Whether you’re a small business owner or a full-time blogging, it is important that you get eyes on your content.
The more people read your content, the more your chances of converting them to customers or newsletter subscribers, and the more successful you’ll become.
But with so much material to choose from, consumers are becoming fussier, more demanding and expect to read materials that blows their socks off.
If your content doesn’t stand out, it won’t be read. Consequently;
How can I avoid writing content that nobody will read
In this article, we’re sharing some tips on how to create content that speaks to your audience, improves your chances of ranking higher on search engines, increases the number of shares you receive on social media and helps you achieve content marketing success.
Please, ensure to read the entire article to learn the tips and tricks.
Get the right ideas for new content
It doesn’t matter whether you update your blog once a month or every day of the week.
One of the biggest challenges bloggers and content marketers face is getting the right idea for new content. But the better and more original your content ideas are, the more readers you’ll attract.
There are numerous ways in which you can come up with new ideas for your blog posts. In fact, blog topic ideas with the potential to engage your readers and drive massive traffic to your website may be right in front of your eyes without you realising.
- Study social media and check out what your followers are talking about. Trending topics and current affairs can make for great blog posts that your audience would love to read and position you as an authority figure and thought leader.
- Use customer service statistics to find pain points within your niche, and write content that helps your audience. If you run an e-commerce clothing website and you regularly get questions about shipping, for example, an article on clothes shipping could be a hit.
- Speak to your customers – attend networking events, respond to comments on your blog, send out questionnaires and get to know your customers. The better understanding you have of them and their needs, the more likely you are to write a viral, shareable post.
Know your audience inside out
Who is your target audience? Your ideal reader? Do your expectations meet up with the reality of your website’s demographic, and are you really creating content that speaks to those people?
Take a step back and put yourself in the shoes of a potential customer to see whether your content resonates. You may be surprised when you see things through a different pair of eyes.
If you’re struggling to do this, then a focus group or customer survey could be the best way to improve your content and ensure it is noticed.
Ask your loyal readers what sort of material they would like to read, and study your competition to see what they’re doing differently in the marketplace.
Once you’ve got the ideal audience persona and you know who you’re writing for, the rest will come naturally. Don’t waste time writing before you’ve done this: you’ll regret it!
Cut back on the quantity you publish
Years back, content marketing and search engine optimisation was centred around the amount of content that you published, rather than the quality.
Indeed, some SEOs would spend their time churning out articles on keywords that they wanted to rank for, hoping that they’d publish enough and have enough content to reach the number one spot.
Google has moved on since then, and search algorithms are harder to deceive nowadays.
If you want to stand the chance of ranking high, it is consistency and high-quality content that’s important – more on that below.
That means re-evaluating your content marketing strategy and spending more time on each individual post – it is quality, not quantity that will keep readers coming back.
Focus on high-quality, meaty content
Ranking at the top of Google’s search engine results pages (SERPs) is simple. Just write high-quality, juicy materials that provides genuine value to your audience.
In times gone by, poor quality content would’ve ranked, but today, search engine algorithms and robots analyse and interpret data and textual content to deliver the most accurate and useful information to users, so the better your content is, the more likely you are to reach the top. There is no shortcuts.
Rather than trying to find ways to cut corners and save time when writing content, put in the time and effort to get things right the first time.
Do your research, cite those references in your article, and make every piece of content you write genuinely interesting and informative.
Forget about word counts, stuffing keywords or hitting Yoast SEO criteria. Just focus on awesome content.
Start promoting your content
Pushing out new content is one thing, but the hard work really begins after you’ve finished writing.
Article promotion will play a big part in whether or not people see and interact with your content, so be sure not to overlook this important marketing technique. Promotion is essential.
- Speak with other bloggers and get them to share and link to your content
- Promote your content on social media through regular scheduled posts to boosts engagement
- Send your new article to your mailing list to encourage comments from your subscribers
- Pay for advertising on Facebook Ads to get new eyeballs on your content.
Every time you write is an opportunity for you to sell your business, so treat your content in the way it deserves and promote it until it becomes a success.
The truth is that the better your content, the more likely you are to find success with your content marketing strategy.
Don’t be afraid of trying something new, but remember to keep your audience in mind from the initial point of brainstorming your article to the finished product, because if you’re not speaking to your audience in the way they speak, they won’t listen to what you have to say.
About the Author
Max Greene is the Managing Director of Muffin Marketing, a marketing agency specialising in content marketing, social media marketing, and search engine optimisation.