Are you using Google Trends to amplify your blog content SEO performance? Do you want to know how Google Trends can help you create SEO-friendly post that ranks high on search engines? Then, continue reading, as this article addresses those questions.

If you may know, among the top 10 search engine platforms, Google accounts for most searches performed on the internet each day, every month, and per year. According to research, the search engine giant accounts for more than 75% of all searches conducted via desktop, and 80% of the searches performed on mobile devices.

As a result, Google amasses over 90% of the search engine market share worldwide.

Google statistics

So since more people are using Google for search queries, it makes sense to take advantage of the helpful information it provides in your content creation processes. It will enable you to enjoy search engine optimization (SEO) juices.

What is more?

  • You will have a better understanding of your target market
  • Understand your buyer interests and behavior towards your brand
  • Be able to create the best content that drives traffic and maximize leads

But you may wonder; how can you use Google to accomplish these undertakings? Google Trends is what you need. This free tool will assist you in several ways in creating the best content materials that your buyer persona will love.

Did you know? Among the top 10 search engine platforms, Google accounts for most searches performed on the internet each day, month, and yearly. Click To Tweet

However, I presume you’re wondering;

How to Use Google Trends to Your Advantage

You can use Google Trends to examine search patterns in your industry. It helps you see what searches and topics are currently trending. From there, you can do more research on your topic of interest to uncover additional information.

However, it also lets you see the differences in the search volume of particular terms overtime, based on location. For instance, the holiday season is right around the corner, and it is time to start creating content that will address your audience’s needs for the season.

how to use google trends

For this reason, I searched for “gift cards” trend in the USA. The graph shows a spike in development for gift cards, picking up from late September and early October to January. Nonetheless, you can also see pocket-size peaks in the months that follow.

how to use google trends

Furthermore, from the second and third graphs, you can see variations in search patterns and search terms according to “Subregion.” The tool provides valuable information for marketers, including content creators.

how to use google trends

For example, if you want to write fascinating essay pieces for your clients during the season, you can amplify your article with trending search terms.

Moreover, you can use the plus (+) sign at the top right corner of the graph to compare multiple search terms. Here is what I mean:

how to use google trends

Here, you can see the result of my search comparison directly above. It shows “email marketing” as the most searched term. The information you gather from analyzing Google trends will aid you in various ways, including improving your SEO techniques for content optimization.

You can use Google Trends to examine search patterns in your industry. It helps you see what searches and topics are currently trending. Click To Tweet

In view of this, we have assembled five ways on how to use Google Trends to create compelling content.

Tips On How to Use Google Trends

1: Use Google Trends to Brainstorm Blog Post Ideas 

Google Trends is a blogger’s best friend because it will also help to discover new topic ideas for upcoming blog posts. All you have to do is enter your search terms in the search box and hit the search button.

The tool will show you the trends associated with your search query, as stated earlier. For instance, I searched for “digital marketing” to see the patterns related to the topic for my next blog post.

digital marketing patterns

From the graphics above, the search pattern shows that people are steadily searching for topics relating to digital marketing for the past 12 months. It also lets you see “Related Topics” and “Related Queries” of your search terms.

how to use google trends

But if you want more data, you can take your search terms and related searches, and plug them into Ubersuggest to find the keyword difficulties. The tool will also show you keyword volume, and more relevant keywords for the term. Here we go;

Ubersuggest

From the keyword overview, you can see that the search volume for that term is high enough, but the SEO difficulty may not be in my favor. So to make my content rank quickly on Google search, I opted for related keywords.

ubersuggest

You can use the “Suggestions or Related” keyword features at the top right of the page to generate related long-tail keywords that will rank higher. This strategy will help you avoid the challenges of writing a well-researched article.

Instead, it will assist you in creating fantastic blogs that would drive tons of traffic to your website.

Google Trends is a blogger's best friend because it helps discover new topic ideas for upcoming blog posts. Click To Tweet

More on Finding New Blog Posts Ideas

Trends involve movement — the way things are changing and progressing, including what’s happening in your industry. Google Trends helps you find new content ideas that will enable you to create blogs that stand out.

It helps you see what people are most concerned about, or what interests them the most. In other words, the software will show you what words people are searching for in your niche market.  Use the search terms to create content around those “Trending Searches” tab to open up additional content ideas.

trending section

You can use the data to create posts for your blog, your clients, or for social media marketing. For instance, open the “Trending Searches” tab (formerly “Hot Searches”) to explore your preferred topic.

what people are searching now

Click an image to open the content and find out more about the writer. Or you can click the “Realtime Search Trends” next to the “Daily Search Trends” to uncover more topic ideas.

current search trend

The Realtime search trends will show you what users are searching for at the moment, and over the past 24 hours. It shows you the search trends and popularity of the subject. Don’t forget to use the geographical section next to “Realtime Search Trends” and also the “Category” division at the far right corner.

These features will enable you to generate remarkable content ideas for your blog. In fact, you will find blog topic ideas you didn’t even know were there.

