Did you know that over 90% of B2B marketers are using content marketing to scale their businesses? You read it correctly. Moreover, 78% of marketers said that creating high-quality blog content consistently is the primary contributing factor to their 2018 content marketing successes.

However, to build a successful blog, you need to consistently create informative content pieces that add value to your readers. Your helpful blog content will aid you to establish a blogging tribe or community who will follow your blog and engage with your posts.

These are people who are actively reading your blog materials, and willingly subscribe to your mailing list to receive updates on new posts. They engage with your content whenever you publish something new, and keep coming back for more.

Frankly, these loyal readers will advertise your blog to their followers, both online and offline. But the tricky part is how to build an active readership, and better connect with them.

In this article, you will discover eight simple yet effective strategies to better connect with your blog audience.

1: Publish Blog Posts Your Ideal Reader wants to read

One of the best ways to relate with your readers is to publish blog posts they love to read consistently. Put differently, publish blogs for your readers, and they will enjoy you more. In this way, not only will you retain your existing blog audience, but you will attract a massive flow of new users.

To help you write and publish blog posts your target market wants to read, start by identifying your blog audience – who is he/she and how your blog can help him. That will enable you to come up with topic ideas that connect.

As a result, find trending topics and popping up trends in your industry and write about them. You can use blogging tools Google trends or BuzzSumo to find issues that are trending and create your version of them.

Furthermore, you can use Google Alerts to get notifications when for when other bloggers write or publish posts around your niche.

Related Post: Top 9 Ways to Make Your Blog Posts Go Viral In 2019

2: Write Like You are in a Conversation

As humans, we tend to bond with others, and to make it happen in your blogging business; you need to write like you’re having a one-on-one conversation with a friend. This technique will help you engage your ideal readers because you sound like a human.

Given this, the best way to write conversationally is to apply user intent; use this approach to brainstorm questions your readers would like to ask, or better still, find relevant frequently asked questions (FAQ) and provides answers to these questions via your blog posts.

And since these questions are coming from your readers, they will connect with your post. Thus, feel comfortable starting your sentence with a question to arouse curiosity. Use words like “you” and “I” to make your content more personal and conversational.

Also, don’t forget to use active voice and calls-to-action to create persuasive copy that will connect with your readers.

3: Use Email List to Better Connect With Your Blog Audience

Truth be told; email newsletters is one of the best strategies that lets you connect with your target audience and build strong bonds. Why? Because with emails, you can reach your readers with your blog posts directly to their inbox.

Not only that; you can also use email marketing techniques to find out what your blog audience want to read next from your blog by creating simple surveys.

Consequently, the use of emails will help you to offer useful content materials to your target audience via blog posts and other content types that will educate them about their pain points, as well as updates about your products and services.

However, before you can send emails, you need to build an email list of loyal subscribers. That way, you will be able to nurture existing leads, attract new readers, and also generate more quality leads.

Several email tools can assist you in growing your list faster. Some of the best are:

These email marketing tools will enable you to create and send a series of email campaigns to your subscribers over time. Thus, growing your email list is crucial since it compels you to build secure connections with your blog readers.

Related Post: 10 Actionable Steps To Instantly Increase Your Email Open Rates

4: Connect With Other Bloggers

Connecting with other bloggers, especially those in your industry, is a crucial part of the process. Blogging is an online business type that requires networking and connections to build healthy relationships and contacts with other bloggers, including influential bloggers.

These connections will set you up as an expert, and it is the best way to connect with their blogging community who are already interested in what you offer.

This tactic will assist you in building your blog audience and improving engagement on your blog because the more relationships you built around your blog with other bloggers, the more your readership will grow and develop.

How to connect with other bloggers?

There are many ways to connect with other bloggers. Here are just a few of them:

  • Share their content with your audience
  • Guest post on other blogs
  • Comment on their blogs
  • Email them about their recent post, or to thank them for being part of your blog community

These activities will help you in the following areas:

  • Build solid relationships
  • Increase your website’s traffic
  • Improve blog engagement
  • Boost your online visibility
  • Establish your brand
  • Etc.

