Why is no one reading your blog posts? Are you scaring them away with horrible blog content?

Blogging is fun, and to have others read and share your blog posts is even more fun. But when no one is reading your blog posts, it becomes frustrating. One aspect of blogging that is proving very difficult for many bloggers is writing exciting blog posts that attract more readers to your blog.

They are not able to attract a targeted audience who will always read your blog content. We all need a target readership to read often read and share our posts with their followers. However, gaining traction on your blog depends entirely on your content and the promotional strategy you have in place.

For some bloggers, for example, Pinterest is their primary promotional channel; while others prefer Facebook, Twitter, LinkedIn, etc. These different social media platforms require different promotional strategies to gain success and attract readers to your website.

So, why is no one reading your blog posts? Are they not interested in your blog content ideas? In this article, you will learn why nobody is reading your blog posts and how you can fix the problems.

Related Post: How to Avoid Writing Blog Posts No One Will Read

1: No One’s Reading Your Blog Posts Because Your Content is Not Helpful to The Reader

What ideas are you infusing in your blog posts? You might have been blogging for many years, or you’re just starting. But if your blog content is not useful to your target readers, nobody will read it. In other words, no one will engage with and read your blog posts because you are not providing valuable content.

Thus, to establish a loyal readership for your blog, you need to give them something valuable that will incite them to keep coming back. And since the reason for visiting your blog is to consume content, offer well-researched materials that add value to the reader.

These type of information will address the pain problems your readers want to solve. As a result, not only will you get more readers for your blog, you will also appear as an authority in your industry. 

In light of this, start writing well-researched, long-form blog posts. Expand on the topic ideas you’re writing to help add value to your audience. Nonetheless, expending your blog content does not mean that you should add words randomly to beef up your article. 

You can also be of help to your audience by providing free ebooks, tutorials, or any form of content pieces that will address their problems. Give it away as a free offer. In that way, you will build a blogging community of targeted readers for your blog.

One aspect of blogging that is proving very difficult for many bloggers is writing interesting blog posts that attract more readers to your blog. Click To Tweet

Related Article: How to Write Stunning Blog Posts That’ll Drive Tons of Traffic to Your Website

2: Your Blog Post Headlines Are Not Compelling

Let’s face it; attracting readers to your blog starts with your headline. Hence, how compelling and irresistible are your titles? Since your headline gives readers a miniature picture of what your content is about, it must be catchy enough to make them click.

But, if your headline is not stimulating, no one will click to read your post. For instance, take a look at these two samples to figure out which headline is likely to attract more clicks. Let’s say you’re searching Google to find influencers in your niche who will help you share your post to increase the reach and engagement.

While searching you come across these headlines:

  1. How to find blogging influencers
  2. How to discover influencers who are ready to share your blog content

The second headline will get more clicks because it is more specific to your need. Therefore, create similar titles to increase your chances of getting clicks to your blog. Hence, follow these tips to craft catchy headlines your target audience can’t resist:

  • Stimulate urgency in your headline
  • Use numbered headlines
  • Induce curiosity in your titles
  • Make a promise in your header
  • Etc.

It is not always easy to come up with irresistible headlines. So spend time crafting your headings to improve clicks. Test your titles to find the most effective ones for your blog post. In this way, instead of no one reading your blog posts, you will get more people to your blog.

To establish a loyal readership for your blog, you need to give them something valuable that will incite them to keep coming back. Click To Tweet

Related Post: How to write Irresistible Headlines That People Will Love to Click

3: Imbalance In Your Promotion Strategy Makes No On to Read Your Blogs

Another reason why no one is reading your blog content may be the result of promotion imbalance. You might have noticed that some bloggers are overpromoting their blogs while others underpromote their content.

If you are overpromoting your content, your audience will begin to see you as a spammer. And as a result, they would engage less often with your posts. On the other hand, if you underpromote, you will not get the desired traction or reach your target market with your blog content. 

