How to Write Headlines That People will Love to Click

How can you write headlines that people will love to click?

To write headlines that attract readers to your blog or website can be one of the hardest tasks for bloggers and content marketers. You spend an enormous amount of time, sometimes 2 or 3 hours trying to craft headlines that will make people click through to your blog. Why?

Because you want your article to be found and read. You want increased engagement on your website, meaning that the success of your content depends on the uniqueness of your headline. Therefore, you have to write catchy headlines for your blog content that will guarantee the best results.

According to research by Koechley, the study shows that traffic to content at Upworthy can vary by 500% depending on the uniqueness of the post headline alone.

“Titles are half the battle to getting people to read your content.’ If you can’t attract people to click your post, you wasted your whole time writing a piece nobody wants to read. It’s the same as if you never wrote anything at all.” ”— Tiffany Sun

Remember, your headline is a door to your content. It gives visitors to your website a glimpse of what they’ll get if they click through. So, if you can write attention-grabbing headlines, your blog content will be read by more people. That is why the question comes up again;

How can I write headlines that people will love to click?

Please, continue reading for insight on how to craft the best headlines for your blog posts.

#: Write headlines that trigger curiosity

It’s perfectly fine if your headline tells readers what is in it for them. But it will not be ideal to let them know all that is in the post, that is why you need to craft a headline that triggers curiosity. A curiosity-driven headline will make readers click to know more. Why?

Because just as the term suggests, it makes you curious, so they’re sure to click to find out more about the subject.

#: A headline that makes a promise

It is common knowledge that people everywhere love it when you promise them something worthwhile. Consequently, visitors to your website will click on a promise-driven headline to find out about the benefits they’ll get for reading your article. So, it is essential that you let your readers know about the benefits they’ll get if they click and read your content.

Your audience is visiting your website to read your content because of the benefit they can get. So, try to be specific and let your audience know what is in the post via your headline. To help you write an outstanding promise-driven headline, picture the problems your readers are facing. I’ve written lots of content for clients and individuals about the need to identify the pain problems of your audience. Why?

Because being able to pinpoint their problems will help you write compelling content consistently that resonates with your target audience. Thus, identify their struggles and write a headline that promises a solution. As a result, you will surely get more clicks to your site.

#: Write a list or numbered headline

Everybody is looking for an answer or some solutions to their problems. Numbered headlines are so popular that every blogger and content marketer uses List/numbers for their content headlines. List headlines tell your audience how many of what to expect when they click to read your content.

Numbers suggest a variety of solutions. It offers different types of solutions to get something done. That means, if you do not like one step, you might like the other. That is the beauty of numbered headline. To back this up, an analysis by the Conductor tested five types of headlines. The study shows that numbered headlines performed better.

How to Write Headlines that People will Love to Click

However, even though numbers are great for attracting readers to your website, I advise that you use numerals instead of letters.

Here’s what Andy Crestodina of Orbit Media said about using numbers headlines for your blog post.

Numerals, not just numbers, are part of the magic. In a line of letters, numerals stand out. So don’t write a headline with “Eight Things,” write one with “8 things.” – Andy Crestodina

Accordingly, a study by Coschedule also found that list posts performs better than non-list posts.

How to Write Headlines That People will Love to Click

Sonia Simone, Chief Marketing Officer at Copyblogger, said the following about numbers headline:

“Don’t buy the argument that “those headline formulas don’t work anymore” All that old “cheesy” advice can still be remarkably effective. Make sure there’s a benefit to the reader in the headline — something that person will get out of reading the content. Numbers in the headline still work. List posts still work.” – Sonia Simone.

Also, use formulas when writing headlines.

#: How to’s

In this formula, you have to point out what your readers want – how to deal with whatever issues they’re facing and then mix it up with some examples of how to solve that particular problem(s).

