How to make your content more engaging has always been a challenge for many bloggers, content marketers and website owners.
Let’s say you are writing awesome, problem-solving detail and well-researched articles constantly.
…But here is the deal.
When you check your stats, your bounce rate is high and that’s exactly not the number you want to see.
That means you are writing the article only to find out that people are not paying attention – no one is reading your posts.
They don’t even read through the halfway
You spend hours, days researching and perfecting your blog content.
While they just hit the back button, throwing all your hard work to waste.
That’s not FAIR!
At this point you are wondering and asking yourself what am I doing wrong?
And before you start going overboard and cursing the gods, Just Kidding!! ?
This happens most probably because your content is not engaging and you don’t hook them right on the spot.
Content is King but sometimes it all depends on how you demonstrate and display it.
So today, I am going to show you ways on “How to Hook your reader and engage him with your content.”
Alright then! Let’s jump in!
1• Know your blog audience
As mentioned above, you did everything possible, content looks great but no one is paying attention to your content.
It goes to show that the problem is not with your article as there are many factors that can make a your blog post to go wrong.
One reason that can make your content go wrong is not being able to name your blog audience – you don’t know your target market.
This post will help you identify your blog audience.
Thus, if you can at least find your blog readers, they will engage with your content because it will resonate with them. How?
Because knowing your blog audience will help you find his pain problems and thus, put his problems and needs in front of your own.
Consequently, it is no surprise that no one is paying attention to your content, no matter how fascinating it is.
Pro tip: Know your blog’s target market. They all have issues they’re trying to solve. Put their concerns and needs above yours and provide the help they need.
This will help you write engaging content.
Related Post: 5 Ways to Better Connect With Your Blog Audience
2• Hook them right off the bat
The next thing to do after you have identified your blog audience is to hook them right off the bat. What am I saying?
No matter how great your content is, if your introduction or the first few lines or paragraphs are not engaging, people are eventually going bounce off.
Do you think people will actually read your post if it is boring and less engaging? Not exactly!
So, hook them off the bat with an irresistible intro. Make it short and sweet.
There are many ways to do this.
Social Media Examiner is a typical example of a site that hooks and engages visitors with a question intro.
As a result, you can use a question to hook your readers and let them know that you have the answer to what they are looking for.
For example, your question might go like this; “are you looking for easy ways to build backlinks to your site?”
Everybody wants quality backlinks, so it is a great question that can easily hook your site visitors.
Next hit them with the word they want to hear the most.
Example: “We have just the right article for you.”
There are many articles based on that topic and who knows some may even try to leave your site because all the articles normally claim to have the answer to what the reader is searching for.
So be creative in trying to hook your reader’s mind to your article.
Here’s how to write an irresistible intro that will hook your readers from the start.
Example: I use to struggle with getting backlinks too, luckily for you, here are 37 amazing and instant ways to get free backlinks.
Make them feel that you were once in the same situation as them – desperate and hungry for the right knowledge.
That way, you build trust with your readers, they follow you along and keep coming back because they now see you have the answers.
Effectively, you have successfully built or make your blog engaging.
Recommended Post: 9 Reasons Why No One is Reading Your Blog Posts
3• Use Sub-headings
This is a very crucial element that will keep your readers engaged and easy to follow. Subheadings are so powerful that they can undermine your content marketing effort if not used correctly.
Subheading works more like a headline, buy you can use it to break your article and make it scannable.
For example, the answer you provide your readers might be buried in a long page, but the user only spends around a minute maximum on your page, scanning it.
But if your subheading caught his attention, he is obviously going to read the entire article or jump over to the subheading that addresses his problem.
Therefore, just like your headline, make your sub-headings irresistibly catchy.
You might use questions for your subheading, because a question always helps to draw the reader into the text itself.
4• Add Bucket Brigades
Look at what I did in the beginning. I use bucket bridges – words like:
- Here is the deal
- As you know, etc.
Words like these are surely going to engage your readers. It also reduces your bounce rate.
In fact, here’s NeilHosting average time on page:
If you think that I randomly downloaded that from Google and edit it, you are wrong!
Well, the stats above is prove of average time readers spend on our page.
