Increase Your Freelance Writing Income

How can you increase your freelance writing income? Have you thought of your current freelance earnings and how you can make more money?

There’s an air of mystery that surrounds people who work from home or otherwise remotely and make a comfy living in the process – particularly when their line of work is writing.

Whatever the reason, when people find out that you’re a writer – and “not that kind of writer,” when they immediately ask about JK Rowling – they become completely lost. “You can’t be serious,” they say. “You aren’t even writing books! How can anyone make a living from writing like that?”

If you’ve just started as a freelance writer, you might be wondering the same thing, asking questions like:

  • How do people make so much money doing this?
  • How can people find enough time to make a living writing blog post?
  • Where can I find enough clients?
  • How can I get more people to my website?
  • How do I stand out among so many other freelance writers?

All of these are fair questions. But the reality that cuts through the mystery of freelance writing is a simple fact that you can make a decent living writing and lots of people cut it as freelance writers.

So whether you’re just starting out or just starting to hit your stride as a freelancer, read on for some of the best tips to increase your freelance writing income and genuinely create a living writing wherever you please.

The reality that cuts through the mystery of freelance writing is a simple fact that you can to make a decent living writing and lots of people cut it as freelance writers. Click To Tweet

1: Don’t Waste (too much) Time Writing for Content Mills

If you’re hunting for advice on how to make more money from freelance writing, one of the most common suggestions you’ll get is to skip content mills and bidding sites.

They’ll tell you; “these are predatory websites that take advantage of new copywriters looking to get started and build up a resume.” They’re right – but only to a point.

See, the trick to bidding sites is not to treat them as your sole avenue for freelance work. Instead, learn how to use them well. Treat them as a place to get started, especially if you have little in the way of samples to show.

While some clients on sites like Upwork and Fiverr are looking to hire the lowest bidder, there are a ton of high-paying clients on these sites. You need to be a bit picky.

However, the people who pay $5 for a 1,000-word article are going to get 1,000-word blog post worth $5. In other words, they’ll get a low-quality article in return; one that you’d never use as a sample for scoring better gigs.

Meanwhile, while some clients will look for the lowest bid by default, others will see higher offers as evidence that the freelancer in question produces better content.

For any of these sites, it comes down to how well you use them. Thus, build a solid profile, and clients will pay you a reasonable rate. However, the problem is not always with the clients. Many writers don’t ask for more money, or they aren’t picky about the postings where they submit proposals.

Thus, while it’s true that the best way to maintain a steady, livable income as a freelance writer is by building up a client base, bidding sites (if not content mills) can be a great place to start.

If you’re hunting for advice on how to make more money from freelance writing, one of the most common suggestions you’ll get is to skip content mills and bidding sites. Click To Tweet

2: Specialize In A Niche to Boost Your Freelance Writing Earnings

There is a good chance you were doing something before trying to be a freelance writer. If not, that’s okay; but you probably still have hobbies and other interests, or types of writing you’ve done a fair bit of before.

Leverage this.

One of the struggles of being a freelance writer is that there are so many of us (freelance writers), and it’s challenging to stand out in such a crowded field. And for beginners trying to cut it as generalists, it leads to reduced rates. Therefore, the key to increasing your income is to find out what niches you can write in.

Identify profitable freelance writing niches that excite you and focus on those. For instance, were you a teacher before? Write about education. Did you review movies on a just-for-fun blog? Entertainment might be your niche.

Also, did you spend time working an entry-level job in any professional industry? Great! There’s a huge market for freelance writers with specialized knowledge in the medical field, manufacturing, etc.

The point is that you can transform anything you’ve done in life and gained a degree of knowledge on into your freelancing career. It could be any of the following:

  • Sports
  • Outdoorsmanship
  • Healthy eating
  • Medicine
  • Science
  • Technology
  • Etc.

The above niches are all fair games – incredible niche markets for your freelance writing business. Consequently, finding the right selling point is what any good company does, and as a freelance writer, you’re in the business of selling your writing.

Therefore, make your set of skills look uniquely useful to a potential client. This strategy will give you a huge advantage and can significantly increase your freelance writing income.

The trick to bidding sites is not to treat them as your sole avenue for freelance work. Instead, learn how to use them well. Treat them as a place to get started, especially if you have little in the way of samples to show. Click To Tweet

3: Blog for Stability, But Branch Out to Increase Your Revenue

As far as freelance writing goes, job security can be a bit of a challenge – namely; you don’t have job security. Blogging, though, is pretty much the next best thing for a freelance writer, especially one who’s just starting.

