Internal links for search engine optimization (SEO); what are the best internal linking for SEO tactics that will improve content SEO? If you’re struggling to build internal links on your site correctly, this article is right for you.

Yes, we all have heard about link building and, at some point in time, even preached it. According to research, Google and Bing indexed a minimum of 5.75 billion pages last months.

How To Build Internal Links
Source: World Wide Web Size

Given such a colossal figure, your website or web page would appear to be fugitive. For example, suppose you have been looking for a blog on a particular topic or say a keyword, you would have thousands of search results. And if by any chance, you are looking for one written by you, it would be something like looking for a needle in the haystack. Right?

Does this not seem to be data deluge? Well, even if it does, you would be more concerned about improving your page rank. Though, there are a plethora of ways to optimize your webpage rankings.

Hence, one technique that has proven to better your page’s relevancy and outrank significant competitors is generating backlinks. No matter if your website is new or you’re refining an existing one, building internal links is a critical part of search engine optimization. It is one of the SEO best practices.

Although indeed, linking your content isn’t easy, one cannot deter the fact that internal linking is more of a necessity in content marketing. It reflects content relationship within the same website, thereby promoting easy navigation across the site.

In light of this, integrating efficient internal linking strategies will help improve your website domain authority (DA) and further increase conversion rates.

You may love to read, “7 Powerful Wats to Make Google Index Your Backlinks Faster.”

What Is the Importance of Internal Linking?

Internal links are relevant because Google uses links to understand the value of the content and to identify content relevance. So when linking to other posts on your site, make Google understands that the posts are related to the content from where you’re connecting.

Furthermore, search engine spiders would not rank your entire website on SERP. But they would only rank individual pages. Moreover, most of the inbound links are directed to your homepage, making it rank higher than other pages on your site.

Therefore, to rank internal pages, you need to create their link portfolio, which would give them search engine credibility. That is why internal links are vital to your SEO campaign.

Internal links for SEO; what are the best internal linking for SEO tactics that will improve content SEO? Click To Tweet
Internal links for search engine optimization (SEO). What are the best internal linking for SEO tactics that will improve conversions? If you’re struggling to properly build internal links on your site, this article is right for you.

Referencing content of one page to another page on the same website is what the term internal linking means. The source website and the targeted site remains the same in the case of building internal links.

As a result, when you link a page internally, it promotes website navigation and further define the hierarchy of the same. In other words, webmasters and crawlers can quickly trace internal links, thereby creating a network of pages. It helps to strengthen the page value, optimizing its overall rankings. Here are a few more benefits of internal linking:

  • Internal links shift authority from one page of a website to another page of the same site
  • Building internal links lure visitors to be part of a call to action
  • Building links internally guides visitors to visit high-value webpages of the website.

Related Post: The Link and Connect Techniques: How to Use Links for Their True Worth

Ways To Build Internal Links 

Now that you know what internal linking is and why it’s crucial let us shed light on how to build internal links appropriately.

Flood Your Website With Legit Content to Create Internal Links

To add multiple backlinks, you need to have that much content already published on your website.  When you have plenty of content on your website, you can effectively stuff your page with various internal links.

This step acts as a network of data, providing vital information on every page the reader click.

Follow A Strategy for Internal Linking

When you are linking your pages, you cannot stuff links randomly everywhere. It is essential to follow a hierarchy in which the content is created and then add relevant links. Also, you cannot link every particular content or keyword.

Instead, you have to access the entire blog carefully. Look out for things that would attract user’s attention and then insert links that have a higher possibility of being clicked by visitors and users of your blog.

No matter whether your website is new or you’re refining an existing one, building internal links is a critical part of search engine optimization. Click To Tweet

Draft Effective Anchor Text for Internal Links

Anchor texts are themes where you can embed internal links. It is the primary element of backlinks; so you should be careful when defining your anchor text. The anchor text must be short, relevant, and under no circumstances should you optimized.

Though, there was a time when optimizing anchor text was considered mandatory. But later, Google realized that this was creating a mess. So now anchor texts have to be kept free from optimized keywords. Thus, keep it short and attractively natural, that’s all.

Also, keep in mind that you do not use the same anchor text for two different pages. Irrespective of the fact that both might have a similar background, yet using identical anchor text tends to confuse google.

