How can you increase traffic to website? How can I get Instant website traffic? More traffic, more traffic, more traffic. We hear these all the time. Why? Because every marketer in the online space–bloggers, content marketers, and so forth are eagerly looking for the best tips to increase traffic to your website.
Yes, you need people who are interested in buying your product and services. But how can you double visitors to your website or product page? Increasing website traffic is the major problem many marketers are dealing with today. So, how can you get traffic to your website free?
I know you don’t want to rely on companies that drive traffic to your site or on increase website traffic software. Thus, in this article, I have put together 10 powerful tips that’ will help you increase traffic to your website significantly.
1: Update and Republish Your Blog Posts to Increase Traffic
Re-working your old blog posts is a great way to increase traffic to your site. The process is simple and effective. Find blog posts that contain irrelevant or outdated strategies – tips that are no longer relevant to the subject and replace them with the latest trends in SEO.
Brian Dean is a perfect example of this subject. He used this tip and increased traffic to his site by over 50%.
When reworking your posts, make use of such elements as:
- Screenshots, etc.
Use any component that will improve your post and make it unique and more appealing. That’s all you need to do. This step will help you increase website traffic fast.
2: Optimize Your Blogs With LSI Keywords to Increase Traffic
Search engine algorithms’ frequent changes have left many with no choice but to view SEO as no longer critical to their marketing efforts. However, SEO is essential, and still one of the best marketing strategies that will help you increase traffic to your website.
However, you need to know that the way they performed search engine optimization (SEO) back in the days is no longer the way it is today. Seed keywords were the primary reason for driving traffic. Now, search engines need to understand what your content is about to improve your chances of appearing in search results.
That is where Latent semantic indexing (LSI) keywords come in. It is the use of related keyword terms to help Google understand your content. In other word, LSI keywords are words that are semantically related to each other.
However, note that LSI keywords are different from long-tail keywords. As stated earlier, LSI keywords are search terms that are related in concept or have similar ideas. For example, if I’m writing a post about traveling, the LSI keywords would be:
- Air ticket
- Travel ticket
- Solo traveler
- Travel abroad
- Unique places to stay
- Places to visit
- Around the world
These keyword terms will help search engines to understand your page content. On the other hand, long-tail keywords are word combination that users always search on Google. It makes long-tail keywords easier to rank because they are usually longer keyword terms that are less competitive.
How to Find LSI Keywords?
The easiest way to find LSI keywords is to use SEO tools like LSI Graph or Google search. For example, in Google, you can find similar search terms or LSI keywords in Google’s keyword suggest, and at the bottom of the Google search result.
For LSI Graph, enter your keyword term and hit the “Generate” button. It will show you LSI keywords to use in your copy. This free SEO tool will get you more than enough LSI keywords for your blog content. Use them to optimize your blog posts to increase traffic.
3: Transform Your Posts to Different Format
In section one, we discussed reworking your old blog posts. But in this section, you need to transform or repurpose your blog posts to a different content format to increase traffic. We have written a lot on this topic, and for a good reason.
Not every one of your target audience is a fan of reading text content. A segment of your target market prefers to consume different content types. Hence, repurposing your blog posts will help skyrocket increase website traffic fast.
With this strategy, according to research, you can increase traffic by over 110%. Therefore, transform your blog posts into the following formats:
The list goes on and on, but these are the best content types that drive traffic. So look for your best performing blog posts and transform them into any of the above formats. It will increase traffic to your website.
4: Republish Your Posts on Medium
Have you started posting on Medium? If you haven’t, start posting on Medium now! Medium is a fantastic content syndication site to drive free website traffic. Did you know? Medium gets over 60 million visitors each month.
In fact, even though I have not regularly been posting on Medium, however, I see tremendous traffic from the platform. The beauty of the platform is that you will not have to create new posts. All you have to do is republish your old blog posts with a link back to the original post.
In that way, you make your articles visible to an active new readership of more than 60 million readers.
For best results with Medium, make sure to include lots of compelling internal links to your content. As people click, your traffic increases. – Neil Patel
As Neil Patel stated in the quote above, include internal links to posts on your website. It will help increase traffic website remarkably.
Don’t be scared of Google penalizing you for posting duplicate content. It won’t because Google has created a tool called “canonical URL” that allows users to publish duplicate posts on Medium without punishment. This new Google tool helps search engines understand that you syndicated the content, and by default, Medium is using the canonical URL.
5: Craft a New Headline for Your Old Blog Post to Drive More Traffic
A fantastic article comes handy with a compelling headline. But sometimes the content may be exceptional while the heading sucks. This approach is bad for business since not many of your target audience will click to read the article. That is why you need to write a new headline to replace your boring title copy.
For instance, the first post on Canva website that went viral didn’t actually do well when it was first published. The headline of that post was “Why Steve Jobs Took Long Walks, And Why You Should Too.”
The post didn’t get many social shares. But weeks later they wrote a new headline for the article, titled; “Why Everyone From Beethoven, Goethe, Dickens, Darwin To Steve Jobs Took Long Walks and Why You Should Too” and republish the post.
The result, the post got over 85,000 shares in the first few minutes.