Some examples of this type of headlines could be:

  • How to Make Money Online
  • How to Dominate Your Freelance Writing Niche
  • How to Become a Better Freelance Writer

These are just a few of the many problems your target audience is facing that will get you more headline clicks.

#: Ultimate guide

Ultimate guide is a formula that deals with a comprehensive strategy for doing something, basically, problem-solving. In other words, it is a tutorial that’ll guide you in step by step formula to accomplish your dream.

The ultimate guide formula is a remarkable headline strategy that has the potential to skyrocket your website engagement because people love it when you guide them in the area of problem-solving.

#: Use tools to analyze your headline

The concept of writing compelling headlines is to get your target market to click and read your content. Thus, for maximum results, you’ll have to regularly measure your headlines to find out how compelling and irresistible they are. The Coschedule Headline Analyzer is a powerful tool that can make life easy for you in this regard.

How does CoSchedule headline analyzer work?

The CoSchedule headline analyzer studies your headline and offers you a score – which shows you how good or bad your headline is. The software will analyze your headlines for traffic & SEO values, as well as quality metrics that will result in more clicks and social media shares.

How can I use CoSchedule headline analyzer?

All you have to do is, open the software and type your headline into the headline analyzer bar and click the “Analyze Now” button. See screenshot below.

 

How to Write Headlines That People will Love to Click

Next, it presents you with the complete report of your headline including quality metrics and a score. For my headline as seen in the screenshot below, I got a scored of 76 which is excellent.

How to Write Headlines That People will Love to Click

A score of 65 – 70 is ideal. But if your score is below 60, you can use your result sheet to tweak your headline even more until you get your desired result.

How to write headlines that people will love to click

How to write headlines that people will love to click

The screenshot above shows you the measurable quality metrics – an analysis of your headlines overall structure.

#: Use relevant keywords in your headlines

The primary purpose of content marketing is to create compelling contents that add value to your audience. So, to help your targeted audience find your valuable blog post, you need to use relevant keywords that your buyer persona is always searching on Google.

Pro tips: Even though this article is about how to write headlines that people will love to click, I also suggest you use keywords in the following areas:

  • Your content headline
  • The first paragraph
  • Sub-headings
  • Meta description
  • Graphics and images
  • The body of content.

This way, your content will rank high on search engines, and your readers will readily find your content.

How can I find relevant keywords for my blog posts?

Several tools can help you find relevant keywords for your blog content. Google is the first place we all go to for whatever search we’re making. Hence, open Google and type in your keyword. The result page will provide you with more than enough keywords for your content.

At this point, filter the result and focus on those you want to use in your writing. You can as well use tools such as:

These tools are great for well-unique keywords for SEO regarding headlines and content in general. For example, in his post, Andrew Reso stressed that SEMrush keyword research tool is a one-stop shop with an impressive list of features. He is correct because this fantastic tool lets you search for keywords that have a high-performance level on both Google and Bing.

Furthermore, with SEMrush keyword research tool, you can find relevant search queries for LSI keywords or alternative targeting keywords. SEMrush also has a wealth of long-tail keywords – keywords that rank high and are less competitive.

How to Write Headlines That People will Love to Click

Try the SEMrush keyword research tool for a test drive or any of the alternative tools mentioned in this post to identify the best search engine optimization (SEO) software for your campaigns.

In Conclusion

Before writing your headline, try to figure out the seed keyword and keyboard phrases your buyers are always searching online. Integrate those keywords to your headline to boost SEO and help your readers easier find your content.

It will attract more headline clicks and increase website engagement. There are many ways to write headlines that will attract readers and make them click to read your content. I will appreciate your comments below.


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Moss Clement

Moss Clement is a freelance writer & blogger. Founder of Moss Media and content manager at Writers Per Hour. He is working closely with B2B marketers - helping​ several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces​, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona. Connect with him on Twitter and LinkedIn.

