create a product in 7 simple steps

Creating my first paid product was one of the best decisions I have made online—it
was also one of the scariest ones. 

Charging for a product was the first time I really made money from my website.

Since I launched that first product, I have sold more than 1500 reports—all created
using my 7 step product strategies.

Interestingly, I’ll share with you the same strategies I use to create my products in this post.

Please make sure to read the entire article to learn the simple tips that will help you create a product for your blog in less time.

Step 1: Brainstorm a specific problem you can solve

Every product starts with an idea—but not all ideas make for good products. One of the lessons I’ve learned from launching several products is that specificity is key when it comes to your product idea.

You need to start small—with an idea that is very specific. This will help you create a product that sells.

There’s a reason why all bigger written assignments start with a problem definition and clear subject boundaries. Without these, the assignment has no clear course and it will become a big mess in no time.

The same applies to your products:

Be specific with your product idea, or your product will quickly become a mess. If you do not start with a clear, specific problem that you want to solve, your product will start going in many unconnected directions.

And you don’t want that. Especially not if you are creating your very first online product. I learned this lesson the hard way—with a product that didn’t target a very specific problem.

The product sold just one or two copies before I abandoned it. I couldn’t even salvage the pieces as it was built on a rotten foundation.

You don’t want to make the same mistake as I did. Instead, do this:

Brainstorm specific problems that you can solve with a product. The more specific you can be, the better.

For example, “How to drive website traffic from Facebook” is a decent product idea. But there are many ways you can drive traffic from Facebook.

Do you want to teach:

  • Paid Ads?
  • Boosted posts?
  • Retargeting?
  • Groups?
  • Pages?

There’s no way you can properly cover all of the subjects above unless you create a behemoth of a product. What seems like a fine idea quickly becomes a very uncoordinated and messy product-

Something like “How to build a Facebook page and use it to drive website traffic” is much better.

And you can even go further with “How  bloggers can build a Facebook page and use it to drive website traffic.” Now you’re talking because it is more specific to your target market.

Recommended for Your Reading: How to Manage Your Social Media Marketing Campaigns With Statusbrew

Step 2: Create a how-to skeleton (step-by-step)

How to Create a Product for Your Blog in 7 Simple Steps

The easiest products to create are step-by-step how-to guides. They are simple to create and easy to consume. It is a win-win venture. Once you have a specific problem idea, it’s time to layout your product skeleton.

In a “how-to” create a product guide, the skeleton is your steps.

Such as:

  • Step 1: Create a Facebook Page
  • Step 2: Setup your profile
  • Step 3: … etc

Just create the steps for now. You don’t need to make the actual content just yet. This will give you a better overview, and if you haven’t been specific enough in your idea generation, you’ll discover it here.

The product skeleton acts as a roadmap for your product creation. You’ll use it to guide your actions in the following steps.  

Step 3: Fill out the steps, and use plenty of graphics to show and tell

Luckily, you don’t have to start from a blank page as you already have your product idea and skeleton.

It’s time to create your product. The process is simple now that you have done step one and two. Simply add some meat to the product skeleton by filling out the steps.

For instance, if you are creating a report or ebook, write the parts. If you are filming, make a video for each of the steps. Whatever you are doing, create your product following the skeleton.

And remember to use plenty of graphics to show and tell.

It can help readers better understand your points and make the product more interesting—you want to make sure people are actually consuming your product and not falling asleep after three pages.

Step 4: Proofread, polish, and package

After the creation phase, it is time to make your product look good.

Step three was about creating and editing your product. It is where the rubber meets the road—where you create the core part of your product.

But a product isn’t just words on a page or a couple of videos you have recorded.

A good product is more than that. It is a full experience all the way from the first encounter to way after the product has been consumed.

If you want to make that experience great—and you should, this is where you can stand out from the crowd. You should spend some time going the extra mile with:

  1. Proofreading
  2. Polishing
  3. Packaging

These things matter.

Make sure your product is as well written as it can be, or that your videos do not contain mistakes that could be edited away or re-recorded.

Next, polish the thing up. Create a proper layout for your report or book. Add a table of content, a welcome message and/or preface, etc.

Then package all of it nicely together.

What about adding some extra downloadable resources to your book? I recently experienced an example of this with “The 7 Habits of Highly Effective People.”

Even as an Audible audiobook, I was given an extra cheat sheet along with the audiobook—a very pleasant surprise. 

These small things add up and can make a huge difference in the overall impression.

You May Also Like to Read: How to Beat Your Competitors and Stand Out on Social Media

Step 5: Create a simple download page to deliver your product

Product delivery doesn’t have to be complicated. In fact, it shouldn’t be. Product delivery should be simple for your customers and for you.

I’ve tried setting up advanced membership sites with login, content locking, email dripping, etc., and it wasn’t worth my time—in the end, I just spent more time handling customer issues when they couldn’t log in or didn’t receive their welcome emails.

A membership site didn’t improve customer experience or help me in any way. Instead, I now create simple download pages for my products.

