How can you increase the average time on page on your blog? Are you wondering how you can enhance the time users spend on your blog page? Then, this article is right for you.
The one thing that bothers webmasters more than getting people to their pages is to get users to stay longer on the page. Why? Because most people that visit your blog leave under a minute.
Source: Neilsen Norman
Strangely enough, it is difficult for site visitors to stay longer on a web page. But they may choose to stay longer and increase the average time on page if the content is valuable. The graphic illustration above shows how likely visitors can leave your site.
And as a result, since these visitors have not spent much time on your page, the chances are that they won’t remember you or your brand later on.
It is also the reason why your blog has high bounce rates. Even if users do stick around your page, they will stay just long enough to find what they’re looking. If a user has a question and you answer that question in the first paragraph of your post, he will not read the rest and leave the page.
So how can you make a visitor spend more time on your blog? How can you engage him to make sure that he doesn’t leave without giving you his information, and or buy your products or services?
Here we have compiled the best tips you can use today to engage your users and increase the average time on page for your blog posts. Nonetheless, let us first define the average time on a page.The one thing that bothers webmasters more than getting people to their pages is to get users to stay longer on the page. Click To Tweet
What Is Average Time On Page?
Average Time on Page means the time that a visitor spends on a page on your website. Google takes average time on a page very seriously and uses it to rank your pages. In other words, it is part of the Google ranking factors.
Please, notice that time on page, bounce rate, and dwell time have a striking resemblance. But they are three different system indicators. However, several marketers are using these terms exchangeably. Let us discuss a little about these metrics.
What Are The Differences Between Time On Page, Bounce Rate, and Dwell Time?
Here is what each one represents;
- Time On Page – This metric, as stated above refers to the amount of time a visitor spends on your web page before moving on to another page. He can leave the page o visit another page on your blog, on another site, or Google SERPs.
- Bounce Rate – The bounce rate of a site means the ratio or proportion of a page’s sessions. For example, when a visitor lands on a page on your blog and leaves the page afterward, it is calculated as bounce rate. The time he spent on the page does not count. As long as he visited the page and left after some time, it is bounce rate.
- Dwell Time – Dwell time is the total amount of time that elapses from the time a visitor clicks a search engine result and lands on your site. And to the time he returns to the search engine result pages (SERPs).
Moreover, with Google Analytics, you can quantify your website’s “Time On Page” and “Bounce Rate.”
But you cannot measure “Dwell Time” since Google does not have that provision for users at the moment.Google takes average time on a page very seriously and uses it to rank your pages. Click To Tweet
How Is Average Time On Page Calculated?
Google calculates your blog’s average time on page by taking the total amount of all the sessions for that specific page. And then it divides it by the complete number of sessions that were generated by that same page.
But, that is just for calculating an average time. When Google wants to find out the actual time of a web page session, it finds out the timestamps when the visitor logged in to your page. And also when he triggered any action like watch a video, download an eBook, or submitting a form.
If the user left the page before triggering any action, then Google has no second-time stamp to calculate the actual time spent. Without an exact timestamp, Google cannot find out the average time for that page.
How to Increase Your Blog’s Average Time On Page?
The usual average time on page, according to various experts, is around three to five minutes. Thus, here is how to enhance time-on-page.
1: Create Relevant Internal Links
It is essential to add internal links to your blog posts. This process is vital for improving your search engine optimization technique. It is also a smart way to increase the time on page.
However, you need to know how to build internal links, and also how to use links to improve your SEO. By providing internal links, you are compelling visitors to check out the other pages on your site and explore your website thoroughly.
2: Open The Page In A New Window to Make Users Stick Around
One of the easiest ways to increase your average time on page and one of the most overlooked ways is to open the links given on the page in a new tab. This way, you won’t lose the visitor every time they click on another link.
Set all links – internal or external—to open in a new window. This way, the reader will surely return to the original page as it will still be open, giving you another opportunity to engage and attract him.What Are The Differences Between Time On Page, Bounce Rate, and Dwell Time? Click To Tweet
3: Post Different Types of Blog Content
What happens to most webmasters is that once they find out something that works for them, they stick to it. That is what lands most of them in trouble. A better way is to post a mix of content that attracts all types of readers and viewers.
Here are some blogs for your inspiration:
Don’t just focus on text-based content. You should also integrate photos, videos, charts, infographics, and other interactive elements to increase user engagement. It will help to boost your blog’s average time on page.
Research has proven that visitors receive blog posts that include relevant and supporting visual elements better than a flat article. That is because images not only enhance the quality of the content, but they also break up the text into readable chunks.
Infographics are an excellent way to explain difficult and complicated pieces of information comfortably and engagingly.Create Relevant Internal Links to Increase Average Time On Page Click To Tweet
Videos Content Marketing
You must have heard all the buzz that video content is creating nowadays. Many people say that videos are the best way to engage users and they are right. People are more interested in watching video content than reading the text.
Source Image: HubSpot
Videos mainly help with content that has a process attached to it. incl how to put together something, or break apart something, how to lay tiles on your bathroom floor, etc. Having relevant video content is a surefire way of boosting your blog’s average time on page.
Videos not only help compel the visitor to stay longer, but they also ensure that the visitor will keep on visiting for more deliciously cooked and hooking content. Have a look at the types of videos that will attract more views and strengthen your content marketing strategy.
Most people think that making videos is a costly procedure. That might be true, but you don’t have to make long videos. Short videos work just as well if not better and might even get you better results. Create video thumbnail to give users a preview of the content.
Another great way to use videos to boost web visitors’ average time on page is to refer to specific sections within your blog post. This approach will move users to check other parts of your site during or after the video.Open The Page In A New Window to Make Users Stick Around Click To Tweet
Related Post; The 6 Best Video Editing Websites for Optimal Result
Other Visual Content
As stated above, add different types of visual content to make your blog posts more engaging. When combined, these elements provide an overall enhanced experience to the visitors and compel them to stay longer and take some action.
If you don’t know which medium works better, experiment with different combinations until you hit the right one. But don’t stick to just one type. Make sure your visitors find something new and different every time they visit your blog.
Also, whatever content format you provide, make sure that you offer high-value blogs with relevant visual content to support your text.
4: Increase Average Time On Page With “A Table of content.”
Just like a post summary, a “table of contents” also work well in increasing user time on a page. The table of contents helps blog visitors to quickly find out what sections of the article are worth their time, and they go to those sections.
Without this facility, your website users might not know that the information they seek is at the end of the article. As a result, they might leave after just going through a few sentences at the top.
All of these components are pretty important if you want to boost your time on page. But what is most crucial is that adding all the elements mentioned above will not help you at all if your textual content is not engaging and unique.
Hence, if you have a blog post that is interesting and offers value, adding all these points will complement that post. You will immediately see a rise in the number of visitors visiting your page and going through the content.Increase Average Time On Page With A Table of content. Click To Tweet
Related Post: 9 Reasons Why No One Is Reading Your Blog Posts
5: Use A Post Summary to Improve User Experience
Implementing a post summary is another unique way to boost your readership. If readers find out what the entire article is about, even before they start reading it, they will develop an interest in the post if it is interesting.
This strategy gives the reader a picture of what your article or blog contains. It also relates to your audience the importance of the material and why they should stick around to read it.