How can you help non-writers to write compelling blog content? Are you having problems creating high-quality materials for your blog? Is your content marketing campaign not getting the desired ROI? Are you having problems coming up with content ideas for your blog?
These and many other questions are some of the problems that non-writers encounter day-in, day-out. If you must know, content marketing is the primary marketing strategy that virtually all businesses – big and small are utilizing to generate leads, drive massive traffic, and increase sales.
Research shows that content marketing is the fastest growing marketing strategy among others, with 60℅ of B2B marketers planning to increase their content marketing budget. Further, brands that are creating consistent, high-quality contents are generating an average of 6× higher conversion rate.
What are the goals of these content marketers?
The goals of these marketers vary as the infographic shows.
- 69℅ of content marketers say they want to create and enhance brand awareness
- 68℅ wish to acquire more customers or convert existing prospects into customers
- 67℅ say they’re using content marketing strategy to generate more leads
- 62℅ want to retain as many customers as possible via content marketing.
What types of content marketing tactics are content marketers using?
There is a great variety of tactics, but for the sake of this article, 65℅ of B2B marketers are using blog content strategy to maximize ROI. Therefore, the statistics indicate why there is an increased demand for high-quality content, which is a more profound reason why bloggers and freelance writers in all fields need to create quality contents frequently.
In order words, the success of your blogging, freelance writing, and content marketing campaigns depends on the nature of your content.
How can I create high-quality blog posts?
In this article, you’re going to discover simple steps that’ll help you write high-quality contents consistently.
Here are six powerful steps to your content marketing success.
#• Set a Content Creation Plan
When you set a content creation strategy–a standard you will always follow to help you write better contents, you have effectively put yourself up for your content corresponding success. But first, you have to study the market-place to find out what is trending in your industry. Study your competitors to identify what they’re doing, the types of content that keeps their audience engaged.
Furthermore, study your audience to figure out their demographics, age, and types of content that engage them. When you have this in place, you are good to go. Your content plan should include, but not limited to the following:
- The purpose of your writing.
- What topics will you be writing?
- The types of blog posts your audience will love to read.
- How frequently will you be writing and publishing content–once a week, etc.?
The best way to handle blog post writing is to establish a transparent strategy with an outline in place. As a result, it’s critical not to try to be perfect. With your framework available, brainstorm ideas and keep writing.
It’s essential to have an outline because it guarantees your high-quality blog post. It also ensures that the article you’re writing will have your desired level of in-depth research, which will automatically make you a better writer.
Forget about editing your article because what you’re doing at this point is called free-writing, so, continue writing and when you finish your work, take time after that to edit your article accordingly. This type of content strategy will help you create remarkable blog posts.
You may also like: 10 Proven Ways That’ll Make You a Better and Successful Blogger
#• Read a Lot
Why is reading essential for your writing success?
Reading is critical because it inspires you with abundant writing ideas, and guides you along the way.
“If you want to be a writer, there are two things you must do above all others: read a lot and write a lot. There is no way around these two things that I’m aware of, no shortcut.” – Stephen King
Stephen King has never been more correct, and there is a lot you can read to get the inspiration.
- Read blog posts of other bloggers in your niche.
- Examine their way of writing, the topics they write most about and their style of writing.
- Are you on their newsletter mailing list? If not, get on board right away.
- Get their RSS feeds. In this way, you won’t miss a thing; they will feed you continuously with high-quality expert content that will help you create terrific blog posts.
I’m a subscriber to some of the best bloggers’ newsletters where I receive consistent posts in my inbox. It helps me keep up with their content and trends in my niche, so I don’t miss a thing.
#• Write More Often
As Stephen King points out, to become a better writer and create valuable blog posts, you must write a lot. Yes! Stephen’s quote is so accurate because when I first started, most times felt like I wasn’t in the game because I didn’t know what to write about, and if when I write, I write less without enthusiasm because I was feeling frustrated.
But when I set my writing goal and followed through, I began writing regularly on topics I find interesting. Then I realized that I was making significant progress. The point is simple; practice makes perfect, so, so set a routine for your writing and endeavor to stick to it.
Write more often even if nobody reads it, you might feel frustrated, though, but don’t let it weigh you down. Just keep writing and please, do not try to compare yourself with other bloggers. The best you can do is to study their way of writing and implement what you’re learning to your text.
#• Map out ideas for your blog post
What does this mean? It merely says that as a non-writer, you should put together plans for your content in an organized manner to create a stress-free writing experience. First, select a keyword, then use the keyword to craft catchy headlines for your blog posts.