Recommended Read: 8 Powerful Ways to Build Trust With Your Brand on Social Media

How to Create a Product for Your Blog in 7 Simple Steps

Step 6: Create a product sales page

I’m not a master copywriter so I can’t, and won’t attempt to give you any concrete copywriting advice.

But I will say this: the fact that I suck at copywriting is good news for you. If I can sell things online, so can you.

Even though I haven’t mastered the copywriting craft, I have learned some tips that have helped me overcome many problems.

Get reviews (testimonials) for your product

Socal proof is key for any sales pages. People don’t care what you have to say about your product—they want to hear what other people think.

I was losing money on my first product until I started adding reviews to the sales page, after that the product started to sell.

Follow some sort of copywriting template or process

Writing a sales page is hard. But turning a completely blank page into a great sales page is next to impossible. Get yourself some help with a template, script or guidelines to follow.

That way you are much more likely to have a nice coherent page, and you won’t miss important parts.

Look at your competitors:

  • What are they doing?
  • How are they selling their products?

In the beginning, I learned a lot about sales pages by looking at products similar to mine.

Step 7: Setup payment

create a product in 7 simple steps

Charging money for your product requires some sort of payment processor. I use JVZoo (supports PayPal and Stripe), but there are lots of other alternatives out there.

Hence, chose the one that works best for you and set up the payment system to deliver your product. Make sure to install the buy now button on your sales page.

Accepting payments doesn’t have to be more complicated than that.

Congratulations, you are now a product vendor!

Handpicked for You: How to Find the Perfect Marketing Strategy for Your Business


Launching your first online product is both a scary and exhilarating experience. It has brought me a lot of great moments—but also some less good.

That is the game. If you have any ideas that you want to bring into the world, I can only recommend that you become a product vendor and that you do it now instead of later.

About the author

create a product in 7 simple steps

Mathias R., is a writer at, an online adventure of traffic, conversion and personal growth.


Moss Clement

Moss Clement is a freelance writer & blogger. Founder of Moss Media and content manager at Writers Per Hour. He is working closely with B2B marketers - helping​ several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces​, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona. Connect with him on Twitter and LinkedIn.



BioSilQ · July 3, 2018 at 2:20 pm

Hey! Someone in my Facebook group shared this website with us so I came to look it over.
I’m definitely enjoying the information. I’m book-marking and will be tweeting this to my followers!
Superb blog and terrific design.


chris · July 3, 2018 at 10:45 am

Excellent read, Positive site, where did u come up with the information on this posting? I have read a few of the articles on your website now, and I really like your style. Thanks a million and please keep up the effective work


Jamaley Hussain · June 29, 2018 at 10:08 am

Hi Mathias,
Very Informatic and Useful article. I always think about the product to create, means what type of product attract the visitors, How and what the market demand. So In order to sell any product, it is very important to highlight the product’s need.
Thanks for Sharing.


Emma Ballet · June 29, 2018 at 4:46 am

Great article to learn How to Create a Product.

This post will help me a lot 🙂


Dharmik Babariya · June 27, 2018 at 11:42 am

Hey Mat,

Really enjoyed your article and it’s such an informative. Keep doing great work.


Dharmik Babariya


Shantell L. Jones · June 24, 2018 at 3:00 pm

Good article. All the points and steps are very clearly explained. It is very informative and interesting to read.


Vabhes Roy · June 24, 2018 at 3:45 am

What an informative and fantastic article you have here! Actually, this article will be most useful and effective for the audience. I hope, you give us more article like it. Thanks for sharing the most informative article.


    Mathias Rin · June 27, 2018 at 9:25 am

    Hey Vabhes,

    Thank you for reading my post – and for the kind words.


Sajid Akhter · June 21, 2018 at 9:46 am

Hi Mat,
Excellent post with very good description of all the aspect. In order to sell any product, it is very important to highlight the products usability.

Thanks for sharing this wonderful post. Have a good day. ?


    Mathias Rin · June 27, 2018 at 9:24 am

    Hello Sajid,

    Yep. At the very core, a product should be valuable and usable.

    Thank you for the comment. And a good day to you too.


Akash Yadav · June 20, 2018 at 6:07 pm

Hy Moss,
This is very informative,
Your writing skills are amazing, Thanks for sharing this amazing post with us.
Keep up the good work 🙂
Best Regards,


    Moss Clement · June 20, 2018 at 8:00 pm

    You’re most welcome, Akash. I’m so happy that you like the post. However, the credit should go to Mathias because he wrote the article.

    He will respond to you later.
    Thank for coming by.


    Mathias Rin · June 27, 2018 at 9:22 am

    Hello Akash,

    Thank you for the kind comment.


Stefan Alexander · June 19, 2018 at 9:10 pm

Hi Mathias,

Awesome article as usual. You were spot on about using testimonials to sell the products. It’s a tactic that has been used for centuries and it will always be the case. People always want to know how was others’ experience with a certain product before buying it.

I’d even argue that you should get reviews from highly-respected people in your niche. If those authority individuals like your product and put in a good word for you, their audience will also buy from you.

Thank you for sharing these amazing tips!