Headlines are one of the most vital parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. – Unknown
Let this example inspire you to write better headlines of your blog posts or tweak existing headings to make them better.
Write 4 ~ 5 headlines for your post and test them to see which one performs best. CoShedule headline analyzer tool will help you check your headlines. I used the Coschedule headline tool to test my guest post title on Ryan Buddulph’s blog. The result?
After testing five headings, I settled for the one with the highest score of 72 points. See screenshot above. Moreover, for this post, choose the headline above because it scored 71 points, higher than the other three titles.
Please, read this post to learn how to craft compelling headlines that people will love to click.
6. Use Question Analyzer to Increase Traffic to Website
Using question analyzer is a terrific way to increase traffic to your website. It offers you the opportunity to leverage questions your target market is asking to create incredible blog content. These type of posts are high traffic generators because they are based on the needs of your readers.
Tools like Buzzsumo’s Question Analyzer can help you find questions that people in your niche are regularly asking. Find these questions and use them to write compelling articles that will drive massive traffic to your blog or website.
Another tool that works pretty well is “Quora” and “Answer the Public.” This tool works much like Buzzzsumo Question Analyzer. All you have to do is find questions that your ideal reader is asking the search engine, give answers to those questions by creating content around them.
You can use the answers you provide to update your old blog posts that are relevant to the topic. The process will help you increased website traffic.
7: Optimize Your Website for Mobile Users
Is your blog or website mobile-friendly? A study reveals that mobile devices account for over 60℅ of all search queries performed on the internet. And with the rollout of Google’s mobile-first indexing strategy, Google now favors mobile web version over the desktop version. It makes the mobile version its primary indexing website.
Therefore, it is a good rule of thumb to make sure your blog or website is mobile optimized. In this way, you’re going to increase your website traffic. So if your blog is not mobile-friendly, or if you’re not sure about that, please use the Google mobile-friendly test tool to check your site.
How to use the Google mobile-friendly test tool
It’s as simple as writing 1,2,3. Open the app, type in your blog URL and hit the “Test URL” button. See screenshot.
Next, you will see the result of your test. In fact, my test result shows that my blog has some page loading issues which I have to rectify.
You can also check Google’s mobile guidelines to make sure your site is up-to-date. The benefits are incredible.
8: Leverage LinkedIn Publisher to Drive More Traffic to Website
The LinkedIn publisher is an excellent platform to syndicate your blog posts to attract a new readership and reach a wider audience. It is simple and similar to republishing your content on Medium. When you publish on LinkedIn, your first connections get a notification of your post.
If they find your content interesting, they will share it with their connections, their connection would also share it further, and the circle continues. It gives you more exposure and traffic.
Related Post: How to Boost The Credibility of Your LinkedIn Profile
9: Use Influencer Marketing to Boost Traffic
As mentioned earlier, there is a constant change in Google’s search algorithm, which has left many marketers confused. What worked a few years back might not work today. For example, instead of using several keywords in your posts, Google has made human signals and social proof a priority. Also, using LSI keyword to understand your content.
Nonetheless, the good news is that the constant change in Google search algorithms has brought new link building system, that is, social media shares. In this case, influencer marketing comes in handy.
Recent research by BrightEdge shows that over 50% of all traffic across many industries comes from organic searches, and 40% of all revenue is by organic traffic. Hence, working with influencers will help you to:
- Boost social media shares
- Build quality backlinks
- Improve SEO
- Increase traffic
- Improve search ranking
- Generate and convert more leads
With that said, when an influencer endorses and recommends your product and services, it leads to tons of traffic. Therefore, find influencers in your target market to work with and reach out to them.
10• Use Long-Tail Keywords to Increase Traffic
When top blogger and digital marketer, Neil Patel tells you that long-tail keywords are responsible for 90% of Quick Sprout’s traffic, would you leverage it? I guess you would. Long-tail keywords are keywords phrases that are less competitive but account for the majority of web searches.
These type of keywords have the power to drive tons of traffic and rank high on search engine result page (SERP). So carry out keyword research to find long-tail keywords that are relevant to your topic and merge them naturally into your content.
Also, use them to optimize and update your old posts to boost SEO and organic traffic. The result will amaze you.
Bonus Tip• Create Long-Form High-Quality Content to Increase Website Organic Traffic
In all your marketing efforts, without high-quality content, your business will gradually fail. In-depth, well-researched long-form blog content adds value to the reader, and that’s what they need from you. For instance, Buzzsumo and Moz conducted a study of one million blog posts to find out the type of blogs that generate more engagement and social media shares.
What was the result? They found that long-form blog posts of 1000-words and above consistently gain more backlinks and social media shares than short-form content. Their findings support a previous analysis conducted by these experts. See screenshot;
Consequently, once your target audience sensed that you are consistently supplying them with valuable content, they’ll keep coming for more. They can also recommend your site to others. This strategy will surely increase organic traffic to your website.
Although there are many ways to double your organic website traffic, the above tips, with high-quality long-form content, are incredible ways to increase traffic to your website. Apply these tactics to your content marketing strategy. The result will amaze you.