This strategy involves the use of an outline, which will make your writing a lot easier. There’re tools you can use in this regard to help you generate and organize your ideas.
Evernote has impressive features that will help you put together your concepts in an organized manner. It also allows you to collaborate with other writers in your field. In fact, this tool has been labeled, “the project management tool” because of its wealth of fascinating features.
It offers you the privilege to create projects and assign tasks, making it easier for you to collaborate with others.
This tool will help you generate hundreds of blog topic ideas for your posts.
This headline analyzer by CoSchedule is remarkable because it helps you create headlines your audience can’t ignore by analyzing your preferred headline and present you a score.
The score will determine the strength of your headline, which will help you tweak it more if the score is not good enough to get a higher score.
#• Create high-quality contents
“You cannot possibly give somebody something you don’t have. Before you give somebody something, you must own it, you have to acquire it before you can give it out to someone.” – Unknown
The above quote means that you have to learn and acquire the knowledge of how to write better blog content before you can offer value to your readers. And as discussed earlier, creating high-quality blog material is the key to your content marketing success. The more quality content you produce, the more you become visible to others.
Having said that, start with a compelling headline. Yes! You must spend time crafting a headline that is catchy enough to attract readers to your blog. Please, read this post to learn how to write compelling headlines that people will love to click.
So, now that you have set your content creation plan and followed through, read a lot and got the inspiration, practice your writing, and mapped out your ideas for an incredible blog post, it is time to create your content.
*Important* Please, remember to examine your competitors to pinpoint what they’re doing. You can use a tool like Ahrefs to evaluate your competition and study your niche market. This tool will help you figure out how to beat your contenders and stay ahead of them.
What is the length of quality content?
Is it an 800, 1000, or 2000-word article? I’ve been asked these questions more frequently. Here is what researchers found out. According to statistics put together by Buzzsumo of 100 million pieces, it shows that the share count of more extended contents is higher than a shorter blog post.
Image credit: OkDork
A study conducted by Ahrefs of rankings across 2 million keywords shows that the highest performing median content length for search engine results page (SERP) #1 ranking was below 800 words.
Image credit: Ahrefs
According to SerpIQ studies, contents with a least 2000-word on average rank higher on SERP page #1.
Image credit: SerpIQ
With the variations in statistics, my best advice is, try to create the best quality content possible.
“Perfection is attained, not when there is nothing more to add, but when there is nothing more to take away.” – Antoine de Saint Exupéry, French writer
You can develop 800, 1000, or 2000-word and above. The idea is for you to create high-quality, well-researched articles that will connect with your target audience and potential customers. Search engines love these types of blog posts.
#• Repurpose Old Blog Posts
Why should I Repurpose old blog posts?
There are many compelling reasons why you should repurpose old blog posts, including:
- Related Contents and Topics – Your target audience and potential clients are continually searching for related contents on topics in your niche. So, leverage this concept and repurpose your old blog posts by keeping them up-to-date with relevant and related subjects.
- New Target Audience – Your original article may have reached or targeted a particular group of audience, which is a good concept. But when you rework your old posts, you likely must have added more insight and value to your contents, which makes it a lot more insightful and interestingly remarkable. In this way, you present it fresh in a new light that targets a whole new audience and clientele.
- We all make mistakes from time to time – There is undoubtedly some of your old blog posts that contain errors and mistakes that you might not have noticed when you first published the post. I’m telling you from experience. For instance, I revisited one of my old posts, and while reading it, I was wondering if I actually wrote that article because it had several errors. So, check out your old blog posts, you’ll identify some mistakes that need fixing.
- Changes in Trends and Industry – There is a frequent change in Trends and industry–meaning that what worked back in 3, 4, or 5 years ago might not work today. Thus, it is essential that you take time to review your old posts, tweak them the best way possible. Look for ways to add more value to your old blog posts and republish them.
How Can I Repurpose My Old Blog Posts?
There are many ways to repurpose your old posts. You could repurpose old posts by updating and expanding its contents. You can also remodel your post to a new format. Please, read this article to learn how to repurpose your old blog content.
Wrapping It Up
Many bloggers have always found it much challenging to create fresh, high-quality contents consistently. However, the steps in this article will help you create fantastic blog posts that will present you as an authority in your niche. Implement these strategies and enjoy an incredible blogging career.
Tell us how you have been able to create terrific blog posts in the comments section. Thank you so much for coming by!