Why is no one reading your blog posts? Are you scaring them away with horrible blog content?
Blogging is fun, and to have others read and share your blog posts is even more fun. But when no one is reading your blog posts, it becomes frustrating. One aspect of blogging that is proving very difficult for many bloggers is writing exciting blog posts that attract more readers to your blog.
They are not able to attract a targeted audience who will always read your blog content. We all need a target readership to read often read and share our posts with their followers. However, gaining traction on your blog depends entirely on your content and the promotional strategy you have in place.
For some bloggers, for example, Pinterest is their primary promotional channel; while others prefer Facebook, Twitter, LinkedIn, etc. These different social media platforms require different promotional strategies to gain success and attract readers to your website.
So, why is no one reading your blog posts? Are they not interested in your blog content ideas? In this article, you will learn why nobody is reading your blog posts and how you can fix the problems.
Related Post: How to Avoid Writing Blog Posts No One Will Read
1: No One’s Reading Your Blog Posts Because Your Content is Not Helpful to The Reader
What ideas are you infusing in your blog posts? You might have been blogging for many years, or you’re just starting. But if your blog content is not useful to your target readers, nobody will read it. In other words, no one will engage with and read your blog posts because you are not providing valuable content.
Thus, to establish a loyal readership for your blog, you need to give them something valuable that will incite them to keep coming back. And since the reason for visiting your blog is to consume content, offer well-researched materials that add value to the reader.
These type of information will address the pain problems your readers want to solve. As a result, not only will you get more readers for your blog, you will also appear as an authority in your industry.
In light of this, start writing well-researched, long-form blog posts. Expand on the topic ideas you’re writing to help add value to your audience. Nonetheless, expending your blog content does not mean that you should add words randomly to beef up your article.
You can also be of help to your audience by providing free ebooks, tutorials, or any form of content pieces that will address their problems. Give it away as a free offer. In that way, you will build a blogging community of targeted readers for your blog.One aspect of blogging that is proving very difficult for many bloggers is writing interesting blog posts that attract more readers to your blog. Click To Tweet
2: Your Blog Post Headlines Are Not Compelling
Let’s face it; attracting readers to your blog starts with your headline. Hence, how compelling and irresistible are your titles? Since your headline gives readers a miniature picture of what your content is about, it must be catchy enough to make them click.
But, if your headline is not stimulating, no one will click to read your post. For instance, take a look at these two samples to figure out which headline is likely to attract more clicks. Let’s say you’re searching Google to find influencers in your niche who will help you share your post to increase the reach and engagement.
While searching you come across these headlines:
- How to find blogging influencers
- How to discover influencers who are ready to share your blog content
The second headline will get more clicks because it is more specific to your need. Therefore, create similar titles to increase your chances of getting clicks to your blog. Hence, follow these tips to craft catchy headlines your target audience can’t resist:
- Stimulate urgency in your headline
- Use numbered headlines
- Induce curiosity in your titles
- Make a promise in your header
It is not always easy to come up with irresistible headlines. So spend time crafting your headings to improve clicks. Test your titles to find the most effective ones for your blog post. In this way, instead of no one reading your blog posts, you will get more people to your blog.To establish a loyal readership for your blog, you need to give them something valuable that will incite them to keep coming back. Click To Tweet
3: Imbalance In Your Promotion Strategy Makes No On to Read Your Blogs
Another reason why no one is reading your blog content may be the result of promotion imbalance. You might have noticed that some bloggers are overpromoting their blogs while others underpromote their content.
If you are overpromoting your content, your audience will begin to see you as a spammer. And as a result, they would engage less often with your posts. On the other hand, if you underpromote, you will not get the desired traction or reach your target market with your blog content.
What is the best way to promote your content according?
The expert advice is to apply the 20/80 rule. But it should not be applied as a blanket rule because it is open to clarification. Some experts say the 20/80 rules mean creating less content and promoting more of your existing posts. Here is the model they suggest:
- Spend less time on content creation and more time on promotion and engaging with your audience and eventual customers.
