Are you wondering how content marketing benefit you small business? Do you want to know how your small business can benefit by integrating content marketing into your marketing mix? This article is right for you.
Content marketing can benefit your business in many ways, that is why 90% of businesses prioritize content as a vital element of their digital marketing toolbox. For one reason, it is incredibly effective in helping brands connect with their target market and customers.
However, speaking of connecting with potential customers through content marketing, there are several channels you can use, including:
- Social media posts
Nonetheless, the content you distribute via these different mediums is educational materials about your products or services and industry. These pieces of information add value to your buyer persona which makes them build trust with you and your brand.
For this reason, internet users perform more than 63,000 searches per second on Google alone. And these queries offers you the opportunity to appear on search results and connect with your target buyer.
Moreover, as long as you’re actively creating engaging blog content and updating your existing posts with search engine optimization (SEO) techniques, the higher your chances of appearing at the top of Google search results pages (SERPs).Content marketing can benefit your business in many ways; that is why 90% of companies prioritize content as a vital element of their digital marketing toolbox. Click To Tweet
However, let us outline more reasons why content marketing is your best bet.
Content Marketing Benefits You By Growing Your Audience
Social media has evolved from being a platform for friends and families to connect into an incredible content marketing hub. Thus, you agree with me that there are no social media without content. They work hand-in-hand and enables you to grow your followers and clientele.
In other words, content is the lifeblood of social media. That is why over 60% of consumers follow brands on different social media sites. These potential buyers follow businesses because they want to be updated about new product and sales.
In consequence, they can only receive updates through the content you provide. Hence, it shows the power of content marketing. Despite that, for your content to be successful, make sure your materials have the six components of a successful content marketing strategy.Did you know? 85% of marketers admit that creating high-quality blog content is the primary contributing factor to their continued online successes. Click To Tweet
Improves Conversion Rates
Content marketing can also improve conversion rates since it lets you interact with your target audience and customers. By consistently providing value to the reader, you will generate more leads, increase website traffic, and improve sales.
Enhance Brand Reputation
Brand reputation is an incredible trust factor, and content marketing helps you boost your online reputation and build trust with your audience. How? It is by giving your readers what they need from you-quality materials.
In light of this, 85% of marketers admit that creating high-quality blog content is the primary contributing factor to their continued online successes. For example, if you keep providing value, your ideal reader will sense it and establish his or her opinion about your brand.
And once they trust the content you offer, they will also see your product or services as credible. It has enabled several businesses to develop an outstanding brand reputation.Content is the lifeblood of social media; which is why over 60% of consumers follow brands on different social media sites. Click To Tweet
Accordingly, for more on content marketing, the benefits of integrating it into your business and organizational campaign, and how you can start using content marketing tactics in your digital marketing strategy for better marketing results, please, have a careful look at the infographic below:
A Guide to Marketing Genius: Content Marketing
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