Disclosure: This post contains affiliate links.
What’s the next thing you want after you have successfully launched your blog? Get lots of traffic and grow your blog faster, right?
But things don’t happen just because you want them to. If you want something, you need to work for it – and work really hard.
Tons of articles and blog posts (you must have come across many of them during your research) on the web offer shortcuts to growing your blog faster.
The truth is that much of this information is misleading.
When I started my blog, I didn’t get results for 3-4 months. Traffic to my blog was insignificant.
But then I sought advice from some of the most well-known bloggers in the industry and began experimenting. This cost me time – and money too.
But soon, I uncovered a couple of tactics that truly worked.
I figure out a process that has enabled me to grow my blog faster than I ever imagined.
I run multiple niche blogs. I replicated the process and I discovered that the results I’m achieving with my wellness blog (Slick Wellness) are even better.
The tactics I’ve used will benefit anyone.
So, here is some expert advice to grow your blog exponentially.
1• Leverage the Power of Emails
Email marketing and blogging go together like life partners. There’s a special connection between the two.
Often, visitors will find your blog, read the latest blog post and then they will never return again.
That’s exactly where email marketing makes the most impact.
You may also like: Email Marketing: 9 Tested & Proven Ways to Increase Your Email Open Rate
It is an excellent tool you can use to tell your audience every time you publish a new blog post.
Email marketing doesn’t only propel the growth of your blog and establish loyalty, but it also provides you with an excellent opportunity to monetize your blog content.
Do you collect emails? If not, the first thing you should do is add a sign-up form to your blog.
And then create an exclusive piece of content that you can offer in exchange for your visitors’ emails.
There are many other ways in which you can use emails to grow your blog with repeat visits.
If you have published posts for some time, you can pick your previously written content and repurpose it to be sent to your email subscribers.
But your success with emails depends on how early you get started with collecting emails and what channels you use to build a huge email list over a short span of time.
Use a good email marketing service to get the most out of your efforts. Thrive leads offers you the best email service you can ever imagine.
Click the link or image below to see why this WordPress plugin is the best lead generation and conversion optimization tool in the marketplace.
Thrive leads WordPress plugin will transform your of or website into a “Conversion Machine.”
In fact, the success of your business depends more on just a few key “conversion focused” pages on your blog or website.
That is where “Thrive Leads” comes in handy.
Thrive leads is a “conversion focused” email list building machine that specifically turn new website visitors into email subscribers.
I encourage you to use this plugin to grow to email list and dramatically grow your blog faster than you can imagine.
You have nothing to lose!
2• Be Consistent with Your Content Creation
How many blog posts do you publish in a week? Even if you publish just two, you need to keep up this frequency.
Consistency is the key to content creation success. Initially, it may sound daunting but putting a system together to deal with it will make things easier.
Start using a content calendar where you can plan all the details of your content creation at least 2-3 months in advance.
- Brainstorm the topics that relate to your niche
- Think about the pain points of your target audience
- Keep yourself on top of the latest developments in your industry or niche.
Consider content ideas like:
- How-to guides
- product-related stories
- Industry-based research
- Case studies
- Infographics etc.
Plan everything in advance using a content calendar.
Develop editorial style guidelines and organize your content calendar in a way that you can share it with anyone from your team as per requirements.
Most important point – create a promotion plan to maximize results from your content.
Since you invest a great amount of effort in creating high-quality content, you can’t simply leave it there and wait for people to come and read.
3• Produce Long-form Content
You might have heard about why you should create more long-form content, but what really matters is how you do it.
Source Image: OkDork
The more valuable words you add to your content, the more opportunities to improve your content visibility and search engine rankings.
This means you have a higher chance to convert readers to leads.
Here are more reasons why you should strive to create long-form blog posts:
- Many bloggers and content marketers are still producing 500 ~ 800-word blog posts. Your long-form blog content will stand out from the crowd.
- Long-form blog posts attract quality backlinks – a Google 200 ranking factor which is great for SEO.
- Your long-form content will become the go-to on that topic because your buyer persona will find every detail information they’re looking for in your post without leaving your site.
But it’s important to understand what lengthy content really means and how you can create it
One single long-form blog post can become a source of a steady stream of traffic to your blog – for several years in a row.
But it’s important to understand what lengthy content really means and how you can create it.
Long-form blog posts serve as a guide to people who need help with different things.Long-Form Content: The more valuable words you add to your content, the more opportunities to improve your content visibility and search engine rankings. Click To Tweet
It remains packed with valuable pieces of information, supported by facts, real-life stories, and practical examples.
If you create a long-form blog post on a topic like ‘How to Raise Funds for Your Startup’, it means it should function as the go-to resource for anyone who is looking to establish a startup and get going.
Before you start writing a long-form blog post, you should know the purpose clearly in your mind. In fact, topics come from goals.
Think in terms of keywords, search queries, audience, competition etc.
If your in-house capabilities are adequate, you can create long-form content on your own.
Please read “Long-form Content, Why It Matters, and How to Create It,” to learn how to create the best long-form content that will drive traffic and generate leads.
Otherwise, you should not hesitate to hire an expert freelance writer.
But remember to communicate your goals and the needs of the target audience to the freelance writer with enough clarity.
After the content has been written, have your graphics designer make it presentable.
4• Enter into Partnerships
Just as partnerships grow a business, they can also propel the growth of your blog – provided you pick the right partner.
Related articles: 10 Epic Ways to Become a Better Blogger
This technique is called partnership marketing.
If you run a career blog, you can strike a partnership with one or more colleges and enjoy shared benefits.
