How To Find Linkable Assets + Types Of Linkable Assets

This article will cover some of the essential aspects of a link building campaign including how to find linkable assets and the SEO benefits of beefing up your backlink profile.

It will identify what information is worth leveraging to earn links back to your website.

It will also discuss the most effective tactics for link building, as well as some alternative strategies to use if a site has minimal to zero linkable assets.

Related Post: How to Make Google to Index Your Backlinks Faster

What is a linkable asset?

A linkable asset is a piece of content on your website that people in your niche deem worthy to reference on their own sites. Linkable assets are generally not product pages or anything commercial.

They are content that has information that is interesting for your audience, offers a solution or unique perspective on a current issue, or backs up a point another writer has already made.

These resources should be information that is widely sought after but scarcely covered. They are “evergreen” pieces of content that endlessly attract links.

Resources that websites are linking to pose great benefits for the site’s SEO:

  • Builds website authority – With more people linking to the assets on your website comes to the increase in “votes” that Google is looking for to boost your rankings on the search engine results page.
  • Increases traffic – Linkable assets is a remarkable way to drive massive traffic to your website for free or at relatively low-cost. People will be referred to your site from other websites based on linkable assets, and this will result in increased traffic to a page, and leads to more traffic to other pages on your site.
  • Promotes your brand – Because you offer unique insights or useful information with linkable assets, this can brand you as an expert and thought the leader in your field.

Related Post: SEO Guide + 7 SEO Techniques That Will Boost Your  Google Search Rankings

What to look for in a linkable asset

You probably already have several informational items on your site that could become linkable assets.

You must strive to understand what people are linking to and why they are linking to them. Here are some things to look for:

  • Is there anything on your site that could be explained by an interesting infographic or map-o-graphic? These can help explain something complicated in a short space and be visually interesting.
  • Any research your company has that is commonly searched for in your industry or that shows a unique perspective or not ordinarily considered aspect of a common issue.
  • An online tool or tutorials for a common process, or question in your field that people are often confused by.

Where to look for to Find Linkable assets

How To Find Linkable Assets + Types Of Linkable Assets

Your company’s blog or research center are great places to find linkable assets by simply looking at what information or research you have already done.

This can also give you some ideas on what can be made into other pieces of linkable assets if you haven’t come up with ideas already.

If you want to check if a topic you have information on is commonly searched for but does not have a lot of existing information, you can use Google Trends to search for a specific term or compare terms.

You can also look at keyword volume and how it has changed over time. It will be worth investing time into doing this research for your niche, especially if your niche is a very common one.

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Types of linkable assets

There are many types of linkable assets that you can send around. Here a few examples:

Infographics

Find information in your niche that people are talking about and make it into an easy to digest visual graphic.

You can also create an information image using GIFs or if the information that you are discussing is different in various geographical regions, such as within a state, a country or even comparing two or more countries, then you can create a map-o-graphic.

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TransUnion has a great example of an infographic that explains how to create an effective screening policy. You can check it out here.

Studies and research

If your company has a lot of data for research that supports a conclusion someone else reached, you can let those people know about your data.

Many people write blogs based on their personal experiences and do not always back up what they say with empirical research.

They will be happy to share your data with the world to support their ideas!

Ranking lists

Informational resources such as best practices or top 10 lists are linkable assets because people will always want to refer to these pages to see what sources of information are reliable or recommended for information.

Please look at this example of a great list of productivity tools by WordStream.

Often, people will turn to a trusted source for their Top 10 lists. If you are new to the industry, you can still make a rankings list based on what other industry leaders have written in their own lists.

Then send the people in your lists an email, or even a message on Facebook or Twitter, stating that you have included them or an article they wrote in your list.

They might publish your link in return and this will increase your exposure.

Tools & calculators

Is there something in your field or industry that people commonly do but that, it is complicated to figure out such as a calculation or a decision-making process?

If you have a tool such as a calculator or decision-making flowchart to help make this process easier, this is a great source for a linkable asset as well.

Here is an example of a very helpful tool that would be worth pitching

Tutorials & Tips

The idea here is similar to the Tools and calculators section.

If there is a process or piece of knowledge that is commonly searched for in your industry, but which little attention was given to, you can write a tutorial on how to perform this process.

These tutorials can come in the form of lists of tips and hacks that helps to do everyday tasks a little easier.

People will be glad to share this information on their own site especially if it is easy to use and understand.

Take this resource, by Guava Family, that is an easily digestible list of hacks to help parents fly with ease with their toddlers.

Video Series

How To Find Linkable Assets + Types Of Linkable Assets

Not everyone likes reading long pieces of text, even if the information is easy to understand. Sometimes a video explaining the same thing is more accessible.

You can always make a video explaining the information or how to do something. Videos are usually more visually attractive than text and viewers can follow along with the video if they are performing a task.

For more detailed information on the different types of linkable assets and how to use them, please see this excellent Ahrefs article.

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Now that you’ve identified them, what’s next?

Once you have your linkable asset, it’s time to get some eyes on it by sharing it with the internet. This is a very important step, in that this is how you will get people to link to your resource.

This will, in turn, drive traffic to your site as we previously discussed.

To find people to link to your asset you can do a Google search for other blogs that are writing about similar topics and let them know about your resource.

They may choose to reference your information in their posts or lists of resources.

You can set up a search through Google or the Ahrefs website to notify you if there are blogs that are talking about the topic your asset is about.

