How can you identify your target audience and create content that resonates?
In this age where technological advancements are playing a critical role in every aspect of life, including digital marketing, you cannot afford to lag especially in the field of content marketing, because your marketing activities help you connect with your most relevant audience.
The marketplace, as you may know, is competitive and every marketer is searching for the best tips to stay ahead of the competition. And one of the best tips to beat your competitors is to find your target audience.
However, identifying your buyer persona is NOT a difficult task to do. It is one of the most critical elements of your blogging and content marketing strategy that will assist you to boost your brand visibility and improve your content marketing results.
The practice is the foundation of all your marketing techniques because it will enable you to pinpoint each segment of your audience. With your data, you can create targeted content according to their journey.
Who is your target audience?
Your target audience, also known as the target market is a group of people who have the same buying characteristics. They have similar interest and needs that your brand or business can address. They are typically end-users or consumers who are without a doubt going to buy from you.
Thus, the success of your content marketing effort is linked to how well you know your audience, which is why this article is timely.
But you might be thinking,
Why should you define your target audience
Identifying your audience is essential because it enables you to create compelling brand communication strategies that will help you to better connect with your buyer persona.
When you understand your customer and have a strong hold over their interests, your blogging and content marketing task becomes much more comfortable than you ever thought.
You will be able to create targeted content that resonates with your audience and help you convert them to quality leads and paying customers.
Let’s move forward to;
How to find your target audience
In this article, you will learn six powerful tips that will help you identify your audience.
1: Establish Your Ideal Customer
The most appropriate question that arises is, “who are your ideal customers and what can you do to make them stay with your business?”
To answer the above question, we have to start in areas like demographics, challenges, psychographics, and so forth.
- Demographics – In this context demographics encompasses their profession or industry, company position, income revenue, and of course, sexuality, and location.
- Challenges – This segment relates to the problems your target audience are dealing with–problems they are trying to solve and those that might occur in the future.
- Psychographics – Here helps you understand your audiences’ interests– the best platforms where they are consuming content, what type of material they love, what they are searching on Google, sharing on social media, etc.
2: Become A Problem Solver
If you are looking to outgrow your business, then your marketing techniques must be able to help your targeted audiences fill the void in their lives. Try to become a problem solver by regularly providing content that addresses their issues. In that way, your ideal reader will relate to your content. And once they connect you can easily convert them to buyers.
3: Get Used to Google Analytics
You need to get used to Google Analytic because it helps you figure out who your audience is, what he does, geographic location, and so on. And so on. The main reason why using Google analytics is vital is that it contains interesting data about your audience that will aid you to create content that resonates.
But you need to learn how to use Google analytics to help extract the right information that will enable you to reach your most relevant customers.
4: Leverage of Social Media Platforms
Social media is one of the best marketing channels where you can quickly pinpoint what your audience is targeting-what interest them most in term of content type and so on. You might be wondering how to use social media to find your readership. Stress no more because tools like social media analytics got you covered.
If you have a presence on Twitter, for instance, use the Twitter analytics tool to gauge your followers to find how they are interacting with your content. The data will show you the most engaging content-number of likes, shares, mentions, etc. Please, here is how to use Twitter analytics.
From there you can see what types of content that resonates with your followers and create more of those.
5: Ask Appropriate Questions
Never underestimate the importance of asking questions. Poking the minds of your curious audiences with thoughtful questions will help you to draw out their opinion about your brand and help you understand the best unique strategies that will enable you to tackle each problem according to their buyer journey.
Moreover, asking the right questions helps to enhance user engagement, increase website traffic, conversion rates, and improves return on investment (ROI).
6: Run A Competitive Analysis
I’m assuming that you already know what a competitive analysis means. It is an area of tactical study or research that concentrates on gathering data about your competitors and scrutinizing the information to find out what your competitors are doing to keep their business afloat.
Why is a competitive analysis import to your business growth?
A competitive analysis is a critical part of your marketing strategy you must NOT ignore. It is essential to your business because it studies your competitors to identify their strength and weaknesses, giving you the best intelligence to better improve your business.
Therefore, if you want to beat your competitors in their own game and stand out, apply this technique-use competitive analysis in your marketing campaign to evaluate the marketplace. For more on competitive analysis, IMPACT published a detailed article on how to do a competitive examination.
We have defined the best tips that will help you find your target audience and create content that appeals to them.
Here is a summary of the tips you must apply:
- Establish your ideal customer.
- Become a problem solver.
- Get used to Google Analytics.
- Leverage social media platforms.
- Ask relevant questions.
- Run a competitive analysis.
The steps are not hard to carry out, so make sure to use them in your content marketing strategy to enable you to increase your reach and grow your business.
About the Author
Mike Cowell is a content marketing manager at Calibre. Their mission is to strive for excellence in conquering SEO. Calibre, an SEO Agency in London, have the experience to work with different brands to devise and implement various types of winning SEO strategies.
Moss Clement is a blogger and B2B freelance writer who blogs at Moss Media and content manager at Writers Per Hour. He is working closely with B2B marketers and individuals like you by providing highly informative blog content writing, ghostwriting, and other writing services targeted to the needs of your target audience.