How to Make Money on Social Media Without Selling a Product

Can you make money on social media without selling a product?

Lets find out…

Chances are you’re already actively using at least one social media platform.  

Do you have a healthy following?  I’d you do, use your social influence to make money without selling anything.

Social media sites like Twitter, Facebook, Instagram, and Pinterest offer amazing avenues to make money.

It doesn’t matter which platform you’re on, social media is the perfect place to make some extra (or a lot extra) cash!  

You may be thinking… “don’t I need to have a product or service before I can make money on social media?”  

The answer is no, you don’t!

While social media marketing is great to sell products and services, it’s not the only way to use social for commercial purposes.  

Here’s how Ryan Lilly put it…

Social media is not just a spoke on the wheel of marketing. Rather, social media is becoming the way entire bicycles are built.

– Ryan Lilly

Is he right about that? Certainly!

So then, how can you use social media to build your online empire?

Below are 7 tips that will make social media work for you and your bank account.

1• Partner with a product needing an audience

If you know of a great product, and know that the company doesn’t have much of a social following,  reach out to them and offer a mutually beneficial partnership.

You promote their product to your broad audience and in return, you receive a portion of the business as compensation for your effort.  

Influencer marketing changed marketing strategies by using people with a strong personal brand.

For example, businesses are using Nick Offerman and Nick Jonas to push product sales.  

Offerman promotes Whisky, and Jonas is promoting a cologne.

While their names are all over these products, they are not necessarily the product creators.  

It’s the name that sells.  

Do you have a strong enough social presence? If you do, partner with an established business and become a part of their social media marketing strategy.

2• Promote someone else’s product

If you don’t have a product of your own, promote another brand’s product and receive payment per sale made.  

With a targeted following in your industry, act as an influencer for tools or services in your industry.  

Partner with a company and act as a third-party marketer for them.

Big companies such as Amazon and Best Buy have pre-established affiliate programs you can take advantage of.  

Apply to one (or many!) of these programs, push their products on your social accounts and get a share of the profit for each sale made.  

According to research by Google, “70% of teenage YouTube subscribers say they relate to YouTube creators more than traditional celebrities.”

You don’t have to be a high-end celebrity to impact your viewers and subscribers.  

You can promote products and a micro influence make good money.

How to Make how to Money on Social Media without selling a product

3• Influencer Marketing

Be the ad!  Similar to, but not the same as the earlier mentioned influencers marketing, this method uses your social media account to push the products of others.    

The major difference, however, is the partnership does not result in money per sale, but is essentially a short-term contract made with a company to act as a social media marketer for their product or brand.

You post several times throughout the contract promoting the company and their products.

Payment is made based on the agreed amount in the deal, and not per sale.  

According to a survey by Tomoson, business owners are making $6.50 for every $1 spent on influencer marketing.

This means that a business owner will be willing to spend money hiring you for the same purpose.

4• Place ads in video content

How to Make Money on Social Media Without Selling a Product

This tip is not as lucrative a suggestion as the other tips, but this method can increase monthly revenue by $2,000 ~ $3,000 per month.

If your goal isn’t getting rich, but gaining financial freedom, then, adding advertising (ads) to your content is a great way to supplement your entire source of income and allowing for more time and money to live life freely.

The process is easy, simply give video hosting sites, such as Vimeo or YouTube the ability to place ads within your content.

You receive a portion of the profits those ads generate.  However, this is strategy will take time and effort.

5• White label reselling

White label reselling is taking someone else’s product, marketing and selling it as your own for a profit.

For each product sold, you pay the leading company a fee and keep the difference.

For example, let’s say you are reselling white label umbrellas.  

The manufacturer price is $15, and you sell for $25. In this case you’ll give or pay the manufacturer $15 pricing and keep the balance $10.

Thus, you make $10 profit on each umbrella you resell. It’s another slow and steady income method, but it is profitable.  

6• Offer premium content

Create in-depth, exclusive, content for paying subscribers.  

Post short-form content to your entire following, teasing your long-form informative content for paying members only.  

For example, make a post offering one tip about video editing, and then offer your subscribers with a full video editing tutorial.

When you create high-quality content and your following is large enough, people will pay for your highly revered expertise.

7• Offer Value to your audience

How to Make Money on Social Media Without Selling a Product

This tip is a more reflective way to approach the other tips.  

Brand collaboration is the primary path to make money in these tips, and it may feel discouraging if you don’t have hundreds of thousands of followers.  

However, you don’t have to have an enormous following to provide marketing value to a brand.  

Simply approach each new partnership with a plan.  

Have a marketing or media kit ready to show your partnering companies how you will benefit them as a business even if you don’t have a huge social following.

Bundle services such as promoting products on Instagram and doing a blog reviews on your blog.

Quality over quantity is what matters, show prospects how you can provide them quality, and you’ll be able to partner with companies even with a smaller following.  