5: Respond to Comments On Your Blog & Social Media

Blog commenting is one of the best ways to enhance your brand’s visibility and establish yourself as an authority. But when readers leave comments on your blog, do you take time to respond to their comments? If you’re not doing this, you are losing your readership.

Therefore, no matter how busy you might be, take some time to respond to your readers’ comments. However, note that responding to blog comments is not the end of it, you will have to engage with your readers on social media sites and via emails as earlier stated.

Why blogs and social media?

Because that is where your buyer persona/target market comes to interact and communicate with you, they might have questions, suggestions, or feedback about your recent blog post, your product, and services, etc., while others will contact you for answers to their problems via emails.

In consequence, make sure that you answer their questions and respond to their comments across marketing channels – both on your blog and on social media platforms. These undertakings will help you to connect better and build lasting bonds with your blog audience.

connect with blog audience

Related Post: 10 Powerful Ways to Attract More Readers to Your Blog Posts

6: Speak Directly to Your Blog Audience.

I have written a couple of articles where I highlighted the need to develop your brand voice and a powerful brand image. Your brand voice is what you will infuse into your blog content to speak directly to your target audience.

In section five of this article, you learned that blog commenting and engaging your audience on social media will help you to connect better and develop lasting relationships with your target market.

Therefore, speak to them in your brand voice – the language they understand. But, make sure you are not talking to them all at the same time since they are at different stages of their journey. Thus, write as if you’re speaking to one person – your ideal customer, but appeal to them all.

How to speak to your ideal reader and appeal to all of them.

When creating content for your blog or social media, put yourself in the customer’s shoes. Always think as your buyer persona or ideal customer would think, and then, create content that resonates with them.

  • What questions are they asking?
  • What are their feedback and suggestions?

Hence, think about your blogging community as you write articles for your blog and provide the solution they are seeking. Use the word “YOU” often in your materials because it will give your target audience a clear understanding of the message you want to convey.

Did you know that “You” is one of the most powerful words in the English language? It helps you speak more persuasively to your audience. Given this, you will be speaking to one person in mind, but your brand message will appeal to all.

Handpicked: How to Create Scannable Blog Posts That Will Increase Your Blogs Dwell Time

7: Use Metaphors to Connect Better With Your Blogging Community

Why use metaphors? It is a great idea to use metaphors to connect with your blog audience because they can explain the hidden concept more naturally and make difficult subjects more easy to understand.

What is a metaphor?

A metaphor is a figure of speech that directly refers to one thing by mentioning another for rhetorical effect. It may provide clarity or identify hidden similarities between two ideas.

As a result, using metaphors in your articles will make your blog content crystal-clear. Your blog audience will easily relate to it and create more engagement. Thus, to impact significantly impact your ideal readers and better connect with them, try to be more specific in your use of metaphoric language.
The result, your blog posts will:

  • Become more persuasive
  • Attract more readers
  • Increase website engagement

Do you know of any blogger who uses metaphors in his/her blog posts?

Yes, I do. Ryan Biddulph of Blogging From Paradise is one blogger who uses metaphors correctly.

He draws allegories from his personal experiences traveling around the world and injects them in his writing. This tactics offer Ryan’s target audience a small picture of his blogging journey and help him to connect better with them.

8: Add Emotion and Humor to Your Blog Posts

Many underestimate the power of emotion and humor. They fail to understand that when you read a book or a blog post, and you smile, laugh, or cry about what you are reading, you are experiencing the power of emotion or humor.

Being emotional will move you to crystal−bright tears of joy or the other. In the same way, humor puts a smile to your face. That is human nature, and we can easily relate to it.

When a marketing piece sparks a series of emotions in someone, it sets off a chain reaction that cannot be replicated. Whether it’s the emotion of anger, happiness, or sorrow – emotions are one of the most powerful ways to connect with your blogging audience.

– Ross Simmonds

Therefore, when creating blog posts, look for opportunities to add some emotion and humor that aligns with your material.

For example, you can tell your life story – an experience your audience can relate to and then, help them understand how to solve the problem. That kind of article has the potential to connect you with your blog audience better.

