LinkedIn is the largest B2B social media marketing platform there is, with the potential to find freelance writing clients who are waiting to connect and work with you. In my previous article on “how to boost the credibility if your LinkedIn profile,” I highlighted the fact that 80℅ of B2B leads comes from LinkedIn.
Further studies show 79℅ of B2B marketers view LinkedIn as the most effective avenue for generating leads, which is why 90℅ of B2B marketers are taking advantage of the professional social media site to grow their businesses. But not knowing how to use this amazing platform to attract and land writing gigs is a distressing problem for many freelance writers.
For this reason, many are wondering;
- How can I find freelance writing jobs on LinkedIn?
- What are freelance writers with high-paying gigs doing to land high-paying clients on the platform?
- How can I find high-paying freelance writing clients to work with?
- How can I use LinkedIn to find freelance writing work?
- Can I find content writing clients on LinkedIn?
Yes, I agree with you; it is not always easy to land clients. I know so because I’ve been there. However, with the right mindset and strategy, you will find high-paying freelance writing jobs on LinkedIn.
For example, successful freelance writer, Yuwanda Black of InkWell Editorial earns over $10,000 per month from her freelance writing business, Ari Rule of HustlePineapple wins $5000 a month from freelance writing, Jawad Khan of Writing My Destiny makes over $10,000 each month from freelance writing jobs. Carol Tice of Make a Living Writing is making $5000 each month from her freelance writing business.
There are many others like these amazing experts who’re making even more, with the majority of their clients coming from LinkedIn.
At this point, you’re thinking;
“what are they doing differently from what you’re doing to land high-paying writing gigs while you cannot even find a single freelance client?”
You’re not alone in this my friend, as there are many more freelance writers in the same situation as you, which is why this article came to fruition.
In this article, you’re going to discover the exact tips I’m using to find freelance writing clients on LinkedIn.
So, continue reading.
Related Post: How to Boost the Credibility of Your LinkedIn Profile
1: How Complete and Well-Optimized is Your LinkedIn Profile?
It all starts with your profile because your LinkedIn profile is the first element clients will check out when they visit your page. So, have you fill out your profile and optimized every section? It is common knowledge that an incomplete profile will send a negative message to potential clients, and in the same way, affect your chances to find freelance writing clients.
Furthermore, filling out your profile is not all there is, you must also optimize your profile with your niche keywords to improve search visibility. There are more than enough freelance writing work on the platform and clients are busy searching for the right freelance writer to work with.
So, how can you appear on search if your profile is not well optimized?
Relates Post: 10 Most Profitable Freelance Writing Niches
Fill out the following areas of your profile and optimize them appropriately
- Use a unique profile image: You profile image is your brand identity, that is why you have to choose a single profile picture for your profile. Prospective clients will connect with you before deciding to work with you. They cannot compare with you if your profile looks like a ghost-without a face. So, give them a favorable impression of your brand and make it easier for them to know you, connect with, and offer you freelance writing work.
- Customize your background banner: Your background banner which represents a part of your marketing space on LinkedIn is the first part on your profile that prospects will see when they visit your profile. Thus, make it stand out by telling users who you’re and what you do. Make sure to use your niche keywords to improve visibility.
- Customize your profile URL: This might not seem important, but it is necessary as it signals your brand image and offers potential clients a positive outlook for your brand. Consequently, use your username to customize your URL. For instance, if your username is Mossclement, your customized URL will be something like this; LinkedIn.com/in/mossclement, which looks more professional.
- Craft a compelling and well-optimized headline for your profile: Optimizing your profile headline will enhance your chances of being seen on search results, as it will highlight keywords and signal search engine and visitors who search for similar keywords about your profile. *Important Note* Do not use the general keyword terms, freelance writer, it will not improve your visibility. That’s why it is essential to be specific about your services. As a result, add your target keywords, such as Web content writer, B2B content writer, SEO writer, etc. This step will significantly improve your visibility on searches.
