Digital marketing agencies describe marketing strategy as the process that allows you to allocate limited resources for the most significant opportunities to increase your sales, visibility, and income. It is the overall game plan of a business or organization for attracting new customers.

They accomplish the objectives of their business marketing strategy by communicating their key differentiators and the benefits of their businesses. Thus, building a strong marketing strategy is the foundation of any prospering, competitive industry.

Nevertheless, a marketing strategy is the big picture of the vision of your company that addresses issues such as the tactics you are going to use to meet your goals and brings your strategy to life. Therefore, to help you build an excellent plan of action for your digital marketing strategy, you should know how to find the perfect marketing strategy for your small business.

Related Post: Why Your Small Business Should Incorporate Geofencing Marketing to Boost Sales

Identify The Needs of Your Target Market

Solving the problems your target market is struggling with is what having a service-based business is all about. You need to be clear about what they need and what you can do to get rid of their pains. You should also be able to identify the various sources of problems your customers have. 

If you can find the needs of potential clients, along with the trigger point that motivates them to seek help, it becomes easier to implement the next step of your digital marketing strategy.

All you have to do at this point is to show up in the places where customers look for you, address the trigger point, and deliver the solution in a format that they can best understand.

Focus on Different Marketing Strategies

To find the perfect marketing strategy for your business, you should find out the channels through which your target market consumes information. It is common for potential customers to absorb information through:

  • Print publications
  • Blogs
  • Social media platforms
  • Webinars and seminars
  • Networking, etc.

When you conduct research, find out how and where your audience is engaging with the solutions that you offer. Determine which channels will best allow you to connect with the people that you can work with and the methods to use for maximum result.

Master one method and then move onto the next.

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Online Marketing Strategies

It is a certainty that your potential customers will go online to look for information about your business, so it is essential for you to control the information they can find. However, No matter what you do in the online marketing world, it will inevitably lead you to these steps:

  • Drive traffic to your site
  • To capture the email address of your site’s visitors
  • Stay in touch with your audience to develop a healthy relationship and present related offers, services, and products.

Whatever method you choose to market your business online, make sure it supports this three-pronged approaches. Do not waste your time with any tool or platform that does not support these efforts.

Perform an Analysis of Your Marketing Strategy

Most companies start by taking a look at their strength, weaknesses, opportunities, and threats. In other words, they do a SWOT analysis. A strength, weakness, opportunities, and threat (SWOT) analysis involves; identifying your competitors — knowing exactly how they work, and familiarizing yourself with their weaknesses and strengths.

Now let us discuss each of these points in details.

  • Strength: Your strength is any skill, expertise, talent, proficiency, competitive advantage, or any other factor that can improve the position of your company in the marketplace. Qualities such as a well-trained sales team, high consumer retention, low production costs due to superior technology, or low staff turnover are examples of strength which your competitors cannot copy.
  • Weaknesses: Your weaknesses are the factors that hinder the ability of your company to achieve its objectives independently. It could be anything from out-dated production tools, insufficient tools for marketing, a lack of planning, and delivery that is not reliable. These are all examples of weaknesses.
  • Opportunities: These are the different ways to grow your brand or company and be more profitable. Examples of opportunities include; managing the change in technology, addressing new consumer trends, or looking for new markets. Before you can use these possibilities to your advantage, you first need to look at the primary skills of your business and how it relates to them.
  • Threats: Any barriers to your entry in primary markets is a threat to your business. These include labor shortage, political and economic developments that may be detrimental, and hurdles in legislation.

Recommended Post: 8 Digital Marketing Tips For Beginner Small Business Owners

Create Your Target Market’s Profile for Your Marketing Strategy

Before you find the perfect marketing strategy for your small business, you need to show that you know your customers inside and out. You should create a profile that includes essential demographic characteristics that paint a clear portrait of your clients down to their expectations and whims.