What is the best way to promote your content according?

no one is reading your blog post

The expert advice is to apply the 20/80 rule. But it should not be applied as a blanket rule because it is open to clarification. Some experts say the 20/80 rules mean creating less content and promoting more of your existing posts. Here is the model they suggest:

  • Spend less time on content creation and more time on promotion and engaging with your audience and eventual customers.
  • Dedicate more time on creating content that increases brand awareness
  • Devote less time to developing your blog posts and more on promoting it.

And when you evaluate the formula, you agree that it works well with fantastic results. Thus, the 80/20 rule is all about knowing where you should invest your time to become more productive. The helpful rule can boost the performance and turbocharges the productivity of your blog.

Nevertheless, if you’re struggling for time (which we all do), there are two choices available to you:

  1. Follow the rule exactly, and cut back on the amount of content you create.
  2. Stick to your current content calendar, and save the 80/20 rule for your very best work.

The point here is to keep a balance on how to promote your blog posts for optimal ROI. There is nothing wrong with self-promotion. Promoting your brand message is essential for the success of your business. But when you overdo it, it becomes a harmful practice that puts your readers away from your blog.

Furthermore, under-promotion is killing the reach of your blog posts. So, try to balance your activities.

If your headline is not stimulating, no one will click to read your post. Click To Tweet
Pro tip:
Maintain the 20% ∼ 80% rule for content promotion and test your content marketing strategy to define what works best for you. 

Recommended for You: How to Grow Your Blog Faster Than You Imagine

4• No One’s Reading Your Posts Because You’re Not Publishing New Posts Consistently

Consistency helps you create trust with your buyer persona. The more consistent you are in publishing new posts, the more likely your readers will build trust with your brand.

In consequence, irregularity will negatively impact your blog; which will hinder your growth. Your readership will not trust you, and it will result in detaching themselves from your brand. 

A study by HubSpot shows that companies that increase blogging output from 3~5× per month to 6~8× per month doubled their leads. Therefore, try to up your game if you’re not publishing regularly. This process does not mean that you have to create new blog posts every day. Instead, have a blogging frequency and stick to it.
Pro tip:

Create a content calendar and stick to your schedule. If you’re comfortable with creating and publishing one blog post every day, excellent. But if you can publish two, three, or more blog posts per week, try to be regular at it.

Not only will you drive more blog traffic, but you also will gain the trust of your audience and prospective clients.

Maintain the 20 ∼ 80% rule for content promotion and test your content marketing strategy to define what works best for you. Click To Tweet

Related Post: 10 Ways to Instantly Increase Traffic to Your Blog or website

5: No One Is Reading Your Blog Content Because You Are Not Clear About Your Niche and Ideal Reader

9 reasons why no one reads your blog posts

Everyone on Google – including you are looking for a solution to their problems. For instance, what if you were to put in a search query on Google and the result it presents is not relevant to the issue you’re dealing with? Will you read the article? Of course not!

In a similar way, your ideal reader must sense or know that your post is tailored to him. He must see the relevance of your post to read it. Take a look at the two questions below, which of these articles are you likely to read:

  • How to get more blog readers
  • How to instantly double your blog readership in 30 mins or less

You are sure to click the second one because it is clear to you that the article will help you get more readers and double your blog audience in about 30 mins. As the example above shows, let your target market see indications that your blog content is for him. 

Therefore, ask yourself:

  • What does my target market see when they visit my homepage, recent posts, post archives, etc.? 
  • Do they consistently see that my blog content is relevant to their needs?

If they can clearly see that your niche or topic addresses their problems and that you’re consistent, they will surely read your posts and keep coming back for more.

Pro tip:

Make clear of your niche and identify your target audience. Find out the stage of the reader’s journey and tailor your content accordingly to the needs of his journey. In this way, you will be in a better position to gain much traction and readership on your blog.