39 Comments

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Janice Wald · January 3, 2018 at 6:40 am

Hi Moss,
A great guide with incredible graphics. After reading your post, I reviewed my best-performers for 2017, and you’re right. Most of them have numbers in the headline. CoSchedule gives me a higher score for how to headlines.
Thanks for the reminder I need the numbers. Tweeted!
Janice

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    Moss Clement · January 5, 2018 at 8:20 am

    Hi Janice,

    I’m so glad to have you here. Yes, numbered headline are incredibly great. Over time, numbers has proven to irresistible. However, it’s
    also important that you try to craft emotional headlines as well with a variety of formulas such as “how it’s” to actually identify the best headline types for you.

    I’m happy you like the article. Thanks once again Janice!

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Janice Wald · January 3, 2018 at 6:41 am

By the way,
I don’t see a “subscribe” box. I’d love to make sure I get your posts in my inbox.
Janice

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    Moss Clement · January 5, 2018 at 8:26 am

    Hi Janice,

    You’re correct, there are no sign-up forms. That’s the reason sometimes you want to do it all by yourself (DIY).
    The person I paid to design my site with a static homepage and SignUp form for newsletter, etc. Is just messing things up for me.

    All you see here now was done by me, but I needed a helping hand in designing my homepage with will include Testimonials, as seen on, etc. As well as a SignUp form.

    He’s just been delaying. But not to worry, it will be up soon.
    Thanks for the reminder.

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Henry · January 3, 2018 at 9:26 pm

Hi Moss,

I already shared this st on my Twitter and Facebook accounts even before I read it. Your article is really insightful which is what makes you a remarkable blogger.

Your tips are great. In fact, I agree with Janice because I have experimented with the how to’s and numbers and found them to generate more clicks.

Thanks for sharing.

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    Moss Clement · January 5, 2018 at 8:29 am

    Hi Henry,

    Thanks so much for coming by again, I really appreciate it. I’m happy vibe with the article. Truthfully, I’ve used numbers and how to’s a lot to know how amazing they are.

    Thanks for being here and hope to see you sooner again.

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Davison · January 3, 2018 at 9:35 pm

Hi Moss,

I actually saw this post on my feed on twitter,then I clicked to read. I must say you did a great job putting this together.

Writing irresistible Headlines is a sure way to get more clicks. With that said, using emotional words in your headlines is a perfect to get your audience to click and read your post.

Thank you.

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    Moss Clement · January 5, 2018 at 8:33 am

    Hi Davison,

    You’re absolutely right about that, using emotional words in your headlines is remarkably fascinating because it generates more clicks.

    Your audience are always searching for a solution to one problem or the other. So, emotional words as “how to’s” can go a long way in moving them to click your headline.

    I’m happy to agree with the article. Thanks so much!

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Arfa Nazeer | Epife Blog · January 4, 2018 at 8:31 am

Hi Moss,
That’s a detailed post on writing attractive headlines. I think coming up with a great headline is time-consuming. But, the tips you mentioned can easily help cutting off the excessive time and producing an attractive headline.

Arfa

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    Moss Clement · January 5, 2018 at 8:39 am

    Hi Arfa,

    It’s great to have you here. I so much appreciate it, thank you.
    Honestly, writing irresistible headlines can take time, in fact, I sometimes come back to tweak my article headline even after completing my post.

    I’m glad you like the post. Thanks you once again for stopping by.

    Matter of fact, I’m heading over to your website to return the favor and share your latest article.

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Iman · January 7, 2018 at 3:05 am

Hi Moss,

Thanks for sharing!! This post was so informative as I’m always stuck on creating titles!!

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    Moss Clement · January 8, 2018 at 7:56 am

    Hi Iman,

    Welcome to my blog. I’m so glad this article is useful to you. Hope to see you soon again.

    Thanks for stopping by!

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Lorraine Reguly · January 8, 2018 at 5:26 am

Headlines are the most important part of your blog post. If people don’t like your headline, they won’t click through to read your article.