Find out qualities such as:

  • Sex
  • Age
  • Career or profession
  • Level of educational
  • Income level
  • Geographic location.

You will also need to provide research that shows the estimated demand for your product and services, as well as the expected growth rate of that demand. This step can help build confidence that your business has the potential to grow within financial institutions.

Moreover, It is also vital to understand what it is that motivates your customers to buy a product or service. For instance, are your customers looking for ways to save money or make their lives easier, or are they merely shopping for the sake of pleasure?

Therefore, ask yourself why a customer would want to buy your product and services. Furthermore, you should also find out what it is that keeps consumers away from the products or services of your competitors.

Hence, are they too expensive? Do they lack something unique to make them stand out? Answering these questions and gathering the insights will help you develop a product or service that stands above the competition.

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Set Clear Objectives to Find Your Marketing Strategy

Lastly, you should describe the outcome you desire for your marketing plan. Why? Because it helps to have realistic and attainable objectives, targets, and having a specific time frame. The easiest and most effective way to do this is to use marketing metrics.

A few metrics to look at would be:

  • Your total market share and segments
  • The total number of customers and percentages you have retained
  • The proportion of potential buyers who make regular purchases
  • The size or volume of those purchases.

marketing strategy


Wrapping Up

You will need to find the best digital marketing strategy for your business to teach, explain, and communicate your brand message, which is dependent on your target market.

In light of this, consider availing the help of digital marketing agencies to find out information about your audience. The data would include their location, what social channels they prefer, etc. Then, use that information to your advantage to better serve your buyer persona.

Adrian Crisostomo

Adrian Crisostomo

Adrian is a freelance writer who formerly worked for marketing companies but now followed his passion and found a home online. He currently contributes to multiple. If you need articles done, he can surely do it for you whatever topic it is. Just started his first website, Empanada Bites.



zeeshan · June 21, 2019 at 7:25 am

Hi Adrian,
Really useful and meaningful content best wishes


Shaheer Farooq · June 20, 2019 at 5:14 pm


Very well explained!
I definitely agree with you, for marketing strategy you have to find your target audience and identify there’s need. I learn so much from this blog post, and I definitely going to implement these steps for the enhancement of my business. Keep it up Thanks!


    Moss Clement · June 26, 2019 at 1:35 pm

    Thank you, Shaheer, it is appreciated. I’m happy that you like the post and agree to the fact that to execute a sustainable marketing strategy, you must first define your target audience. It is essential because identifying your buyer persona will help you create and implement a solid marketing strategy that connects with your ideal buyer.


Donna Merrill · June 20, 2019 at 1:50 pm

Hi Adrian,

Great stuff! I have to say I like to create a target profile to find out the perfect strategy. I’ve done so and found out everything from the age and sexual orientation of a person to the kind of pets they have lol. Also what they have opted into before and what and what not made them successful in their businesses. Building upon this behavior I did find an increase in sales.



    Moss Clement · June 26, 2019 at 1:39 pm

    Hi Donna,
    Being able to define your target audience will help you to establish their pain problem and effectively tailor your content and offers to their needs. Thank you for your contribution. Adrien will respond to you later.


Gaurav Kumar · June 17, 2019 at 2:25 am

Hi Moss,

A marketing strategy cannot bring any success without identifying the target market, users. You cannot serve a person or a business without understanding why they are badly missing and what can satisfy their ancestors.

It is also necessary to analyze your marketing campaigns to find out which set of people are interested in what you are offering and what age group or locations are easily converting.

Remember: When you are doing research, follow the Eagle eye concept and dig deeper to analyze the inner soul of the demand.

Glad you have shared this topic.


    Moss Clement · June 18, 2019 at 7:51 pm

    Hi Gaurav,
    Your contribution is highly appreciated, and I’m happy that you agree with the tips Adrian provided in this article.
    Thank you for stopping by and commenting.