You can use the “Suggestions or Related” keyword features at the top right of the page to generate related long-tail keywords that will rank higher. Click To Tweet

2: Use G-Trends to Optimize Your Content for Local Search

The beauty of Google Trends is that it lets you optimize your blog content according to the popularity of local search terms. For instance, the graph in the intro reveals that the search for “gift cards” is at its highest in Ohio and Pennsylvania states.

The information offers you enough insights to develop targeted blog content that will rank higher on the search engine results page (SERP). You can use the data to create content according to your subregion search terms. This process will boost your content visibility and enable you to rank higher on Google.

3: Find Keyword Terms Your Target Audience Is Searching on Google.

Google Trends lets you conduct searches on your target market to find the keywords they’re searching on a particular topic. How? The “Related Queries” section shows you the keyword terms your buyer persona is searching on Google.

For example, I performed a search and compared different keywords in my niche. I cross-checked four different keywords to uncover their search trends:

  1. Freelance writing
  2. Freelance writing jobs
  3. Writing Jobs, and
  4. Writing work

search pattern

The graph shows that interest by subregion and popularity is “writing jobs.” So you can use this tool to compare keywords to find the best keywords for your blogs. Then you also have the “Related Queries” section where you can see other search terms your target audience is searching.

related searches

Moreover, the data provide details on subregions where the searches are coming from, and when users conduct queries. But if you’re more interested in a global overview, or a particular location, you can get the information by clicking the drop-down arrow.

how to use google trends

You can find the drop-down at the top left corner of the page. By default, you see the United States. But the arrow lets you choose your country of choice or a global audience. Nevertheless, from this section, you can also select the time frame for your search, as in months, weeks, or years.

Also, you have options for categories and web search to explore.

Trends involve movement — the way things are changing and progressing. And in this case, what’ is happening in your industry. Click To Tweet

4: Use Google Trends to Update Your Content

We use content marketing in a variety of ways, such as:

  • Create brand awareness
  • Improve brand awareness
  • Drive more web traffic
  • Generate leads
  • Acquire more customers
  • Make more sales

These are just a few ways marketers are utilizing content to grow their business. In light of this, publishing more blog content plays a vital role in the success of your business, since it will help you increase website traffic.

However, there may be times when you can’t publish new posts regularly due to other vital matters. In this case, updating your blogs with fresh content is paramount to driving more web traffic. How does it work? Simple!

Look for old blog content on your site, edit the posts, and remove outdated strategies that are no longer relevant. Replace the obsolete tips with new and related tactics that will add value to the reader.

Hence, you can use Google Trends to find new strategies that will help your audience. And then use the tips to update your posts. It will aid you to attract new readers and drive more traffic. For instance, in the intro, I compared three keyword terms:

  1. Email marketing
  2. Cold email
  3. Email template

Email marketing turns out to be the most popular search term. It means that using “email marketing” as a seed keyword will drive more traffic than “cold email” and “email templates.” But you already have blog content about cold calling.

And you realize that cold calling is outdated and no longer applicable to your audience. You need to update those posts with current trends-email marketing strategy.

How to Use Google Trends to Create SEO-Friendly Blog Posts

Still On Updating Blog Posts

However, if your blog is relatively new, you might not rank for that keyword because your competitors are already ranking for the search terms. So to help you beat the competition, use the “Related Queries” area to find more relevant words for your posts.

related queries

Nevertheless, to be confident that the keyword will work for you, you can plug “email marketing” into Ubersuggest to get more information regarding search volume and keyword difficulty. Moreover, you’ll also get relevant keywords with high search volume, but less competitive. That is what I did, and here is what I found. See screenshots below:

Ubersuggest

how to use google trends

You can see from the screenshot that email marketing has a high monthly search volume. But because your site is new, both SEO and Paid search difficulties are not in your favor.

So you would instead use related search terms to drive traffic and rank higher. As a result, use email marketing the related keyword terms to update your cold calling blog content. You will see a spike in traffic for that keyword. Use the same strategy for your popular blog posts to boost traffic and search rankings.

Wrapping Up How to Use Google Trends

Google Trends is a powerful marketing tool that should be part of your content marketing toolbox. Its features are beyond imagination. You can use the software to gain valuable insights about keyword research, you target market, the competition, and how to create blogs that improve your Google search rankings.

In fact, it will help you in ways you never knew, including how to plan your posts (timing) for optimal results. Also, it lets you stay up-to-date with the latest trends in your industry. Are you using Google Trends in your content marketing mix? Tell us about it.


Avatar

Moss Clement

Moss Clement is a freelance writer & blogger. Founder of Moss Media and content manager at Writers Per Hour. He is working closely with B2B marketers - helping​ several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces​, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona. Connect with him on Twitter and LinkedIn.

18 Comments

Avatar

Amar Kumar · October 2, 2019 at 4:50 am

Hey Moss,

Today, you need to adopt fast content creation process when it comes to capitalize on trends.

Google’s Keyword Planner is brilliant at letting you know what Google has indexed; But Google Trends successfully fills the gaps that traditional planners fail to do so.

We can easily use it to see what keywords aren’t as popular anymore which is really great.
Eventually, thanks for exploring these advantageous tips with us.

Thanking you.

