How to Find the Right Keywords That Will Improve Search Ranking

How to Find the Right Keywords That Will Improve Search Ranking

How to find the right keywords to improve your search ranking

Is keyword research – to find the right keywords for SEO – search engine optimization still relevant today? This question is asked over and over again.

Yes! Keyword research is still relevant and very importance to your SEO strategy and search engine ranking. It helps you find the right keywords for content optimization that’ll help you rank high on Google. But, what you should understand is that the way we do SEO today is no longer the way it was years back.

Keyword research enables you find the right keywords for content optimization that'll help you rank high on Google. Click To Tweet
Back in the days, neither quality content nor keyword density was a cause for search rankings and was given less priority.

The main purpose of keyword research back then was to get as many keywords as possible and stuff your blog content with those keyword terms to boost your chances of ranking high on Google.

It does not work that way anymore. Google’s search algorithms continue to change – making it possible for Google to present search results in ways that are more relevant to search terms.

Even with the rise of voice search, many people are still using traditional searches to conduct search queries.

Google’s search algorithms continue to change - making it possible for Google to present search results in ways that are more relevant to search terms. Click To Tweet

The point here is that keyword research is still relevant for SEO and will help you optimize your content to boost your search engine ranking.

But before we go further down this article, it is important that you understand the different types of keywords, how they’re grouped, and their search volume.

However, I’m assuming you already know what keyword research is all about.

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Keyword Types

There are three types of keywords or three categories of keywords:

  1. Short
  2. Medium
  3. Long-tail

But some bloggers and content marketers simply call them, head, body, and long-tail. Still, for others, the short or head is referred to as seed keyword.

So, we will use the “seed” instead of short or head as we go down this article.

  • Seed: Seed keywords usually are one word, but in some cases, you’ll notice that a seed keyword is up to two words. This type of keyword(s) has incredible high search volumes, which makes it very difficult to rank on Google search result, especially with a brand new blog or website.
  • Body: Just as a seed keyword is one or two words, a body keyword can contain from 2~3 words. The good thing about body keywords is that they’re lower in search volume than their seed counterparts, which is great for SEO.
  • Long-tail: These are keyword types with a length of from 4~ words and over. Long-tail keywords are the lowest in search volume compared to both seed and body keywords. This is good 👍 news because the low search volume makes it less competitive with high conversion possibilities because long-tail search terms are more specific. Now you can see why experts like Neil Patel are using long-tail keywords to drive massive website traffic.

For example, the graphic by Traffic Masters below shows how keywords are grouped and their conversion possibilities.

How to find the right keywords to improve your search ranking

A closer look at the visual image above indicates that long-tail keywords have high conversion possibilities as they’re more specific.

This simply means that when your target audience performs a search query, it is likely that your website or blog content will appear on SERP one, because the search result will be less, compared to seed and body search results respectively.

Here’s my point…

For instance, if your buyer persona searches for “smartphone,” a seed keyword, the search engine will present him with millions of results to analyze.

But if he searches for “Motorola smartphone,” which is a body keyword, the result will be hundreds of thousands of Motorola smartphones to choose from.

On the other hand, if he searches for “2018 Motorola Moto 4G smartphone,” which is long-tail keywords, his search result will rather be a few hundred, as the query is 👌 specific to what he is searching for.

This keyword types overview is great as it will help you know what keyword types to target when doing keyword research.

Hence, let us dive into…

How to find the right keywords that will improve your SEO campaign and Google ranking

Please, make sure to read this entire post as it will help you learn the best tips to find the right keywords, and where to use them in your blog content to improve your chances of ranking on Google’s page one.

Related Post: 7 Sure-Fire Ways to Optimize Your Blog Post for SEO to Increase Google Rankings

1• Find a list of keywords your website is ranking for

The first step for me is to analyze your blog or website to find keywords and keyword phrases you’re already ranking for.

As a blogger and content marketer, there are some keywords on your blog that you’re ranking for, find these keywords and create a bank to store your them for use in your SEO and search ranking strategy.

The easiest way to do it is to use SEO tools such as Google Analytics or Google Search Console.

How to use Google Analytics

To Google Analytics to find keywords on your site, log in to your Google Analytics account and go to Acquisition > scroll down and click All Traffic > next click Channels > and lastly, click the Organic Search tab.

If you are using the Google analytics mobile app, simply open the app, click on the Menu button > scroll to Acquisition > then click the  Organic Search tab.

Google analytics will analyze your site and present you with keywords to use for your content optimization campaign.

As a blogger and content marketer, there are some keywords on your blog that you’re ranking for, find these keywords for use in your SEO and search ranking strategy. Click To Tweet

But, if you’re going to use Google Search Console to do your research, simply open your Google analytics software and login.

Please note, make sure that you have already connected the Google search console to your Google analytics, or it would not work.