Nikola Roza · June 16, 2019 at 6:28 pm

Hi Adrian,
first time I hear of SWOT approach in marketing strategy. Very valuable information for me as I think that my competitive advantage in my business is knowing where my strengths are, and where my weakness lurk.
But I also like to examine my competitor for weakness, especially on a more granular level, when targeting a key phrase I’d like to rank for.


    Moss Clement · June 18, 2019 at 7:54 pm

    Hi Nikola,

    Yes, you are so right about that. One needs to find loop-holes in the competition and fill it up to scales his business.
    Thank you for your contribution.


Ajish Cheriyan · October 16, 2018 at 12:10 pm

Post shares more specifics on marketing strategies, which is good for young marketers and bloggers for getting news ideas on how to market their creations.


Brian · July 8, 2018 at 5:48 pm

Do you have a newsletter? If so, do you send out blog posts like these to your list? I would be interested in signing up if you do.


    Moss Clement · July 9, 2018 at 7:36 am

    Yes, Brian. You can see our newsletter subscription from right after the comments section, titled “Subscribe to the Moss Media Blog to get Valuable Content Direct to Your Inbox.”

    Thanks for stopping by.


Binosh · July 7, 2018 at 10:01 am

I think online marketing strategies may work according with great plans like social media calendar, strategy deck etc


Lucy · June 12, 2018 at 9:09 am

This very good info, thank you. We now concentrate on email marketing with and social media.

Your post is very helpful.


Shantell L. Jones · June 10, 2018 at 11:09 am

Great, great article, Adrian. I really love the advice you gave about not compromising the relationship with your audience for a few quick bucks early on.


xain · June 9, 2018 at 9:06 am

This is helpful article and informative.


saifuddin ali · June 6, 2018 at 1:09 pm

hello Adrian,
Your article is great, keep up the good work.

    Adrian Crisostomo

    Adrian Crisostomo · June 11, 2018 at 1:31 am

    Hi Saifuddin,

    Glad you enjoyed it. I hope it helped you out thank you!


Adrian Crisostomo

Adrian Crisostomo · May 31, 2018 at 3:29 am

Great ideas Amelia! Marketing really takes time and effort. It should be a priority by businesses. Personally I think SMS marketing is not as effective as it was before, but its still one of the easiest and cost effectibe strategies.


Sanjay choubey · May 30, 2018 at 12:18 pm

Great post about Marketing Strategy. Super helpful post for me. Thanks


Oladayo Bamidele · May 29, 2018 at 7:53 am

Really love this. I will implement many of these tips on my business.

Great post Moss.


    Moss Clement · May 30, 2018 at 12:03 am

    Thank you, Oladayo. The post was actually written by Adrian. He will respond to you later. Thanks a lot!

    Adrian Crisostomo

    Adrian Crisostomo · May 31, 2018 at 3:31 am

    Hi Oladayo,
    Thamk you for reading. I hope it helps your business grows. Continue to read and learn Oladayo 🙂


Amar Singh · May 28, 2018 at 12:06 pm

Hey I have read many of your post but this was really amazing. This informative post helped me a lot. I will recommend this to my friends. Thanks for sharing with us and keep up the good work.

    Adrian Crisostomo

    Adrian Crisostomo · May 31, 2018 at 3:33 am

    Thank you Amar for the kind words. Thank you also for sharing. I hope your friends will find this helpful as well.


Emenike Emmanuel · May 28, 2018 at 1:18 am

Nice one Moss,

Nothing trumps a strong customer avatar. With it, you win know what to expect from every customer that visit your business office.

Thanks for sharing.


    Adrian Crisostomo

    Adrian Crisostomo · May 31, 2018 at 3:34 am

    Hi Eminike
    I definitely agree with you. Setting up personas will really help any business especially start ups to specify their target market.
    Thanks for reading!


Amit Shee · May 27, 2018 at 6:17 pm

Nice and informative article Adrian,
The biggest marketing strategy mistake I made when starting online was to imagine that everyone was in the target market for my ebook the result of this was that it was far too general.
Keep this great job.

