How to Avoid Writing Content Nobody Will Read

How to Avoid Writing Content Nobody Will Read

How to Avoid writing content nobody will read

Whether you’re a small business owner or a full-time blogging, it is important that you get eyes on your content.

The more people read your content, the more your chances of converting them to customers or newsletter subscribers, and the more successful you’ll become.

Today, blogging is bigger than ever. More than 2,000,000 articles are published every day, and 39% of businesses spend more on content now than they have in the past.

But with so much material to choose from, consumers are becoming fussier, more demanding and expect to read materials that blows their socks off.

If your content doesn’t stand out, it won’t be read. Consequently;

How can I avoid writing content that nobody will read

In this article, we’re sharing some tips on how to create content that speaks to your audience, improves your chances of ranking higher on search engines, increases the number of shares you receive on social media and helps you achieve content marketing success.

Please, ensure to read the entire article to learn the tips and tricks.

Related: 6 Powerful Ways That’ll Make Non-Writers to Create Terrific Blog Posts

Get the right ideas for new content

It doesn’t matter whether you update your blog once a month or every day of the week.

One of the biggest challenges bloggers and content marketers face is getting the right idea for new content. But the better and more original your content ideas are, the more readers you’ll attract.

There are numerous ways in which you can come up with new ideas for your blog posts. In fact, blog topic ideas with the potential to engage your readers and drive massive traffic to your website may be right in front of your eyes without you realising.

Pro tips:

  • Study social media and check out what your followers are talking about. Trending topics and current affairs can make for great blog posts that your audience would love to read and  position you as an authority figure and thought leader.
  • Use customer service statistics to find pain points within your niche, and write content that helps your audience. If you run an e-commerce clothing website and you regularly get questions about shipping, for example, an article on clothes shipping could be a hit.
  • Speak to your customers – attend networking events, respond to comments on your blog, send out questionnaires and get to know your customers. The better understanding you have of them and their needs, the more likely you are to write a viral, shareable post.

Know your audience inside out

Who is your target audience? Your ideal reader? Do your expectations meet up with the reality of your website’s demographic, and are you really creating content that speaks to those people?

Take a step back and put yourself in the shoes of a potential customer to see whether your content resonates. You may be surprised when you see things through a different pair of eyes.

If you’re struggling to do this, then a focus group or customer survey could be the best way to improve your content and ensure it is noticed.

Ask your loyal readers what sort of material they would like to read, and study your competition to see what they’re doing differently in the marketplace.

Once you’ve got the ideal audience persona and you know who you’re writing for, the rest will come naturally. Don’t waste time writing before you’ve done this: you’ll regret it!

Related: 10 Best Tactics to Get More Readers for Your Blog Posts

Cut back on the quantity you publish

Years back, content marketing and search engine optimisation was centred around the amount of content that you published, rather than the quality.

Indeed, some SEOs would spend their time churning out articles on keywords that they wanted to rank for, hoping that they’d publish enough and have enough content to reach the number one spot.

Google has moved on since then, and search algorithms are harder to deceive nowadays.

If you want to stand the chance of ranking high, it is consistency and high-quality content that’s important – more on that below.

That means re-evaluating your content marketing strategy and spending more time on each individual post – it is quality, not quantity that will keep readers coming back.

Focus on high-quality, meaty content

Ranking at the top of Google’s search engine results pages (SERPs) is simple. Just write high-quality, juicy materials that provides genuine value to your audience.

In times gone by, poor quality content would’ve ranked, but today, search engine algorithms and robots analyse and interpret data and textual content to deliver the most accurate and useful information to users, so the better your content is, the more likely you are to reach the top. There is no shortcuts.

Rather than trying to find ways to cut corners and save time when writing content, put in the time and effort to get things right the first time.

Do your research, cite those references in your article, and make every piece of content you write genuinely interesting and informative.

Forget about word counts, stuffing keywords or hitting Yoast SEO criteria. Just focus on awesome content.

You may also like: How to Write Stunning Blog Posts That’ll Drive Massive Traffic to Your Website

Start promoting your content

Pushing out new content is one thing, but the hard work really begins after you’ve finished writing.

