Are you wondering how content marketing benefit you small business? Do you want to know how your small business can benefit by integrating content marketing into your marketing mix? This article is right for you.

Content marketing can benefit your business in many ways, that is why 90% of businesses prioritize content as a vital element of their digital marketing toolbox. For one reason, it is incredibly effective in helping brands connect with their target market and customers.

However, speaking of connecting with potential customers through content marketing, there are several channels you can use, including:

  • Blogs
  • Podcast
  • Videos
  • Emails
  • Social media posts

Nonetheless, the content you distribute via these different mediums is educational materials about your products or services and industry. These pieces of information add value to your buyer persona which makes them build trust with you and your brand.

For this reason, internet users perform more than 63,000 searches per second on Google alone. And these queries offers you the opportunity to appear on search results and connect with your target buyer. 

Moreover, as long as you’re actively creating engaging blog content and updating your existing posts with search engine optimization (SEO) techniques, the higher your chances of appearing at the top of Google search results pages (SERPs). 

Content marketing can benefit your business in many ways; that is why 90% of companies prioritize content as a vital element of their digital marketing toolbox. Click To Tweet

However, let us outline more reasons why content marketing is your best bet. 

a guide to content marketing

Content Marketing Benefits You By Growing Your Audience

Social media has evolved from being a platform for friends and families to connect into an incredible content marketing hub. Thus, you agree with me that there are no social media without content. They work hand-in-hand and enables you to grow your followers and clientele.

In other words, content is the lifeblood of social media. That is why over 60% of consumers follow brands on different social media sites. These potential buyers follow businesses because they want to be updated about new product and sales.

In consequence, they can only receive updates through the content you provide. Hence, it shows the power of content marketing. Despite that, for your content to be successful, make sure your materials have the six components of a successful content marketing strategy.

Did you know? 85% of marketers admit that creating high-quality blog content is the primary contributing factor to their continued online successes. Click To Tweet

Improves Conversion Rates

Content marketing can also improve conversion rates since it lets you interact with your target audience and customers. By consistently providing value to the reader, you will generate more leads, increase website traffic, and improve sales.

Enhance Brand Reputation 

Brand reputation is an incredible trust factor, and content marketing helps you boost your online reputation and build trust with your audience. How? It is by giving your readers what they need from you-quality materials. 

In light of this, 85% of marketers admit that creating high-quality blog content is the primary contributing factor to their continued online successes. For example, if you keep providing value, your ideal reader will sense it and establish his or her opinion about your brand. 

And once they trust the content you offer, they will also see your product or services as credible. It has enabled several businesses to develop an outstanding brand reputation.

Content is the lifeblood of social media; which is why over 60% of consumers follow brands on different social media sites. Click To Tweet

Accordingly, for more on content marketing, the benefits of integrating it into your business and  organizational campaign, and how you can start using content marketing tactics in your digital marketing strategy for better marketing results, please, have a careful look at the infographic below:

How Content Marketing Benefit Your Business (And How to Get Started With It)

A Guide to Marketing Genius:  Content Marketing 

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Moss Clement

Moss Clement is a freelance writer & blogger. Founder of Moss Media and content manager at Writers Per Hour. He is working closely with B2B marketers - helping​ several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces​, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona. Connect with him on Twitter and LinkedIn.



Pedro · July 29, 2019 at 7:41 am

Hey Moss Bros,

Fascinating article and really useful infographic with some interesting facts. Looks like content marketing is the future. The awesome part of this is of course the fact that this places bloggers in a very good place because content marketing is really our bread and butter. We may not call it content marketing but that’s essentially what we do –
✅Email list building
✅Social media
We just need to be more strategic about creating more relevant and engaging content as bloggers.
Dare I say the future is bright…The future is blogging!
Off to share on Twitter.



    Moss Clement · August 4, 2019 at 2:39 pm

    Hi Pedro,
    Whatever channel one uses, be it blogging or email, they all fall under content marketing, and that is why people say “content is King.” Thus, it is a good thing for bloggers as they have the opportunity to create more useful pieces to attract more clients and a target following.
    Thanks a lot for stopping by and adding to the conversation.


Ryan K Biddulph · July 28, 2019 at 2:59 pm

Content is a powerful ally Moss. Few use content to grow business. I am huge on guest posting and posting to my blog. Being generous and helpful leads to all sweet benefits for our blogs and online businesses.



    Moss Clement · August 4, 2019 at 3:01 pm

    That’s right, Ryan. When you help others, it’s like karma. It returns to you several folds in different ways.
    Thanks a lot, Ryan!


Nikola Roza · July 27, 2019 at 1:54 pm

Great infographic, Moss.
I love easily digestible information, and this infographic was a joy to read.

But anyway, great info here. Determine your business goals; study your market; find gaps, fill in those gaps and evaluate results and how you can improve.



    Moss Clement · August 4, 2019 at 3:27 pm

    Interestingly, one of the best strategies to up your game in business is to analyze the competition. The data gives you a framework to beat the competition because it shows what they’re doing right and what they’re not doing right. From there you can created a solid strategy to outperform your competitors.
    Thank you for your contribution.


Navin Rao · July 27, 2019 at 10:31 am

Great infographic, in fact, overall blog post on content marketing.

There is no doubt business are leveraging by investing hugely on content marketing. It’s growing like a skyrocket. More of the folks understood the importance of good content and how to market it to the targeted audience. That bringing the competition in.

At the same time, the opportunity to increases a lot. People are taking advantage of social media newsfeed. certainly, branding is being one of the priority these days where people consume so much content, throughout the web. On the other hand better video marketing, better exposure.

None of the strategies can be ignored at all.


    Moss Clement · August 5, 2019 at 4:07 pm

    Hi Navin,

    I’ so happy that you like the post and finds it useful. There is a reason why marketers say “content is king.” It is because, in all marketing endeavors, content plays a crucial role in attracting and retaining customers. It does not matter the form of content you produce; they are all channeled to the users o help address their issues. It may be in the form of a video, a podcast, etc. The value of content marketing can never be overemphasized.
    Thank you for stopping by and adding to the discussion.


James McAllister · July 26, 2019 at 2:09 am

Hey Moss!

It’s crazy how many businesses still aren’t embracing all that content marketing has to offer, isn’t it?

Not only is the ROI incredible but in the grand scheme of things, it’s an incredibly powerful marketing channel that can cheaply drive attention and funnel people towards whatever goal you have for them. Content marketing works in practically every industry.

My brands are still making good money from articles we published several years ago. The shelf-life for evergreen content is incredible – and every new piece is a new entrance door to your brand.

Really hope more businesses see this, I will be sharing this on my Twitter straight away!

– James McAllister


    Moss Clement · August 5, 2019 at 4:15 pm

    Hi James,
    Content marketing is a goldmine, and until those who have not yet embraced content into their marketing mix get on board, they will never know the value these marketing tactics. When expert marketers said that content is king, there is a reason for that; and you attest to the fact since brands are still making money from content pieces that were written a long time ago.
    Thanks a lot for your contribution, James.

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