    Adrian Crisostomo

    Adrian Crisostomo · May 31, 2018 at 3:39 am

    Hi Amit,
    Nice to know that you have learned from your mistakes. Keep learning and experimenting. Thaks for dropping by!


Donna Merrill · May 26, 2018 at 7:24 pm

Hi Moss and Adrian,
What beneficial marketing strategies you have given us Adrian. I find that creating an image of my target market was imperative for me from writing to marketing.
It took a lot of time to set up a “replica” of her. There was so many factors such as age, finances, own or rent a home, etc. It went on and on and then a long list of problems she may have to reach her goal.
Whenever I write a post or sales copy I look at her for a while (she’s on my desktop) as a good reminder of the specific target I want to hit.

    Adrian Crisostomo

    Adrian Crisostomo · May 30, 2018 at 5:37 am

    Hi Donna,

    That’s a really good practice! Its nice of you to share it to us. Thank you for taking your time to read the article and i’m glad you find it helpful.



mark anthony · May 25, 2018 at 11:07 am

Hi Moss and Adrian,

Thank you for sharing this article it is very helpful.
I am using this strategy in business marketing. ?

    Adrian Crisostomo

    Adrian Crisostomo · May 30, 2018 at 5:39 am

    Glad you found it useful Anthony! Moss have lots of other articles you could read that would help your business.


Niche · May 24, 2018 at 6:04 pm

Hi Moss
Such an amazing post as you did ever , and this post about marketing is great i really enjoyed during reading this post because many things new for me
Thank you for sharing


    Moss Clement · May 25, 2018 at 7:06 am

    You’re most welcome, Niche. I’m so glad you like the article and enjoyed reading. Adrian actually wrote it and he did a good job on the topic.

    Thanks a lot of coming by and adding to the discussion.


Cori Ramos · May 24, 2018 at 5:00 pm

Hi Moss and Adrian,

It’s nice to e-meet you Adrian. Thanks for sharing these 6 marketing strategies with us.

I spent the past three weeks working on my target’s profile and the different online marketing strategies I can use.

Now I’m working on the different techniques. I’ve used some of the suggestions you shared but I could step it up with webinars.

Thanks for the awesome read!

Have a great day and rest of the week guys!


    Adrian Crisostomo

    Adrian Crisostomo · May 26, 2018 at 7:13 am

    Hi Cori
    Nice to meet you as well ? Its nice that you’re doing and finding your strategy on your own. I hope you find the right formula for you.

    I agree that webinars could really help especially those from established guys online.

    Have a nice day!


Shahraz Khan · May 24, 2018 at 11:23 am

Hello Moss,
Amazing digital marketing tips. They are all very handy. I will suggest all readers to follow these strategies to grab good traffic. Thank you

    Adrian Crisostomo

    Adrian Crisostomo · May 26, 2018 at 7:11 am

    Hi Shahraz
    I hope your friends find this article useful as well thank you for reading!


Jacob James · May 24, 2018 at 10:09 am

Great post. I am definitely going to implement these strategies and tell others about the same

    Adrian Crisostomo

    Adrian Crisostomo · May 26, 2018 at 8:09 am

    Hi Jacob
    Glad you found the post useful. Thanks for sharing it ?


Praveen Verma · May 23, 2018 at 12:15 pm

Moss and Adrian,
Adrian, you have listed great online marketing strategy. The online marketing strategy from your side is very effective as well as informative and it will surely help to increase traffic, sales and revenue. This post covers crucial information about online marketing.

Thanks for sharing. Will share this post on my social media accounts.

Have a great day ahead.
Praveen verma


    Moss Clement · May 23, 2018 at 2:48 pm

    Yes Praveen, Adrian did a good job putting this article together. The online marketing arena is saturated already, and so to be visible across channels and grow your business, you certainly need a marketing strategy as a guide to a successful marketing campaign. With your strategy in place, you will navigate smoothly.