With best regards,

Amar Kumar

    Avatar

    Moss Clement · October 2, 2019 at 1:22 pm

    Hi Amar, you’re right. Google Trends shows you search patterns, popular keyword terms, and non-popular keywords that can increase web traffic. The information you gather is a valuable resource for content creation.
    Thank you for coming by and commenting.

Avatar

Sajid Akhter · October 1, 2019 at 2:03 pm

Hi Moss,

Great post as usual. Google trends is a nice way to look for terms which are trending at the moment and plan your content accordingly. Your post is very informative and helpful.

Thanks for sharing it.

    Avatar

    Moss Clement · October 1, 2019 at 3:59 pm

    Hi Sajid,
    I appreciate that you like the post. Thank you o much for coming by and adding to the conversation.

Avatar

Gaurav Kumar · September 26, 2019 at 12:17 pm

Hi Moss,

This is surely an excellent post about how to use Google trends to grow your blog or business. Google trends are the most trusted thing when it comes to find the people search behavior and terms they use.

Glad you have shared this!

    Avatar

    Moss Clement · September 26, 2019 at 2:00 pm

    Hi Gaurav, I’m so pumped up that you like the post. It is an inspiration to keep doing more. Thank you for stopping by and commenting.

Avatar

Jeangam Kahmei · September 25, 2019 at 11:16 am

Hi Moss,

Yes, Google trends is a powerful marketing tool and it should be part of our content marketing work. And It is easy to use.

Google Trends is like a market for content marketers as they can find all their needs and wants by just using fingers.

You’ve done a great job. Following your sites for new ideas.

Thanks,
Jeangam Kahmei

    Avatar

    Moss Clement · September 25, 2019 at 10:45 pm

    Hi Jeangam,
    I agree with your point. One can find virtually all topics you can imagine and discover keywords related to your topic of choice. Then analyze the search patterns to find the best fit for your content.
    Thanks for coming.

Avatar

James McAllister · September 24, 2019 at 9:01 pm

Hey Moss!

This is a fantastic article. Google Trends is an extremely powerful tool that many people do not even know exists, let alone something they actually use to benefit their business.

My print-on-demand sells shirts, mugs, and other merchandise geared around thousands of different unique interests. We utilize Google Trends heavily to forecast and predict surges in demand, and time product releases.

Considering the fact that it’s free, there’s no reason that more of us shouldn’t be using it to our benefit!

– James McAllister

    Avatar

    Moss Clement · September 25, 2019 at 7:05 am

    Hi James,
    You’re so right about that. Google Trends is underused as many marketers are not considering it to be a viable marketing tool. But when you evaluate the features and functionalities, you realize that it is one of the best digital marketing assets in the marketplace.
    Than kyou so much for adding to the discussion.

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Sathish Arumugam · September 24, 2019 at 11:57 am

Moss,

You have nailed it!. Even I did come across more mentions about Google Trends. Though I realize how it will be effective to generate blog posts ideas and all, I didn’t give it a try yet. Sure, I will produce content observing the analytics from G-Trends and see how it goes.

    Avatar

    Moss Clement · September 25, 2019 at 7:20 am

    Hi Sathish,
    Go for it, my friend. Google Trends is a useful tool that several marketers are not utilizing. It shows you search patterns, allows you to compare keywords, and what’s trending as the name suggest.
    Thank you for stopping by and adding to the discussion.

    Avatar

    Lisa Sicard · September 25, 2019 at 10:15 am

    Hi Moss, thanks for the reminder of the Google Trends. I haven’t used them in a while and I used to love them! They do provide a wealth of information. It’s good to know what is trending on topics so you can write better and optimize your content!
    Seeing how people are searching NOW is very important for the SEO of your posts and content. Thank you again Moss for this very useful post. Have a great day!

      Avatar

      Moss Clement · September 25, 2019 at 10:50 pm

      You’re most welcome, Lisa. Knowing what is trending in your industry will enable you to strategize and plan when, what, and how to create your posts. You also get to find the perfect keywords to use to improve SEO. I’m happy you like the post.
      Thank you for contributing.

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Corina Ramos · September 23, 2019 at 4:35 pm

Hi Moss,

Thanks for showing us how to use Google Trends. The screenshots were very helpful as well as the tips like using Related Queries for newer blogs.

I know I’ll be playing around with this today! 🙂

Have a great week!
Cori

    Avatar

    Moss Clement · September 23, 2019 at 6:58 pm

    Hi Cori,
    You’re welcome, Google Trends is an underused content marketing tool with fantastic features. And since it helps create content that ranks higher on search engines, it should be part of the content marketers’ toolbox.
    I’m happy you like the post and thank you for stopping by and commenting.

Avatar

Ryan K Biddulph · September 23, 2019 at 2:43 pm

Fabulous post Moss. I love the idea of pattern spotting based on observing trends. Seeing how people search can give us insight into future behavior. Great job.

    Avatar

    Moss Clement · September 23, 2019 at 7:03 pm

    Exactly, Ryan. The search pattern of keyword terms gives users an overview of how well the keyword will perform in your blog post. The data provides an understanding and help you make positive decisions on what search terms to use to rank your content.
    Thanks for chipping in Ryan.

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