Are you using search engine optimization – SEO lead generation strategies to upgrade your conversion rate? Are you wondering which SEO lead generation strategies would be useful for your digital marketing activities?
Lead generation online is a set of different digital marketing tactics aimed at finding potential customers concerning interest, age, demographics, location, etc. However, as customer taste keeps on changing, what consumers want today might not be demanding for the same after a few months.
So, to sell your product or services, you need to make sure to re-approach buyers with different lead generation strategies, including email marketing to indirectly stay on the head of your customers. As a result, it will help you to generate a handful of leads per day.
Hence, if you fail within this junction, your survival in the web-based business will sooner become challenging. As a consequence, to maintain a positive outlook and grow your business, follow the underlying task by applying various lead generation techniques.
In this article, you will discover new and effective ways to produce high-quality leads daily.
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Let’s find out.
1: Powerful Content Marketing
What is evident in marketing is that all brands and companies are competing for the attention of customers. Even customers are also confused about which one to choose?Lead generation online is a set of different digital marketing tactics aimed at finding potential customers Click To Tweet
Therefore, to win over the market, content marketing is a clear lead generation strategy you can use to extend your reach and create leads. Put differently, although content marketing is used to attract and retain your target buyer, it contributes to selling the products online based on a variety of factors.
However, the major secret to reaching your targeted customer is to research to find what customers expect from you. Thus, your research will show you the best keywords to use in your campaign.
Given this, the best way to create a lead generation good content that will increase your visibility is to use Latent Semantic Indexing (LSI) keywords. LSI keywords are ideal for optimizing your content and boost search rankings.
This step will help you with the following benefits:
- Improve search visibility.
- Attract more readers.
- Establish long-term relationships with consumers.
- Expand your client base through recommendations.
- Achieve your ultimate goal of generating more leads.
In view of this, create high-quality content following your audience needs and publish them on your blog and other relevant platforms at regular intervals.
2: Active Blogging
Active Internet users love’s to read entertaining content. They feel connected to the writer’s idea, which creates more engagement on your blog, and as a result, contributes to quick lead generation.
If you use this lead generation tool and publish useful content on your blog regularly, users would willingly subscribe to newsletters. Your target audience will leave their email addresses in exchange for your content.
For this reason, active blogging in a useful lead generation tool that will help you draw visitors’ attention to your site and improve leads.Although content marketing is used to attract and retain your target buyer, it contributes to selling the products online based on a variety of factors. Click To Tweet
3: Provide Great Offers
Humans are attracted to discounted offers, gifts, and so forth. The impact of special offers – one of the best lead generation strategies is so powerful that people tend to buy more discounted products than they ever need.
Thus, with a fantastic offer, your business will be bustling with increase customers all day. However, be attentive to the discounts you offer. You could go for a 14 Days Free Trial, Membership cards, etc.
The higher the impression of value, the more overpowering the offer, and increased leads. So use this lead generation online tool to your advantage.
4: Social Media Optimisation
One misconception regarding social networks is that it is quite challenging to bring quality leads and buyers from these sites. However, over 90% of Pinterest users, according to Statusbrew are using Pinterest to make purchasing decisions.
Further studies reveal that influencer content on Twitter increases users purchasing intent 5x more.
Thus, don’t think social media websites are only for personal communication and entertainment. Start sharing useful content on different social media channels to catch visitor’s attention to generate more leads and drive sales.
You can also conduct social media live broadcast to interacting with your targeted audience to sell your products and services.Active blogging in a useful lead generation tool that will help you draw visitors' attention to your site and improve leads. Click To Tweet
5: Use Active Video Marketing to Boost Lead Generation Strategies
In simple words, video marketing is a digital marketing tactic used for the promotion of your brand, products, or services. Research figures suggest that 57% of people watch video content at least once a while.
Further studies reveal that over 90% of business owners acquire new customers via video marketing on social media. The infographic below shows that video content marketing on social media accounts for the highest return on investment (ROI) for 63% of businesses.
Hence, video marketing helps marketers to generate more leads and sales as most users take great pleasure in watching videos than reading text content.
Source image: Animoto
As a result, create and promote videos on all marketing channels including social media to generate more leads and improve sales. Individuals can easily understand your message after watching instructional videos.