    Thank you, Praveen for coming by and leaving a thoughtful comment.


Lisa P. Sicard · May 23, 2018 at 9:52 am

Hi Adrian, this is a great reminder for me to blog for one person at a time to solve a problem and not for the masses. So many do make this mistake.
Having a profile for your readers is a great way to narrow your reach down. Having a qualified niche is very important today.
Thank you Adrian and Moss for having him!

    Adrian Crisostomo

    Adrian Crisostomo · May 24, 2018 at 3:25 am

    Hi Lisa,

    I couldn’t agree more with you. Writing without a specific audience in mind would just be like writing blind. Thank you!


Joy Healey · May 22, 2018 at 6:07 pm

Good points Adrian,
The biggest marketing strategy mistake I made when starting online was to imagine that EVERYONE was in the target market for my ebook – the result of this was that it was far too general.

Joy Healey – Blogging After Dark

    Adrian Crisostomo

    Adrian Crisostomo · May 23, 2018 at 2:26 am

    Hi Joy

    Thank you for reading and sharing your experience. We are all bound to make mistakes but its what makes business and marketing exciting. I hope your ebook continues to grow 🙂


Akash Yadav · May 22, 2018 at 2:24 pm

hy bro!
You have explained it very well. The information you provided is very useful.
Thanks for sharing! ?

    Adrian Crisostomo

    Adrian Crisostomo · May 23, 2018 at 2:23 am

    You’re welcome Akash 🙂



Genard Hernandez · May 22, 2018 at 9:41 am

Hi Adrian! Thank you so much for sharing this. As a newbie in my business finding the right way to expose my brand is all new to me. But I’m learning along the way and through this kind of articles. The Internet has it all if you want to learn. Will surely take note of this. Great points. Cheers!

    Adrian Crisostomo

    Adrian Crisostomo · May 23, 2018 at 2:23 am

    Hi Genard

    I’m happy you found this article helpful. The internet is full of articles that would help you but I hope you’ll be careful from the sources you get those articles from. Good luck on your business!



Ryan Biddulph · May 21, 2018 at 8:20 pm

If you get the needs things down Adrian you are beyond golden. This mucks folks up, who publish what they want, not what their readers want. Write for you because you enjoy writing BUT pick subject matter your readers are struggling with, that they want you to cover.

Thanks much 🙂


    Adrian Crisostomo

    Adrian Crisostomo · May 23, 2018 at 2:20 am

    Hi Ryan,

    Thank you so much for the kind words. As a writer, it is really important for me that my readers would enjoy what I write and learn something from it.

    Its an honor for me to get a compliment from someone like you thank you 🙂


Moss Clement · May 21, 2018 at 3:51 pm

Hi Adrian,
I want to say, thank you so much for this incredible blog post. I like your tips, and will surely recommend it.

Thanks for the guest post. Well aporeciated?!

    Adrian Crisostomo

    Adrian Crisostomo · May 22, 2018 at 2:05 am

    Hi Moss!
    Thank you so much for allowing me to contribute to your amazing blog and share my knowledge to your readers.

    Very much welcome and I would be more than happy to contribute again.


      Moss Clement · May 22, 2018 at 8:04 am

      Hi Arian,
      You’re most welcome. It would be a pleasure to host you here again. When I started, some amazing friends offered me the opportunity to contribute to their sites regularly, so I believe it is humanly kind enough for me to offer the same opportunity to others as well.
      Just let me know via the “Write for Us” page whenever you have a topic to write about.

      Furthermore, you must try to maintain consistency across all channels. For example, your “author bio image” is different from your “Gravatar” image. That’s not good for business. Make sure everthing is the same for easy identification.

How to Find the Perfect Marketing Strategy for Your Business La veille du marketeux 3.0 · June 8, 2018 at 4:40 pm

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