How to Find the Perfect Marketing Strategy for Your Business

How to Find the Perfect Marketing Strategy for Your Business

How to Find the Perfect Marketing Strategy for Your Business

Digital marketing agencies describe marketing strategy as the process that allows you to allocate your limited resources for the greatest opportunities to increase your sales, visibility, and income.

It is the overall game plan of an organization for attracting customers by communicating their key differentiators and the benefits of their businesses.

Building a strong marketing strategy is the foundation of any prospering, competitive business.

A marketing strategy is the big picture of the vision of your company that addresses issues such as the tactics you are going to use to meet your goals and brings your strategy to life.

To help you build an excellent plan of action, you should know how to find the perfect marketing strategy for your business.

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Identify your target market’s need

Solving the problems your target market is struggling with is what having a service-based business is all about.

You need to be clear about what they need and what you can do to get rid of their struggles.

You should also be able to identify the various sources of problems your customers have.

When you can identify the needs of your potential clients, along with the trigger point that motivates them to seek help, it becomes easier to implement the next step of your marketing strategy.

All you have to do at this point is to show up in the places where customers look for you, address the trigger point, and deliver the solution in a format that they can best understand.

Focus on different marketing techniques

In order to find the perfect marketing strategy for your business, you should find out the channels through which your target market consumes information.

It is common for potential customers to consume information through:

  • Print publications
  • Blogs
  • Social media platforms
  • Webinars and seminars
  • Networking, etc.

When you conduct your research, find out how and where your audience is engaging with the solutions that you offer.

Determine which channels will best allow you to connect with the people that you can work with and the methods to use for maximum result.

Master one method and then move onto the next.

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Online marketing strategies

It is a certainty that your potential customers will go online to look for information about your business, so it is important for you to control the information they can find.

No matter what you do in the online marketing world, it will inevitably lead you to these steps:

  • Drive traffic to your site
  • Capture email address of your site’s visitors
  • Stay in touch with your audience to develop a strong relationship and present related offers, services, and products.

Whatever method you choose to market your business online, make sure it supports this three-pronged approach.

Do not waste your time with any tool or platform that does not support these efforts.

Perform an analysis of your marketing campaign

Most companies start by taking a look at their strength, weaknesses, opportunities, and threats.

In other words, they do a SWOT analysis. A SWOT analysis involves; identifying your competitors, knowing exactly how they work, and familiarizing yourself with their weaknesses and strengths.

Now let us discuss each of these points in details.

  • Strength: Your strength is any skill, expertise, talent, proficiency, competitive advantage, or any other factor that can improve the position of your company in the marketplace. Qualities such as a well-trained sales team, high consumer retention, low production costs due to superior technology, or low staff turnover are examples of strength and cannot be easily copied.
  • Weaknesses: Your weaknesses are the factors that hinder the ability of your company to independently achieve its objectives. Out-dated production tools, insufficient tools for marketing, a lack of planning, and delivery that is not reliable are all examples of weaknesses.
  • Opportunities: These are the different ways to grow your brand or company and be more profitable. Examples of opportunities include; managing the change in technology, addressing new consumer trends or looking for new markets. Before you can use these opportunities to your advantage, however, you first need to look at the main skills of your business and how it relates to them.
  • Threats: Any barriers to your entry in primary markets is a threat to your company. These include labor shortage, political and economic developments that may be detrimental, and hurdles in legislation.

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Create a profile for your target market

Before you find the perfect marketing strategy for your business, you need to show that you know your customers inside and out.

You should create a profile that includes basic demographic characteristics that paint a clear portrait of your clients down to their expectations and whims.

Find out qualities such as:

  • Sex
  • Age
  • Career or profession
  • Level of educational
  • Income level
  • Geographic location.

You will also need to provide a research that shows the estimated demand for your product and services, as well as the expected growth rate of that demand.

This can help build confidence that your business has the potential to grow within financial institutions.

It is also important to understand what it is exactly that motivates your customers to buy a product or service.

For instance, are your customers looking for ways to save or make their lives easier, or are they simply shopping for the sake of pleasure?

Ask yourself why a customer would want to buy your product and services.

Similarly, you should also find out what it is that keeps the customers away from the products or services of your competitors.

Are they too expensive? Are they lacking something unique to make them stand out?

Answering these questions and gathering the insights will help you develop a product or service that stands above the competition.

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Set a clear objective

Lastly, you should describe the outcome you desire for your marketing plan. It helps to have realistic and attainable objectives, targets and having a clear time frame.

The easiest and most common way to do this is to use marketing metrics.

A few metrics to look at would be:

  • Your total market share and segments
  • The total number of customers and percentages you have retained
  • The proportion of your potential market that makes regular purchases
  • The size or volume of those purchases.

How to find the perfect marketing strategy for your business

Key Takeaway

You will need to find the best marketing strategy for your business to teach, explain, and communicate your brand message which is dependent on your target market.

Consider availing the help of digital marketing agencies to find out information about your audience such as their location, what social channels they prefer, etc and use that information to your advantage to better reach them.

 


About the author

how to find the perfect marketing strategy for your business

Adrian is a freelance writer who formerly worked for marketing companies but now followed his passion and found a home online. He currently contributes to multiple. If you need articles done, he can surely do it for you whatever topic it is. Just started his first website, EmpanadaBites.

Moss Clement is a blogger and B2B freelance writer who blogs at www.mossmedia.biz. He is working with B2B marketers and individuals like you by providing high-quality blog content writing, ghostwriting, and other writing services that are tailored to the needs of your target audience.

Connect with me on Twitter, LinkedIn,

51 thoughts on “How to Find the Perfect Marketing Strategy for Your Business

  1. Hi Adrian,
    I want to say, thank you so much for this incredible blog post. I like your tips, and will surely recommend it.

