writing has improved a lot, but I am also able to create content on a faster pace.

Quality, quality, quality – can’t compromise on that!

Thanks for sharing this useful piece of info.



    Moss Clement · February 9, 2018 at 8:44 pm

    Hi Jane,
    I’m so glad to have you here, and I’m even more happier that to like the post. I agree with you Jane, anyone can write, it all depends on the effort you putting into writing.

    Like Rebekah Radice said, “what you get from social media is what you put into it.”
    This also applies to other areas of life including blogging. The more often you write, the better you become.

    Thanks so much for your honest comments. Well appreciated!


ronith · February 7, 2018 at 12:30 pm

thanks for useful tips


Hassaan Khan · January 29, 2018 at 5:15 pm

Hello Moss,

Great post, indeed. You’ve penned some fantastic strategies without the fluff. Outstanding.

Perhaps you don’t know that I’m a content marketing enthusiast. It makes me so happy when I read something good about content marketing, or I see people implementing it the right way.

I can tell everyone for sure that this blog post could turn things around for them. So please pay attention to what Moss just said.


    Moss Clement · January 29, 2018 at 6:46 pm

    Hi Hassaan,
    You just made my day bro, I’m elated by your warm and encouraging words. I really do appreciate it.

    Yes, content marketing is one of the best, if not the best digital marketing asset in the digital marketing circle. That is why brands and businesses are leveraging content marketing to maximize their marketing efforts.
    And the fact that you are a content marketing enthusiast, I’m so happy that you find my article valuable to be recommended.

    Thank you so much Hassaan. Well appreciated!


Susan Velez · January 29, 2018 at 1:24 pm

Hi Moss,

Great tips and I agree, writing every day has helped me become a better writer. When I first started my blog, it would take me forever to write a 1,000-word article.

Today, I can write one of my blog posts in about 20 minutes, as long as that’s all I am focusing on at the time.

I make it a point to write every day because it helps me stay in the flow.

I’ve been working on improving my headlines and I always use the Coschedule Headline Analyzer to help me out.

Thanks for sharing these tips with us.

Have a great day 🙂



    Moss Clement · January 29, 2018 at 6:38 pm

    Hi Susan,
    You’re so welcome, and thank you too for being here. I agree with you. It is logical to say that practice makes perfect. Which means, the more you write, the more you improve your writing skill.

    Headlines are the door to your content, so-to-speak, because they give users a glimpse of what they’re getting into. CoSchedule Headline Analyzer is remarkably amazing, I am using it as well to craft compelling headlines. It goes to confirm what Lisa Sicard said one of her articles on the Curatti website, she said, “she can’t imagine herself doing it alone.”

    That is why we need tools and the help of other bloggers to help get things done.

    Thanks a lot Susan, I’m so glad to have you here.


Lisa P Sicard · January 28, 2018 at 11:49 pm

Hi Moss, I love your ideas for re-purposing posts, that is something I want to work on in the coming months.
Reading others does give one an education and sometimes an idea for a topic for an upcoming post.
I really love the look with your graphics and white space here Moss. Makes for easy reading!


    Moss Clement · January 29, 2018 at 7:37 am

    Hi Lisa,
    I’m happy you like the article. Repurposing your posts helps you create stunning blog posts in less time that will reach and engage a more wider audience.
    And reading is a great way to inspire yourself and acquire more knowledge as well as he more blog topic ideas. In fact, when you take a closer look at my blog you see some changes. It was year while reading Bren Lee’s article about the use of Jetpack and its many features, that I saw she mentioned that you wrote an article encouraging users to use shareaholic share buttons.
    Right there I went to my site and install it immediately.

    Thanks so much Lisa. I’m so happy to have you here.


Ryan Biddulph · January 28, 2018 at 9:17 pm

Reading a lot and writing more often both vibe with me Moss. I write like the dickens but also read quite a bit. Now that I am traveling again in a day – heading to Thailand – I will likely read more. Good deal because reading skilled bloggers helps words flow freely from your mind, to fingers to the laptop. Like magic almost.



    Moss Clement · January 28, 2018 at 10:59 pm

    Hi Ryan,
    You are absolutely correct. The more you read the more better your words will flow because you become more enlighten and inspired to do more.

    And writing often is more like sharpening your skills even more to become the best at what you do.

    Thanks so much for coming by Ryan. Well appreciated ?:-)


Arfa Nazeer | Epife Blog · January 28, 2018 at 3:15 pm

Hi Moss,

I enjoyed the research you have added to the post. An effective content strategy can save writer’s energy, brainstorming sessions and extra hours in doing the research. The same way reading and writing are also important in polishing one’s writing skills. The more you put in your writing, the best output you get.

Moss, this is an excellent post for people who always struggle writing a terrific blog post.



    Moss Clement · January 28, 2018 at 9:24 pm

    Hi Area,
    I’m so glad you like the post. Yes, reading and practicing your writing will help to hone your writing skills. As well as performing in-depth research to obtain facts and stats to backup your content.

    Thanks for stopping by!


Tolulope · January 27, 2018 at 9:59 pm

Hi Moss,I enjoyed reading this article and one of the pionts i picked up was creating a niche for myself as a non writter and studying my Competitors.Nice one!


    Moss Clement · January 28, 2018 at 7:15 am

    Hi Tolulope,
    I’m glad to have you, and I’m most happy that the article resonates with you. Yes, identifying you niche is very important as it will help you have a focus and build loyal fan.

    Thanks a lot for stopping by. Hope to see you pretty soon again ?:-)

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: