How can you write headlines that people will love to click?
To write headlines that attract readers to your blog or website can be one of the hardest tasks for bloggers and content marketers. You spend an enormous amount of time, sometimes 2 or 3 hours trying to craft headlines that will make people click through to your blog. Why?
Because you want your article to be found and read. You want increased engagement on your website, meaning that the success of your content depends on the uniqueness of your headline. Therefore, you have to write catchy headlines for your blog content that will guarantee the best results.
According to research by Koechley, the study shows that traffic to content at Upworthy can vary by 500% depending on the uniqueness of the post headline alone.
“Titles are half the battle to getting people to read your content.’ If you can’t attract people to click your post, you wasted your whole time writing a piece nobody wants to read. It’s the same as if you never wrote anything at all.” ”— Tiffany Sun
Remember, your headline is a door to your content. It gives visitors to your website a glimpse of what they’ll get if they click through. So, if you can write attention-grabbing headlines, your blog content will be read by more people. That is why the question comes up again;
How can I write headlines that people will love to click?
Please, continue reading for insight on how to craft the best headlines for your blog posts.
#: Write headlines that trigger curiosity
It’s perfectly fine if your headline tells readers what is in it for them. But it will not be ideal to let them know all that is in the post, that is why you need to craft a headline that triggers curiosity. A curiosity-driven headline will make readers click to know more. Why?
Because just as the term suggests, it makes you curious, so they’re sure to click to find out more about the subject.
#: A headline that makes a promise
It is common knowledge that people everywhere love it when you promise them something worthwhile. Consequently, visitors to your website will click on a promise-driven headline to find out about the benefits they’ll get for reading your article. So, it is essential that you let your readers know about the benefits they’ll get if they click and read your content.
Your audience is visiting your website to read your content because of the benefit they can get. So, try to be specific and let your audience know what is in the post via your headline. To help you write an outstanding promise-driven headline, picture the problems your readers are facing. I’ve written lots of content for clients and individuals about the need to identify the pain problems of your audience. Why?
Because being able to pinpoint their problems will help you write compelling content consistently that resonates with your target audience. Thus, identify their struggles and write a headline that promises a solution. As a result, you will surely get more clicks to your site.
#: Write a list or numbered headline
Everybody is looking for an answer or some solutions to their problems. Numbered headlines are so popular that every blogger and content marketer uses List/numbers for their content headlines. List headlines tell your audience how many of what to expect when they click to read your content.
Numbers suggest a variety of solutions. It offers different types of solutions to get something done. That means, if you do not like one step, you might like the other. That is the beauty of numbered headline. To back this up, an analysis by the Conductor tested five types of headlines. The study shows that numbered headlines performed better.
However, even though numbers are great for attracting readers to your website, I advise that you use numerals instead of letters.
Here’s what Andy Crestodina of Orbit Media said about using numbers headlines for your blog post.
Numerals, not just numbers, are part of the magic. In a line of letters, numerals stand out. So don’t write a headline with “Eight Things,” write one with “8 things.” – Andy Crestodina
Accordingly, a study by Coschedule also found that list posts performs better than non-list posts.
Sonia Simone, Chief Marketing Officer at Copyblogger, said the following about numbers headline:
“Don’t buy the argument that “those headline formulas don’t work anymore” All that old “cheesy” advice can still be remarkably effective. Make sure there’s a benefit to the reader in the headline — something that person will get out of reading the content. Numbers in the headline still work. List posts still work.” – Sonia Simone.
Also, use formulas when writing headlines.
#: How to’s
In this formula, you have to point out what your readers want – how to deal with whatever issues they’re facing and then mix it up with some examples of how to solve that particular problem(s).
Some examples of this type of headlines could be:
- How to Make Money Online
- How to Dominate Your Freelance Writing Niche
- How to Become a Better Freelance Writer
These are just a few of the many problems your target audience is facing that will get you more headline clicks.
#: Ultimate guide
Ultimate guide is a formula that deals with a comprehensive strategy for doing something, basically, problem-solving. In other words, it is a tutorial that’ll guide you in step by step formula to accomplish your dream.
The ultimate guide formula is a remarkable headline strategy that has the potential to skyrocket your website engagement because people love it when you guide them in the area of problem-solving.
#: Use tools to analyze your headline
The concept of writing compelling headlines is to get your target market to click and read your content. Thus, for maximum results, you’ll have to regularly measure your headlines to find out how compelling and irresistible they are. The Coschedule Headline Analyzer is a powerful tool that can make life easy for you in this regard.
How does CoSchedule headline analyzer work?
The CoSchedule headline analyzer studies your headline and offers you a score – which shows you how good or bad your headline is. The software will analyze your headlines for traffic & SEO values, as well as quality metrics that will result in more clicks and social media shares.
How can I use CoSchedule headline analyzer?
All you have to do is, open the software and type your headline into the headline analyzer bar and click the “Analyze Now” button. See screenshot below.
Next, it presents you with the complete report of your headline including quality metrics and a score. For my headline as seen in the screenshot below, I got a scored of 76 which is excellent.
A score of 65 – 70 is ideal. But if your score is below 60, you can use your result sheet to tweak your headline even more until you get your desired result.
The screenshot above shows you the measurable quality metrics – an analysis of your headlines overall structure.
#: Use relevant keywords in your headlines
The primary purpose of content marketing is to create compelling contents that add value to your audience. So, to help your targeted audience find your valuable blog post, you need to use relevant keywords that your buyer persona is always searching on Google.
Pro tips: Even though this article is about how to write headlines that people will love to click, I also suggest you use keywords in the following areas:
- Your content headline
- The first paragraph
- Meta description
- Graphics and images
- The body of content.
This way, your content will rank high on search engines, and your readers will readily find your content.
How can I find relevant keywords for my blog posts?
Several tools can help you find relevant keywords for your blog content. Google is the first place we all go to for whatever search we’re making. Hence, open Google and type in your keyword. The result page will provide you with more than enough keywords for your content.
At this point, filter the result and focus on those you want to use in your writing. You can as well use tools such as:
These tools are great for well-unique keywords for SEO regarding headlines and content in general. For example, in his post, Andrew Reso stressed that SEMrush keyword research tool is a one-stop shop with an impressive list of features. He is correct because this fantastic tool lets you search for keywords that have a high-performance level on both Google and Bing.
Furthermore, with SEMrush keyword research tool, you can find relevant search queries for LSI keywords or alternative targeting keywords. SEMrush also has a wealth of long-tail keywords – keywords that rank high and are less competitive.
Try the SEMrush keyword research tool for a test drive or any of the alternative tools mentioned in this post to identify the best search engine optimization (SEO) software for your campaigns.
Before writing your headline, try to figure out the seed keyword and keyboard phrases your buyers are always searching online. Integrate those keywords to your headline to boost SEO and help your readers easier find your content.
It will attract more headline clicks and increase website engagement. There are many ways to write headlines that will attract readers and make them click to read your content. I will appreciate your comments below.