There is also the option of doing a bit of manual prospecting yourself to find sites that will link to your resource.

Once you have aggregated a robust list of prospected opportunities, it’s time to do some outreach.

For tips on how to build links to your linkable asset, please see this article on building links.

How To Find Linkable Assets + Types Of Linkable Assets

Recommended Post: How to Find The Right Keywords That Will Improve Your Search Rankings

Wrap up

Creating linkable assets are a great way to get people interested in your site. While they are certainly not the only reason, they don’t hurt but will help to improve your search engine optimization strategy

Once you have a great article or infographic, let others who are talking about your content know about it. People won’t post your content if they don’t know about it!


Haku Kepula

Haku Kepula

Haku Kapule is a contributing editor at 365 Business Tips, a new blog that prides itself on presenting the best advice and practices for small and medium-sized businesses everywhere. He’s passionate about finding and offering useful tips to small business owners. He is an expert in digital PR and marketing strategy and has assisted with the increase of digital presence and customer support for small and large companies alike.

17 Comments

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Ryan Biddulph · September 11, 2018 at 12:16 am

Haku what a smart post! I have seen few bloggers dive into this topic genuinely. You need to know what to look for, before linking in, in order to impress your readers and to share value with them. Excellent breakdown buddy.

Ryan

    Haku Kapule

    Haku Kapule · September 14, 2018 at 10:04 pm

    Ryan,

    Thanks for the comment. I totally agree! It’s important to know why you’re pitching a resource and it’s importance to the target before you start sharing.

    Haku

Avatar

Sajid Akhter · September 11, 2018 at 6:40 am

Hi Haku,

Interesting post, I am glad to have read your post and gain in some valuable information which is surely going to help me.

Appreciate your time and effort on this. Have a great day. 🙂

    Haku Kapule

    Haku Kapule · September 14, 2018 at 10:06 pm

    Thanks for the kind words. Hoping you’ll be able to take the information and run with it.

    Haku

Avatar

Moss Clement · September 11, 2018 at 4:38 pm

Hi Haku,
You have done remarkably well on this post. Defining likable assets, providing tips, and the types of likable assets is indeed a great piece of content.
Thank you for this epic article.

    Haku Kapule

    Haku Kapule · September 14, 2018 at 10:07 pm

    Thanks, Moss! I appreciate the opportunity to share my knowledge.

    Haku

Avatar

Bhawna Kaushik · September 12, 2018 at 4:04 am

Hey Haku

Amazing post. This is more or less like the technique developed by Brian Dean (Skyscrapper)
I have seen it in many instances. People create really awesome infographics and later on they ride the link train.
Once again great article.

    Haku Kapule

    Haku Kapule · September 14, 2018 at 10:08 pm

    Yes, definitely similar to that technique. It’s quite universal when you break it down. A great linking opportunity comes from curating useful content for your niche.

    Haku

Avatar

Dharmik Babariya · September 12, 2018 at 5:00 am

Hi Haku,

Such a great post! This post gives me a boost and the information you shared is really a lot to me. I’m definitely gonna try the tip you share.

Keep up the good work.

Have a wonderful day!

Best wishes,
Dhamrik Babariya

    Haku Kapule

    Haku Kapule · September 14, 2018 at 10:09 pm

    Take the information and run with it! Happy to share 🙂

    Hkau

Avatar

Julian Ann · September 13, 2018 at 6:08 am

Hi Admin,

First of all, a Big thanks to you for sharing this amazing post about linkable assets, As I wasn’t much aware of linkable assets.

So this article is really great for me to understand about linkable assets. Thanks for sharing such a awesome post.

    Avatar

    Moss Clement · September 13, 2018 at 8:02 am

    Hi Julian,

    I’m so happy that the article is helpful to you. Yes, many do not understand or know what a likable asset is and to how it. So, Haku did a good job in helping our readers to get to know what is a likable and.

    However, this is a guest post by Haku Kapule, he will respond to you later. Thanks so much for stopping by and commenting!

    Haku Kapule

    Haku Kapule · September 14, 2018 at 10:10 pm

    It’s great once you start sifting through the content that you already have and find great assets that you didn’t know the value of. Happy to help!

    Haku

Avatar

Andy · September 19, 2018 at 9:28 am

Hey Haku

Very impressive article. I have found that, linking to dead article of wikipedia is also really profitable and you can really scale on it.
What do you think?

    Haku Kapule

    Haku Kapule · September 20, 2018 at 12:27 am

    Hi Andy,

    Yes, I agree. Finding those dead links of articles within your niche and creating new, better content is very link-lucrative.

    You’re also right, if you have the content creation bandwidth to pump out a large number of these it can be very beneficial for you link building campaign.

    Great idea and addition!

    Haku

Avatar

Nikola Roza · June 29, 2019 at 2:03 pm

Great guide Haku,
linkable assets are a huge boon to a website, if you can pull them off.

Because sometimes, you start off with a great plan and vision what you want to do, and then your project falls flat and never picks up any meaningful number of links.
And you’re left wondering “what did I do wrong”

Very frustrating because building linkable assets is huge work, that eats up a modes budget very quickly.

    Avatar

    Moss Clement · July 2, 2019 at 10:09 pm

    Hi Nikola,

    Thank you for your input on Haku’s article. I will refer him to respond to your comment later. Thanks for adding to the discussion.

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