You May Like to Read: How to Write Stunning Blog Posts That Will Drive Tons of Traffic to Your Website

Wrapping Up

Here we have it, eight powerful ways to better connect with your blog audience and build lasting relationships. Building relationships is a great way to connect well with others and grow your blog’s readership.

But you need to know the best practical steps that will help you to connect better with your blog audience and build long-term relationships. As a result, apply these steps and monitor your results.

If you are not connecting with your blog readers, you can lose them in a flash, which means your blog will become a ghost land. You don’t want that to happen to you, do you? 


Moss Clement

Moss Clement is a freelance writer & blogger. Founder of Moss Media and content manager at Writers Per Hour. He is working closely with B2B marketers - helping​ several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces​, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona. Connect with him on Twitter and LinkedIn.



Nikola Roza · May 29, 2019 at 7:52 pm

Hey Moss,
all tips are spot on. I especially agree with the second one. Write like you’re in a conversation with someone who knows a little less than you and who’s eager to learn.
Don’t write like you’re a professor schooling an unruly student.
I personally leave a site where I think the author is lecturing me.

I just can’t read that stuff.


    Moss Clement · June 3, 2019 at 2:23 pm

    Hi Nikola,

    Thank you for your contribution to the discussion. I appreciate it a lot. And the fact that you like the ost is an honor. Hoe to see you more often.


Karan Mehta · May 29, 2019 at 8:02 am

Hey Moss,
I thought MailChimp will help me to connect with my audience but didn’t implemented it. Now after reading your blog definitely gonna do that. Rest of the suggestions are also great especially “Methaphors to connect better” Thank you so much for this blog,It really gonna help me.



    Moss Clement · June 3, 2019 at 2:19 pm

    Hi Karan,

    Yes, MailChimp is one of the best email service providers in the marketplace, allowing users to create email sequence and reach your target market with your brand message. It helps you to nurture and row relationships.
    Thank you for stoping by and contributing to the discussion.


popsiclesociety · May 28, 2019 at 8:20 am

So great and useful info! It is not always easy to stay up with blogging and in touch with bloggers community. Thank you for all the advices! 😊


    Moss Clement · June 3, 2019 at 2:27 pm

    You’re most welcome, Popsiclesociety. Yes, it can be overwhelming sometimes. However, to become a success in blogging, you must build a blogging tribe. Following tips in this post will help you achieve that.
    Thank you for coming by and adding to the discussion.


Jeremy Grapes · July 24, 2018 at 11:20 am

Hi! This is my first visit to your blog! We are a collection of volunteers and starting a new initiative in a community in the same niche. Your blog provided us beneficial information to work on. You have done a marvellous job!


    Moss Clement · July 25, 2018 at 1:01 pm

    Thanks a lot, Jeremy. I’m so happy that you like the post, and that the information is useful to you.

    Thank you for coming by and contributing to the conversation.


Bengali Shayari · July 13, 2018 at 7:27 am

Amazing Artice Written. I am very much glad to read your article.
I am Following Your From Last 6 Month- Brother and really like the stuff
you post on your blog on Regular Basis.
Keep Posting blogs like this….. Thanks alot


rohan · July 9, 2018 at 1:52 pm

nice information sir..


edit HTML · June 5, 2018 at 3:49 pm

Good blog you have got here.. It’s hard to find excellent writing like yours nowadays.

I seriously appreciate individuals like you! Take care!!


Akash Yadav · May 22, 2018 at 2:18 pm

hi moss!
Your article was very good. You explained it very well. I think this is the best way to connect with your audience, your information will work a lot for me. ?


    Moss Clement · May 22, 2018 at 11:07 pm

    Thank you so much, Akash. I’m so glad that you like the post.


durgavati · May 15, 2018 at 10:06 am

Actually, I am new at your blog. However, when i read your article, then i feel the need to better connect with our blog audience and other bloggers. Every blogger should connect with other bloggers to grow their blog.


Moss Clement · May 13, 2018 at 1:04 am

Hi Afzzal,
It gives me great joy to know that you like the post.

Thank you for coming by and commenting.


Afzzal · May 12, 2018 at 1:48 pm

Hello ! this is very nice article and very help full.
You are doing great work keep the good work.