So instead of complaining that no one is reading your blogs, you will be driving more traffic to your website. The benefits of being clear of your niche are incredible.

Your ideal reader must know that you tailored your post to him. He must see the relevance of your content to read it. Click To Tweet

Related Article: 5 Ways to Better Connect With Your Blog Audience

6: Your Posts Are Not Optimized for Search Engine

Optimizing your blog for SEO is a remarkable way to increase visibility and drive massive traffic to your blog or website. It means that you should do an incredible off-page and on-page SEO strategy to help you gain traction on your blog.

This process calls for you to use relevant keywords in your material. If your target keyword has a high search volume, find related keywords and keyword phrases to use instead. And then mix things up to boost your content visibility on the search engine.

Did you know? You may not rank for your seed keyword, but you can rank higher with relevant keywords and keyword phrases. With the right keywords in strategic areas, when your readers search the web, your posts are likely to appear on Google’s result page.

Pro tip:

Optimize your content correctly for both voice search and Google search. Create internal links to other content on your site. It is part of the on-page blog optimization strategy that will help to keep readers longer on your website and reduce bounce rate.

Use latent semantic indexing (LSI) and related keywords in the following areas:

  • Blog post titles
  • Post URL
  • Body of content
  • Meta description
  • Alt text

Moreover, try to get quality backlinks to your web-pages from authority websites. The more backlinks you get, the popular your site will become and the more chances you have to rank higher on Google. Also, avoid using artificial means to create backlinks for your websites. Backlinks should be natural.

Please note that, since your content helps to attract and keep a prospect, your website design and structure also plays a vital role. For this reason, consider improving on the following areas:

  • Website speed
  • Mobile responsiveness
  • Easy navigation
  • Excellent user experience (UX)
Did you know? You may not rank for your seed keyword, but you can rank higher with relevant keywords and keyword phrases. Click To Tweet

Related Article: Why You SEO Content Strategy Is Failing (And How to Fix It)

7: No One’s Reading Your Blog Posts Because of Too Much Product and Services  Promotions

As mentioned earlier, self-promotion is not bad, but overdoing it is irritating. People don’t care much about what you’re selling. They care about their problems and how to solve them. That is why they are on your site – to find a solution.

And because I’m always searching for different ways to add value to my blog, I hardly read promotional emails of product and services. There are several others like me. If they sensed that you’re more into promoting your services than providing value, they would leave. They’ll unsubscribe from your email list, and stop reading your blog.

Pro tip:

Put your readers in front; let your blog posts be about your buyer persona by giving them what they want through your blog content.

People don’t care much about what you're selling. They care about their problems and how to solve them. That is why they are on your site – to find a solution. Click To Tweet

Related Post: How to Grow Your Blog Faster In 8 Easy Steps

9 Reasons Why No One is Reading Your Blog Posts ( And How to Fix It)

8: No One is Reading Your Blog Posts Because Your Blog Is Not Mobile-responsive

According to Marketing Land, mobile now accounts for about 70% of digital time spent in minutes on websites. It shows that digital growth is all mobile. Further study shows that 80% of smartphone users check their phone within 15 mins of waking up and that over 90% of adult smartphone users have their phone with them 24 hours.

So if your site is not mobile-responsive, you’re losing your readership – no one will read your blogs. Mobile internet users have dominated the digital marketing landscape. So you must be a part of it if you want to grow your blogging business by making sure you have a well-designed mobile responsive website.

Related Post: How to Get More Readers of Your Blog Post in 10 Simple Steps

9: Your Paragraphs Are Annoying That’s Why No One Reading Your Content

How could the paragraphs of your blog posts be annoying to your readers? It could be annoying because you write in mega-block formulas. What am I trying to say? My point is that blog writing has a simple method that attracts readers.

But when you go against this rule, you put off your blog visitors. Notice the length of each paragraph and sentence on this article. You agree that each section is not more than four lines. When you write in this style, you give your readers a reason to stick around longer on your blog.