There are various ways in which you can work to help each other.
For example, you can swap guest posts or send an email to each others’ email subscribers once a month.
You can enter into a partnership with an agency that’s not your direct competitor and both of you together can plan to co-host a webinar.
Such partnerships will help you grow your blog faster while also boosting your income potential.
It doesn’t take an Einstein to grow a blog exponentially. All it requires is a well-structured plan and the passion to stick to that plan.
Don’t expect to get results overnight.
5• Engage with Your Readers
Your blog is your online empire that must not be overlooked. People visit your site to read and engage with your content.
They leave comments to express their views about your posts. Their views and comments demand interaction from you.
What should you do in this regard?
Engage with them by responding to their comments. Answer their questions if any, and provide further solutions. In this way, you are encouraging them to keep coming back.
Remember, Google rewards blogs that have an incredible overall dwell time. So, encourage users to dwell longer on your site by consistently engaging with them.
6• Get a Brand Identity
Yes! You have interesting articles on your blog, but, how appealing is your website?
If you want your blog audience to take you seriously, subscribe to your email list, and keep returning to your site, you need to look professional.
That’s where branding comes in.
Branding your website or blog will make it easier for your audience to recognize your content across marketing channels.
How Can You Create a Brand Identity?
I will not explain in details how to get branded. So please read this post to learn how.
However, you need to apply these steps:
- Identify your target audience
- Establish a brand voice
- Get a unique logo
- Craft a brand slogan
- Choose your brand color and fonts
- Create brand ethos.
Perhaps you’re wondering, what the hell is “brand ethos?”
Source Image: Olive & Co.
Please look at the wheel above carefully…
Brand ethos represents the qualities and values your brand provides to your buyer persona.
The qualities and values are the distinguishing characteristics that enable your brand to stand out from the competition.Branding your website or blog will make it easier for your audience to recognize your content across marketing channels. Click To Tweet
The brand ethos wheel shows many fascinating cog that will help you build a remarkable brand identity.
7• Promote Your Blog Across Social Media Channels
Why I love social media marketing is that you can comfortably cross-promote your blog content on various social media sites.
Do you have a presence on social media? Using these channels to promote your blog posts is one of the most effective ways to grow your blog faster than you can imagine.
Many social media sites are available to you to choose from. But you don’t need to be everywhere, because it can be overwhelming.
The best practice is to choose a few (especially the major social platforms) and create your free account.
Use tools like Statusbrew to schedule your blog content for posting on social media.
Please read this article to learn more about how Statusbrew can help you grow your blog faster on social media.
Statusbrew will help you schedule blog posts in advance and allow you time to concentrate on other important things.
8• Take Advantage of Guest posting
Guest posting is a win-win strategy that enables you to drive more website traffic. This strategy works in two ways, and both ways will increase your site traffic.
Here’s how guest posting works…
1• Guest post on other blogs
This strategy involves creating amazing blog content and publish it on other people’s blog.
This will drive traffic from the blog to your own website when the blog’s visitors click on your links in your guest post or your author bio.
In other words, you’re using your guest post to draw his website visitors to your blog.
However, you want to be cautious when pitching blog owners to allow you to contribute guest posts on their blogs.
Thus, do not send blanket form emails asking blog owners and editors to allow you to post at their site.
Here’s what you should do instead…
Make a list of sites you want to write a guest post, then, take time to study those site to find out the types of blog content they are publishing.
Identify how they format their posts, article length, and so on.
When you have this information, start sending out your pitch. If you don’t hear from site owners after about a week, send follow-up emails to remind them.
2• Invite others to contribute guest posts
Inviting other bloggers in your niche to contribute guest posts on your blog will bring you more traffic as well. Why?
Because you will have consistent new blog content to publish.
And just like guest posting on other blogs, you are leveraging the audience of your guest contributors to grow your blog. How?
Because they will share the post with their audience who will click to read from your blog.
So, it’s a win-win strategy because in both cases, you are bringing massive traffic to your site and gaining new website visitors as well as growing your blog audience.
*Important* Make sure to contribute guest posts to only website’s that are relevant to your niche.
The benefits of inviting guest bloggers to contribute articles on your blog can never be over-emphasized.
It will help you acquire amazing blog content with a unique voice that is different from your own.
This will move your readers to keep coming back to your site for more unique content, which will also boost your social media standing and set you apart as an expert.
In my earlier article about “how to impress and land your first freelance writing client,” I provided a follow-up email template you can use to land your first writing client.
But here, I’m giving you a guest post invitation template you can use or edit as desired to invite other bloggers to contribute guest posts on your blog.
Here it is…
Hi (blog owner or editor’s name), but if you can’t find any name, use the word “team” in place of the name.
I’m very impressed with your article on (add topic) and I thought the point(s) your brought out about (highlight point) was well thought out. I agree with you that (comment on point).
However, I was wondering if you’d be interested to write a guest post for my blog on a similar topic. I can provide a do-follow link back to your website.
Please let me know your thoughts, and thank you so much for your time.
You can use this template or edit it as desired. But I recommend you to edit it to create a new feeling.
Follow the tips and tactics shared in this post and keep it going to see results that will outstrip your imagination.
About the author
Jane shares business and blogging advice purely from her personal experience and perspective at her blog janesheeba.com. Don’t forget to check out her course: “How to create killer content for your business?”
Moss Clement is a blogger and B2B freelance writer who blogs at www.mossmedia.biz. He is working with B2B marketers and individuals like you by providing high-quality blog content writing, ghostwriting, and other writing services that are tailored to the needs of your target audience.