- Optimize your summary: Your summary section is one of the best parts of your profile because it allows you to put in more words than other areas. Use it to tell freelance writing clients about your services. Use keywords as mentioned above and include the client’s testimonials. This will make you stand out as a professional in your niche. At the end of your summary, add your industry, website or blog, contact details, and a call-to-action.
- The media section: This is where you show clients what you have accomplished over time and what you can do to grow their business. So make it count by uploading your best work – your portfolio. It will undoubtedly thrill prospective clients and move them to hire you.
- Get endorsements and recommendations: Ask for recommendations from your connections and your clients. Endorse as many others as possible; many will return the favor. The more endorsements and endorsements you get will help to boost your LinkedIn profile.
Filling out and optimizing the above-mentioned areas will boost your profile and help you find freelance writing clients. Please, read this article to learn more about how to boost the credibility of your LinkedIn profile.
2• Build Your Network
When you’re done filling up and optimizing your LinkedIn profile, you want to start building your network. Please bear in mind that your community will include potential clients and other freelance writers.
For example, I made it a point to connect with:
- Business leaders
- B2B marketers
- Business and organization managers
- Magazine and web content editors
- Content managers
- Freelance writers
- Brand managers
- Website owners
- Marketing director
These are potential clients who are continually looking for web content that will engage their target market. So connecting with them increases your chances of landing a freelance writing work. The good thing about connection is that the more you actively connect and grow your network, the more critical it is to the LinkedIn search algorithm.
Furthermore, use the “People you may know” feature to grow your network. This tool will help you build your LinkedIn community faster.
Here is how it works, click the “My Network” tab, scroll down to the relevant section, and click “connect” next to those you feel are a good match for content writing jobs. However, it is a good rule of thumb to personalize your connection request messages. As such, if you can, send personalized messages or invitations asking to connect. It will grow your connection rapidly.
When they connect with you, take advantage of their network and connect with them as well. Send a simple message to introduce yourself and how you can help your new connections with content writing. Here’s a sample message I send to prospects after connecting with me. You’re free to edit and send it to your future customers or use it as an inspiration to create yours.
Hi (Prospects name),
Thanks a lot for connecting with me here on LinkedIn, I truly appreciate it. I see we are both in the content marketing niche, and I was wondering if you outsource content writing to freelance writers.
As a blogger and B2B freelance writer for Moss Media, I help B2B marketers generate more targeted leads, drive massive traffic, and increase ROI with high-quality evergreen content. You can check my work on the following sites where it is featured:
- Article link
- Article link
- Article link
Hence, I can help you at (prospects company or website) with top-notch content to increase leads and sales. If you would be available for a brief call to discuss how we can work together, I will appreciate it. Or, if you would prefer email correspondence, it’s all good and well recognized.
Please, let me know the time and day that works best for you for a brief call. Thanks a lot for your time as I look forward to hearing from you.
*Important note* You have to actively engage with your connections a couple of days or a week before pitching them.
You can engage prospects by congratulating them for whatever achievement they have made. You will get notifications about new job positions or promotions, post update, etc. Thus, commend and compliment them, comment on their post updates, like and share their posts, etc.
You might not get a response, so wait about a week and then send a follow-up. If you still do not get an answer, you should assume that the prospect is not interested. In this case, move on, repeat the process.
Related Post for Your Reading: Use These 10 Powerful Steps to Retain Your Freelance Writing Clients
3• Use LinkedIn Publisher to Land Freelance Writing Gigs
The above section is where you connect with potential clients and build your network. The next thing you need to do is to take advantage of “LinkedIn Publisher” and start publishing posts your connections and potential clients will love.
If you post articles that catch their attention, it is likely they will reach out to work with you. It works like crazy because it helps you showcase your expertise – your writing skills. You don’t have to create a new post for LinkedIn; you can republish articles from your blog on LinkedIn Publisher. But make sure to declare that the content was published initially on (your site URL).
