Have you considered the idea to use geofencing marketing in your marketing strategy to help you reach out to potential customers in your geographical area? Did you know that geofencing marketing can help you to increase sales and significantly grow your small business?
And since geofencing marketing is used to directly interact with consumers and potential customers in a particular area, it should be a key component of your marketing tactics.
But, you may ask;
Why Use Geofencing Marketing?
There are several reasons why your small business needs to use geofencing marketing, and the benefits are fascinating. One of the justifications for incorporating geofencing in your business is because mobile marketing has become the norm in recent years.
Mobile internet marketing has taken over the digital marketing landscape. And if you take a look at the recent mobile marketing statistics below, you will see the potential of mobile to generate engagement and drive sales.
Therefore, it is reasonable to say that geofencing marketing must be a vital element of your business campaign.
The focus report by ComScore which the Smart Insights published on its blog, reveals how mobile users dominate digital marketing in minutes spent across countries.Since geofencing marketing is used to directly interact with consumers and potential customers in a particular area, it should be a key component of your marketing tactics. Click To Tweet
Related Post: How Bloggers Can Benefit From Web Push Notification
Benefits of Using Geofencing Marketing
Let us consider a few benefits of using this tool in your marketing endeavors.
Personalized Customer Offers
Geofencing marketing permits you to gather buyers information and use the data to better serve customers by personalizing your offerings.
This marketing tool will present you with vital information about products or services that your customers love the most, as well as their demographics, and other essential data.
The statistics will enable you to provide overtures that will interest your customers, and as a result, improve sale.
Motivates and Brings in More Shoppers
According to a report by Plot Projects, Geofencing marketing can drive shoppers and bring in more customers to your business. For instance, the study shows that 70% of shoppers identify location-based notifications as valuable to their buying behavior.
However, 50% of respondents say they are more likely to embrace location-based ads. Furthermore, geofencing marketing is reported to boost mobile app usage by more than 200%, which ultimately led to increased sales.Geofencing marketing permits you to gather buyers information and use the data to better serve customers by personalizing your offerings. Click To Tweet
Increase Sales Locally
Interestingly, as Google My Business can boost your search rankings locally, Geofencing marketing can in a similar way increase your local search visibility. Why?
Because it is a location-based marketing technique that allows you to target consumers in a determined locality. In consequence, to attract more buyers and improve sale, use push notifications to send out:
- Special offers
- Discounted merchandise
- Coupon codes
- New stock arrivals
- Limited offers
These activities will draw in more customers to your business and boost the return of your investments (ROIs).
Prominent Geofencing Platforms You May Like to Consider
Several platforms provide incredible geofencing services you can use to grow your small business faster. Thus, we assembled a few of them below for you to examine and decide on what is best for your business.Geofencing marketing is reported to boost mobile app usage by more than 200%, which ultimately led to increased sales. Click To Tweet
How Does Geofencing Marketing Work?
Geofencing is a fantastic marketing strategy; it is a direct, easy to use techniques with excellent returns and works in a straight-forward manner. For example, every business owner has a competitor, but you can use this tool to outperform the competition. How?
Here is how;
Let’s say you have a local retail store and your competitors are all around in your area. To stand out and increase sales, you can use geofencing marketing strategy to control regions in your locale where you want to attract customers by setting up a virtual fence in those localities.
As a result, whoever enters the borders of your virtual fencing with a mobile device (smartphone) or leaves the confines of your geofencing will be automatically included to your mailing list and will receive advertising notifications for the next 30 days.
Still on How Geofencing Marketing Operates
It gives you an edge over the competition because you can position your geofencing device near your competitors’ spot. Thus, with your fence in place, you can send out special and free offers as mentioned in the sections above.
What’s more interesting is that you can set when your ads notifications will appear on users mobile apps and mobile web-pages.
In consequence, research indicates that geofencing marketing-a tactics to reach consumers where they are, surpass the click-through rate (CTR) of other mobile targeted targeting techniques.The use of geofencing marketing strategy allows you to control regions in your locale where you want to attract customers by setting up a virtual fence in those localities. Click To Tweet
How to Use Geofencing Marketing to Boost Business Sales
Although there are several ways in the process, we will discuss only a few.
1: Use Geofencing to Target Consumers Around Your Business’ perimeter
To use geofencing marketing in your location-based business is one of the best decisions you could ever make because it is a more efficient way to boost brand awareness, increase foot traffic to your business, and improve sales.
For Instance, if you target consumers who live and work around your business location, and send out notifications about news offers and discounts, as well as gifts and coupons, the results can be terrific.
Almost everybody loves unique gifts and offers. In view of this, use proximity marketing strategy to send out mobile targeting advertising to those in your virtual fence boundaries to draw them to your business and increase sales significantly.
2: Use Geofencing Marketing to Target Your Competitors’ Customers
As discussed earlier, this marketing tool allows you to put a virtual fence around your competition and send ads campaigns that would lure their shoppers to your business. Geofencing lets you accomplish these by targeting relevant consumers who are ready to buy via Geofencing advertising notifications.
Therefore, use this tool to Target your competitors’ customers and send out discount offers and other special promotions that would draw their customers to your brand.
3: Use Geofencing Techniques to Target Shoppers Who Visit Other Businesses
Geofencing marketing-a mobile targeting advertising tactics is an efficient digital marketing strategy that can help you grow your small business several folds.
Accordingly, much as you’re using this tool to target your competitors’ customers and those within the borders of your business, use it also to target consumers who are visiting other companies that are related to your industry, or those who may complement your business.
For Instance, if you’re selling shoes, and you have several businesses that are dealing with clothing items within your location, it would be ideal for targeting their customers who may want to check out your shoes to go along with their clothing supplies.Use proximity marketing strategy to send out mobile targeting advertising to those in your virtual fence boundaries to draw them to your business and increase sales significantly. Click To Tweet
With Integrated advertising plan based on customer information and insights, geofencing or proximity marketing is a unique digital tool that will enable you to strengthen your small business and improve sales many folds by sending push notifications to targets in your local area.
It would aid you to create brand awareness, drive foot traffic, increase engagement and leads. What tools are you using? We would like to know in the comments.
About the author
Moss Clement is a content manager at Writers Per Hour, a freelance writer/blogger, and the Founder of Moss Media. He is working closely with B2B marketers – helping several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona.