The holiday season is around the corner, and everyone — brands and businesses, including freelancers, are looking for how to take advantage of the Christmas season of the year. Yes, with the right marketing tactics, you can benefit significantly from the holiday season.
The vacation time is a period when you get to meet with family and friends you have not seen for the longest, including getting in touch with freelance writing clients. It offers many possibilities. How?
For smart freelancers, including those in the freelance writing niche market, it is the perfect season of the year to find new freelance writing gigs. Also, vacation time is when you re-evaluate your business, make needed adjustments, and create new income streams.
However, you may be wondering:
How can I benefit during this time of the season?
In this article, you’ll learn five practical tips you can use today to grow your writing service during and after the Christmas season of the year.With the right marketing tactics, freelance writers can benefit dramatically from the coming holiday season. Click To Tweet
Recommended Reading: How to Start Freelance Writing and Make Money From Home
1: Write Greeting Cards for The Holiday Season
Since you started freelance writing, how you considered venturing into writing gift cards for the coming season of year? Several freelance writing gigs can make you good money. You only need to identify them.
In one of my recent articles, I outlined the 12 most profitable freelance writing niches. However, I didn’t include greeting cards since they are seasonal materials. Nonetheless, this writing work is among the most lucrative freelance writing jobs.
For example, in the United States, retail sales of greeting cards are valued at over $7 – 8 billion yearly. That is according to stats by Brandon Gaille.
In 2017, the estimate for boxed Christmas cards in the United Kingdom was £230 million. The general public consumed more than £1.7 billion on greeting cards, with regular cards accounting for almost 80% of the sales.
However, there’s a possibility that you have not considered this area as a viable freelance writing gig. Freelance writers frequently ignore seasonal card writing for other writing work, including:
- Article writing
- Web copy
- Emails copy
- SEO writing
- White paper
- Case study writing
- E-book writing, etc.
Whereas each of these writing work is lucrative, greeting card writing is equally profitable, and you should make it a priority. But first, define the type of cards that sell, the tone and writing style that buyers love most.
Even if you’re not a designer, you can write the text and get a designer to complete the job. It can be an incredible source of income stream.5 practical tips you can use today to grow your writing service during and after the Christmas season Click To Tweet
2: Pitch Publications for Seasonal Articles
Both processes (pitching and creating the actual content) demands preparation. Although many freelance writers seem to ignore it, it is a fantastic freelance writing work. But the good thing is that, with planning, you will find more writing work.
So to make it work for you, pitch your ideas months before the holiday season. It gives editors enough time to evaluate your ideas, pick relevant topics, and or make suggestions if needed. This approach will help you and the editor to get the job done on time.
The tactic to have successful holiday articles is to think way ahead of time. Agreeably, the holiday season comes and goes, but there are more than enough vacation times that demand writing work.
If you can master the seasons of the year and create content that addresses each one of them, you will be adding more to your revenue stream.
3: Send Out 5 – 10 Pitches Daily Before and During Holiday Season
The holiday seasons are times of the year when many brands and businesses, including digital marketing influencers, are searching for freelancers. They want freelancers who can handle various digital projects, such as seasonal part-time jobs while they’re away enjoying their vacation time.
For freelance writers, it could be remote writing work or seasonal part time jobs in your locale. The question is, are you taking advantage of these money-making opportunities? These marketers may not find you if you don’t reach out to them.
That is why you need to send out 5 — 10 writing work pitches daily. This job search strategy works remarkably well not only during the seasons of the year but at other times of the year as well. So start sending out your pitch to potential customers. Aim at 40 – 50 pitches weekly.
You will be surprised to find more freelance writing gigs than you can handle. However, if you already have a strong social media profile and writing samples for job, you will be getting messages from would-be clients like these:
Therefore, I encourage you to create a well-optimized LinkedIn profile to help you boost your credibility. LinkedIn is the largest social media site for generating leads, and freelancer writers are making the most of the platform.If you can master the seasons of the year and create content that addresses each one of them, you will be adding more to your revenue stream. Click To Tweet
4: Reach Out to Other Freelance Writers for Referrals
As the holiday season approaches, many freelance writers (exceptionally seasoned writers) have already secured loads of writing work. Many of them are looking for partners or collaborators who can help with the workload.
That is why it is essential to reach out for any possible job referrals. In fact, freelance writing is a competitive market that requires the collaboration of writers; it is not a one-person business. You need others to help you thrive when writing for business.
Therefore, by teaming up with seasoned freelancers, they’ll help you acquire more freelance writing gigs of high paying customers. If they do not have writing jobs for possible collaboration, they can refer clients to you. It’s a win-win marketing strategy.
5: Reach Out to Former Clients Before The Holiday Season
Reaching out to former clients allows you to understand their present needs. It also makes them feel valued — that you appreciate working with them. In fact, it enhances the clients’ chances of relying on you for more freelancing work. Why? Because you’ve shown a keen interest in him.
A simple update or interaction can make all the difference. For instance, I recently updated my WhatsApp number. Then I reached out to a client I worked for from December 2018 to March 2019 and told him that I have a new WhatsApp number which I wanted to give him.
He appreciated the update and immediately asked if I’m open for work. Of course, I agreed. He offered me a new project similar to the first one which would run throughout the holidays. However, you might not be updating your past clients about events around you.
But you can do more by using this time of the season to send out holiday season cards to past and existing clients. If past clients have forgotten you, your cards will remind them. Showing an interest in the people you worked with indicates that you care and appreciate them.
And if there are any freelance writing gig opportunities available, they’re sure to give it to you. So don’t hesitate to reach out to your past clients. They may have remote freelance writing jobs waiting for you that will add to your freelancing revenue stream.Reaching out to former clients enables you to understand their present needs. It also makes them feel valued - that you appreciate working with them. Click To Tweet
Related Post: 10 Simple Ways to Retain Your Freelance Writing Clients
Wrapping Up How Freelance Writers Can Make The Most of The Holiday Season
Here we have five excellent ways freelance writers can leverage the times of the season to land more writing work. Start using these tips today to increase your freelance writing revenue stream.
What other tips can you recommend? We would love to know about it in the comments!