But when you write massive blocks of text, no one will read your content because it becomes tedious and intimidating. For example, will you feel comfortable reading a post like this? See screenshot below:

Mobile internet users have dominated the digital marketing landscape. You must be part of it if you want to grow your blogging business by making sure you have a well-designed mobile responsive website. Click To Tweet

NO ONE IS READING YOUR BLOG POSTS

The sample block of text above is a no-no in blogging because it hurts the eyes already. There are no subheadings or bullet points to break-up the text and improve readability. A shorter sentence structure is ideal and works incredibly well.

Pro tip:

Make sure the text structure of your articles are scannable and easy to read. Use short sentences, h2 & h3 tags, bullet points, etc., to break up the text. It will make your blog more engaging and attract more readers.

Let your blog posts be about your buyer persona by giving them what they want through your blog content. Click To Tweet

Related Post: How to Make Your Boring Blog Post More Interesting to Read

Wrapping It Up

The reasons above show why no one is interested in your blog posts ideas, and why they’re not reading your blogs. But you can make them read by applying the suggested tips in the article. To get people to read your content in today’s competitive content marketing sphere is a great challenge. Not only you, but many others are facing.

However, with a solid plan, you can successfully build a fantastic blog community of readers who will always come to read your posts. So, roll up your sleeves and start implementing these simple tweaks to achieve a positive ROI on your blog.

Start with a compelling heading. What are your tips for getting people to read your blog content? Your comments are highly appreciated.


Avatar

Moss Clement

Moss Clement is a freelance writer & blogger. Founder of Moss Media and content manager at Writers Per Hour. He is working closely with B2B marketers - helping​ several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces​, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona. Connect with him on Twitter and LinkedIn.

29 Comments

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Deeksha · July 19, 2019 at 12:23 pm

Hi Moss! Superb information.
I really understand the pain when you don’t get readers for for your blog; Many of your tips are surely going to help me. Can you please write a guest blog at my site. I would love to promote it.

    Avatar

    Moss Clement · July 24, 2019 at 8:35 pm

    Hi Deeksha,
    I’m thrilled to have you here on the blog, and also happy that you find the tips useful to you. However, I have a word load to take care of which would prevent me from guest posting on your blog at this time. I’m sorry about that. Nonetheless, Thank you for stopping by and contributing.

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Paul · June 29, 2019 at 11:09 am

Before I been writing blog post that people are not interested to read and now people are starting to follow me every week because I already apply your point earlier before, and I can really say that your points really works and I totally agree with what this blog post is talking about. Awesome job Moss!

    Avatar

    Moss Clement · June 30, 2019 at 6:25 pm

    Hi Paul,

    Nice to have you come by and add to the discussion. How are you doing? However, to be able to attract people to your online space, you must provide something of value. They need to know that they will get so and so if they choose to click or follow you. It is more of, ‘what’s in it for me?” i’m so happy that you figured it out and applied the tips.
    Thank you for stopping by.

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      Paul · July 3, 2019 at 1:53 am

      I agree with you miss I think your tip will work.

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        Moss Clement · July 3, 2019 at 1:43 pm

        Thank you, Paul.
        I left you a comment on your blog as well.

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Sam Adeyinka | Blog Trainer in Lagos · June 27, 2019 at 1:31 pm

Hey Moss, it’s my first time on your blog. Although I already feel I’ve been here before. 🙂

You’ve got such a great blog, man!

Speaking of writing blog posts that will be seen and shared.

O, boy! You just wrote one.

Well, no one will read your blog posts if they are not properly formatted for ease of use, that is, user-friendliness.

The content should be well formatted as far as paragraphing and lines are concerned.

The blog post should be scannable and shareable. By the way, I like your click-to-tweet tweet. I even had to share that with my Twitter fans.

Makes sense, right? 🙂

Really, you have shared everything there is to writing a great piece and getting people to engage and share your blog content.

