The Essential Elements of Cross-Channel Marketing

Is cross-channel marketing good for your business? Before you answer this question, consider the following…

Where are your customers? Decades ago, that wasn’t a difficult question to answer. Your customers were probably in your physical store space, or they were on the phone.

Or, if you had a wider reach, you could ask sales people exactly where those customers were.

But that has all changed, thanks to our expanding use of technology and our expanding notion of what is a customer.

Now, a customer may live halfway across a globe and you might not have anything that comes to mind when you think about where they live other than the data you have stored on them.

What that change in customer and change in marketing means is that, you cannot rely just on one type of marketing channel.

You need to have a multi-pronged approach that captures customers wherever they might be.

That’s what is known as multi-channel marketing. However, there are few striking  differences between a multi channel marketing and a cross-channel marketing.

Multi-channel marketing means that, as a marketer you have a presence on more marketing channels.

Cross-channel marketing on the other hand, means to offer a seamless marketing experience across a combination of  different integrated marketing channels.

Hence, cross-channel marketing is one of the best marketing strategy ever, because it offers you multiple integrated marketing channels that allows you to attract prospects and customers from around the world.

This graphic below explains more about it.

Related Post: How to Find the Perfect Marketing Strategy for Your Business



The Essential Elements of Cross-Channel Marketing


Moss Clement

Moss Clement is a freelance writer & blogger. Founder of Moss Media and content manager at Writers Per Hour. He is working closely with B2B marketers - helping​ several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces​, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona. Connect with him on Twitter and LinkedIn.



Gaurav Kumar · September 18, 2018 at 10:40 am

Since 2015, infographics are an important part of engaging content. An infographic can save you from writing thousands of words and yet you can deliver the idea in most effective manner.

Cross channel marketing is an important thing to do these days. It helps to boost your social media presence.

Glad you have shared this infographic.


    Moss Clement · September 21, 2018 at 10:00 pm

    Hi Gaurav,
    I cannot agree any less with you. In fact, study proves that infographic is one of the best content types that drives more traffic than other content types. 41% of marketers prefer infographics as their best content marketing strategy. This is so because people relate to visuals better. And when you doing cross-channel marketing, you’re increasing your brand’s visibility as well as generate leads from various channels.

    Thanks a lot, Gaurav. Have a blessed weekend.


Tarique Amir · September 17, 2018 at 6:54 am

Hi Moss,

Great post. Very informative and much needed for a software website like myself. You have shared excellent information which I wasn’t very aware of.

Thanks for sharing, have a good day. 🙂


    Moss Clement · September 21, 2018 at 10:26 pm

    Hi Tarique,
    It is a great thing to be able to create content that helps and adds value to others. And the fact that this blog content is useful to you gives me great joy. I’m happy your find it useful.

    Thank you for coming by and commenting!


Bhawna Kaushik · September 17, 2018 at 6:31 am

Hi Moss,

You are right Youtube is gaining lots and lots of subscribers every day and it is the high time to actually get into it.

You might have seen it on youtube. T-series would surpass Pewdiepie by the November.


    Moss Clement · September 21, 2018 at 10:09 pm

    Hi Bhawna,
    YouTube is a place where virtually everyone goes to search for video content that will help them in one way or the other. The social channel is growing with each passing day and it’s not slowing down. As for T-series and Pewdiepie I can’t predict, but we all know its a competitive market. Lets just keep our fingers crossed.

    Thanks a lot, and enjoy the weekend!


ANDY · September 17, 2018 at 6:26 am

Hey there,

Awesome infographics and certainly useful for someone who is looking to expand their e-commerce earnings.


    Moss Clement · September 21, 2018 at 10:11 pm

    Hi Andy,

    Thank you so much. I’m so glad the infographic is useful to you. Thank you for coming by.

    Best wishes.


Ryan Biddulph · September 16, 2018 at 10:17 pm

I love the idea of crossing channels Moss. Prospering thing to do. This can give you business and traffic boosts as well because linking through varying channels increases your digital footprint.


    Moss Clement · September 21, 2018 at 10:15 pm

    Hi Ryan,
    You can’t be more correct about that. Cross-channel. Marketing is fascinating and can grow your business in. Flash because you’re marketing your brand from a variety of platform, which will result in more traffic, leads and sales.

    Thanks a lot for coming by and commenting. I truly appreciate it!

    Please enjoy the weekend!

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