Do you have what it takes to create viral blog posts? Where and how do you start to make your blog posts go viral?
Many bloggers, freelance writers, and content marketers have always struggled to create viral blog content, which is why the above questions come to the fore.
Content marketing is a lucrative business and one of the main marketing strategy for B2B and B2C marketers, as well as startups companies.
To back this up… consider the following content marketing and blogging statistics:
- Research revealed that companies that have websites with blogs generate more leads than companies without a blog.
- B2B marketers who’re using blogs in their content marketing strategies attract 67% more leads than those not using blog posts.
- 75% of B2B marketers say they’re more likely to use blog posts in their social media content marketing strategy.
- 53% of marketers agreed that blogging is their top content marketing priority.
- Marketers who make blogging their priority make 13x more positive ROI on their marketing efforts.
Source Image: Red Website Design
Although you might be struggling to create viral blog content, the truth is that many other bloggers are having tremendous success in crafting viral content.
Hence, the question is…
What are they doing differently that you’re not doing? What strategies are they using to write blog posts that go viral? Before we go deeper into this article, let us find out why you should always strive to make your blog posts go viral.
What are the Benefits of a Viral Blog Post?
The benefits of viral blog content can never be over-emphasized. Here are just a few benefits. Viral content will you:
- Increase website traffic
- Attract more engagement
- Improves click-through rates
- Increase your email sign-up
- Generate and convert more leads
- Boost email opens
With these amazing benefits, it makes sense to strive to make your blog posts go viral once published.
But, as discussed above, your competitors are hitting it big with viral blogs, while you’re still trying to create your very first viral blog post.
So then …
How Can You Create Viral Blog Posts
In this article, you will discover proven strategies that have worked for others which you can apply today and start your journey to virality
1• Replicate What’s Already Working in Your Niche
Replicating what is already working in your niche market calls for observation and focus on your part.
Put simply, you must be observant of the top-performing content in your industry and your blog and replicate them.
In other words …
Search for blog posts in your niche that have gone viral, study them carefully to find out why they went viral, and craft your own copy of the post.
How can you find the most shared blog content?
The best way is to use content research tools like:
- BuzzSumo: This tool will show you the best performing content based on the keyword you entered, the most shared posts that have gone viral over time. It’s simple and easy to use.
- Google Trends: As the name suggests, (which you may have known already) Google trends will give you trending topics in your niche according to your search query.
- Google Analytics: Google analytics is a fascinating resource tool every blogger and freelance writer must be using no matter your industry. This tool will show you the top performing blog content for your inspiration, giving you blog topic ideas that will enable you to create viral blog posts.
These tools offer you the best platforms to find the most shared and most engaging blog posts.
For example, BuzzSumo works like Google as a high-performance research tool.
Thus, head over to Buzzsumo and search for any keywords you want to write about, it will give you the most share blog content based on your keywords.
From there you can filter or search through the result to find the most popular topic on that keyword to focus on.
The good thing about this strategy is that you’re not only going to find viral topics to write about, but you’re also going to get tons of blog topic ideas for your blog posts.
So, it is a two-way traffic, and a win-win process.
What is more…?
With Buzzsumo you have the option to sort your results by social media networks. For instance, let’s say you want to see the types of posts that are gaining momentum on Twitter. I’m using Twitter as an example because Twitter is my main social networking site.
In this case, just click on the “Twitter Shares” header, and Buzzsumo will do the job for you by sorting through the articles by the number of shares it has generated on Twitter. Now you not only have viral blog content to replicate, but you also have blog topic ideas for your next blog posts.
You also have the best content to share with your audience on Twitter. Further, if you want to use Google Analytics which is breathtaking and simple to use as well, here’s how to use this powerful tool.
2• Create blog content from Your Audience’ Perspective
One of the best ways to make your blog posts go viral is to put yourself in your ideal reader’s shoes.
Try to think from your reader’s point of view. When drafting your article, consider the following questions:
- What issues are your blog post going to solve for your ideal reader?
- Is the blog content going to resonate with your ideal reader?
- Will your article be a solution to your reader’s needs and interest?
There are many more questions for consideration, but let’s leave it at that for now.
Consequently, examine your ideal reader carefully by looking through the type of blog posts he is engaging with and sharing with his friends and followers.
The information will give you ideas for what blog content to bring to the table that will resonate with your readers.
Base on your findings, re-create what your ideal reader is engaging with and sharing with his audience.
I am convinced your blog posts will go viral.
3• Optimize Your Blog Posts for the User’s Reading Conditions.
Dame it! What am I saying? Is this some kind if joke…? No!
You can actually optimize your blog posts for the user’s reading conditions.
Here’s how to do it…
In many cases, your ideal reader is not always at home. He might be in one of these places:
- At the office
- Running some errands
- Doing shopping
- Hanging with friends
- Searching for other things online
He is definitely on the move and might not have enough time to read your articles.
