How can you increase your blog’s dwell time to improve your SEO and Google search rankings? If you’re wondering how to boost users’ dwell time on page, you should ensure to read this article through to the end.

The outstanding challenge several marketers are facing, especially website owners, is the ability to keep visitors longer on a webpage. Many factors contribute to this dilemma, and we will discuss them later in this article.

Since web visitors are likely to return to the SERP without spending much time on your site, it will result in higher bounce rates. Moreover, they won’t remember your brand after that. Hence, how can you increase dwell time on your pages? That is what we will discuss in this article.

However, take note that “Dwell Time” is different from the following metrics: 

  1. Time on Page
  2. Bounce Rates

But we see some in the SEO community using these terms interchangeably. So let us address them accordingly before going further into the material.

Related Post: 5 Powerful Hacks That Will Increase Your Blog’s Average Time On Page

What Is Dwell Time?

How can you increase your blog’s dwell time to improve your SEO and Google search rankings? If you’re wondering how to boost users’ dwell time on page, you should ensure to read this article through to the end. #bloggingtips #blogging #contentmarketingtips #seotips #contentmarketing #seo #blogtips #digitalmarketingtips

Dwell time is a user experience signal described as the length of time that passes from the time a web user clicks a SERP and lands on your page to the time he returns to the search results.

Put differently; it is the amount of time a visitor spends on your webpage after clicking a link on search result pages before he clicks back to the Google results page. We do this activity all the time on the search engines.

Here is how it goes; you enter a search on Google; for instance, it provides you several options relevant to your search query. Then you click a result and lands on a page. The time you spend on that particular page before returning to the search results is dwell time.

One outstanding challenge several marketers are facing, especially website owners is the ability to keep visitors longer on a webpage. Click To Tweet

What Is Time on Page

Similar to dwell time, “Time on Page” is a metric that applies to the length of time a visitor spends on your web page before moving on to another page. The user can leave the webpage he is on and visits another page on your blog. He can as well head over to a page on a different website. 

Also, he might as well choose leave and visit Google SERPs. The point is the time he spends on your page before leaving that very page.

What Is Bounce Rate

A website bounce rate is another critical metric Google is watching closely. It is the ratio of a page’s sessions ( the time a user devoted to your pages) before leaving. The user may spend a few seconds, 5 minutes, 2 minutes, or one hour before leaving the page. 

It doesn’t matter how much time he spends on your blog. What matters is that a site visitor landed on your page and left afterward. That is a bounce rate.

How to Measure Dwell Time

Among the three metrics explained above, you can comfortably measure your blog’s “Time on Page” and Bounce Rate,” but you cannot possibly quantify Dwell Time. Why? Google has not given web owners the luxury to gauge Dwell Time. 

time on page & bounce rate

There is no provision for that. That is why on Google Analytics, you can only see (among other metrics) “Time on Page” and “Bounce Rate.” It points out that Google only considers those two metrics – meaning that there is no way of calculating a page’s dwell time.

Nevertheless, since one cannot quantify dwell time, you can use your site’s bounce rate and time on page to define your blog’s dwell time.

Why Is Dwell Time Important?

Although Google has not officially declared a page’s dwell time as a ranking factor, it is watching your pages closely. For instance, Search Engine Roundtable indicates that Google’s RankBrain or Machine Learning algorithm is monitoring websites to understand the length of time users spend on a page. 

how to increase dwell time

It shows how much Google values Dwell Time. Also, other search engine algorithms, including Bing, are using Dwell Time. You may want to read, how Google RankBrain works and why it matters.

4 Proven Ways to Increase Your Blog’s Dwell Time

Now that you know what dwell time is and the differences and el as why it is vital to your content marketing strategy, let us consider useful tips that will help you increase your webpages’ dwell time. The pointers will also enable you to improve content visibility and Google rankings.

Dwell time is a user experience signal described as the length of time that passes from the time a web user clicks a SERP and lands on your page to the time he returns to the search results. Click To Tweet

1. Make Readers Stick With Persuasive Blog Content

How compelling is your content? That is the first area we want to discuss. So ask yourself; Is your page persuasive enough to make the reader stick around? You are, perhaps wondering:

How Can I Create a Compelling Blog Posts? 