Amit Shee · May 8, 2018 at 5:44 pm

Extremely informative post. New bloggers definitely miss such well explained tutorial articles. More posts from your side is expected from readers of your blog.


    Moss Clement · May 13, 2018 at 1:02 am

    Hi Amit,
    I so appreciate you coming by and contributing to the conversation, and also happy that you like the post. Certainly, more such articles articles coming up, so hope to see you more often.


qasim · May 6, 2018 at 9:49 am

Hi Moss,

I agree with you about the importance of connecting with other bloggers in our niche. Most bloggers focus on content creation more than content promotion. content is written to be seen and we have to go out there and look for readers, engage with other bloggers in our niche and learn from them.
Thanks again for sharing.


    Moss Clement · May 6, 2018 at 2:41 pm

    Hi Qasim,

    You’re right about that. Devoting time and energy to create content only to find out that nobody is reading your content is a total waste of time. Thus, you need to connect with others bloggers and your target audience, build relationships with them so as to increase your blog engagement and readership.

    Thank you so much for your contribution to the discussion.


Omprakash · May 6, 2018 at 8:06 am

Nice post, Moss. Really, you are a great blogger


    Moss Clement · May 6, 2018 at 2:38 pm

    Thank you, Omprakash. I’m so glad that you like the article.

    Thank you so much for coming and contributing to the discussion.


Lisa P Sicard · May 1, 2018 at 10:42 am

Hi Moss, this is so important and yet many bloggers still miss it today. I see some that close comments off or don’t respond.
Others may respond to your comments on their blog but never at your place.
It’s a 2 way street and a great way to network and really get to know others in your niche 🙂
It does help you know what readers want in future posts, etc too.
It’s people helping other people along the way Moss 🙂


    Moss Clement · May 1, 2018 at 11:29 pm

    Hi Lisa,
    You’re right on it, people helping people. In love that. I agree with you totally. In fact, I would not want to mention names, but I know of some blogger friends who have closed their comment section. You can’t build relationships without communicating with others. And you can’t get to know what your readers want to read next if you don’t interact with them.

    Thanks so much for coming by and contributing ti the conversation.


Ashish Kumar · April 30, 2018 at 3:13 pm

Hey Moss,
Yet another great article by a great Author.
You are right, it is important to connect with your readers if they don’t feel welcome they will not show up again.
I see you always reply to each and every comment on your blog.
Recently I was reading some post on reddit regarding blogging and they have mentioned that creating a network is really important. Not only you get the support from fellow bloggers, you can also improve on your shortcomings.
If you accept guest blog, I would love to give it a try.
Earlier I have published few articles for “Shoutmeloud”
Do let me know 🙂


    Moss Clement · May 1, 2018 at 11:24 pm

    Hi Ashish,
    Yes, you’re right about that. It is a good idea to create a tribe or network of readers. These are people who will consistently engage with your content and support you the best they can, both in terms of traffic and so on. When you build relationships, it becomes easier for you to land guest post opportunities.

    As for your question if I receive guest post, yes I do. But please, check out the “Write for Us” page on my blog and send me possibly 3 blog topics you would like to write about, and links to other blogs or websites your articles have been published. Looking forward to hear from you soon.

    Thanks for your comments.


Arfa | Epife blog · April 29, 2018 at 2:39 pm


This is a really nice topic. It’s so important to connect with the blog audience and there are countless benefits to it. As Ryan has said, you have truly mastered the tip of connecting with other bloggers. I see you everywhere and this is how you have an engaged blog where all other bloggers participate, comment and discuss.

Thanks for a number of ideas.



    Moss Clement · April 29, 2018 at 7:29 pm

    Hi Arfa,
    You’re so welcome. Yes, I try the best I can to build relationships with as many bloggers and my audience at large as possible. The relationship I build with my audience helps me identify the type of content they like to read. For example, this article is based on a question from one of my audience on twitter. Instead of giving him just one tip, I used it to create this article with I shared with him and my entire readership.

    So, blog commenting is one way to build bonds with your audience and other bloggers.

    Thanks so.much for coming by and contributing to the conversation.