Recommended for You: How to Avoid Writing Content Nobody Will Read
5• Write in a personal tone
I would recommend not to use a professional or formal tone in your blog posts.
It doesn’t matter, how many people are reading your article, but generally, each one of them will get access to your content as an individual.
So, replace the word “we” “they” with “you” and “I” to bring a more personal tone to your writing and make them content more engaging.
In this way, your reader will feel as if you are speaking to he – more like you are writing this article specifically just for him/her.
That will surely make your content more engaging because it makes your blog reader feel special.
Ultimately, he will become a loyal reader if he/she hasn’t.
6• Write with Feeling and make them feel it
Now you are going ask, Priya how on earth am I going to make them feel something through my article?
To be honest, it is not that hard.
Let’s say you are writing an article about the “beautiful vacation areas in Hawaii.”
Describe it with such a feeling that will actually make them felt like they are in Hawaii.
Use phrases such as:
- Envision that you are in Hawaii
- What if you are in Hawaii now?
- The cool breeze swaying on your face
- The beautiful sunset, etc.
Speak to a feeling that’s already there, and not trying to force it on your reader.
That’s the power of mirror neurons and how they affect the human mind.
Related Post: 10 Easy Ways to Get More Readers for Your Blog Post
7• Use graphic elements to make your content more engaging
We all know that a picture is worth a thousand words, so use more visual or graphics in your content.
For example, visuals content accounts for 90% of information transmitted to the brain.
We all love images, don’t you? I do! In fact, I recently visited a friends blog to read her latest article, but then I saw that the post has an infographic as well.
I ended up focusing on the infographic than the actual text content.
It is no surprise that study proves that visual content like infographics are a great way to share information visually.
People read infographics 30x more than text content. Further study shows that, the use of infographics on your blog content can boost traffic to your site by 12%.
In fact, infographics get 3x more shares on social media than any other content type.
For this reason, over 41% of marketers admit that the most valuable content types are graphics like infographics.
Source Image: Jeff Bullas
Hence, it is logical to say that, if you offer your audience the choice to choose between a well-written text content and a well-designed infographic, more than 75% of your audience will conveniently chose the infographic material.
However, although some might want to read the text a bit, but it is the Infographics that will catch their attention.
Furthermore, studies show that graphics like infographics get more shares than text content.
According a recent research by the Moz team, Google Image Search gets 26% of search activity, second only to Google.com with 59%.
Now you agree with me that visual is a phenomenal way to make your blog content more engaging.
The point here is for you to add at least one graphic element to your blog content to make it more engaging.
Other graphics you can use are:
- Video: Much like infographics, some marketers are getting more engagement with video content. Animoto indicates that 76% of marketers who have used video are seeing remarkable ROI, and 94% of businesses see video as an effective tool.
This article by Orbit Media will help you setup and create your video.
- Slide Share presentation: Slide share works amazing great. Research indicates that Slideshare presentation accounts for 80% of search traffic. It is used more by B2B marketers and digital marketing content writers who focus on writing listicles. They strive to make a slide share for each list article.
Please read this post by HubSpot to learn how to create a slide share presentation.
Use Media like Data to showcase your point, Infographics, Gifs(maybe)
Would you prefer to read a 4000-word article or an infographics explaining that 4000 words in one glance which present complex information quickly and more clearly?
I would place my bet on the second one, because images often make a tremendously positive impact on the reader.
However, make sure to use only high-quality relevant images to make your content more engaging.
You know that you have to create engaging content to attract more readers and drive traffic.
… That is no-brainer.
But here comes the hard part…
As soon as you’ve got the text version of your content done you feel like you’re done and couldn’t help publishing it instantly.
Cross check several times, read it yourself as if you have never read the article before. Make your friends and colleagues read it and ask them if your content is engaging or not.
Start creating engaging content and in time, the results will be amazing!
Have you been using these methods? Either way, Leave a comment and let me know what you think about this article
Please share if you like this article. That would mean the world to me.
About the author
Moss Clement is a blogger and B2B freelance writer who blogs at www.mossmedia.biz. He is working with B2B marketers and individuals like you by providing high-quality blog content writing, ghostwriting, and other writing services that are tailored to the needs of your target audience.