How to write headlines that attracts readers to your blog or website can be one of the most difficult task for bloggers and content marketers.
You spend enormous amount of time, sometimes 2 or 3 hours trying to write headlines that will attract readers to your blog. Why?
Because you want your article to be found and read. You want increased engagement on your website, meaning that the success of your article depends on the uniqueness of your headline.
Therefore, you have to write catchy headlines for your blog content that will guarantee the best results.
According to Koechley, study shows that traffic to content at Upworthy can vary by 500% depending on the uniqueness of the article’s headline alone.
“Titles are half the battle to getting people to read your content.’ If you can’t attract people to click your post, you wasted your whole time writing a piece nobody wants to read. It’s the same as if you never wrote anything at all.” ”— Tiffany Sun
Remember, your headline is a door to your content. It gives visitors to your website a glimpse of what they’ll get if they click through.
So, if you able to write attention grabbing headlines, your article will be read by more people.
How can I write headlines that people will love to click?
Please, continue reading for insight on how to create catchy headlines for your blog posts.
#• Write headlines that triggers curiosity
It’s perfectly fine if your headline tells readers what’s in it for them.
But it will not be ideal to let them know all that’s in it for them, that’s why you need to craft a headline that triggers curiosity.
A curiosity-driven headline will make readers click to know more of what’s in it them. Why?
Just as the term suggest, it makes you curious so they’re sure to click to know more about the subject.
#• A headline that makes a promise
It is common knowledge that people everywhere loves being promised something worthwhile.
Consequently, visitors to your website will click on a promise-driven headline to find out about the benefits they’ll get for reading your article.
So, its essential that you let your readers know about the benefits they’ll get if they click and read your content.
Your audience are visiting your website to read your content because of the benefit they can get.
So, try to be specific and tell them what’s in it for them.
To help you write an amazing promise-driven headline, picture the problems your readers are facing.
I’ve written lots of articles for clients and individuals about the need to identify the pain problems of your audience. Why?
Because being able to pinpoint their problems will help you write compelling content consistently that resonates with your target audience.
Thus, identify their struggles and write a headline that promise’s a solution to their problems. This will surely get you more clicks.
#• Write list or numbered headline
Everybody is looking for a solution, or a number of solutions to their problems.
Numbered headlines are so popular that every blogger and content marketer uses List/numbers for their content headlines.
List headlines tells your audience how many of what to expect when they click to read your content.
Numbers suggest variety of things or solution. It offers different ways to get something done, or variety of ways to a solution.
That means, if you do not like one solution, you might like the other. That’s the beauty of numbers headline.
An analysis by Conductor tested 5 types of headlines. The study shows that numbered headlines performed better.
However, even though numbers are great for attracting readers to your website, I advise that you use numerals instead of letters.
Here’s what Andy Crestodina said about using numbers headlines for your blog post.
Numerals, not just numbers, are part of the magic. In a line of letters, numerals stand out. So don’t write a headline with “Eight Things,” write one with “8 things.” –Andy Crestodina
Accordingly, a study by CoSchedule also found that list posts performs better than non list posts.
Sonia Simone, Chief Marketing Officer at Copyblogger said the following about numbers headline:
“Don’t buy the argument that “those headline formulas don’t work anymore” All that old “cheesy” advice can still be remarkably effective. Make sure there’s a benefit to the reader in the headline — something that person will get out of reading the content. Numbers in the headline still work. List posts still work.” –Sonia Simone.
In addition use formulas when writing headlines.
#• How to’s
In this formula, you have to point out what your readers want – how to deal with whatever issues they’re facing and then mix it up with some examples of how to solve that particular problem(s).
Some examples of this type of headlines could be:
- How to Make Money Online
- How to dominate Your Freelance Writing Niche
- How to Become a Better Freelance Writer
These are just a few of the many problems your target audience are facing that will certainly get you more headline clicks.
#• Ultimate guide
Ultimate guide is a formula that deals with a comprehensive way of doing things – be it problem solving, or what have you.
In other words, it is a tutorial that’ll guide you in a step by step formula to accomplish your dream.
This is a remarkable headline strategy that has the potential to skyrocket your website engagement, because people love to be guided in the area of problem solving.
#• Use tools to analyze your headline
The concept of writing irresistible headlines is to get your target market to click and read your content.
Thus, for maximum results, you’ll have to regularly measure your headlines to find out how compelling and irresistible they are.
CoSchedule headline analyzer is a remarkable tool that can make life easy for you in this regard.
How does CoSchedule headline analyzer work?
The CoSchedule headline analyzer studies your headline and offer you a score – which shows you how good or bad your headline is.
The software will analyze your headlines for traffic & SEO values, as well as quality metrics that will certainly result in more clicks and social media shares.
How can I use CoSchedule headline analyzer?
All you have to do is, open the software and type your headline into the headline analyzer bar and click the “Analyze Now” button. See screenshot below.
Next, it presents you with the complete report of your headline including quality metrics and a score.
For my headline as seen on screenshot below, I got a scored of 76 which is great.
A score of 70+ is ideal. But if your score is below 70, your can use your result sheet to tweak your headline even more until you get your desired result.
Screenshot below shows you measurable quality metrics – an analysis of your headlines overall structure.
#• Use relevant keywords in your headlines
The primary purpose of content marketing is to create compelling contents that adds value to your audience.
So, to help your targeted audience find your valuable contents, your need to use relevant keywords that your target audience are constantly searching for.
Pro tips: Even though this article is about how to write headlines that people will love to click, I also suggest you use keywords in the following areas:
- Your content headline
- The first paragraph
- Meta description
- Graphics and images
- Body of content.
This way, your content will rank high on search engines, and your target audience will easily find your content.
How can I find relevant keywords for my blog posts?
There are several tools that can help you find relevant keywords for your blog content.
Google is the first place we all go to for whatever search we’re making.
Hence, simply open Google and type in the keyword you intend to write about. The result page will provide you with more that enough keywords to focus on.
At this point, simply filter the result and focus on those you want to work with.
You can as well use tools such as:
These tools are great for well-unique keywords for SEO in terms of headlines and content in general.
For example, in his article on SEMrush space, Andrew Reso stressed that SEMrush keyword research tool is a one-stop shop with an impressive list of features .
That’s correct, because this amazing tool let’s you search for keywords that has a high performance level on both Google and Bing.
Furthermore, with SEMrush keyword research tool, you can find relevant search queries for LSI keywords or alternative targeting keywords.
SEMrush also has a wealth of long-tail keywords – keywords that rank high and are less competitive.
Try the SEMrush keyword research tool for a test drive or any of the alternative tools mentioned in this article to identify the best tool for your campaigns.
Before writing your headline, try to figure out the keyword and keyboard phrases your target audience are constantly searching for.
Integrate those keywords to your headline to boost SEO and help your readers easier find your content.
This will effectively attract more headline clicks and increase website engagement.
Obviously, there are many ways to write headlines that will attract readers and make them click to read your content.
I will appreciate your comments below.
This article first appeared on medium
About the author
Moss Clement is a blogger and freelance writer who is helping clients and businesses generate leads, increase engagement, and grow their business by delivering consistent high-quality content via blog post writing, article writing, ghost writing, and other writing services.
He’s also helping newbie bloggers improve their writing skills by offering the best blogging and content writing tips, and resources.