In Summary

Here are a few of the ways to turn your social media presence into churning revenue.

Remember to focus on providing value and quality to develop lasting and mutually beneficial partnerships.

Test each method, see what works best for you and fits your lifestyle and financial needs.

Then, through engaging with your followers on social media, sit back and watch your bank account grow.

If you want to take necessary steps to improve your blogging and freelance writing career, I urge you to subscribe to the Moss Media blog to get updates direct to your inbox!

About the author

How to Make Money on Social Media Without Selling a Product

Emin is an experienced social media marketing specialist at Mellbe, a Los Angeles-based social media marketing and management agency. On his free time, he enjoys blogging about social media, SEO and blogging.

Categories: Social Media


Moss Clement

Moss Clement is a freelance writer & blogger. Founder of Moss Media and content manager at Writers Per Hour. He is working closely with B2B marketers - helping​ several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces​, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona. Connect with him on Twitter and LinkedIn.



Shanta Shenkel · November 15, 2018 at 4:59 pm

I blog often and I truly thank you for your information. The article has really peaked my interest. I am going to take a note of your blog and keep checking for new information about once a week. I opted in for your RSS feed too.


    Moss Clement · November 15, 2018 at 5:11 pm

    Thank you, Shanta. The best part of blogging is being able to help other with the best information that will enable them make rapid progress and grow their online business. Make money online is is lucrative business and millions of people are leaving the 9~5 to join it setup online businesses. However, as the article shows, you can start making money online via social media without selling a product.

    Thank you for stopping by and commenting.


Bhawna Kaushik · November 13, 2018 at 6:53 am

Hey Moss

Resourceful content. Social media is becoming bigger day by day, and in this day and age, I believe influencer marketing is one of the best ways to promote and earn.



    Moss Clement · November 13, 2018 at 1:47 pm

    Hi Bhawna,

    Yes, social media is the big this g in todays digital marketing. It helps you in virtually every circle of your business which is why influencer marketing is an amazing digital marketing tool that you can use today to skyrocket your business. Influencers are everywhere across social media sites, and what important to to be able to figure the best ones to work with.

    Thank for your contribution.


Rudiano · November 11, 2018 at 1:47 am

Thank for this enlightening post.
I’m amazed at how fast things evolve..
And I’m grateful we have a say in what we endorse. I did adverts on my blog and YouTube videos for a time but stopped as I felt the adverts that popped up did not fit my brand or sometimes contradicted my message!


    Moss Clement · November 13, 2018 at 2:25 pm

    Hi Rudiano,

    I agree with you that with the passing of time many things have evolve both in personal and the digital marketing space. And as we try to use this evolving tools o our advantage, many more are still coming up. However, we will always look for ways to integrate them to our marketing strategies for more profit. Advertising is a great way to make passive income, but sometimes you see that the ads placed on your site are not relevant, as you have mentioned, which effectively means that you’re not going to make money. That’s why you need to work with trusted ads companies so that they will always place ad banners that are related to your niche market.

    Thanks a lot for your contribution to the discussion!


Arfa | Shemeansblogging · November 10, 2018 at 2:49 pm

Oh, these are some great ideas! Never thought of digging deep into social media and I’m amazed by so many opportunities.

All one need is to produce engaging content and build trust with the audience.

SUPER post!



    Moss Clement · November 13, 2018 at 2:31 pm

    Hi Arfa,

    You’re right about that. When you consistently produce and share valuable content with your tribe, they build trust on you and when you have something to sell to them, they buy I because they are lady trust you. It a simple logic and easy-to-use tips that must be applied.


    Emin · November 20, 2018 at 8:26 pm

    yes Arfa, good content always boosts sales!


Sathish Arumugam · November 7, 2018 at 11:18 am

After reading this article I really can asure that we can make tons of money from the social media from right now. I will surely follow the tips and advice that have outlines in the guide and we can turn our social media profile into a money-making a machine.


    Moss Clement · November 8, 2018 at 9:06 am

    Yes, Sathish, many struggle to make money from social media. They spend hours each day on various social sites without utilising its potential to make some extra income. The tips here are actionable tips you can use today and star seeing positive results.

    Thank you once again.


Ryan Biddulph · November 4, 2018 at 1:10 am

I dig the value sharing tip Emin. Folks sometimes forget that free content sets the table for premium offerings. You can sell virtually anything on social media if your audience trusts you, thru your free content. Super post buddy.


    Moss Clement · November 4, 2018 at 2:53 pm

    You’re right, Ryan. Many underestimate the power of freemium. Provide your audience with free offers that adds value to build trust. When you’ve built trust with them, offer premium and they will buy from you.

    Thanks a lot, Ryan, and thank you too, Emin for these wonderful piece.


    Emin · November 20, 2018 at 8:24 pm

    Thank you Ryan!

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