How can you generate leads with Instagram Stories? Are you curious about how to use Instagram Stories to generate leads?
The use of Instagram has become one of the best ways to generate leads online and build an online presence. It’s a fun, visual platform that makes it (relatively) easy for brands to connect with their audience.
Plus, Instagram’s algorithm is indeed, user-friendly. The biggest problem businesses are facing on Instagram is cutting through the noise and getting their brand noticed above the rest.
Thankfully, since the introduction of Instagram Stories, marketers have found a better way to generate quality leads from Instagram. However, how can you do that? It is not rocket science; thus, please, continue reading.
Instagram Stories is a separate feed to the main feed. You can post pictures and 15 seconds (max) videos that disappear after 24 hours.
It might sound like an unusual way to do social media marketing, but it is proven to be super popular with Instagram’s young audience.
In consequence, let’s take a look at six clever ways you can use Instagram Stories to generate leads and build a sustainable sales funnel with effective results.
Related Post: How to Use Instagram to Grow Your Small Business In 2019
1: Post New Instagram Stories Frequently
While there is no magic bullet on how often to post a new Story, a good rule of thumb is to post frequently. Mainly, you want to build a bit of momentum and stay in peoples’ minds.
Therefore, if you post too little – like once a day, you’ll lose that momentum, and people might forget about you. Hence, aim to post 3-5 times per day to boost your exposure, build your brand and relationships.
Don’t post the same stuff all the time, though that will get boring. Instead, learn to mix things up. For example, some of your stories could be promotional, while others might be fun. Still, others might be educational.
The idea is to be consistent and creative by posting a blend of different Stories types to enable you to reach a broader audience.Instagram Stories is a separate feed to the main feed. You can post pictures and 15 seconds (max) videos that disappear after 24 hours. Click To Tweet
2: Create Compelling Calls-to-Action (CTA)
The call-to-action is where you tell people what you want them to do next as they view your Story materials. On Instagram Stories, you can direct users to a link on your bio, or you might write “swipe up for more.”
Source Image: Janice Wald
Sounds simple, right?
However, when creating a compelling call-to-action, what is critical is that you do not overdo things. For example, not every single Instagram Story needs a call-to-action. If you add a CTA to each Story you create, it will look too salesy.
Read Moss’ article to learn how to optimize your call-to-action.
A good idea might be to add a CTA to every fifth Instagram Story. Either way, make sure the CTA is relevant to the content and make sure it’s going to hit the spot with your target audience. Be direct and give them just one thing to do next. If you do it right, “Instagram Stories with the “swipe up” option is a great way to generate leads and direct sales.Don’t post the same stuff all the time, though – that will get boring. Instead, learn to mix things up. Click To Tweet
3: Add Exciting Polls to Your Instagram Stories
Using polls and surveys in your Instagram Stories is an excellent way to involve your followers in your brand, and these strategies also make it easier for you to learn more about your followers and generate leads.
With a poll, you will know their likes and dislikes, which will help you to create better content in the future. Nonetheless, apart from lead generation, using polls is a fantastic way to supercharge your content promotion.
For example, after publishing an article on your blog, you can ask your audience questions and gather feedback about your blog content. Strangely enough, Instagram now lets you add poll stickers to your Instagram Stories.
Fabulous! The premise is super simple: All you do is ask questions which your followers vote on an provide useful date. Then, you check the results and make something out of them.
Image source: Lisa Sicard
Despite that, if you’re looking to create leads, it’s a good idea to make your polls fun and entertaining. In that way, you will generate tons of responses. At the same time, you can also use your votes to crowdsource new ideas.Using polls and surveys in your Instagram Stories is an excellent way to involve your followers in your brand, and these strategies also make it easier for you to learn more about your followers and generate leads. Click To Tweet
4: Host a Q&A Session via Instagram Stories
A question and answer (Q&A) session (otherwise known as “Ask Me Anything” on Instagram), is a terrific way to connect with your target audience in real time.
You can use this step to promote new products and features, discuss updates – and generate more leads. The Q&A or AMA strategy works well because it is different from the usual “scripted” content you put out.
It creates an avenue for your followers and prospective clients to ask you questions on the fly – vital enquires they want you to answer, which brings them nearer to a conversion.
Though, how you go about doing your Q & A is up to you. For example, you can stick to one particular topic, or you could make it broader. It is an excellent opportunity to gather feedback as well.
Either way, hosting a Q&A session via Instagram Stories is incredibly simple. All you need to do is add Question Stickers to your Instagram Stories and then create text responses, which you then post to your Story.
As a bonus, you can also save your Q&A sessions as Instagram Story highlights, which means your followers who missed the ‘live’ session can catch them at a later date.A question and answer (Q&A) session (otherwise known as “Ask Me Anything” on Instagram), is a terrific way to connect with your target audience in real time. Click To Tweet
5: Add Countdown Stickers to Your Instagram Stories
Sometimes, people forget-no matter how awesome your next product or next sale is going to be, they forget. Hey, it’s human nature.
But by adding countdown stickers to your Instagram Stories, you can automatically remind users that you’ve got something awesome coming up.
The strategy is simple. Thus, all you have to do is create a Story about something you are working on; it could be a sale, a product launch, an event, and so on.
Then add a countdown sticker that ticks down to a time and date you’ve set. If a follower chooses to subscribe to the countdown event, he will be sent a reminder when the time is up.
Source Image: Janice WaldBy adding countdown stickers to your Instagram Stories, you can automatically remind users that you’ve got something awesome coming up. Click To Tweet
It’s a fab way to boost leads.
6: Engage With Other Users’ Stories
This step is a smart ‘hack’ that not a lot of businesses think of doing. Primarily, you can use Instagram Stories to build proper relationships with the Instagram populace by engaging with and commenting on their Stories.
Why would you want to do that?
Because it helps to get, your brand noticed. Therefore, if you’re a brand who interacts with your followers’ Stories, you’re doing something most brands don’t do, and it will surely generate more leads from your Instagram marketing campaign.
As a result, make sure your comments are positive, humorous and entertaining. Spread the good vibes and people will follow you and sign up to your offers. You can also read how to gain 101 Instagram followers in 50 days (real case study).If you’re a brand who interacts with your followers’ Stories, you’re doing something most brands don’t do, and it will surely generate more leads from your Instagram marketing campaign. Click To Tweet
These are six smart ways to generate leads with Instagram Stories. From now on, make Instagram Stories a crucial part of your social media strategy. As you can see, nothing is especially complicated.
The best part about Instagram Stories is the possibility to communicate and sell directly to your audience, sometimes with only one swipe. Accordingly, take advantage of these hacks to generate more leads from your Instagram Stories.
What it’s going to take from you is a bit of creativity, enthusiasm, and the ability to cut through the noise with your copy, contests, and visuals. Is the something we are missing? Please let us know in the comments below.
About the Author
Kas Szatylowicz is a social media manager and outreach coordinator at Nightwatch, a search visibility tool for the next generation. Check out Nightwatch blog and connect with her on LinkedIn and Twitter