In consequence, Google might be under the impression that both have the same content and lead to the same keyword, which, in a real sense, is wrong.

Insert Deeper Internal Links 

When you are linking your pages, be cautious on which links to insert and where to direct the user. Do not embed links to either the home page or the contact us page. Providing links to the home page or landing pages are of no use. The best way to create a hierarchy of content is to redirect users to another article on your website. And the post must be relevant to the content they are reading. The deeper your internal links are, the better it is for your content marketing SEO.

However, depending on the subject matter, there are cases where you can link to your landing pages. Thus, it might be when you’re promoting a product or services

How to build internal links
When you're linking your pages, you cannot stuff links randomly everywhere. Follow a hierarchy in which the content is created and then add relevant links. Click To Tweet

Use Natural Internal Linking Tactics

Internal links are meant to improve your page visibility and further enhance optimization. It would happen only when you embed links useful to the reader. And until visitors drive value from the links inserted in your page, the odds are that they would never open it.

Therefore, for internal links that provide meaningful information to the user, it goes without saying that they will spend more time on your website and increase dwell time. When you add links to your page, it shows that you want your readers to click.

It would impart significant value to readers, and hence, you should make it strong enough to grab users attention.

Add a Considerable Number Of Links 

Internal linking neither means adding one link or 100s of links. It’s not about quantity, but quality. However, even th0ugh there is no ratio of how many internal links one can create on a page, I suggest adding six to eight links to a 1500-word article. But they should be such that it adds value to the post.

Adding irrelevant, out of the context links would increase the drop out rate. Instead, focus on links that are similar to the content of the current page. Find the best links that can benefit users and embed them in your post.

Place Links On The Top Of The Page 

It’s not just about placing internal links; you need to be careful as to where are you inserting links. As a matter of choice, the links can be added anywhere, from top to bottom. But several SEO experts debate on the placement of internal links at the top of the page.

Considering that users find links at the start, they are prone to click on it and look for relevant information. In this way, they spend more time on a particular website. On the other hand, when you place links at the bottom, the chances are that users skip opening the same.

The more time a user spent on a particular website, the higher the page value and the better the page would rank on search engine results pages (SERPs).

To rank internal pages, you need to create their link portfolio, which would give them search engine credibility. Click To Tweet

Wrapping Up

Building internal links come with several benefits. It helps you with the following:

  • Build page authority
  • Improve website usability
  • Increase user experience
  • Connections your web pages
  • Enhance your search rankings

However, adding internal links to improve your content marketing optimization is not difficult. The driving factor is how you do it. When done right, you would not find it hard to witness growth in your website rankings and user traffic.

With strong internal links, you can effectively enhance page value and further strengthen your SEO strategy. Nonetheless, when you add new content, make sure you work on the old blogs to improve search rankings.  Remember, each material is essential, so treat them as such.

Naiya Sharma

Naiya Sharma

Naiya Sharma is associated as a Content Manager with Apptunix - a leading Web and Mobile App Development Company. Her write-ups are usually based on technology, mobile apps, and mobile development platforms to help people utilize the mobile world in an efficient way. Along with writing, she also has a keen interest in managing social media marketing campaigns.



Sajid Akhter · August 9, 2019 at 2:04 pm

This is such a lovely post. Internal link building surely is a great way to market other pages of your website. Your posts are always very in-depth and full of valuable information.

Thanks for sharing, have a good day.


    Moss Clement · August 9, 2019 at 3:44 pm

    Hi Sajid,
    How have you been doing, bro? Nice to see you after a while. And yes, link building is the trending topic in the digital marketing space. It enables you to boost visibility to other pages and increase time-on-page as well. Thank you for coming by and adding to the discussion.


Mari Alonso · August 4, 2019 at 12:17 pm

Hey Moss, this is a great article about links. I’ve been hearing tons about them and I’ve even shared blogs about them, but just didn’t know enough of them. This article is full of information and it’s perfect for someone like me. Thanks for sharing Naiya’s great post.


Indreshraja · August 4, 2019 at 8:07 am

Hey Naiya,
Great ideas and you explained in the right way. I learn a lot from this single post and i love your idea to “place Links On The Top Of The Page” Thanks for this post.