After publishing your post on LinkedIn, all those who engage with the article are potential clients, because they already like the post, and might be willing to upgrade their blog content. For instance, if your freelance writing niche is about B2B marketing, write articles on:
- How B2B marketers can use social media to grow their business.
- How B2B marketers can leverage content marketing to scale their business
This types of articles will attract clients because every marketer wants to attract more traffic and improve sales.
You, Will Love, to Read: How to Raise Your Freelance Writing Rates In 5 Simple Steps
4: Join Client-Focused Groups
There are many relevant groups on LinkedIn you can join. But the questions you need to ask yourself before joining any group is:
- Can I find freelance writing clients in this group?
- Do my prospective clients hang out on this group?
- Is this group a group of writers helping writers improve their writing skills or a group where I can find freelance writing work?
These are just a few questions to consider before joining any group. Therefore, I recommend you join client-focused groups. That is, groups for content marketing, copywriting, etc. These are prospecting groups where your target clients are hanging out. That’s why these types of groups, “client-focused” groups.
Being a part of such groups will enhance your visibility to prospects who are ready to hire you for your services. More importantly, you can quickly send inMail to other members of your group, with or without being connected. Hence, do your research. There are many such groups about content marketing you can join on LinkedIn, as well as copywriting groups.
*Important note* As with most groups on social media platforms, when you join groups, first, be an observer and gather information about the group’s operations – likes and dislikes.
Read the group’s intro section to get the best information that will help you along the way. Then you can start contributing to conversations on the groups in ways that will add value to both prospects and other group members.
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5• Take Advantage of “Who Viewed Your Profile”
The LinkedIn notifications you will be receiving includes “who’s viewed my profile.” So it is best that you take advantage of this tool. How? When someone views your profile, do the same to his profile. Check out the person’s profile, and if he is a good match for business or a quality lead, send him a message about your services if you’re already connected.
But if you’re not connected, use that as an opportunity to communicate with him by sending a personalized connection request message (CRM). Viewing your profile indicates his interest in you, which is why he took the time to check you out via your profile. So reach out to him as well with a simple message introducing yourself and what you can do to help grow his business.
Here’s a sample message you can send to prospects who viewed your profile,
In the Subject Field: Do You Need an Experienced Freelance Content Writer?
Hi (Prospects name),
I noticed you recently visited my profile to check me out. Thus, I’m reaching out to you to see if you need a freelance content writer (depending on your freelance writing niche) to help you generate more leads and sales with well-researched, high-quality content at (prospects website).
I have some openings for new work at the moment and will be available for work. Hence, if you’re interested, I have some remarkable samples I will like to send to you for evaluation.
I am looking forward to hearing from you!
Sending such messages will increase your chances to find freelance writing clients on LinkedIn.
6• View Profiles of Prospective Clients
As the subheading suggests, you will not have to sit and wait for a notice that someone has viewed your profile, No! It doesn’t work like that. Here is what to do instead; Try to see the patterns of qualified leads, both those you’ve connected to and those not affiliated to you.
The reason is that LinkedIn will notify all those whom you viewed their profiles. And it is likely they will be curious and want to know who just viewed their profiles. As a result, they will come to your profile and check you out.
It is at this point they will get to know you, your services, and other necessary details you want them to know. What is more? If your profile interests them, you will get your first freelance writing client.
But after visiting your profile and they did not contact you, you can send a message with your pitch. You have nothing to lose.
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7• Connect your blog or website to your LinkedIn profile
But you need always to remember that your blog is your business empire, your brand – your property. Thus, with your blog in place, link it to your profile to make it easier for your target clients to find it. And as you publish articles regularly on your blog, republish your best posts on LinkedIn with backlinks to your blog or website.
Why should you link your blog to your LinkedIn profile?
It is necessary because most clients might want to first-hand where you blog and explore the different categories of your blog content to see if you’re a good fit for their business blog.