Jamaley Hussain · April 28, 2018 at 4:32 pm

Hi Moss,
No matter how what every time you do your best with your contents Great post, Yes I agree with your point that An effective response to visitors comment make them feel confident give you a better idea that they enjoy your content. connecting with people is the secret trade and it making more blasts.
Great Post.


    Moss Clement · April 29, 2018 at 7:23 pm

    Hi Jamaley,
    That’s the essence of being a writer/blogger. You ensure to create content that your readers will love and appreciate so that they will keep coming back for more. And as they read and leave comments, you make sure to respond them all. That’s relationship building.

    Thank you for stopping by.


Navin Rao · April 28, 2018 at 4:11 pm

Hi Moss,
Stand out tips there to connect with the readers. It’s important to have a great gang in social media, who loves to help each and apparently grow together.

Certainly, as you have said, sharing the posts on social media, Guest posting on multiple blogs and Commenting on them will help to connect better with the like-minded bloggers.

Speaking to the audience not only help the readers, in fact also works out, one to get some post ideas.

Thanks for the awesome one. Have a great day ahead!


    Moss Clement · April 29, 2018 at 7:19 pm

    Hi Navin,
    You’re right, having a gang of readers as you put it will surely help you take your blog to the next height, in terms of traffic, etc. You gang should be from across channels – your blog and social media site. Such an established tribe will help you drive traffic and improve your search ranking.

    Thank you for coming by.


MD TARIKUL MOLLA · April 28, 2018 at 11:03 am

Really, it is very good and helpful post.
Very nice and good article.


    Moss Clement · April 28, 2018 at 12:32 pm

    Thank you, MD. I love the fact that you like the article.


Bhawna · April 27, 2018 at 5:26 pm

Hello Moss,

I really love reading your articles. Since I am a new blogger this is like a Blogging 101 for me.
Keep up the good work and keep sharing wonderful articles.
Thanks 🙂


    Moss Clement · April 28, 2018 at 11:24 am

    Hi Bhawna,
    I’m so happy that you like this post. Implementing these steps will surely help you connect better with your blog audience and improve your relationship with other bloggers.

    Thank you for coming by.


Sanchit Raina · April 27, 2018 at 3:21 pm

You really provided some actionable tips here. I see that you yourself practice most of these steps avidly.
It was a pleasure reading this.



    Moss Clement · April 28, 2018 at 11:21 am

    Hi Sanchit,
    Great to see you in my space. I’m glad you like the post, and yes, im practicing what I preach. That’s the only way I can feature out what works best.

    Thanks to coming and contributing to the conversation.


Dexter Roona · April 27, 2018 at 8:14 am

Hey Moss great post. I see that we are working by the same rules. Agree with everything said. I have pinned your main image to Pinterest and I sent you to Wakelet and Twitter.


    Moss Clement · April 28, 2018 at 11:19 am

    Hi Dexter,
    I can’t thank you enough for your support. I truly appreciate it. And I’m happy that you like the post.

    Thanks a lot for stopping by.


Joy Healey · April 26, 2018 at 2:56 pm

Hi Moss,
Great to “meet” you via our blogs. In fact the proof of what you say is that I am here on your blog!
Very possibly because of our shared admiration of Ryan’s method.
Joy Healey – Blogging After Dark


    Moss Clement · April 26, 2018 at 8:14 pm

    Hi Joy,
    I’m so happy to meet you as well Joy, it’s my pleasure, honestly. Yes, I agree with you, Ryan’s method is amazing and we have all seen the effectiveness of his strategy.

    Thank you so, so much of coming by and contributing to the discussion. Will appreciated!


Cori Ramos · April 26, 2018 at 1:16 am

Hi Moss,

If bloggers implement the tips you shared here, they are sure to better connect with their audience.

I think all of these are important and I try to do each one of them, especially #5.

That’s the one I feel would draw a reader to connect with us. When we use emotion and humor…in other words be ourselves that draws people to you because we’re authentic.

Awesome post Moss! Hope you’re having a great day!



    Moss Clement · April 26, 2018 at 8:07 pm

    Hi Cori,
    I’m so happy that you like this article, and if we as bloggers try to implement these steps, we are surely going to better connect with our audience.
    Number 5 you mention is amazing because it shows the real you, that’s authenticity.

