Did you know that over 90% of B2B marketers are using content marketing to scale their businesses? You read it correctly. Moreover, 78% of marketers said that creating high-quality blog content consistently is the primary contributing factor to their 2018 content marketing successes.
However, to build a successful blog, you need to consistently create informative content pieces that add value to your readers. Your helpful blog content will aid you to establish a blogging tribe or community who will follow your blog and engage with your posts.
These are people who are actively reading your blog materials, and willingly subscribe to your mailing list to receive updates on new posts. They engage with your content whenever you publish something new, and keep coming back for more.
Frankly, these loyal readers will advertise your blog to their followers, both online and offline. But the tricky part is how to build an active readership, and better connect with them.
In this article, you will discover eight simple yet effective strategies to better connect with your blog audience.
1: Publish Blog Posts Your Ideal Reader wants to read
One of the best ways to relate with your readers is to publish blog posts they love to read consistently. Put differently, publish blogs for your readers, and they will enjoy you more. In this way, not only will you retain your existing blog audience, but you will attract a massive flow of new users.
To help you write and publish blog posts your target market wants to read, start by identifying your blog audience – who is he/she and how your blog can help him. That will enable you to come up with topic ideas that connect.
As a result, find trending topics and popping up trends in your industry and write about them. You can use blogging tools Google trends or BuzzSumo to find issues that are trending and create your version of them.
Furthermore, you can use Google Alerts to get notifications when for when other bloggers write or publish posts around your niche.
Related Post: Top 9 Ways to Make Your Blog Posts Go Viral In 2019
2: Write Like You are in a Conversation
As humans, we tend to bond with others, and to make it happen in your blogging business; you need to write like you’re having a one-on-one conversation with a friend. This technique will help you engage your ideal readers because you sound like a human.
Given this, the best way to write conversationally is to apply user intent; use this approach to brainstorm questions your readers would like to ask, or better still, find relevant frequently asked questions (FAQ) and provides answers to these questions via your blog posts.
And since these questions are coming from your readers, they will connect with your post. Thus, feel comfortable starting your sentence with a question to arouse curiosity. Use words like “you” and “I” to make your content more personal and conversational.
Also, don’t forget to use active voice and calls-to-action to create persuasive copy that will connect with your readers.
3: Use Email List to Better Connect With Your Blog Audience
Truth be told; email newsletters is one of the best strategies that lets you connect with your target audience and build strong bonds. Why? Because with emails, you can reach your readers with your blog posts directly to their inbox.
Not only that; you can also use email marketing techniques to find out what your blog audience want to read next from your blog by creating simple surveys.
Consequently, the use of emails will help you to offer useful content materials to your target audience via blog posts and other content types that will educate them about their pain points, as well as updates about your products and services.
However, before you can send emails, you need to build an email list of loyal subscribers. That way, you will be able to nurture existing leads, attract new readers, and also generate more quality leads.
Several email tools can assist you in growing your list faster. Some of the best are:
These email marketing tools will enable you to create and send a series of email campaigns to your subscribers over time. Thus, growing your email list is crucial since it compels you to build secure connections with your blog readers.
4: Connect With Other Bloggers
Connecting with other bloggers, especially those in your industry, is a crucial part of the process. Blogging is an online business type that requires networking and connections to build healthy relationships and contacts with other bloggers, including influential bloggers.
These connections will set you up as an expert, and it is the best way to connect with their blogging community who are already interested in what you offer.
This tactic will assist you in building your blog audience and improving engagement on your blog because the more relationships you built around your blog with other bloggers, the more your readership will grow and develop.
How to connect with other bloggers?
There are many ways to connect with other bloggers. Here are just a few of them:
- Share their content with your audience
- Guest post on other blogs
- Comment on their blogs
- Email them about their recent post, or to thank them for being part of your blog community
These activities will help you in the following areas:
- Build solid relationships
- Increase your website’s traffic
- Improve blog engagement
- Boost your online visibility
- Establish your brand
5: Respond to Comments On Your Blog & Social Media
Blog commenting is one of the best ways to enhance your brand’s visibility and establish yourself as an authority. But when readers leave comments on your blog, do you take time to respond to their comments? If you’re not doing this, you are losing your readership.