So then, scroll down to Acquisition > from Google Analytics and click the Search Console > next click the Queries tab and you’re done.

Google search console result will offer you more information about each keyword you’re ranking for. This information will enable you to choose the right keywords for your marketing campaign.

Some keyword data search console will show you are:

  • Clicks for your keywords.
  • The number of impressions.
  • Average position.

These amazing tools will offer you a list of the keywords you’re ranking for to add to your keyword bank.

How to create a keyword bank?

It is very simple to create a keyword bank. Others call it “keyword list,” but I call it a bank because it is where you store all your keyword information.

You can use an app like Evernote to create and organize your keywords.

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2• Find your competitor’s keywords

What exactly am I saying?…

Your competitors are experts who have been in the game long before you, probably. As a result, they have ranked for your target keywords for some time.

So, to help you improve your content optimization strategy and boost your search ranking, you no doubt agree that it will be worthwhile to find the keywords they’re ranking for and make a list to add to your keyword bank.

Your competitors are experts who have been in the game long before you. As a result, they are already ranking for your target keywords. Find those keywords and add to your list. Click To Tweet

There’s nothing to lose here, rather you’ll gain much from their experience… as you’ll be able to find the right keywords that put them on Google’s page one.

How to find your competitor’s keywords

Although some bloggers and content marketers are still struggling with the process of finding competitors keywords, it doesn’t have to be difficult.

Here’s the deal…

If you put in a search query with your seed keyword in the Google search box, the result page will show you all the results for your search query.

Remember, your search is based on your seed or niche keyword. This means that all those on the search engine results page are your competitors.

These are people who are using the same keywords or related keywords your are targeting. So what you have to do at this point is to create a list of as many websites as you can handle that is on your search results page one.

Next, head over to Ahrefs, SEMrush, or Moz and type in a website from the list of competitors you just created into the search box and click the search button.

For example, if you use Ahrefs for your research, this tool will present you a list of all the keywords that, that very website or competitor is ranking for.

You also get to see the volume for each keyword and its position.

Like I said earlier, it is not difficult. Just follow and repeat the process, and your result will be incredible.

How to find the right keywords that will improve search ranking

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3• Add LSI keywords to your keyword bank

LSI is short for Latent semantic indexing, These are keywords types that are very similar in meaning to your target keyword.

They play an important part in your search ranking position because they have a lower search volume, as against seed keywords.

This makes them rank better because they enable Google to understand your content.

So, make a list of LSI keywords and add them to your keyword bank.

How can you find LSI keywords?

As with all keyword research processes, it is equally easy to find LSI keywords.

Here is how it goes…

Although you might want to start your search with Google Suggest, which will suggest or provide related keywords to your search terms as you type words into the search box field, I decided to use the best alternative to Google search – KeyWord Tool.

In my search, I used content optimization as my target keywords.

How to find the right keywords that will improve search ranking

And my search result is…

How to find the right keywords that will improve search ranking

 

However, the good thing about technology is that it has made life very easy for many of us in the digital marketing space – bloggers, content marketers, social media marketers, etc.

As a result of modern technology,  LSIGraph was born.

LSIGraph is an SEO tool that will also help you find latent semantic indexing (LSI) or related keywords and keyword phrases that will enhance your SEO game and improve your search ranking.

How to find the right keywords that will improve search ranking

Many prefer to use LSIGraph than Google or any other SEO tools in the marketplace. It all depends on what works well for you.

To use LSIGraph, simply open the software, enter your keyword in the search box, solve the captcha and click the Generate button. That’s it!

Below is a screenshot of the result I got for my search of “freelance writing.”

How to find the right keywords that will improve search ranking

 

4• Make a list of location-based keywords

As the name denotes, location-based keywords are word phrases that are targeting a specific geological audience. So, when brainstorming location keyword, the following must be considered:

  • Demographic
  • Country
  • State or region
  • Your city.

How does it work? When conducting a search, add your region or city to your target keyword before you hit the search button.

In this way, your search result is cut down to your city, making it possible for your local audience to easily find you on search.

And the result will be… more traffic, engagement, and sales.

With that said, it is a great idea to register your business on Google My Business. This platform will boost your search ranking remarkably because once registered, your business will appear on Google map.

That way, when your ideal buyer searches for your keyword and narrows down by a city, you’ll have a higher chance of appearing in research result.

So find location-based keywords to add your keyword bank.

5• Leverage keyword research tools

Can you execute a successful content marketing campaign without keyword research, content optimization, and so forth? Actually, it is not an easy task.

Therefore, to make life easy for you, you must use the best SEO tools to carry out your keyword research and find the right keywords for your blogging and content marketing strategies.

For example, your target market is constantly searching for a number of keywords that can help improve your search ranking.