Thanks, man!

Sam

    Avatar

    Moss Clement · June 27, 2019 at 1:40 pm

    Hi Sam,

    I know it’s your first time on the blog, and it is a pleasure having you here. I’m glad that you like the post and agree with the points and insight presented in the article.
    Thanks a lot for stopping by and adding to the conversation. Hoping to se you soon again.

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Aadarsh Roy · June 24, 2019 at 7:00 am

Hey moss Clement,

Awesome post with great tips to read the blog post. As this post seems to be much informative and lots of things to consider.I totally agree with all of your points and the points listed by you are absolutely true. While making a blog post it is always important that the content that we are creating must be valuable and helpful for readers. so that they can gain new ideas and information. readers are always searching for a blog that will be helpful for them, so it is important to provide a helpful blog. Creating compelling and attractive headlines are also vital, whereas an attractive and alluring headline attract more readers and audiences and engages more readers to it. I really like the 20/80 rule for blog promotion listed by you, whereas it is also a great way to promote the blog. everyone should use this 20/80 rule to promote the blog. Publishing new posts consistently will helps a lot, whereas consistency is a key for building trust and publishing new post regularly will also helps to get them aware about new ideas and information. It is really necessary to make your blog post mobile-friendly and mobile-responsive, whereas a mobile responsive blog will helps a lot and provide
good benefits. Optimizing the content for voice search will provide good benefits, whereas in today’s time many people prefer voice search and lots of things can be easily search using the voice search. Creating internal links are also important whereas internal links helps many readers to browse the website easily. Your all the tips are effective and following these tips will provide good benefits.

Really helpful post and thanks for sharing.

    Avatar

    Moss Clement · June 25, 2019 at 3:30 am

    Hi Aadarsh,

    I’m so glad that you like the post and finds it useful to you. And yes, you get people to read your blog content, you must provide value and make them see the benefit of reading your materials. Thanks a lot for stopping by and contributing to the discussion.

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Nikola Roza · June 23, 2019 at 5:20 pm

Hi Moss,
great tips. All of them. I especially think bad headlines are so damaging. Becuase no one reads further than a bad headline.

    Avatar

    Moss Clement · June 25, 2019 at 3:49 am

    Hi Nikola,

    Exactly. If your heading is terrible – not compelling or catchy, visitors will not click to read the post. All your hard work becomes fruitless.

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John · July 31, 2018 at 3:34 am

Hi Moss,

Your paragraphs are fascinating; this is one I believe the most at the moment because that is how your blog post is looking like. That’s why subscribing to your blog is the best way to go for us here.

    Avatar

    Moss Clement · July 31, 2018 at 8:47 am

    Hi John,
    I’m happy you find this post valuable and useful to you and your content writers. More importantly, your stopping by and leaving a thoughtful comment is well appreciated. I will return the favor to see what you in there, and hope to see you again soon.

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bangla Good Morning SMS · July 9, 2018 at 2:55 pm

Amazing Artice Written. I am very much glad to read your article.
I am Following Your From Last 6 Month- Brother and really linking the stuff
you post on your blog on Regular Basis.
Keep Posting blogs like this….. Thanks alot

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Donna Merrill · July 4, 2018 at 5:44 pm

Hi Moss,

Great points here to get more people to read your blog posts.

I always get lots of new readers by sharing information and my time OFF my blog.

Whether I’m doing a LinkedIn article, or a Facebook Live event or anything else… when you leave your blog and find your target audience elsewhere… you can do things that interest them in becoming part of your regular blog audience.

-Donna

    Avatar

    Moss Clement · July 5, 2018 at 5:35 am

    Hi Donna,
    You’re so right about that. Your blog is not the only avenue to offer value to your audience. They all gather on social media regularly to search for what’s trending and to interact as well. Using these channel to offer value to them is a phenomenal way to attract more readers and keep them.

