What’s the next thing you want after you have successfully launched your blog? Get lots of traffic and grow your blog faster, right?
But things don’t happen just because you want them to. If you want something, you need to work for it – and work really hard.
Tons of articles and blog posts (you must have come across many of them during your research) on the web offer shortcuts to growing your blog faster.
The truth is that much of this information is misleading.
When I first started my own blog, I didn’t get results for 3-4 months. Traffic to my blog was insignificant.
But then I personally sought advice from some of the most well-known bloggers in the industry and began experimenting. This cost me time – and money too.
But soon, I uncovered a couple of tactics that truly worked.
I was able to figure out a process that has enabled me to grow my blog faster than I ever imagined.
I run multiple niche blogs. I replicated the process and I discovered that the results I’m achieving with my wellness blog (Slick Wellness) are even better.
The tactics I’ve been using will benefit anyone.
So, here are some expert advice to grow your blog exponentially.
#• Leverage the Power of Emails
Email marketing and blogging go together like life partners. There’s a special connection between the two.
Often, visitors will find your blog, read the latest blog post and then they will never return again.
That’s exactly where email marketing makes the most impact.
You may also like: Email Marketing: 9 Tested & Proven Ways to Increase Your Email Open Rate
It is an excellent tool you can use to inform your audience every time you publish a new blog post.
Email marketing doesn’t only propel the growth of your blog and establish loyalty, but it also provides you with an excellent opportunity to monetize your blog content.
Do you collect emails? If not, the first thing you should do is add a sign up form to your blog.
And then create an exclusive piece of content that you can offer in exchange for your visitors’ emails.
There are many other ways in which you can use emails to grow your blog with repeat visits.
If you have been publishing posts for quite some time, you can pick your previously written content and repurpose it to be sent to your email subscribers.
But your success with emails depends on how early you get started with collecting emails and what channels you use to build a huge email list over a short span of time.
Use a good email marketing service to get the most out of your efforts.
#• Be Consistent with Your Content Creation
How many blog posts do you publish in a week? Even if you publish just two, you need to maintain this frequency.
Consistency is key to content creation success. Initially, it may sound daunting but putting a system together to deal with it will make things easier.
Start using a content calendar where you can plan all the details of your content creation at least 2-3 months in advance.
- Brainstorm the topics that relate to your niche
- Think about the pain points of your target audience
- Keep yourself on top of the latest developments in your industry or niche.
Consider content ideas like:
- How-to guides
- product-related stories
- Industry-based research
- Case studies
- Infographics etc.
Plan everything in advance using a content calendar.
Develop editorial style guidelines and organize your content calendar in a way that you can share it with anyone from your team as per requirements.
Most important point – create a promotion plan to maximize results from your content.
Since you invest a great amount of effort in creating high-quality content, you can’t simply leave it there and wait for people to come and read.
#• Produce Long-form Content
You might have heard about why you should create more long-form content, but what really matters is how you do it.
One single long-form blog post can become a source of a steady stream of traffic to your blog – for several years in a row.
But it’s important to understand what lengthy content really means and how you can create it.
Long-form blog posts serve as a guide to people who need help with different things.
It remains packed with valuable pieces of information, supported by facts, real life stories and practical examples.
If you create a long-form blog post on a topic like ‘How to Raise Funds for Your Startup’, it means it should function as the go-to resource for anyone who is looking to establish a startup and get going.
Before you start writing a long-form blog post, you should know the purpose clearly in your mind. In fact, topics come from goals.
Think in terms of keywords, search queries, audience, competition etc.
If your in-house capabilities are adequate, you can create long-form content on your own.
Otherwise, you should not hesitate to hire an expert freelance writer.
But remember to communicate your goals and the needs of the target audience to the freelance writer with enough clarity.
After the content has been written, have your graphics designer make it presentable.
#• Enter into Partnerships
Just as partnerships grow a business, they can also propel the growth of your blog – provided you pick the right partner.
Related articles: 10 Epic Ways to Become a Better Blogger
This technique is called partnership marketing.
If you run a career blog, you can strike a partnership with one or more colleges and enjoy shared benefits.
There are various ways in which you can work to help each other.
For example, you can swap guest posts or send an email to each others’ email subscribers once a month.
You can enter into a partnership with an agency that’s not your direct competitor and both of you together can plan to co-host a webinar.
Such partnerships will help you grow your blog faster while also boosting your income potential.
It doesn’t take an Einstein to grow a blog exponentially. All it requires is a well structured plan and the passion to stick to that plan.
Don’t expect to get results overnight.
Follow the tips and tactics shared in this post and keep it going to see results that will outstrip your imagination.
About the author
Jane shares business and blogging advice purely from her personal experience and perspective at her blog janesheeba.com. Don’t forget to check out her course: “How to create killer content for your business?”