More so because plenty of clients will offer you regular, reliable blogging gigs. These are blogs that will pay you money per post, and that want daily content going up on their sites. Often weekly. And, depending on the size and the nature of the business, they might need weekly articles.

Nonetheless, unless your writing isn’t up to par, they probably won’t decide to stop paying you to blog for them.

This practice is a great way to move away from content mills and bidding sites you may have started at while still keeping a regular income. Once you have a stable foundation of steady income, you can and should branch out into more lucrative kinds of business writing.

Sure, I just told you to specialize. But while specializing in a niche can help you increase your income, being able to do only one kind of writing wouldn’t help you, especially if it’s blogging. Why? Because businesses need all kinds of freelance copywriting work done for them. From email marketing campaigns to advertising (ads) copy, and from blog posts to web copies.

Accordingly, the more you can market yourself as an expert freelance copywriter, the better you’ll be able to present yourself to businesses as their go-to writer. Especially so if you have experience in their industry – being one of your freelance writing niches.

For this reason, if you spend enough time building experience in different areas of writing, your value as a freelance writer will increase dramatically, as well as your income.

Once you have a stable foundation of steady freelance writing income, you can and should branch out into more lucrative kinds of business writing. Click To Tweet

4: Build A Freelance Writing Website

Meanwhile, maintaining a solid Upwork profile is good, but there is so much more you can do to make yourself stand out and improve your writing earnings. LinkedIn is one of the best social networking sites to have a presence.

The platform is the best for B2B lead generation. Thus, having a compelling LinkedIn profile will help you to find high-paying freelance writing clients. But the absolute best thing you can do for yourself as a freelance writer is to build your website. Your blog or website is your personal space where you can direct leads and potential clients. And ideally, where people can find you organically.

Increase Your Freelance Writing Income

This step serves numerous benefits when it comes to building your freelance writing income. For one thing, you have complete creative freedom in terms of how you present yourself and your brand.

In consequence, instead of relying on making yourself stand out among a million smiling headshots of freelance writers showing up on other sites, your entire website is you and your brand and would represent you that well.

Thus, focus on producing quality content on your blog. However, you can read fantastic books about writing, write reviews of them on your blog, hone your craft, and grow your income. As a result, having a website is a win-win venture.

Your blog will benefit you in many ways, including:

  • Helps you focus on industry trends
  • Positions you as an expert in your industry
  • Serve as your portfolio
  • Establish your authority
  • Attract potential clients
  • Make money from your blog

The bottom line is, there aren’t any real drawbacks to building a website as a freelance writer. And once your blog is up and running, you have an incredible resource to share with well-paying clients interested in hiring you.

The more you can market yourself as an expert freelance copywriter, the better you’ll be able to present yourself to businesses as their go-to writer. Click To Tweet

5: Learn How to Market Yourself

Here is a wacky-sounding idea: Emailing potential clients or Cold-calling them can be a massive boost to your freelance writing earnings. Sure, it is terrifying to call someone or to send emails to potential clients who do not even know you exist.

But many freelancers are increasing their earnings with these strategies. On the other hand, several others are not marketing their services enough – meaning that they’re missing out on a huge chunk of income.

Therefore, the more avenues you have for putting yourself out there, the better your chances to improve your earnings. Strangely enough, with several writers are not using cold-emails and cold-calls to reach out to eventual clients, it put those who go through with it in a better position to increase their freelance writing income.

However, for many freelance writers, even the idea of increasing freelance writing income isn’t enough for them to overcome the fear of rejection that comes with emailing potential clients. But, the truth is; the worst people can do is say “no,” and that’s it.

No one will come after you, and it won’t hurt your income or brand. Noteworthy, several resources can help you write a killer email or develop a sales pitch to help improve your freelance writing income and business.

If you spend enough time building experience in different areas of writing, your value as a freelance writer will increase dramatically, as well as your income. Click To Tweet

6: Network in person

“What are you saying?” “Didn’t you tell me to email clients and call potential customers? Now you’re saying I should meet them face-to-face –to network in person?

Yeah, that’s right. When it comes to putting your business in front of people and spreading the word, there is pretty much nothing better than meeting potential clients in person. The impact of shaking hands with eventual clients and handing them your business card is powerful.

(Of course, you’ll want to present yourself well and get yourself a business card in the first place).

Thus, searching online for potential clients is all well and good. However, attending a networking event is a massive advantage for your freelancing business. There are tons of in-person networking opportunities you can attend.

It doesn’t have to be marketing events. Either way, think about your writing niches and attend relevant events. For instance, do you write about RVing? Then, go to an RV show and hand your business cards to RV companies looking to improve their marketing strategy.