Therefore, no matter how busy you might be, take some time to respond to your readers’ comments. However, note that responding to blog comments is not the end of it, you will have to engage with your readers on social media sites and via emails as earlier stated.
Why blogs and social media?
Because that is where your buyer persona/target market comes to interact and communicate with you, they might have questions, suggestions, or feedback about your recent blog post, your product, and services, etc., while others will contact you for answers to their problems via emails.
In consequence, make sure that you answer their questions and respond to their comments across marketing channels – both on your blog and on social media platforms. These undertakings will help you to connect better and build lasting bonds with your blog audience.
6: Speak Directly to Your Blog Audience.
I have written a couple of articles where I highlighted the need to develop your brand voice and a powerful brand image. Your brand voice is what you will infuse into your blog content to speak directly to your target audience.
In section five of this article, you learned that blog commenting and engaging your audience on social media will help you to connect better and develop lasting relationships with your target market.
Therefore, speak to them in your brand voice – the language they understand. But, make sure you are not talking to them all at the same time since they are at different stages of their journey. Thus, write as if you’re speaking to one person – your ideal customer, but appeal to them all.
How to speak to your ideal reader and appeal to all of them.
When creating content for your blog or social media, put yourself in the customer’s shoes. Always think as your buyer persona or ideal customer would think, and then, create content that resonates with them.
- What questions are they asking?
- What are their feedback and suggestions?
Hence, think about your blogging community as you write articles for your blog and provide the solution they are seeking. Use the word “YOU” often in your materials because it will give your target audience a clear understanding of the message you want to convey.
Did you know that “You” is one of the most powerful words in the English language? It helps you speak more persuasively to your audience. Given this, you will be speaking to one person in mind, but your brand message will appeal to all.
7: Use Metaphors to Connect Better With Your Blogging Community
Why use metaphors? It is a great idea to use metaphors to connect with your blog audience because they can explain the hidden concept more naturally and make difficult subjects more easy to understand.
What is a metaphor?
A metaphor is a figure of speech that directly refers to one thing by mentioning another for rhetorical effect. It may provide clarity or identify hidden similarities between two ideas.
As a result, using metaphors in your articles will make your blog content crystal-clear. Your blog audience will easily relate to it and create more engagement. Thus, to impact significantly impact your ideal readers and better connect with them, try to be more specific in your use of metaphoric language.
The result, your blog posts will:
- Become more persuasive
- Attract more readers
- Increase website engagement
Do you know of any blogger who uses metaphors in his/her blog posts?
Yes, I do. Ryan Biddulph of Blogging From Paradise is one blogger who uses metaphors correctly.
He draws allegories from his personal experiences traveling around the world and injects them in his writing. This tactics offer Ryan’s target audience a small picture of his blogging journey and help him to connect better with them.
8: Add Emotion and Humor to Your Blog Posts
Many underestimate the power of emotion and humor. They fail to understand that when you read a book or a blog post, and you smile, laugh, or cry about what you are reading, you are experiencing the power of emotion or humor.
Being emotional will move you to crystal−bright tears of joy or the other. In the same way, humor puts a smile to your face. That is human nature, and we can easily relate to it.
When a marketing piece sparks a series of emotions in someone, it sets off a chain reaction that cannot be replicated. Whether it’s the emotion of anger, happiness, or sorrow – emotions are one of the most powerful ways to connect with your blogging audience.
– Ross Simmonds
Therefore, when creating blog posts, look for opportunities to add some emotion and humor that aligns with your material.
For example, you can tell your life story – an experience your audience can relate to and then, help them understand how to solve the problem. That kind of article has the potential to connect you with your blog audience better.
You May Like to Read: How to Write Stunning Blog Posts That Will Drive Tons of Traffic to Your Website
Here we have it, eight powerful ways to better connect with your blog audience and build lasting relationships. Building relationships is a great way to connect well with others and grow your blog’s readership.
But you need to know the best practical steps that will help you to connect better with your blog audience and build long-term relationships. As a result, apply these steps and monitor your results.
If you are not connecting with your blog readers, you can lose them in a flash, which means your blog will become a ghost land. You don’t want that to happen to you, do you?