Are you wondering how to write great Instagram captions that will help you gain more attention and drive massive website traffic? Do you want to craft cute Instagram captions for selfies or any other Instagram content that’ll enable you to sell more products or services on Instagram?

That is what you will get from this article.

However, a picture is indeed worth a thousand words, but well-crafted words can also bring a lot of benefits and results as well. Therefore, when you use Instagram for your business marketing strategy, there is something that you should know about the context words can bring.

It is tough to write remarkable captions on Instagram. With so many users; more than 800 million to be precise, other users might have written the caption you want to write for your post.

Hence, you may feel the stress while writing captions for your images that you want to post on this premium photo and video sharing app. 

There are a few specific and strategic processes to follow that will take away most of your stress and ensure that you come up with the best Instagram caption.

Let’s dive in;

Related Post: How to Use Instagram to Grow Your Business Faster In 2019

Do Not Rush Things When Writing Cute Captions for Instagram

You should not rush the process when you write captions for Instagram. Instead, you should write several drafts of it and before you decide on the best one to use on your post, get help from others. Seek their opinion.

You can ask your coworkers or friends for that matter. Your content should indeed be ready on time, but until and unless it is engaging and appealing, all your efforts will be in vain and the objectives will remain unfulfilled.

Moreover, Instagram has recently changed the algorithm to consolidate the feed of each user to show what content they are likely to find engaging. In addition to that, the visibility of each Instagram post will largely depend on the number of likes and comments your post will receive overtime.

Therefore, take your time to create your caption so that you are sure that it will please and engage your customers.

A picture is indeed worth a thousand words, but well-crafted words can also bring a lot of benefits and results as well. Click To Tweet

Engage People More With Great Instagram Caption

If you cannot hook visitors to your profile and engage users with your Instagram content, then you cannot raise the number of traffic to your business website. Therefore, make sure that you input elements that will keep users and visitors engaged so that they do not leave your profile as soon as they land on it.

Pro Tips:

  • Always include a compelling and robust call-to-action in your Instagram caption. A strong CTA will surely encourage your audience to like your photos, comment on them, and even share your materials with others.
  • Make sure that your caption directs people towards your bio link so that they can check out the new product you may have launched or visit your site to read your blog posts.
  • Use shortened links in your URL for tracking so that you can measure how much traffic to your website has come from your Instagram account or through a specific post.
  • Include a geotag so that it gives users another useful way to find your content and lead to a higher level of engagement in return.

According to research, when you tag a post with a specific location, it sees 79% higher engagement. Consequently, add spot whenever you post a photo on Instagram.

View this post on Instagram

昨夜のヤイコライブ後、ヤイコファンらと「しおのやいだ」のピアノ塩谷さんとベースの井上さんの共同写真。胸打たれるライブでしたよ!またこの二人はすごくいい感じでしたので、彼らのライブも今後見に行きたいですね! • Last night luck was on my side as I was able to get a ticket for my favorite Japanese musician Yaida Hitomi’s sold out live concert at the Blue Note in Tokyo. She performed with her acoustic guitar accompanied with piano from the gentleman in the left (Shiotani-San who’s music is featured on an NHK children’s show every morning), stand-up bass from the gentleman on the right (Inoue-San, one of the most famous in Japan), together with a celloist and violin player. Being able to chat and get a picture with these gentlemen was icing on the cake! #goodtimes • #しおのやいだ #矢井田瞳 #ヤイコ #塩谷哲 #井上陽介 #ブルーノート #ブルーノート東京 #邦楽 #music #concert #japanesemusic #yaiko #yaidahitomi #hitomiyaida

A post shared by Neal Schaffer (ニール•シェーファー) (@nealschaffer) on

Source Image: Neal Schaffer

If you cannot hook visitors to your profile and engage users with your Instagram content, then you cannot raise the number of traffic to your business website. Click To Tweet

However, you can only create a location on Facebook because the location feature is exclusively available on the Facebook app for Android and iPhone. But immediately you establish your area; it will become available on Instagram.

Related Article: 6 Clever Ways to Generate More Leads Using Instagram Stories

Consider The Length of Your Instagram Caption

The length of your caption is an essential factor to consider. Apparently, the permissible limit of 2,200 characters for the captions may seem to be fair enough to write the most compelling content.

But once you start, you will find how hard it is to fit in all that you want in the space. This limitation of characters is much more than the 280 limits on Twitter.

But in spite of that, the fact that users can see only the first three to four lines of any caption regardless of its length make matters more complicated. Nevertheless, if you write too long a caption, the users will have to click more or scroll down to see the rest.