How can you find those keywords to use for both content and website optimization if you do not have the best SEO tools?

Thus, it makes sense to take advantage of the best tools in the marketplace to help you upgrade your game.

Interestingly, there is an abundance of tools you can take advantage of. Some of the best keyword research tools are:

Among these tools are both free and paid versions, meaning that you can use some free but will pay to use others.

They all work in a similar way and will offer you a list of keywords including LSI and long-tail keywords to add to your bank.

For example, here’s how to use the SEMrush keyword tool…

How to use SEMrush keyword research tool

I have used the SEMrush keyword tool for a while now, so I used it to search for “find influencers.” The screenshots below shows the result I got.

If you want to use this tool, all you have to do is open the software, login or register if you’re not registered already.

How to find the right keywords that will improve search ranking

Next, enter your keyword into the search box and click the “Try It” button.

How to find the right keywords that will improve search ranking

Next it present you an overview of your search result with volume for analysis – trending data for your keyword, including:

  • Phrase match keywords
  • Related keywords
  • Organic and paid search volumes, etc.

From your search results overview, you can head over to the phrase match keywords and related keywords data section to find relevant keywords with great search volumes to add to your list.

Further, you may want to check the organic search result for more keywords to make your list.

Please, note that your search result will be limited if you are a free user. So for an ideal result, I urge you to upgrade to premium.

Related Post for You: The Best 15 SEO Website Audit Tools of 2018

Where to use keywords in your blog content to improve your SEO strategy

Armed with a great list of keywords, there is no better time to start your content optimization campaign than now!

But the question is…

Armed with a great list of keywords, there is no better time to start your content optimization campaign than now! Click To Tweet

Where can you place those keywords in your blog content for optimal visibility and higher search ranking?

The following areas are crucial, so start placing keywords in these areas:

  • Post titles (both your main title and SEO title). Interestingly, the latest version of WordPress automatically uses your main title for your SEO title.
  • Body of content
  • Meta description
  • Image title and Alt text
  • Etc.

Wrapping up this post

Many marketers are confused with the rigors of SEO and how to do keyword research to find the right keywords to outrank their competitors.

And as Google search algorithm keeps changing, it is even more difficult to keep up with your SEO campaign, which is why keyword research is ever more important

But with a clear-cut keyword research strategy in your arsenal, you can easily find keyword terms that will upgrade your content optimization and improve your Google ranking.

With a clear-cut keyword research strategy in your arsenal, you can easily find keyword terms that will boost your content optimization and improve your Google ranking. Click To Tweet

Consequently, apply the tips above and see your SEO and search ranking will skyrocket!

Please, tell us the best tips you are using to carry out keyword research and rank high on Google, in the comments section.

26 thoughts on “How to Find the Right Keywords That Will Improve Search Ranking

  1. Hi Moss,

    What an amazing post. You have shared such valuable information her in this post. Keywords are very important for search engine ranking and how well you have covered this topic.

    Thanks for sharing, keep up the good work. 🙂

    1. Hi Sajid,
      I’m so happy to see you. In fact, you just made my day. Yes, Sajid, keyword research is important for SEO to improve content optimization and search ranking. Look at it this way, every search query – both voice and traditional searches starts with a keyword. So, without the right keywords, its becomes difficult to carry out a fascinating SEO campaign that will boost your search rankings.

      Thank you so much for coming by and commenting.

  2. Hey Moss,

    Wow, you are seriously coming up with some awesome content!

    Once again, you schooled me about using the right keywords to improve my search rank.

    I love the visual image you shared by Traffic Masters, that really was an eye opener.

    I have to admit with my first blog, I didn’t pay attention to my search rank as I should have but with this new website for my business, I’m pulling out all the stops – I’m kinda taking it back to basics. Crazy, right? 🙂

    And thanks for the tip about creating a keyword bank. I need to do that for sure!

    Great post Moss, keep sharing this great stuff!

    Cori

  3. Hi Cori,
    The graphic by Traffic Masters is a great way to show the different keyword types and how they perform on searches. From the image you can see that long tail keywords are the best performing keyword types. They are low in competition and very specific. For this reason, before writing any article, I first of all choose my seed keyword and then search for related long tail keywords and make a list of about a dozen keywords to use in the article. SEO is not difficult to understand, you just need to be focused and the rest will be history… I like your mindset, its not crazy, its about doing it the right way to scale your business. Keep doing what you’re doing, Cori.

    Thank you so much for coming by and commenting. Very well appreciated👌👍!

  4. Hey Moss,

    This is by the most detailed and easy to understand post.
    I have started to pay attention to SEO even more now. I think I have told you this but here it is again. One of my post (Apr 2018) is now getting 4-9 rank on google and a lot of traffic is coming through that post only
    I have also updated that post and added some LSI keywords.