The idea is, any trade meet or convention for a niche you write about is an opportunity to market yourself and drum up business.increase freelance writing income

Several resources can help you write a killer email or develop a sales pitch to enable you to improve your freelance writing income and business. Click To Tweet

7: Ask for More Money

Another way to increase your freelance writing earnings is by far the simplest – raise your rates. You’d be surprised how many freelance writers go ages before they consider that they’re not asking enough money.

Or how long they’ll slog through mountains of blog posts for clients without ever considering a raise. But your work as a freelancer doesn’t have the same structure that regular 9-to-5 workers have. Consequently, you have to continually remind yourself that you are the person with the most control over how much money you make.

No one is going to pat you on the head with a glowing performance review and a raise. You have to do that yourself. The truth is; if you’re spending more time working for low writing rates, then you aren’t charging your worth.

Another fact is; if you’re producing quality content, clients will pay you your worth. All you have to do is ask. It doesn’t have to follow a one-year increment. There’s no reason you can’t raise your rates early in your freelance writing career.

Some clients might balk at this, but the quality of your work will compel them to pay you more.

Here is what to do:

  • Update your rate wherever it may appear
  • On LinkedIn, your website, and other marketing channels
  • Include the new price in any new pitches or quotes you give people

Thus, as new customers join at this higher rate, you can either phase out lower-paying clients or tell them about your new prices. Also, tell them that you’re happy to keep producing content for them if they can pay you more.

The bottom line: If you have more work than you can handle, you could be charging more money. In this way, you provide quality and comfortably increase your freelance writing income.

Another way to increase your freelance writing earnings is by far the simplest – raise your rates. Click To Tweet

Wrapping Up

The main takeaway in increasing your freelance writing income is this; it’s a process. And that process is building something. You start at the base – the foundation. That could be a bidding site, provided you’re picky enough about your clients, or regular blogging gigs.

Additionally, you build your presence – your profiles, your blog, or website. These are marketing channels where you can direct people to enable you to find new clients and boost your revenue.

Also, use email marketing, network with others, and attend networking events to help you land more freelance writing clients. Moreover, build up your skills, add more niches and genres of writing. This step will help you get referrals and testimonials from your previous clients.

And as your services become more and more in demand, you can move up to your freelance writing rates accordingly. Nonetheless, While bidding sites make it seem like the only model is for writers to go to clients, once you’ve built yourself up as an expert freelancer, the opposite occurs.

Consequently, follow the tips outlined above and see your freelance writing income start to snowball, and soon enough, you’ll make a comfortable living just from writing.


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Benjamin Hopper

Benjamin H is a marketing strategist and writer. He enjoys growing companies online using advanced marketing strategies. His hobbies include reading, writing, and watching documentaries. Push To Cart

6 Comments

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Ryan K Biddulph · June 7, 2019 at 3:13 pm

#1 is it Moss. People waste time on content mills. Like trying to earn a full time income the impossible way, similar to trying to build a magnificent castle on a foundation of sand. Not gonna happen.

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    Moss Clement · June 8, 2019 at 12:15 pm

    Hi Ryan,

    I love your illustration of trying to build a castle on a sandy foundation. It definitely would not stand the pressure from external forces of nature.
    Thank you so much for stopping by and contributing to the discussion.

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Arfa Nazeer · June 10, 2019 at 1:10 pm

Hi Moss!

That’s an excellent post. Most freelancers struggle with the process and that’s where the magic happens. It includes everything from choosing a niche, having a freelancer website and learning to market yourself as a freelance writer. This truly helps in having an increased income with freelancing.

Arfa

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    Moss Clement · June 12, 2019 at 11:05 am

    Hi Arfa,

    Not being able to market yourself is a hindrance to your added revenue as a freelance writer. And some would say that not having a freelance writing website does not matter. Yes, when I started, I had no website and clients were paying me peanuts-$50 for a 1000-word article, no matter how complex it might be. But soon after I set up my blog and wrote about 20 blog posts, it all changes. And today I’m making more than I could have imagined.
    Thank you for your contribution.

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Mari Alonso · June 13, 2019 at 11:49 pm

Hi Moss,
This is a great article and exactly what I needed because I am now in my first steps to embark on my freelance writing career. Scary stuff to start, though. You are spot-on that this is a process and building a foundation is a great start. Thanks for sharing. 🙂

    Avatar

    Moss Clement · June 18, 2019 at 8:05 pm

    Hi Mari,

    That’s right, Mari. Starting as a freelance writer can be scary since there are challenges along the way. But with the right mindset and the right skills, you have nothing to worry. Thank you for stopping by and adding to the discussion.

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