    Moss Clement · August 4, 2019 at 10:51 am

    Hi Indreshrajaja,
    Naiya did a fantastic job with the article, highlighting vital points that would get you SEO juices and improve your page rankings on Google. I’m so happy that the post is useful to you, and thanks a lot for stopping by and commenting.


Hassaan Khan · July 31, 2019 at 10:06 am

Hello Naiya,

It’s a fantastic blog post on internal linking. I once read that linking out to image sources could also be vital for the SEO. For instance, Moss posted an infographic, and I link out to that image file rather than the blog post. What do you think about that?

SEO techniques keep evolving, so you got to be on your toes to keep learning new stuff.

Isn’t it?

I pay close attention to SEO-related content.

Thanks, Moss, for publishing this guest post.

All the best.


    Moss Clement · August 4, 2019 at 1:46 pm

    Hi Hassaan,
    So nice to have you here, and for your interesting comment. However, have sent a message across to Naiya, and she will respond to you later.
    Thanks a bunch for coming by.


    Nikola Roza · August 17, 2019 at 9:05 pm

    Hi Hassaan,
    You asked Naiya, but if I may chime in…
    You’ll always want to link to the blog post that hosts the image and not to the image itself. Because, when you link to the blog post, and people follow the link they get a context for the image, not just a pretty picture.
    And the other reason is that images as standalone attachment pages are not indexed in Google.So it’d actually be impossible to link to an image that’s not part of the post that hosts it.


      Moss Clement · August 19, 2019 at 3:56 pm

      Hi Nikola,
      Thank you so much for your contribution and clarity on the subject. When Hassaan wrote that he linked to the original source and not to my blog post, it didn’t seem right to me. Because besides being and visual content, effectively it means that Google will index the other content and not my article. That’s why I quickly responded that Naiya would reply to his question. Thanks for making up for it.


Vishwajeet Kumar · July 30, 2019 at 9:55 am

Hello Naina and Moss,

Interlinking is a great and very effective on-page SEO tactics. It not only helps search engines to crawl your pages and posts easily but also helps users to engage more deeply with your content. I think everybody has to use these techniques to increase their SEO score and reduce the bounce rate as well. Thanks for sharing this helpful post.



    Moss Clement · August 4, 2019 at 2:07 pm

    Hi Vishwajeet,
    I’m happy to have you hear. And yes, you are correct. Creating white hat internal links can get you SEO juices, improves bounce rate, and enhance your page rankings on Google. However, one needs to know the best practices of internal linking; hence, this article. Naiya, will respond to you later.


Paul · July 30, 2019 at 3:12 am

I agree with you moss and specially with Anita. Internal linking is very important on a blog specially with larger site, it is important to utilize your old pages and to do that we should always practice internal linking for better user experience.

Thanks for the tips Naiya!


    Moss Clement · August 4, 2019 at 2:12 pm

    You’re right, Paul. Internal linking is one of the best ways to enjoy search engine optimization benefits. It increases user experience and dwell time on page. And also boost your page rankings on Google. Naiya post is interesting and she will respond to you later.
    Thanks a lot for coming by and commenting!


Nikola Roza · July 29, 2019 at 8:02 pm

Internal linking is my favorite part of SEO. I really love interlinking because I know how it hugely helps me rank higher, but also because I know most people don’t do it well, or all.
So, advantage me!

Great article, Naiya!


    Moss Clement · August 4, 2019 at 2:26 pm

    Yes, Nikola. Internal linking is essential for SEO and helps to improve page rank. However, many people are not conversant with inter linking and wouldn’t do it well. Moreover, your guest post about “the link and connect techniques” is well written and a fantastic source of information.
    Thanks a lot for stopping by and commenting.


Donna Merrill · July 29, 2019 at 5:28 pm

Hi Naiya,

Very good information here for bloggers.
The more intelligently you apply internal links to your articles, the longer people will stay on your site.
But even more than that… if you really take care to make your links relevant and helpful, you will earn more authority and loyalty from your readers.
You’ve given a great outline for doing internal linking, and any blogger will benefit from this when they carefully apply the principles you’ve laid out.


    Moss Clement · August 4, 2019 at 2:32 pm

    Hi Donna,
    I love the way you phrased it, “the more intelligently you apply internal links to your articles, the longer people will stay on your site.” Yes, it enhances user experience and improve time on page, which results in increased page rankings.
    Thanks a lot for coming by and commenting. It is well appreciated 👍!

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