This is where optimizing for the reader’s reading conditions comes in handy.
As a result,…
Make sure to get hold of your reader’s attention from the get-go with a compelling intro – an introduction that will piqué your reader’s interest right away.
If you’re unable to piqué his interest immediately and make him read further down your entire article, he will move on to another blog to search for what’s more interesting.
Here’s how to make your boring blog posts more interesting to read.
Your ideal reader wants to share interesting and useful content with his friends and audience as well.
So give him something to share…
If he finds your blog posts interesting from the start, he will share it with his friends, and even if he still cannot read the entire article at the moment, he will bookmark it for later reading.
That is how your content goes viral, because his friends too will share with their own friends as well, and the circle continues.
Thus, get hold of his attention right away to make him stop whatever he is doing and read your article.
Related Post: How to Make Your Blog Content More Engaging
4• Publish on the Best Day of Week to Make Your Blog Posts Go Viral
The day you publish your blog posts can have a huge impact on its vitality.
Many bloggers and content marketers do not consider this when publishing content.
But it is a good thing you’re here reading this article…
Publishing content regularly is a fascinating content marketing best practices, but to skyrocket your reach and make your articles go viral, find the best day of the week to publish your articles.
Your being able to figure out the best day of the week to publish content is ideal because, more people will be online on the said day to see, read, and share your posts.
For example, this graphic by OkDork and BuzzSumo shows you how content published on different days of the week are performing.
Tuesday turns out as the best day of the week for publishing your blog post with the highest margin in social shares.
Monday is the second best day to publish your post and make it go viral.
Hence, take advantage of this graphic as a basis for your blogging and content marketing campaigns when publishing your articles.
5• Reach Out to Influencers in Your Niche about Your Blog Post Before and After Publishing
What’s the point of reaching out to influencers before writing your blog posts and after publishing your article?
Here’s why you should …
Before you set out to write blog posts that will go viral, it is important that you create a list of influencers in your industry whom you have built bonds with.
But, it is also essential to make sure your list has the names of only those who will agree to share your blog content once it’s published.
When you have your list in place, email them about the article you want to write.
However, if the influencers you already know who are ready to share your post are not many, you might want to find and add more influencers to your list to beef up the virality of your content once it goes live.
What can you do in this situation?
Head over to Buzzsumo and search for the most shared blog content similar to the one you want to write about.
From your result, focus on the ones most relevant to your topic.
Then click on the “View Share” tab to see the people who’ve shared the content on social media.
These are people who will certainly want to share your content with their audience.
Add them to your list and start reaching out to them.
Connect with them immediately by doing the following:
- Share their content on social media
- Mention them on various platforms where they have a presence.
- Like their posts
- Comment on their blogs
- And so on.
You can do this in a couple of days or a week. My friend Ryan Biddulph has emphasized this point a lot in almost all his posts because the strategy works like magic. You can read it here.
Thereafter, start sending them emails about your upcoming blog post.
For instance, let’s say you’re reaching out to Brian Dean of Backlinko, Neal Schaffer of Maximize Social Business, Zac Johnson of Blogging Tips, Ryan Biddulph of Blogging from Paradise, or Mike Alton of The Social Media Hat, Adam Connell of Blogging Wizard, Donna Merrill of Donna Merrill Tribe, Janice Wald of Mostly Blogging, Lisa Sicard of Inspire to Thrive, and Ileane Smith of Basic Blog Tips, to mention a few.
Your email could go like this:
I’m writing a blog post on “how email marketing can improve SEO,” where I interview SEO and email marketing experts about the best tips. I would like to include you in the article. Is that something you’d like?
Thanks a lot in advance for your time, as I await your response.
The response will be incredibly amazing if your topic idea falls in their area of expertise.
Truth be told, when you finally publish your article, the influencers you featured will without fail share your blog post with their audience across social channels.
*Remember*: There is a reason they’re called influences.
They control the buying behavior of their target market, and if each one of them should share your blog content, there is no doubt it will go viral.
If you’ve not considered using influencers in your blogging and content marketing campaigns, please read this article.
6• Survey Your Audience to Create Viral Blog Posts
Conducting surveys with your audience is a top-notch way to make your blog posts go viral.
This strategy works amazingly well because your article is based on the responses from your ideal readership.
This resulting article is called, “User Generated Content” (UGC).
It has incredible power to make your blog content go viral in minutes.
Your target audience tells you what they want you to offer them in the form of a blog post, and you respond positively to their demands.
What better way to create a viral blog post.
Here’s how to conduct a survey…
With an idea of what your target audience might be interested in, head over to your preferred social media platform and create a poll.
Or preferably, go to relevant Facebook groups and list a few questions for your poll.
There is always an abundance of tools available for your use. A tool like Survey Monkey is a powerful tool for conducting surveys.