- Dedicate more time on creating content that increases brand awareness
- Devote less time to developing your blog posts and more on promoting it.
And when you evaluate the formula, you agree that it works well with fantastic results. Thus, the 80/20 rule is all about knowing where you should invest your time to become more productive. The helpful rule can boost the performance and turbocharges the productivity of your blog.
Nevertheless, if you’re struggling for time (which we all do), there are two choices available to you:
- Follow the rule exactly, and cut back on the amount of content you create.
- Stick to your current content calendar, and save the 80/20 rule for your very best work.
The point here is to keep a balance on how to promote your blog posts for optimal ROI. There is nothing wrong with self-promotion. Promoting your brand message is essential for the success of your business. But when you overdo it, it becomes a harmful practice that puts your readers away from your blog.
Furthermore, under-promotion is killing the reach of your blog posts. So, try to balance your activities.
If your headline is not stimulating, no one will click to read your post. Click To Tweet
Maintain the 20% ∼ 80% rule for content promotion and test your content marketing strategy to define what works best for you.
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4• No One’s Reading Your Posts Because You’re Not Publishing New Posts Consistently
Consistency helps you create trust with your buyer persona. The more consistent you are in publishing new posts, the more likely your readers will build trust with your brand.
In consequence, irregularity will negatively impact your blog; which will hinder your growth. Your readership will not trust you, and it will result in detaching themselves from your brand.
A study by HubSpot shows that companies that increase blogging output from 3~5× per month to 6~8× per month doubled their leads. Therefore, try to up your game if you’re not publishing regularly. This process does not mean that you have to create new blog posts every day. Instead, have a blogging frequency and stick to it.
Create a content calendar and stick to your schedule. If you’re comfortable with creating and publishing one blog post every day, excellent. But if you can publish two, three, or more blog posts per week, try to be regular at it.
Not only will you drive more blog traffic, but you also will gain the trust of your audience and prospective clients.Maintain the 20 ∼ 80% rule for content promotion and test your content marketing strategy to define what works best for you. Click To Tweet
5: No One Is Reading Your Blog Content Because You Are Not Clear About Your Niche and Ideal Reader
Everyone on Google – including you are looking for a solution to their problems. For instance, what if you were to put in a search query on Google and the result it presents is not relevant to the issue you’re dealing with? Will you read the article? Of course not!
In a similar way, your ideal reader must sense or know that your post is tailored to him. He must see the relevance of your post to read it. Take a look at the two questions below, which of these articles are you likely to read:
- How to get more blog readers
- How to instantly double your blog readership in 30 mins or less
You are sure to click the second one because it is clear to you that the article will help you get more readers and double your blog audience in about 30 mins. As the example above shows, let your target market see indications that your blog content is for him.
Therefore, ask yourself:
- What does my target market see when they visit my homepage, recent posts, post archives, etc.?
- Do they consistently see that my blog content is relevant to their needs?
If they can clearly see that your niche or topic addresses their problems and that you’re consistent, they will surely read your posts and keep coming back for more.
Make clear of your niche and identify your target audience. Find out the stage of the reader’s journey and tailor your content accordingly to the needs of his journey. In this way, you will be in a better position to gain much traction and readership on your blog.
So instead of complaining that no one is reading your blogs, you will be driving more traffic to your website. The benefits of being clear of your niche are incredible.Your ideal reader must know that you tailored your post to him. He must see the relevance of your content to read it. Click To Tweet
Related Article: 5 Ways to Better Connect With Your Blog Audience
6: Your Posts Are Not Optimized for Search Engine
Optimizing your blog for SEO is a remarkable way to increase visibility and drive massive traffic to your blog or website. It means that you should do an incredible off-page and on-page SEO strategy to help you gain traction on your blog.
This process calls for you to use relevant keywords in your material. If your target keyword has a high search volume, find related keywords and keyword phrases to use instead. And then mix things up to boost your content visibility on the search engine.
Did you know? You may not rank for your seed keyword, but you can rank higher with relevant keywords and keyword phrases. With the right keywords in strategic areas, when your readers search the web, your posts are likely to appear on Google’s result page.