    I’m so happy to have you contribute to the conversation Cori. Thanks so much.


Donna Merrill · April 25, 2018 at 9:37 pm

Hi Moss,
Connecting with our audience is the name of the game. We have to do so via our content and especially answering our comments. So many times someone will ask a question in the comment section I do answer. Its important to keep it up.
Also, be transparent! We are who we are and need to share it the best we can. People have a funny way of intuitively knowing when someone is faking it.


    Moss Clement · April 26, 2018 at 7:51 pm

    Hi Donna,
    I agree with you, that people have a funny way of identifying a fake. That’s, where transparency comes in. If you’re transparent from the get-go, it helps you build lasting bonds with your audience.
    Answering readers questions is great, its a win-win strategy. For example, this article is based on a question I was asked on social media (Twitte) by one of my followers after reading my article. So, some of the questions provides you with blog topic ideas.

    Thanks so much, Donna. I appreciate your contribution to the conversation.


Jane · April 25, 2018 at 2:49 pm

Hey Moss,

This is an awesome topic to discuss. I am a strong believer of connecting with our blog audience. Without that rapport it is totally impossible and pointless to do business!

I try to build that connection as much as I can via my website – right from the content, to design, to being transparent – I try my best!

In particular, you have to make sure your content directly connects with your readers – every word has to connect 🙂

Thanks for sharing these awesome tips!



    Moss Clement · April 26, 2018 at 7:41 pm

    Hi Jane,
    Rightly said. You must ensure that you connect with your readers in every word. In oorder words, every word counts. I also like your concept of being transparent, because it helps you build trust.

    Thank so much for much coming by and contributing to the conversation.


Praveen Verma · April 25, 2018 at 9:08 am

Glad to read your post. Strong connections are very important in the online world, whether it is blogging or online marketing. Blogging is like a charity when you don’t have better connection with audiences. Creating quality contents are important but making it viral is a little bit more important.

The tips you have listed in this post are informative and will be very helpful to make better connections with audiences. I like all these points, especially – Speak directly to your blog audience and Add emotion and humor to your content. You have well explained the whole article

Thanks for sharing with us.

Have a nice day,
Praveen verma


    Moss Clement · April 26, 2018 at 7:37 pm

    Hi Praveen,
    I’m so happy that you like the article, and I agree with you that a quality content becomes even more valuable when it goes viral.
    Thus, with a strong connect with your readers, they will help make you content go viral.

    Thanks for coming Praveen.


Moss Clement · April 25, 2018 at 8:38 am

Hi Chidiebere,
Nice to have you here on my space. Yes, connecting with others blogger is remarkably amazing, and there are many ways to do it. Blog commenting is one of them. And as you said, it is an old strategy but works like magic. The benefits are priceless.

Thank you for continuing to the conversation.


Chidiebere · April 25, 2018 at 2:07 am

Great post, Moss.

Connecting with other bloggers in your niche works like don’t tell anybody.

Every unique connections you develop with the right people will continue to yield result for years to come. Talk about blog commenting, it’s an old but highly effective strategy. Interestingly, this tribe of bloggers are always generous to reciprocate these comments.

Thanks for sharing. I love this.


Ryan Biddulph · April 24, 2018 at 11:33 pm

Thanks for the shout Moss! Much appreciated my friend.

You mastered #1. I see you all over. But every time, you make an impact. This requires mindfulness, compassion and generosity. But cultivate those energies and success is a formality, as you make more friends, help more folks and pop up in a gazillion spots online, creating your buzz.



    Moss Clement · April 25, 2018 at 8:34 am

    Hi Ryan,
    Thanks for your acknowledging my presence. But you are the master of connection as i see you on just every site i visit. Even at that, you have much time to write new post on your own blog.
    I have learned a lot from you Ryan, trying to build he best relationships i can while staying sane.

    Thank for chipping in.


      Ryan Biddulph · April 26, 2018 at 4:01 am

      LOL on staying sane Moss….because I often toe the line while building bonds and creating content 😉



        Moss Clement · April 26, 2018 at 7:32 pm

        You’re absolutely right, Ryan. I’m working on that.

        Thanks a lot, buddy.

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