With Survey Monkey, you can send your survey questionnaires to your email subscribers as well.
Here’s a sample survey in the screenshot that was conducted by the Buffer team on the “best topic their audience enjoy the most” on the Buffer blog.
From the screenshot, you can see that the top content the Buffer’s audience want to see more of is;
A blog “content that will help their readers create and improve their social media marketing campaigns.”
That UGC content idea got 214 responses. In other words, over 71% of respondents want the same thing.
The topic idea that came second is “content that helps their readers with content creation and curation.”
The third is, they want “content that will enable their target audience better engage their social media fans.”
Logically, with this data in place, if Buffer’s content writing team should write and publish content around these topic ideas, what would the result be?
You already know the answer to that – viral content!
7• Use Google Analytics to Make Your Blog Posts go Viral
Inasmuch as you are conducting surveys to pinpoint the best content your readers want from you for maximum virality, you should also be using Google Analytics tools to maximize your efforts.
Here’s what Mia Vallo – Sr. Director, Marketing Analytics, National Geographic said about Google Analytics:
“Google’s analytics products has helped us improve engagement by 33% and click-through-rates by 21% for content promotions on our homepage.” – Mia Vallo
Furthermore, the following tools are equally great:
- To name a few.
These tools will track your social media activities, such as:
- Trending topics
With these tools, you can find blog posts that are going viral with your followers.
The above-mentioned tools will also give you a complete analysis of what works and what doesn’t work with your buyer persona.
The results will help you create sure-fire blog posts that will go viral.
8• Include a calls-to-action to Make Your Blog Content Go Viral
Are you using calls-to-action in your content marketing strategy?
Don’t answer that… but if you’re not, you should because you’re already losing out on the competition.
Calls-to-action is essential elements for any business.
These simple copies and buttons are the motivational force that urges people to take a certain action.
A call-to-action can move a person to:
- Click through to your landing page
- Sign up for your email list
- Buy your product or services
These are just a few reasons why you should start using this tool.
For example, the study has proven that a simple call-to-action and increase conversion by over 470%.
Furthermore, Unbounce analysis revealed that 90% of website visitors who read your article’s headline also took the time to read your call-to-action copy.
Hence, the purpose of a call-to-action is to help users of your site know what action you want them to take. As a result, not using this epic tool will make you lose money.
*Important* One simple call-to-action can make all the difference in your content marketing campaigns.
But, to increase clicks and conversions, you have to optimize your call-to-action copy correctly.
Here’s a quick overview of how to design and craft your call-to-action copy as well as the best colors in this infographic by Wishpond:
9• Make Your Blog Posts Go Viral With Social Media Ads
Social media ads is incredibly effective if you must know. It is one of the most effective ways to make you content go viral.
It is easy and simple to do…
Simply search for your best-performing blog post and create an ads campaign with it.
Go to Facebook, which is relatively cheap, and create your campaign.
Here is how it work…
Access your Facebook analytics dashboard and search for your top-performing blog content, those that have high engagement, etc.
Head on to your Facebook page and click the drop down arrow at the far right corner of your screen.
This works for browser only. I tried it on my smartphone but could not find the drop down arrow.
Alternatively, if you must use your smartphone, then install the Facebook Ads Manager app.
From the from down menu, scroll down to locate the “Manage ads” tab. When located, click to open it and create “custom audience,” that will engage with your blog post.
Then, use the boost button on ads manager to promote your best blog content.
By engaging with your audience and responding to comments, you will be able to generate enough social proof.
This will make your blog content go viral like you never can imagine.
Here’s an ultimate guide to “Facebook Ads Manager” by Alfred Lua on the Buffer blog. This complete guide will help you learn the following:
- How to use the “Manager Ads” to create Facebook ads.
- How to manage your Facebook ads campaign.
- And how to analyze your Facebook ads campaign.
Bonus Tip: Optimize Your Blog Post for Search Engine
Inasmuch as you optimize your articles for the reader’s reading conditions, do the same for search engine, as optimizing for SEO will boost your content visibility and social shares.
Much has already been written or said about how to optimize for SEO.
You will find this article useful for the best tips to optimize your blog posts for search engine – SEO.
And this article will also help you find the best SEO tools for content and website optimization to increase visibility, social media share, and Google rankings.
- Craft a catchy headline.
- Use keywords and related keywords in primary title and subtitles.
- Write compelling copy with the use of keywords in the body of content to increase search visibility.
To create a viral blog post is the primary goal of every blogger and content marketer. But not knowing how to go about it has become a hinderance to many.
We have outlined the top-notch ways that will help you make your blog posts go viral.
The tips here are tested and proven, so apply them in your content marketing strategy and see your blog posts go viral.
Please tell us in the comments section, the best tips you’re using to make your blog content viral.