    Thanks for the guest post. Well aporeciated?!

    1. Hi Moss!
      Thank you so much for allowing me to contribute to your amazing blog and share my knowledge to your readers.

      Very much welcome and I would be more than happy to contribute again.

      1. Hi Arian,
        You’re most welcome. It would be a pleasure to host you here again. When I started, some amazing friends offered me the opportunity to contribute to their sites regularly, so I believe it is humanly kind enough for me to offer the same opportunity to others as well.
        Just let me know via the “Write for Us” page whenever you have a topic to write about.

        Furthermore, you must try to maintain consistency across all channels. For example, your “author bio image” is different from your “Gravatar” image. That’s not good for business. Make sure everthing is the same for easy identification.

  2. If you get the needs things down Adrian you are beyond golden. This mucks folks up, who publish what they want, not what their readers want. Write for you because you enjoy writing BUT pick subject matter your readers are struggling with, that they want you to cover.

    Thanks much πŸ™‚

    Ryan

    1. Hi Ryan,

      Thank you so much for the kind words. As a writer, it is really important for me that my readers would enjoy what I write and learn something from it.

      Its an honor for me to get a compliment from someone like you thank you πŸ™‚
      Adrian

  3. Hi Adrian! Thank you so much for sharing this. As a newbie in my business finding the right way to expose my brand is all new to me. But I’m learning along the way and through this kind of articles. The Internet has it all if you want to learn. Will surely take note of this. Great points. Cheers!

    1. Hi Genard

      I’m happy you found this article helpful. The internet is full of articles that would help you but I hope you’ll be careful from the sources you get those articles from. Good luck on your business!

      Adrian

  4. Good points Adrian,
    The biggest marketing strategy mistake I made when starting online was to imagine that EVERYONE was in the target market for my ebook – the result of this was that it was far too general.

    Joy Healey – Blogging After Dark

    1. Hi Joy

      Thank you for reading and sharing your experience. We are all bound to make mistakes but its what makes business and marketing exciting. I hope your ebook continues to grow πŸ™‚

  5. Hi Adrian, this is a great reminder for me to blog for one person at a time to solve a problem and not for the masses. So many do make this mistake.
    Having a profile for your readers is a great way to narrow your reach down. Having a qualified niche is very important today.
    Thank you Adrian and Moss for having him!

    1. Hi Lisa,

      I couldn’t agree more with you. Writing without a specific audience in mind would just be like writing blind. Thank you!

  6. Hello
    Moss and Adrian,
    Adrian, you have listed great online marketing strategy. The online marketing strategy from your side is very effective as well as informative and it will surely help to increase traffic, sales and revenue. This post covers crucial information about online marketing.

    Thanks for sharing. Will share this post on my social media accounts.

    Have a great day ahead.
    Praveen verma

    1. Yes Praveen, Adrian did a good job putting this article together. The online marketing arena is saturated already, and so to be visible across channels and grow your business, you certainly need a marketing strategy as a guide to a successful marketing campaign. With your strategy in place, you will navigate smoothly.

      Thank you, Praveen for coming by and leaving a thoughtful comment.

  7. Hi Moss and Adrian,

    It’s nice to e-meet you Adrian. Thanks for sharing these 6 marketing strategies with us.

    I spent the past three weeks working on my target’s profile and the different online marketing strategies I can use.

    Now I’m working on the different techniques. I’ve used some of the suggestions you shared but I could step it up with webinars.

    Thanks for the awesome read!

    Have a great day and rest of the week guys!

    Cori

    1. Hi Cori
      Nice to meet you as well ? Its nice that you’re doing and finding your strategy on your own. I hope you find the right formula for you.

      I agree that webinars could really help especially those from established guys online.

      Have a nice day!

  8. Hi Moss
    Such an amazing post as you did ever , and this post about marketing is great i really enjoyed during reading this post because many things new for me
    Thank you for sharing

    1. You’re most welcome, Niche. I’m so glad you like the article and enjoyed reading. Adrian actually wrote it and he did a good job on the topic.

      Thanks a lot of coming by and adding to the discussion.

    1. Glad you found it useful Anthony! Moss have lots of other articles you could read that would help your business.

  9. Hi Moss and Adrian,
    What beneficial marketing strategies you have given us Adrian. I find that creating an image of my target market was imperative for me from writing to marketing.
    It took a lot of time to set up a “replica” of her. There was so many factors such as age, finances, own or rent a home, etc. It went on and on and then a long list of problems she may have to reach her goal.
    Whenever I write a post or sales copy I look at her for a while (she’s on my desktop) as a good reminder of the specific target I want to hit.
    -Donna

    1. Hi Donna,

      That’s a really good practice! Its nice of you to share it to us. Thank you for taking your time to read the article and i’m glad you find it helpful.

      Adrian

  10. Nice and informative article Adrian,
    The biggest marketing strategy mistake I made when starting online was to imagine that everyone was in the target market for my ebook the result of this was that it was far too general.
    Keep this great job.

  11. Hey I have read many of your post but this was really amazing. This informative post helped me a lot. I will recommend this to my friends. Thanks for sharing with us and keep up the good work.

  12. Great ideas Amelia! Marketing really takes time and effort. It should be a priority by businesses. Personally I think SMS marketing is not as effective as it was before, but its still one of the easiest and cost effectibe strategies.

  13. This very good info, thank you. We now concentrate on email marketing with remail.io and social media.

    Your post is very helpful.

  14. Do you have a newsletter? If so, do you send out blog posts like these to your list? I would be interested in signing up if you do.

    1. Yes, Brian. You can see our newsletter subscription from right after the comments section, titled “Subscribe to the Moss Media Blog to get Valuable Content Direct to Your Inbox.”

      Thanks for stopping by.

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