Accordingly, armed with different types of content on your blog, you have a higher chance of getting the job. Therefore, there’s no better time than right now to start your blog or website.
8• Use LinkedIn “Job Ads” to Find Freelance Writing Clients
Question to consider:
- Are you regularly checking LinkedIn job ads to see if there’s a good match for you?
This question is a wakeup call for you if you are in the habit of ignoring job ads postings on the platform because these job ads are posted by companies, businesses, brands, organizations, etc., who are spending tons of dollars looking for the right freelance writer to hire.
Many of these ads postings are for longterm purposes, but you can contact the person in charge, for a temporary or part-time base until they get to sign someone full-time. It is a great way to find freelance writing clients to work with on LinkedIn.
Consequently, click the “job” tab at the top of the LinkedIn home page, after the “Home and My Network” tabs. Enter your search, fill out the location, and hit the search button. Your search result will provide you more than enough freelance writing jobs to handle.
If you want to receive daily or weekly job notifications, turn on the “Job Alert” button.
9• Use Cold Pitching to Find High-Paying Freelance Writing Jobs
Does cold pitching really work on LinkedIn? It does my friend; it works amazingly well. In fact, I got most of my clients through cold pitching. You have to know the best strategy to pitch prospect on LinkedIn.
Some potential clients prefer to reach them via their blog or website contact page, regular email, LinkedIn message, etc. So, identify the best contact channel so that they can read your message and respond as well.
With that said, strong cold pitching requires in-depth research of quality leads. You need to understand the language, voice, or brand message of the prospect you’re pitching.
These tactics include:
- The type of content they love to share on LinkedIn.
- Topics ideas they write about on their blogs.
- Kind of content that resonates with their target market
- Discussions they love to engage with on LinkedIn groups
Armed with these data, go ahead and pitch your leads. Send a short message or email that introduces you, your ability, and how you can help them with quality content to increase ROI. You might want to include blog topic ideas. But I usually do not add topic ideas on my first pitch, only after a response from the client and on my second email.
They might not respond immediately, so at this point, you will have to wait and see if they react or not. I call it “a waiting period.” If you do not hear from them after about a week or two, you can send a follow-up message reminding them of your pitch.
And if they still would not respond to your follow-up message after a week or two, then forget it and move ahead with others. But do not give up on pitching others because it is one of the best ways to find freelance writing clients on the platform.
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10• Add your portfolio to your LinkedIn profile
Is it necessary to upload your portfolio to your profile since you have a blog? Yes! It is because your blog is your content marketing space that concentrates on a particular niche or specific niche market.
For example, my blog, Moss Media is focused solely on blogging tips (SEO, website traffic, etc.) freelance writing, social media, and content marketing. However, my portfolio contains freelance work on cryptocurrency and other digital marketing assets that I do not cover on my blog. I believe you now see why you should add your portfolio to your profile.
If you’ve worked with others on a project, upload it as well. It helps potential clients know that you’re a team player, a collaborator, which is good for business and will help you find freelance writing clients.
Bonus tip: Connect with your client’s friends.
This is a great way to get new clients to work with. What do you need to do? Directly go to the profiles of people you have worked for – former and present clients, search for their network, find connections who’re an excellent prospect to work with and connect with them.
For example, if you are working for, or have worked for Jason, go to his LinkedIn profile, then scroll down to his connections, search through them to find all those who are a good match for your freelance writing business and send them a connection request.
Here is where personalization works pretty well. You can say you’re connected with Jason and have worked with him on different projects, so you will like to associate as well. Or, an introduction from Jason will be ideal… In this case, ask Jason for a presentation.
Wrapping It Up
Finding freelance writing gigs on LinkedIn doesn’t have to be so tricky, you need to know the best practices that will help you land freelance writing work. Although there are many ways to find freelance content writing work on LinkedIn, the tips above will significantly help you land high-paying clients if you apply them correctly.
Let me know in the comments section, the tips you’re using to land high-paying freelance writing clients on LinkedIn.