Optimize your content correctly for both voice search and Google search. Create internal links to other content on your site. It is part of the on-page blog optimization strategy that will help to keep readers longer on your website and reduce bounce rate.
Use latent semantic indexing (LSI) and related keywords in the following areas:
- Blog post titles
- Post URL
- Body of content
- Meta description
- Alt text
Moreover, try to get quality backlinks to your web-pages from authority websites. The more backlinks you get, the popular your site will become and the more chances you have to rank higher on Google. Also, avoid using artificial means to create backlinks for your websites. Backlinks should be natural.
Please note that, since your content helps to attract and keep a prospect, your website design and structure also plays a vital role. For this reason, consider improving on the following areas:
- Website speed
- Mobile responsiveness
- Easy navigation
- Excellent user experience (UX)
Related Article: Why You SEO Content Strategy Is Failing (And How to Fix It)
7: No One’s Reading Your Blog Posts Because of Too Much Product and Services Promotions
As mentioned earlier, self-promotion is not bad, but overdoing it is irritating. People don’t care much about what you’re selling. They care about their problems and how to solve them. That is why they are on your site – to find a solution.
And because I’m always searching for different ways to add value to my blog, I hardly read promotional emails of product and services. There are several others like me. If they sensed that you’re more into promoting your services than providing value, they would leave. They’ll unsubscribe from your email list, and stop reading your blog.
Put your readers in front; let your blog posts be about your buyer persona by giving them what they want through your blog content.People don’t care much about what you're selling. They care about their problems and how to solve them. That is why they are on your site – to find a solution. Click To Tweet
Related Post: How to Grow Your Blog Faster In 8 Easy Steps
8: No One is Reading Your Blog Posts Because Your Blog Is Not Mobile-responsive
According to Marketing Land, mobile now accounts for about 70% of digital time spent in minutes on websites. It shows that digital growth is all mobile. Further study shows that 80% of smartphone users check their phone within 15 mins of waking up and that over 90% of adult smartphone users have their phone with them 24 hours.
So if your site is not mobile-responsive, you’re losing your readership – no one will read your blogs. Mobile internet users have dominated the digital marketing landscape. So you must be a part of it if you want to grow your blogging business by making sure you have a well-designed mobile responsive website.
9: Your Paragraphs Are Annoying That’s Why No One Reading Your Content
How could the paragraphs of your blog posts be annoying to your readers? It could be annoying because you write in mega-block formulas. What am I trying to say? My point is that blog writing has a simple method that attracts readers.
But when you go against this rule, you put off your blog visitors. Notice the length of each paragraph and sentence on this article. You agree that each section is not more than four lines. When you write in this style, you give your readers a reason to stick around longer on your blog.
But when you write massive blocks of text, no one will read your content because it becomes tedious and intimidating. For example, will you feel comfortable reading a post like this? See screenshot below:Mobile internet users have dominated the digital marketing landscape. You must be part of it if you want to grow your blogging business by making sure you have a well-designed mobile responsive website. Click To Tweet
The sample block of text above is a no-no in blogging because it hurts the eyes already. There are no subheadings or bullet points to break-up the text and improve readability. A shorter sentence structure is ideal and works incredibly well.
Make sure the text structure of your articles are scannable and easy to read. Use short sentences, h2 & h3 tags, bullet points, etc., to break up the text. It will make your blog more engaging and attract more readers.Let your blog posts be about your buyer persona by giving them what they want through your blog content. Click To Tweet
Wrapping It Up
The reasons above show why no one is interested in your blog posts ideas, and why they’re not reading your blogs. But you can make them read by applying the suggested tips in the article. To get people to read your content in today’s competitive content marketing sphere is a great challenge. Not only you, but many others are facing.
However, with a solid plan, you can successfully build a fantastic blog community of readers who will always come to read your posts. So, roll up your sleeves and start implementing these simple tweaks to achieve a positive ROI on your blog.
Start with a compelling heading. What are your tips for getting people to read your blog content? Your comments are highly appreciated.