However, if you cannot create videos, several digital marketing agencies provide video marketing services for their clients and customers. You can take advantage of their services to boost your marketing efforts and take your business to the next height.Humans are attracted to discounted offers, gifts, and so forth. The impact of special offers – one of the best lead generation strategies is so powerful that people tend to buy more discounted products than they ever need. Click To Tweet
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6: Make Automated Personalized Recommendations
Regular customers and clients will be more willing to share your content if you offer them personalized solutions at the right time and with the right offers. It can be access to an ebook, video tutorials, and more.
Regardless of what you offer to customers, it is essential to keep their needs and interests in mind. Distributing unique materials to the right audience will increase your chances of attracting more quality leads for your business.
Individuals will be willing to fill out forms on your landing pages if you give them peculiar and profitable deals. For this, you can use customer relations management (CRM) software to help you automatically segment your customers and deliver customized messages that connect.
7: Use Email Marketing for Lead Generation Strategies
Despite the existence and the emergence of many new marketing practices, email marketing remains a vital digital marketing tool that would help you:
- Reach your target audience with ease
- Promote your products and services
- Facilitate direct communication with customers
- Generate fantastic leads, and
- Increase sales
For this reason, create and send different types of emails to subscribers regularly. You can send welcome emails, informational letters, commercial letters, regular newsletters, triggers, transaction emails, Thank You messages, etc.
This step is one of the best lead generation strategies that will help you get more business opportunities that convert quality leads.
For Instance, a survey by Ascend on the most impactful lead generation strategy reveals the following results:
As you can see from the screenshot, email marketing is the highest lead generator with 48%, while website/landing pages and content marketing have 44 & 43% respectively. Campaign Monitor also indicates that emails account for the highest ROI for digital marketers.Regular customers and clients will be more willing to share your content if you offer them personalized solutions at the right time and with the right offer. Click To Tweet
Therefore, use an email marketing strategy to boost your lead generation campaign.
8: Utilize Affiliate Marketing As a Lead Generation Tool
It is tough to survive in today’s highly competitive Internet-based business unless you start to attract a large number of partners (commonly known as affiliates). The main objective of an affiliate is to direct a stream of potential customers to your website and help them buy from you.
Therefore, invite others in your industry to partner with you as affiliate markers for your product or services. They will provide you with qualified lead generation opportunities in exchange for a commission on purchases made by consumers.
9: PPC (Pay Per Click)
Is pay per click part of your lead generation strategies? If you answered no, you are missing out big time. The name itself defines pay per click (PPC) – a premium internet marketing technique in which advertisers place premium ads on web platforms, including Google.
If you are a struggling small business, PPC may be the solution for your business to enable you to generate quality leads that will grow your marketing campaign.
However, although there are many lead generation services available to you, more marketers are hiring PPC agencies for online advertisement of their products and services. This industry is measured into the billions of dollars per year, indicating its power as a remarkable lead generation tool.
For example, I entered a search for “lead generation software,” the first few results on Goole contain an AD in a green box, as you can see in the screenshot above. All those search results for lead generation software that has green ADs in a box are PPC ads.
It means that when you place PPC ads campaign, your content will appear at the top of the search engine results page. As a result, your chances of generating more leads become higher with well-planned search advertising campaigns.
10: Interact with Customers Through Question & Answer Websites
Many potential customers hesitate to buy from you because they have certain doubts about your brand. That is why you need to start interacting with your customers and eventual buyers to clear any doubt.
You can do this through Q-A websites to help you remove their doubts and confusions with useful links and direct answers. This element of lead generation strategies will enable you to create a positive perception of your brand and generate more leads.
This lead process will aid you to maintain active communication with your target market and practically assist you to produce more customers.Many potential customers hesitate to buy from you because they have certain doubts about your brand. That is why you need to start interacting with your customers and eventual buyers to clear any doubt. Click To Tweet
The steps in this article are fantastic lead generation strategies that will assist you in your marketing campaigns in creating a pool of interested customers and selling to them.
However, you might choose to go the easy way and employ lead generation services specialists or use lead generation software or other lead generation processes to boost your marketing efforts.
What matters is that the more leads you generate, the better your hold on the market and more return on your investments (ROIs). Accordingly, use these tips to improve your lead generation strategies to make more sales and skyrocket your web-based business.
About The Author
Morris Edwards is a digital revenue growth specialist and a web designer at Awebstar – a Seo company in Singapore.