Here’s how:

Improving dwell time is not only about how well you write your articles, but also how pleasant you structure the material. The structure of your blog content can keep users longer on your page.

That is why there are several online courses on the subject. Therefore, to help you create a persuasive blog post, head over to Udemy. Udemy is an online platform where can learn anything.

So go to the site and type in your keyword. For instance, if you want to create content on “Google Adwords for Beginners.” Type the phrase into the Udemy search bar and hit the enter button. 

find content structure for dwell time

The resulting page will show you thousands of results based on your search terms. Then, look for a course that has more reviews, such as the one I marked on the screenshot.

topic ideas for content structure

When you’ve chosen your desired e-Learning course, you need to determine how many students are in the class before concluding. So click on it to open it up.

find content structure for dwell time

Look at the stats:

It is a bestseller with over 31,000 ratings and more than 122,000 students. These are people who have bought the course material. It is, in fact, an instant hit because more people are interested in the subject.

But then:

How Can You Find The Best Structure for Your Blog Content? 

Now that you’ve selected your preferred course, scroll to the study program area to find the best structure for your blog content.

find content structure

However, notice that using Udemy will also help you with blog topic ideas you may never have found, both from the study program section and the “What You’ll Learn” segment.

find blog post ideas

As you can see, using Udemy is a win-win venture. You get a bestselling structure for your material and also more content ideas for future blogs. Ever since I learned this trick from Brian Dean, Udemy has been my go-to.

Use These 4 Proven Strategies to Increase Your Blog’s Dwell Time Click To Tweet

2: Address Your Readers’ Needs

Another proven way to increase your page’s dwell time is to create content pieces that address your target readers’ needs. Your content addresses user needs and offers solutions on how to tackle the problems.

Since your blog content is satisfying their needs, they’ll stick around longer, and it will also help you to convert them to paying customers quickly.

Why is that so? 

You have established yourself as an authority in your industry, thereby building your credibility and brand reputation. But how can you tackle your ideal reader’s needs with your blog posts?

Here’s how:

  • Know your buyer persona
  • Deliver on your promise
  • Create long-form content
  • Use the right keywords
  • Update your content frequently
  • Respond to comments on your blog and social media

Knowing your audience will aid you in identifying what they’re searching for or what they may want to search on Google. That is user intent – the ability to figure out what a user would search on Google. 

It involves understanding the keywords they’re using to perform search queries, which helps to define the intent of the search. You can also use rhetorical questions to draw out what your audience is thinking about your brand. These will enable you to create content that addresses users’ problems.

Speaking of keywords terms:

SEO keywords are unique words or complex phrases marketers are using in web copy or other content types to drive more organic search traffic. So add the right keywords strategically throughout your material. 

For example, when you create long-form content, it will contain more keywords that a short-form content. Also, the post material will add more value to the reader. As your audience digest those valuable juices, they will no doubt spend more time on the page – increasing dwell time and page ranking.

Related Post: How To Write An Article That Is Increasingly Engaging

3: Build  Relevant Internal Links

Because you measure dwell time from when a visitor lands on your page to the time he returns to SERP, it is essential to give the reader a reason to stay on your page. But how? You can use internal links to persuade the user to stay longer.

That is why building relevant internal links are vital. This process allows you to connect applicable content pieces that provide Google the idea of your blog’s structure. It also helps to develop a website hierarchy that’d let you give link juices to the most crucial pages.

This content strategy (internal link building) will help you in many ways, including:

  • Enhance user experience
  • Improves SEO and Google rankings
  • Faster indexation (Search engine will index your pages quickly)
  • Boost page rank, and of course
  • Increase dwell time

Hence, use an appropriate internal link strategy to increase dwell time. If you’re not creating useful internal links, start NOW! It will make Google bots and other search engine crawlers to index your web pages faster.

However, if you are not building useful internal inks, your dwell time will suffer, and Google will not index your pages as expected. Moreover, users will not be returning to your site to check out blogs.

Another proven way to increase your page’s dwell time is to create content pieces that address your target readers’ needs. Click To Tweet

4: Craft Search Engine-Friendly Meta Descriptions and Title Tags

Your meta description is the third element that searchers would see on the SERP. It appears under the URL after the title tag. The meta description is a Google snippet that appears in the search results. 