I first learned this when I began blogging five years ago. Actually, Jon Morrow from Smart Blogger (formerly Boost Blog Traffic) gave me a FREE cheat sheet that lists 52 headline hacks, which helped me tremendously. 🙂

It’s still available, if you sign up to his list, found at https://smartblogger.com/headline-hacks/

I hope this helps!

By the way, this is a great post for bloggers, freelancers, and other webpreneurs. Nicely done, Moss! 🙂

    Avatar

    Moss Clement · January 8, 2018 at 8:04 am

    Hi Lorraine,

    Yes, headlines are most essential to content creation hacks because an uncompelling headline will definitely not get you a click through to your article.

    However, I’m happy you like the article. And as for John Morrow’s headline hack, I’m already a subscriber to his newsletter and have received his free headline hack cheat sheet.

    Thanks so much for coming by Lorraine. Well appreciated ?:-)

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Bikee Prajapati · January 8, 2018 at 7:10 am

Hi Moss,

My next blog post will depend upon the tips in this article. I have been unfamiliar with these ideas. Thanks so much for sharing!

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    Moss Clement · January 8, 2018 at 8:06 am

    Hi Bikee,

    You’re most welcome. I’m happy you like the article. Surely, writing great headlines is important to help get your contents seen, read, and shared.

    Thank you for your honest comment!

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iamspider.com · January 8, 2018 at 8:17 am

Greeting Moss!
Your article is just awesome, It will help me in my blogging career, you’re doing great work, thanks for sharing such a nice post

    Avatar

    Moss Clement · January 9, 2018 at 1:46 pm

    Hi iamspider,

    It gives me great pleasure to know that my article adds value to your blog career. That’s exactly the best part, being able to help someone.

    Thank you for your honest comments.

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maynuddin · January 8, 2018 at 1:09 pm

Thank you for sharing this use full post on “HOW TO WRITE HEADLINES THAT PEOPLE WILL LOVE TO CLICK” htis topic.this is very nice

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    Moss Clement · January 9, 2018 at 1:48 pm

    Hi Maynuddin,

    Knowing that my post is useful to you gives me great satisfaction.
    Thank you for stopping by!

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Helga · January 9, 2018 at 7:43 am

Writing titles maybe really challenging. Your article throws the light on many points. Thanks for sharing, Moss 🙂

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    Moss Clement · January 9, 2018 at 1:54 pm

    Hi Helga,

    Yes, it can be difficult sometimes. Even after publishing my post, I sometimes go back and tweak the headline a little bit more.

    Thanks a for coming by. You just made my day!

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Emma Ballet · January 22, 2018 at 6:34 am

Very nice article all about Nice Headlines & Titles. Well Headlines & Titles are most important part of a content & Disucssion. A Headlines & Titles always attract peoples but most of peoples do confuse for how to creat attractive Headlines & Titles.

I like “Use tools to analyze your headline” point this is something that will help to understand the key of Nice Headlines.

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    Moss Clement · January 23, 2018 at 10:24 pm

    Hi Emma,
    Yes, I agree with you. Headlines are much important because they attract visitors to your website. But many find it hard to craft compelling headlines.
    There are tools that can help you out in this regard as mentioned in the article.

    I appreciate your coming by and commenting. Thanks a lot!

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Ryan K Biddulph · January 26, 2019 at 12:45 pm

Dig these tips, Moss. A teeny bit of extra effort on headlines reaps all types of benefits. I love number posts and asking questions hits a sweet spot too.

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    Moss Clement · January 26, 2019 at 4:44 pm

    Hi Ryan,
    I am so glad that you like the article. And yes, bro. Numbered posts are doing great, which is why I love to use them. As you pointed out, a little tweak on your headline can make all the difference.

    Thanks a lot for coming by and commenting.

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Sajid Akhter · January 29, 2019 at 6:54 am

Hi Moss,

Headlines are so vital to grab the attention of your visitors. You have very well highlighted the importance of compelling headlines in this post. I will try out your suggestions given in this post and hopefully should get good results.