Thus, you must see to it that the users do not feel inconvenient at any stage. It is for this reason you should put in all those critical materials of your content right at the beginning of the caption. It will ensure that it is always visible.

With that said, there is no reason that you should shy away from writing extended captions. In fact, you should make the best use of the Instagram platform, which is ideally considered to be the essential storytelling medium.

If you take a cue from the experts like Gramista or the Humans of New York, for example, you will see how long captions they use along with the quotes of the people they photographed.

Always include a compelling and robust call-to-action in your Instagram caption. Click To Tweet

Handpicked: How to Gain Over 100k Real Instagram Followers In 50 Days or Less (Case Study)

Use Instagram Voice Caption to Strengthen Your Photos

There is a distinct voice for every social platform, and Instagram is no exception. You must consider this aspect as well while writing great Instagram captions because what may work on Twitter may not work on the Instagram platform for the same image.

For instance, on Instagram, it has been revealed that captions that work best are those that have a lighthearted yet authentic tone. Furthermore, you can experiment with emojis and several other fun tools that Instagram provides to give your brand a distinct character, feel, and appeal.

However, when developing your brand voice, you must keep one thing in mind. And that is, it might take a while to get results as things may not work correctly for the first time.

Nonetheless, whenever you are in doubt about how to write your Instagram caption, it is best to keep things short and concise. Ideally, there is very little correlation between engagement and the length of the caption.

How to Write Great Instagram Captions That’ll Gain More Attention And Traffic

But it is seen that in most cases, captions of shorter length lets the visuals do all the talking.

A strong CTA will surely encourage your audience to like your photos, comment on them, and even share your materials with others. Click To Tweet

Related Post: How Instagram Bot for Followers Can Help You Run Your Business More Efficiently

Wrapping Up

If you want to write the most compelling Instagram caption, make sure that you follow the above tips. This steps will prevent you from making errors and most importantly, avoid losing your traffic.

Therefore, if you align your image, caption, and brand properly, it will put your online marketing strategy on the right track resulting in more traffic to your blog or website.


Kristen Smith

Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings. You can visit Gramista for more information.



Hassaan Khan · July 6, 2019 at 3:36 pm

Hi Moss,

Kristen came up with a great blog post. Congrats, Kristen.

Instagram is my favorite social media platform. So whenever I get to learn something about Instagram, it makes me excited.

I haven’t experimented with long captions yet, but I’ve seen experts talk about this a lot. So I might try it out very soon.

Is it true that the first hour of the Instagram post is crucial to your post’s success? Does it really determine how much attention it would get?

Looking forward to getting those answers.

Great work, though.


    Moss Clement · July 6, 2019 at 5:55 pm

    Hi Hassaan,

    Yes, Kristen did incredibly well in her article. The tips are practical which one can apply today. I’m happy that you like the post and also glad to see you here again.
    Thank you for coming by and commenting.


Moss Clement · July 3, 2019 at 1:35 pm

Hi Mari,

You’re right about that. You need to establish your brand by following these simple yet powerful tips. The more you concentrate on your brand, the more you build your authority and expertise. Thanks a lot for stopping by and commenting.


Nikola Roza · July 2, 2019 at 5:53 am

Hi Cristen, great post on Instagram captions. I really see the value in getting those right because an image is worth a thousand words, and if you can have a few well-place words on top of that,… good thing will happen.
Too bad that I’m in a “boring” niche, that can’t profit from Instagram more.


    Moss Clement · July 2, 2019 at 9:46 pm

    Hi Nikola,
    A compelling Instagram caption is a fantastic tool that will help you increase engagement and drive web traffic. It is more like a catchy headline that attracts clicks to your site. Thank you for stopping by and commenting.


Pedro · July 1, 2019 at 10:28 pm

Hi Kristen, hey Moss,

Thanks for a practical and thought provoking blog post. Instagram has become a fantastic tool to grow an online presence.
Great as it is to have amazing photos, that’s sadly not enough to generate engagement. To get those all important views and click throughs, you need to find a way to grab your readers by the eyeballs. And a compelling caption does just that.
And I totally agree with you that it is important to align the image, caption and brand to gain the most out of the gram.

Best regards,


    Moss Clement · July 2, 2019 at 9:54 pm

    Hi Pedro,

    I’m happy that you like the article and agree with the points Kristen specified here. And you highlighted it pretty much in a way that I loved when you said; “you need to find a way to grab your readers by the eyeballs.” It makes sense since visitors to your profile will always want to check out your caption to know what’s in it for them.
    Thank you for stopping by and commenting.

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