    I really like KWfinder and Ahrefs, I wish they were little cheaper.

    Anyways thank you for such an informative and amazing post.

    Keep up the good work

    1. Hi Bhawna,
      I’m so glad to hear about the progress you’ve made so far. SEO is a great way to improve your search ranking, and if you get the right keywords, related keywords and long tail keywords, add them to your content in strategic areas, you will definitely scale your ranking on searches. I’m truly happy you have mad great progress. 👍👍👍 up to you and thank you so much for coming by and commenting.

  5. Hi Moss,
    This is a very informative and detailed post that signifies the co-relation between the seo ranking and the advantage of using right and relevant keywords in your content.

    The importance of keywords and its relevancy have significantly increased since the google’s introduction of penguin and panda update to its algorithm, which as you have already mentioned before that their were no importance given to either keywords or density let alone seo.

    I am confident enough that pretty much following the strategies that you have shared in this post, a good organic search ranking can be secured. Thanks for sharing it with us.

    1. Hi Somaker,
      Yes, I agree with you that there is a striking relationship between SEO rankings and the right keywords for content optimization. This true because, without the right keywords, your content and website cannot appear on search engine results page, and slowly your blog or website will fade away. So to improve your SEO strategy and increase your chances of ranking high on Google, you must search and use the right keywords.

      Thank you for stopping by and commenting!

      1. Thanks for the reply, Moss.
        You have an awesome blog, which you keep updating frequently and with most upto date tech information on blogging and seo, please keep sharing with us the same.

  6. Hi Moss,

    I have not seen such a detailed explanation about different keyword types in recent times.
    The examples made it easy for even a newbie to understand what kind of keyword are worth targetting.

    Not many people prepare a keyword list before starting a website. Google search console is the ideal place to find which keywords your site is currently ranking for and start optimizing the content accordingly.

    Thank you for sharing the guide. Take care and have a great weekend.

    1. Hi Manidipa,
      I’m so honored to receive such compliment from a professional blogger like you, you just made my day. And I’m glad that you like the post. Yes, Manidipa, many bloggers and SEO writers, especially newbies in the industry do not understand the different types of keywords, which makes it necessary to use that infographic and explain how it works. I love Google search console as it gives you keywords terms your site is ranking for to help you use those to create more engaging content that will drive more traffic.

      Thanks so much of coming by and commenting.

  7. Hello Moss,

    As you said, the keyword plays an important role in ranking any post and bringing it to the top.
    This is by the most detailed and easy to understand post.
    I have started to pay attention to SEO even more now. I think I have told you this but here it is again. One of my post (Apr 2018) is now getting 4-9 rank on google and a lot of traffic is coming through that post only
    I have also updated that post and added some LSI keywords.

    And the keyword tool you mentioned about is really amazing since I started researching the keyword since then I have got a very good result.
    I Really enjoyed reading this post.

    Thank you very much for this post, well i hope you will continue to bring similar posts too. 🙂

    Have a Great Day…

    Cheers…! 🙂

    1. Hi Akash,
      Yes, SEO and keyword research are like bread and peanut butter, they go hand-in-hand. This means that to rank high on search engine, you have to search of and use the right keywords. I’m happy that your article is ranking 4~9 position on Google. That’s a great improvement. Keep it up!

      Thank you, Akash for stopping by and commenting!

  8. Hi Hardik,
    Good to have you here and thank you for your comments. Yes, SEMrush sometimes will show you no results, I even experienced it today while writing my latest article about “hiw to find high-paying freelance writing clients.” Ahrefs is a great tool and even has some features that SEMrush doesn’t have. So if you want to switch to Ahrefs, you will not regret it. However, SEMrush is still a remarkable tool. I suggest, if you encounter such problem with SEMrush, reload or refresh the page.

  9. Hi Maria,
    Good to see you here at Moss Media. I agree with you, that before writing content, the first thing to do is to find keywords terms you’ll use to optimize your article for search engine. With the right keywords your post will have an increased chance of appearing on search engine. KWFind is amazing as well as Keywordtool. In fact, Keyword tool is the best alternative to GKP.

    Thank you for coming by and contributing to the discussion.

  10. Hi Moss,
    great article and thanks for sharing this helpful information. LSI and long tail keywords are a great strategy for keyword search and keyword integration in blog articles and your article is very professional and thorough on this topic.
    Thanks for referring to this article in your comment on our Blog2Social blog. I added a link to this article in your comment for our readers to follow up.
    Best, Melanie

    1. Hi Melanie,
      I’m so glad you like the post and finds it helpful. Yes, you’re right. With the right related keywords in strategic area in your content, you will surely increase the visibility of your article on search engine. Thank you, Melanie for the backlink, well appreciated., and thanks a lot for coming by and adding to the discussion.

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