    I appreciate your coming by and contributing to the conversation?!

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Ryan Biddulph · July 3, 2018 at 11:07 am

Excellent Moss. I love the sharing bit; if I just help a ton other bloggers by promoting them through social media, on my blog, and by commenting genuinely on their blog posts, I feel good and sweetness flows my way too.

    Avatar

    Moss Clement · July 4, 2018 at 7:07 am

    You’re absolutely right, Ryan. By sharing others bloggers content, you’re effectively promoting them to your target market, helping them reach a wider audience. And when you comment on their blogs, you create a link back to your site which will help attract readers to your blog.

    Thank you, Ryan for the share and your thoughtful comment. Well appreciated?!

    Avatar

    Sam Adeyinka | Blog Trainer in Lagos · June 27, 2019 at 1:23 pm

    Hey Ryan!

    Look who is back to blogging… Me lol!

    But man, I am yet to see you show me love by visiting, commenting or even promoting my blog.

    Don’t mind me, man… I kid!

    I am literally trying to sort my blog and SEO and other things in-between, will soon start hopping on blogs, your blog most especially.

    I miss you, Ryan!

    Sam

      Avatar

      Moss Clement · June 27, 2019 at 1:31 pm

      Hi Sam,

      Moss, here. I presume you wanted to visit Ryan’s blog, but instead, you stumbled on my site. However, I’m so glad to have to here. Than you for stopping by and adding to the conversation.

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Sajid Akhter · July 3, 2018 at 8:39 am

Hi Moss,
Excellent article as always. You have given very good in-depth information which I am sure will be very helpful.
I believe it is very important to be able to connect with our target audience. If my blog is able to provide some kind of solution to my visitors, I am sure they would want to visit me again.

Thanks a lot for sharing this post. Hope to be back soon. 🙂

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    Moss Clement · July 3, 2018 at 10:29 am

    You’re right, Sajid. Quality over quantity. People are always searching for info that adds value. There are tons of info on the web that promises a solution. But how many of these are worth the time?
    I’m happy you like the post.

    Thanks for coming, and adding to the conversation.

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Lisa P. Sicard · July 2, 2018 at 7:27 pm

Hi Moss, great tips indeed. I never promote mine enough, I try and try but run out of time. Between sharing others content, writing content, client work, etc I never get to fully promote my own. I hope to do some ads soon to do it for me 🙂
I go back and forth with the posting schedule. I try to do at least one time per week and sometimes to 2 but any more than that I’m afraid readers won’t have to time to read them all. I know it’s good for SEO but I’m torn if I had the time to do that extra post a week. (I’m dreaming, Moss – LOL).
But seriously you make excellent points here, thank you for sharing them with us.
I love your click to tweets here – makes it so easy for sharing!

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    Moss Clement · July 3, 2018 at 10:26 am

    Hi Lisa,
    You’re very correct, time is an essential commodity in the digital sphere where blogging plays a crucial role. It is not easy to make out time for what’s important. Thus, you need to setup a content calendar to help you organize you time. That is in fact why social automation tools comes in handy. You can use a couple hours to schedule your posts for the week and then focus on other aspects of your business.
    You talk about ads, that great if you ha e the budget.

    Thank you for coming by and contributing to the discussion.

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Akash Yadav · July 2, 2018 at 1:33 pm

Hi moss,
Very good information, I understand that when you write a post and the visitor does not come to that post, then how does it feel.
Your post will help many people who post daily but do not get traffic on their website.
Thank you very much for this post, I hope you will share a lot of post with us like this.
Thanks again. 🙂
Cheers!
Best Regards,
Technicalbaccha.in

    Avatar

    Moss Clement · July 2, 2018 at 3:16 pm

    You’re welcome, Akash. Yes, there are lots of bloggers who write amazing blog posts, but they’re not getting readers for their posts. The tips here will surely help a lot. I’m happy you like the post, and thank you for coming by and commenting.

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