However, if you fail to add a meta description to your blog post and publish it, search engine bot will pull sections of your content to use in place of a meta description. Also, ensure to craft a well-optimized title tag. Your title tag can be the deciding factor whether a user clicks to read your blog or not.

A well-optimized title tag and meta description will promote your SEO strategy and appear in Google snippet — increasing search visibility. These SEO elements will encourage searchers to click to read your content. Some marketers may ignore this SEO tactic and content marketing strategy, but their value is beyond measure.

Wrapping Up

We have outlined the “what, why, and how to increase your blog’s dwell time. Although there are other ways to boost dwell time, these four are proven strategies that can work for anyone. Apply them today and tell us about it. 

What else can you add to the tips above? We will appreciate your comments!


Avatar

Moss Clement

Moss Clement is a freelance writer & blogger. Founder of Moss Media and content manager at Writers Per Hour. He is working closely with B2B marketers - helping​ several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces​, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona. Connect with him on Twitter and LinkedIn.

7 Comments

Avatar

Amar Kumar · November 7, 2019 at 11:06 am

Hello Moss,

Google wants to promote content that provides a positive experience for users, and they recognize that a slow site can provide a poor experience.

In general circumstances – If your page takes longer than a few seconds to load, your visitors may get fed up and leave.

Quality content always ranks because your visitors digest easily according to their needs so here we need to clever.

Eventually, thanks for sharing these fantastic points with us.

With best wishes,

Amar Kumar

    Avatar

    Moss Clement · November 8, 2019 at 3:08 pm

    Hi Amar,
    You’re so right about that. Site speed plays a crucial role in Google ranking, which is why marketers are advised to make their website is a its optimal speed. Use trusted web hosting services that are geared for speed. Optimize blogs for speed, and so forth. Your contribution is highly appreciated. I intend to update the article anytime soon to add more tips.

Avatar

Lisa Sicard · November 5, 2019 at 10:43 am

Hi Moss,
How does dwell time play into the Google rankings for retail websites? If people come and buy quickly doesn’t that count for something? Not all websites are long form content to generate long dwell time. You just got me thinking this morning Moss 🙂

    Avatar

    Moss Clement · November 8, 2019 at 2:59 pm

    Hi Lisa,
    I understand your concern. Google is not counting dwell time as a ranking factor, but it is keeping a close eye on the dwell time of your pages. Dwell time starts from the moment a visitor lands on your page from a search result to the time he returns to the search results page. So no matter how long a visitor spends on your page before returning to Google SERP. He could spend one hour, 5 minutes, 10 seconds, and so forth, those are dwell time.
    So being able to make visitors from search engines to stay longer will boost your search rankings because it tells Google that the materials they found on your site are useful. That is why readers are encouraged to try to improve dwell time on their websites. For example, retail website owners can create internal links to relevant products that would interest buyers. If a buyer, for instance, buys an heir shampoo, she may be interested in purchasing bathing soap or body cream. Internal link build building will help keep them longer.

    Avatar

    Nikola Roza · November 8, 2019 at 10:45 pm

    Hi Lisa,
    don’t worry about it. Each niche is different and Google knows that e-commerce pages are not built to keep people on them but to expedite the purchasing process.
    Nothing to worry about:)

Avatar

Nikola Roza · November 4, 2019 at 10:35 pm

Wonderful tips, Moss.
Dwell time is crucial for maintaining high rank in Google, because if Google sees that people bounce off your page quickly then they know your page is not a right fit for the query and will de-rank you.
And it makes sense because Google’s goal is to serve up the most relevant result to its users. The one people stay on and peruse.

My tip and what I found working is to use content table plugin. Because when people see your table of content at the top of the post, they will see something they like and will click. And then they’re deep into the post and reading. And time passes and builds dwell time for your page.
Good SEO.

    Avatar

    Moss Clement · November 8, 2019 at 2:35 pm

    Hi Nikola,
    Your contribution is noted and useful, as well. The content table lets users move over to the section that most interests or apply to them, which will automatically make them stick. Thank you for adding to the topic.

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