Thank you so much for sharing this post. Have a good day.

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    Moss Clement · January 31, 2019 at 12:42 pm

    Hi Sajid,

    I’m humbled to know that you learn something from reading this post and want to try out some of the tips. The truth is that your headline can make or break your content marketing strategy depending on how you craft your headline. That is why it is vital to learn to write irresistible headlines that people will love to click. With a compelling headline, your content will get clicks and drive traffic. Thank you for stopping by and commenting.

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Paula Martinelli · January 30, 2019 at 2:46 pm

HI Moss,
I came across your blog from a friend in common, Ryan from Blogging from Paradise, and I absolutely love your content. Thanks for sharing great information. My blog is very new and I am learning something new everyday. One thing I am trying to do for my blogs post is to use numbered post, because me as a blog reader, love to have content organized by number.
Paula (Paula Pins the Planet)

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    Moss Clement · January 31, 2019 at 12:25 pm

    Hi Paula,

    Nice to meet you, and welcome to the blogging world and our community. Yes, Ryan is a good friend who recently hosted my article on his blog. He has got some incredible resources that will help you as well. I’m so happy that you love this post and most thankful for stopping by and commenting. Looking to see you son.

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Donna Merrill · January 31, 2019 at 7:05 pm

Hi Moss.
I find the key to this all when you wrote that we must remember, that our headline is a door to our content. A headline is so important. The first thing I like to do is find out who is looking for the subject I have on hand. Then I can write it in just about any format that is popular.
I like How To’s because as long as I keep the number small (under10) I can name it something like 5 new ways to pump up your blog, for instance. But that number doesn’t come out of the air …. Instead, it comes from research.
-Donna

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    Moss Clement · February 4, 2019 at 8:39 pm

    Hi Donna,

    I like the humor. And of course, you are a pro blogger so finding the key would not be difficult or you. How-tos is ideal which is why I like to use it often, blending it with numbers. People love it because it shows how to get things done. Thanks a lot, for coming by and for commenting.

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Total Finanz Erfahrungsbericht von Jan Mueller · February 23, 2019 at 3:30 pm

Do you mind if I quote a couple of your articles as long as I provide credit and sources back to your weblog?
My blog site is in the exact same niche as yours and my users would definitely benefit from
a lot of the information you present here.
Please let me know if this okay with you. Regards!

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    Moss Clement · February 24, 2019 at 9:25 pm

    You are free to quote portions of my article, as long as you provide attribution or credit back to the article source.

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spikes · February 25, 2019 at 12:04 pm

I blog quite oftеn and I realⅼy thank y᧐u for yоur content. The article has really piqued my interest.

I am going to book mark your website and keep chеcking for new information about once per week. I subscrіbed to your RSS feed too.

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Muhammad Faisal · March 9, 2019 at 11:50 am

Some of the great tips for writing an eye-catching heading.

The heading is one of the most important part of a blog post, and we can compare it to book( The book can be judged by its cover) and the blog post can get more clicks by its title.

If we have good content but poor blog post titles then maybe we lose our reader.

One of the best tools to make an attractive heading is CoSchedule heading analyzer.

Thanks
-Faisal

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    Moss Clement · March 9, 2019 at 8:21 pm

    Thank you, Faisal, I appreciate your comments and agree with your point. The illustration of a book and its cover is ideal. It conveys the point perfectly well. Thank you for coming by and adding to the discussion.

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    Moss Clement · March 9, 2019 at 8:28 pm

    I appreciate your comment and agree with you, and I also love your illustration of a book and the book cover, it drives home your point. Thank you for coming by and adding to the conversation. I will like to see you more often.

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    Moss Clement · March 9, 2019 at 9:10 pm

    Yes, your blog post heading is a window to your content. It determines whether people will click to read your post or not. That is why you must learn to write compelling headlines. Thank you for stopping by.

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