    Mathias Rin · June 27, 2018 at 9:21 am

    Hello Stefan,

    True true. More well-known and respected individuals carry more weight than regular users.

    Thanks for the comment and I’m glad you enjoyed the post.


John · June 18, 2018 at 11:50 am

A good article. This will definitely help me in nearby future.


    Mathias Rin · June 27, 2018 at 9:19 am

    Hello John,

    I’m glad to hear my post is useful.


Amar Singh · June 18, 2018 at 8:41 am

Your post was really amazing and informative.
I will share this post with my friends and recommend them your blog.


    Mathias Rin · June 27, 2018 at 9:18 am

    Hello Amar Singh,

    Glad you enjoyed the post.


qasim · June 16, 2018 at 3:19 pm

Hi Mathias,

What a great topic you covered here, easy to follow with great tips.

I am always looking for new streams of making money online and definitely creating my own product will be the best option.

Haven’t thought of the product yet but your tips will definitely help when I decide to launch my first product. Thanks for sharing your experiecne and tips.


    Mathias Rin · June 27, 2018 at 9:12 am

    Hello qasim,

    Thank you for the reply. I’m glad you enjoyed the post and I wish you all the best with any future product launches.


link 188bet · June 14, 2018 at 7:06 pm

Hi, I know this is sort of off-topic however I had
to ask. Does managing a well-established website such as yours take a large amount of work?
I’m completely new to blogging but I do write in my diary
every day. I’d like to start a blog so I can share my own experience and
feelings online. Please let me know if you have any suggestions
or tips for new aspiring bloggers. Appreciate it!


Rakesh · June 14, 2018 at 2:56 am

Thanks a lot for sharing this types of article. I read your all article. keep up it bro


Prince Akwarandu · June 13, 2018 at 10:14 am

Hey Mathias

Creating a digital product that doesn’t solve a single problem or the proposed problem is one of the reasons those that purchased your product would likely ask for a refund.

As you’ve pointed out here; find a problem and then package the solutions for sale. When our products solve people’s problem it helps us build trust which is a vital essence for business.

Thank for sharing, and for Clement, the Host, keep doing the great work of informing, educating and inspiring.



    Mathias Rin · June 15, 2018 at 2:16 pm

    Hello Prince,

    Spot on. Find a problem, solve it with your product.

    That should be at the core of any product.

    Thank you for the reply!


Mathias Rin · June 12, 2018 at 6:37 pm

Hello Moss (and everybody else),

Thank you for the opportunity to share my writing here on your site.

I hope you guys find the topic interesting and the content useful.


– Mat


Amit Shee · June 12, 2018 at 6:22 pm

Hi Mat,
Thank you so much for this incredible tutorial. I appreciate it a lot. Hope to see more of this type of content from.


    Mathias Rin · June 15, 2018 at 2:14 pm

    Hey Amit,

    Thank you for the reply.

    I’m glad you like my post. Feedback like this makes my day!


Donna Merrill · June 12, 2018 at 5:53 pm

Awesome share Mat.
I do like the “skeleton” idea. I’ve created products myself and one does need that skeleton to keep on track.
It is both exciting and a bit scary when we create our own products. We need to believe in ourselves and what we can bring to the table for others to solve a problem.
I’ve sold my own products myself and now dabbling into JV affiliates. Now that was a bit scary for me because I haven’t done this before, but I’m breaking new turf lol.


    Mathias Rin · June 15, 2018 at 2:12 pm

    Hello Donna,

    Glad you like the post. Most people here seem to agree that having a skeleton/roadmap/guide for your product is important.

    It’s almost always scary and exciting at the same time when trying out new things. We just have to let go and not give in to our fears (which can be quite hard). Most of the time things turn out just fine.

    Best of luck with your affiliates and JVs.


Enstine Muki · June 12, 2018 at 5:40 pm

Hey Mathias,
Good to see you here buddy.
I like your first bullet.
If your product doesn’t solve a problem, it won’t sell and that’s a big time waster.

Most of us in Africa have issues with point #7 as Paypal does not send funds to most African banks. Hopefully, this problem gets resolved in the few years ahead as we now can make payments with paypal – send money only.

My first product was on 2co. It was good for a start though the checkout process killed sales in those days. And now, 2co has restricted coverage making things even slower.

In any case, we hope for the better.

Thanks again for sharing your actionable points with us.

Hope you both are having great times


    Mathias Rin · June 15, 2018 at 2:05 pm

    Hello Enstine,

    Thank you for checking out my post. I’m glad you like it.

    I’m sorry to hear about the technical struggles with payment systems – I can only imagine your frustration. Hopefully it’ll get better.


Ryan Biddulph · June 12, 2018 at 8:25 am

Good deal Mat. I love the idea of a skeleton to walk yourself through the how-to. Super congrats on selling 1500 reports. That is awesome dude!


Moss Clement · June 11, 2018 at 10:27 am

Hi Mat,
Thank you so much for this incredible tutorial. I appreciate it a lot. Hope to see more of this type of content from. Enjoy the day.


    Mathias Rin · June 15, 2018 at 2:02 pm

    Thanks for letting me share my writing here on your blog.

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