Article promotion will play a big part in whether or not people see and interact with your content, so be sure not to overlook this important marketing technique. Promotion is essential.

  • Speak with other bloggers and get them to share and link to your content
  • Promote your content on social media through regular scheduled posts to boosts engagement
  • Send your new article to your mailing list to encourage comments from your subscribers
  • Pay for advertising on Facebook Ads to get new eyeballs on your content.

Every time you write is an opportunity for you to sell your business, so treat your content in the way it deserves and promote it until it becomes a success.

How to Avoid writing content nobody will read

Wrapping up

The truth is that the better your content, the more likely you are to find success with your content marketing strategy.

Don’t be afraid of trying something new, but remember to keep your audience in mind from the initial point of brainstorming your article to the finished product, because if you’re not speaking to your audience in the way they speak, they won’t listen to what you have to say.

About the Author

About the author

Max Greene is the Managing Director of Muffin Marketing, a marketing agency specialising in content marketing, social media marketing, and search engine optimisation.

19 thoughts on “How to Avoid Writing Content Nobody Will Read

  1. Hi Max,
    You really hit it where the pain is. I agree with you on this. One has to focus his attention on creating high-quality content and cut back on quantity. And to do so, you need to know your target audience by interacting with them via social media and other marketing channels.

    It is only when you get to know them that you can as well speak the language they understand by writing content that will get them engaged.

    Thanks so much Max for this amazing article!

  2. Hi Moss,
    Indeed, we have to know our audience inside out. Research…watch what is going on in social media sites and always listen. Ask questions sometimes to see what people want to learn. I have created an avatar of my target audience all wrapped up in one image. Whenever I write a blog post, I look at all the work I put into that avatar and it is a great reminder of what I need to teach.
    When it comes to content, we have to give it the best we can. We need to take our time with it and not just put out stuff because that’s the day we do it.
    Thank you for an incredible article raising issues that we all have to recognize.

    1. Good to hear from you, Donna.

      Yep, knowing your audience is so important. Love the idea of an avatar of your audience – is that in a literal sense, or just internally? Could be really useful for people who are struggling with defining/imagining their audience; especially startups!

  3. Hi Moss,

    Great tips and I so agree with you, knowing your audience is key. It will be hard to get readers if your content is everywhere.

    The cool thing is that when you first start writing, you’re basically writing content that you think your audience will love.

    As soon as you’ve written some content and have some traffic, you can start using Google Analytics to help you decide what you should write.

    That’s what I do. But I also write a lot of personal experiences and case studies because I personally love reading those types of articles.

    Oh, and promotion is key. When I started my blog, I waited around 6 months to start working on the promotion part of my blog.

    Now I focus more on promotion and writing less. The cool thing is that I have about 2 months worth of content batched and ready to go.

    Thanks for sharing these tips and I know they will help others are using content marketing as their strategy.

    Have a great day 🙂


  4. hey Max, right on the spot.

    Promoting the post once it gets published is an often overlooked yet important factor. Sadly, most bloggers just write content and forget to promote it. Some have a strategy and recommend this:

    20% of your time goes into your content and 80% of your time goes into promotion.

    What do you guys think about this? Have different spins on it?

  5. Great post Max,

    Everything you talked about here are very important for creating epic shit type of content (as Corbett Barr calls it).

    I strongly agree with the point about “knowing your audience inside out.” One of the greatest mistakes content marketers often do is targeting and writing for the wrong audience. When you do not know whom your content is meant for in the first place, you’re bound to fail.

    But if you’ve taken the time to fully study your market and know exactly who you’re writing for, what keeps them awake at night, and what pains they’re trying to solve, then each content you publish will always be a blast because it’ll always resonate well with your audience.

    Great piece Max and Moss, thanks for sharing.

  6. Hi Max,

    Nice article on creating effective content. You are right that with such huge numbers of content published everyday, it is going to take some strategy to ensure that our content gets the attention we want for it.

    It is true that everything begins from knowing the audience. If we do not have a clear idea of what they are seeking, it is going to be difficult to write content they will like. Also, promotions are necessary to let people know about the content.

    Thanks for sharing the great tips with us. Have a great day and weekend ahead!


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