How to create a digital product to sell on your blog is one of many issues marketers are trying to solve. It is not impossible, and you can do it. Creating my first paid product was one of the best decisions I have made online. It was also one of the scariest ones.
However, I was able to do it. And charging for a product was the first time I really made money from my website. Since I launched that first digital product, I have sold more than 1500 reports—all created
using my seven-step online product strategies.
Interestingly, I’ll share with you the same strategies I use to create my products in this post. Please make sure to read the entire article to learn simple tips on how to create a product for your blog in less time.
Step #1: Brainstorm a Specific Problem You Can Solve With Your Digital Product
Every product starts with an idea, but not all ideas make for an excellent product. One of the lessons I’ve learned from launching several products is that specificity is essential when it comes to your product concept. You need to start small—with the idea that is very specific. It will help you create a product that sells.
There’s a reason why all more significant written assignments start with a problem definition and clear subject boundaries. Without these, the task has no clear course, and it will become a big mess in no time. The same applies to the creation of your product.
Be specific with your product idea, or your product will quickly become a mess. If you do not start with an apparent, particular problem that you want to solve, your product will start going in many unconnected directions.
And you don’t want that, especially not if you are creating your very first online product. I learned this lesson the hard way—with a product that didn’t target a particular problem. The product sold just one or two copies before I abandoned it. I couldn’t even salvage the pieces since I built on a rotten foundation.Be specific with your product idea, or your product will quickly become a mess. Click To Tweet
Still On Brainstorming Problems to Solve
Hence, you don’t want to make the same mistake as I did. Instead, do this: Brainstorm specific problems that you can solve with a product—the more specific you can be, the better. For example, “How to drive website traffic from Facebook” is a decent product idea. But there are many ways you can drive traffic from Facebook.
Do you want to teach:
- Paid Ads?
- Is it boosting posts?
- Facebook groups?
- Facebook pages?
There’s no way you can adequately cover all of the subjects above unless you create a behemoth of a product. What seems like an excellent idea quickly becomes a very uncoordinated and messy product. Something like “How to build a Facebook page and use it to drive website traffic” is much better.
And you can even go further with “How bloggers can build a Facebook page and use it to drive website traffic.” Now you’re talking because it is more specific to your target market.
Step #2: Create A How-to Skeleton (Step-by-Step)
The most straightforward online products to create are step-by-step how-to guides. They are simple to create and easy to consume. It is a win-win venture. Once you have a specific problem idea, it’s time to layout your product skeleton.
In a “how-to” create a digital product guide, the skeleton is your steps, and they should be as follows:
- Create a Facebook Page
- Set up your profile
Just create the steps for now. You don’t need to make the actual content just yet. It will give you a better overview, and if you haven’t been specific enough in your idea generation, you’ll discover it here. The product skeleton acts as a roadmap for your product creation. You’ll use it to guide your actions in the following steps.Brainstorm specific problems that you can solve with your product — the more specific your ideas, the better. Click To Tweet
Step #3: Fill Out The Steps, And Use Plenty of Graphics to Show And Tell
Luckily, you don’t have to start from a blank page as you already have your product idea and skeleton. It’s time to create your product. The process is simple now that you have done step one and two. Simply add some meat to the product skeleton by filling out the steps.
For instance, if you are creating a report or ebook, write the parts. If you are filming, make a video for each of the steps. Whatever you are doing, create your product following the skeleton. And remember to use plenty of graphics to show and tell.
Using graphics can help readers better understand your points and make the product more appealing. You want to make sure people are consuming your product and not falling asleep after three pages.
Related Post: How To Use Graphic Design To Appeal To Consumers
Step #4 of How to Create A Digital Product: Proofread, Polish, And Package
After the creation phase, it is time to make your product look good. Step three was about creating and editing your product. It is where the rubber meets the road—where you develop the core part of your product.
But a product isn’t just words on a page or a couple of videos you have recorded. An outstanding digital product is more than that. It is a full experience from the first encounter to way after the product is consumed.
If you want to make that experience great—and you should, this is where you can stand out from the crowd. You should spend some time going the extra mile with:
These three points matter a lot. Make sure your online product is well written, or that your videos do not contain mistakes that could be edited away or re-recorded. Next, polish it up, create a proper layout for your report or book. Also, add a table of content, a welcome message, and preface, etc.
Then package all of it nicely together. What about adding some extra downloadable resources to your book? I recently experienced an example of this with “The 7 Habits of Highly Effective People.” Even as an Audible audiobook, I was given an extra cheat sheet along with the audiobook—a delightful surprise.
These small things add up and can make a massive difference in the overall impression.Using graphics can help readers better understand your points and make the product more interesting. Click To Tweet
Step #5: Create A Simple Download Page to Deliver Your Product
Digital product delivery doesn’t have to be complicated. In fact, it shouldn’t be. Product delivery should be simple for your customers and you.
I’ve tried setting up advanced membership sites with login, content locking, email dripping, etc., and it wasn’t worth my time. In the end, I realized I spent more time handling customer issues when they couldn’t log in or didn’t receive their welcome emails.
A membership site didn’t improve customer experience or help me in any way. Instead, I now create simple download pages for my products.
Step #6 of How to Create A Digital Product: Create A Sales Page
I’m not a master copywriter so I can’t, and won’t attempt to give you any concrete copywriting advice. What I will suggest to you is; if you can’t write your copy, outsource it to freelance copywriters. But I will also say this: the fact that I suck at copywriting is good news for you. If I can sell things online, so can you.
Even though I haven’t mastered the copywriting craft, I have learned some tips that have helped me overcome many problems. Here is what to do:
Get Reviews (Testimonials) for Your Product
Social proof is critical for any sales pages. People don’t care what you have to say about your online product—they want to hear what other people think. I was losing money on my first product until I started adding reviews to the sales page. After that, the product began to sell.Create A Simple Download Page to Deliver Your Product Click To Tweet
Use Copywriting Template for Inspiration
Writing a sales page is hard. But turning an utterly blank page into a great sales page is next to impossible. Get yourself some help with a template, script, or guidelines to follow. That way, you are much more likely to have an excellent coherent page. And you won’t miss important parts.
Look at your competitors:
- What are they doing?
- How are they selling their products?
- What is the appearance of their sales pages?
In the beginning, I learned a lot about sales pages by looking at products similar to mine.A good product is a full experience from the first encounter to way after customers consume the product. Click To Tweet
Step #7 of How To Create A Digital Product: Setup A Payment Method
Charging money for your digital product requires some payment processor. I use JVZoo (supports PayPal and Stripe), but there are lots of other alternatives out there. Therefore, choose the one that works best for you and set up the payment system to deliver your online product.
Make sure to install the buy now button on your sales page. Accepting payments doesn’t have to be more complicated than that.
Congratulations, you are now a product vendor!
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Wrapping Up How to Create A Digital Product That Sells
Launching your first online product is both a scary and exhilarating experience. It has brought me a lot of great moments, but also some less good.
That is the game of a digital product creation. If you have any ideas that you want to bring into the world, I can only recommend that you become a product vendor and that you do it now instead of later.